--
BBC
Three's Shoplife Moves Media Faster, Saves Storage and Backup Costs, Makes
Media Readily Searchable; Caps A Year of Strong Growth In Major Accounts,
Users, Ground-breaking Deployments
At the IBC 2013 show in
Amsterdam today, Aframe
showcased the far-reaching adoption of its acclaimed cloud video production and
asset management platform among the world's leading broadcasters to
dramatically streamline major TV and film production. The company announced
that the BBC had reprised its work with Aframe on another major production,
this time to expedite Shoplife, a prime time reality TV show, which aired on
Thursday nights at 9 pm on BBC Three over the summer. Shoplife used Aframe to
speed the delivery of rushes from on-location filming to the post house in
London without the need for shipping multiple HD cards, allowing cost saving on
the production from transporting rushes to London.
The BBC's return
engagement capped a strong four quarters for Aframe where its platform helped
save time, hassle and money across a host of global clients - from broadcasters
using Aframe as a cloud-enabled media asset management (MAM) platform, to
prime-time TV productions, independent film makers and corporate brands using
Aframe - across all formats, from drama, factual, reality TV and sports. As
media and entertainment industry leaders look to meet increasingly tight cost
and time deadlines, Aframe's impressive year was marked with its 3 millionth
video file being uploaded into its London datacentre - reflecting both the
industry's confidence in their migration to Cloud and the ability of Aframe's
solution to handle a wide range of camera and broadcast ready file formats.
Aframe customers will be on hand at IBC to narrate the platform's value, including
Sky, Arrow Media, BBC and FOX.
Shoplife typifies
Aframe's value to the entire broadcast production chain. The programme
chronicles a group of young people who work in retail at the Metrocentre, the
UK's largest shopping centre, as they struggle to take their first steps
towards independence. With over 900 hours of footage shot for 6 x 1 hour
episodes, the production quickly accumulated 580 HD cards of content - all of
which needed to get to the London post house on a daily basis.
The schedule saved at
least a full day over the usual 72-hour delivery times of storage media.
Using Aframe for cloud
storage also saved the BBC over 20 TB of capital investment funding for
storage. Since rushes are placed onto Aframe's triple-redundant network, the
BBC could turn on the storage for the duration of the project, and turn it off
when production was complete. A BBC staffer also took advantage of Aframe's
advanced logging capability, so producers and directors could find the footage
they needed, and manage it so the team could do the same. Logging allows users
to tag scenes by keyword and store the tags directly on the footage -saving
significant time over other Word or Excel-based approaches.
The BBC's return
engagement with Aframe after using it on 2011's The Manor Reborn. We have a
long affiliation with the BBC and are proud to help them achieve cost-savings
that otherwise couldn't be accomplished, said David Peto, CEO of Aframe. As
broadcasters cope with the complexities of producing content for traditional TV
channels as well as Web, radio and mobile platforms, they are embracing Aframe
as a powerful way to centralize, simplify and streamline operations with an eye
to the future, he said.
At IBC broadcast and production professionals can see Aframe and its customers
in action at the SVG Europe Sports Production Summit's Cloud panel on Thursday,
September 12 at 17:00 local time; at the IBC Workflow Solutions pavilion on
Saturday, September 14 at 10am and on Sunday September 15 at 10am; and at
Aframe's IBC booth in Hall 9, Stand B13.
Related posts:
Timeline TV Brings Fast Secure Proven Cloud Video Platform to Mediacity
Aframe Expands Its Cloud Video Production Platform to North America, Fuelled by $7 Million in VC and New US Leader
The 6 Ages of Digital digital adoption in video production
At IBC, Aframe Shows Why Cloud Computing Is The Future of Video Production
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