Research Analyst: Television Series

The Research division's main purpose is to strategically support and proactively provide the various channel clusters with relevant research into their target markets, content selection, scheduling, competition, audience viewing behaviours and general content consumption trends. This is to successfully support business decision-making with strategic insight (short and long-term).

Competitive research, analysis and interpretation (target markets, content, scheduling and other).

Developing reporting standard specific to the channel cluster / stakeholder.

Proactively conduct and distribute relevant, succinct channel specific research.

Weekly research insight meetings with specific channel stakeholders (channel heads/marketing/scheduling).

Distribute weekly/bi-weekly/monthly reports relating to channel and content performance, including competitor performance (audience ratings - channel and content, insights and recommendations).

Monthly presentations to directors and channel heads regarding channel and content performance, including competitor performance (with strategic insight and sound recommendations).

Market assessment and competitor analysis - reports relating to the specific channel cluster (new players, platforms, content, scheduling patterns, industry trends etc.).

Provide informed and practical recommendations to business / channel division.

Social media trend research.

Quality assurance on all data / reports / presentations (data verification).

Initiate and/or support field research projects as required by business.

Subscribe and manage relevant research publications/agencies.

Input into the channel business plan / various business plans.

Assist with research supporting any new company developments (new projects/channels/platforms/content).

Education & Experience

Must have relevant 3 year degree

Post-graduation qualification in research or related field would be an advantage

Must have extensive market research experience

Must have an exceptional knowledge of and a passion for the media industry

Must have advanced computer skills (MS Excel / MS Word / MS Powerpoint)

Competencies Personal capabilities, which are critical to the production of quality outputs, are:

Knowledge of and passion for TV content (movies / series / documentaries).

An ability to strategically analyse data and provide insight and clear recommendations.

Excellent command of the English language (written and spoken).

Presentation and communication skills.

Meticulous / attention to detail.

A team player.

Assertive.

Time management skills.

Ability to work under pressure and tight deadlines.

LINK:	http://www.filmcontact.com/africa/south-africa/research-analyst-televi...
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