--
BBC
Three's Shoplife Moves Media Faster, Saves Storage and Backup Costs, Makes
Media Readily Searchable; Caps A Year of Strong Growth In Major Accounts,
Users, Ground-breaking Deployments
At the IBC 2013 show in
Amsterdam today, Aframe
showcased the far-reaching adoption of its acclaimed cloud video production and
asset management platform among the world's leading broadcasters to
dramatically streamline major TV and film production. The company announced
that the BBC had reprised its work with Aframe on another major production,
this time to expedite Shoplife, a prime time reality TV show, which aired on
Thursday nights at 9 pm on BBC Three over the summer. Shoplife used Aframe to
speed the delivery of rushes from on-location filming to the post house in
London without the need for shipping multiple HD cards, allowing cost saving on
the production from transporting rushes to London.
The BBC's return
engagement capped a strong four quarters for Aframe where its platform helped
save time, hassle and money across a host of global clients - from broadcasters
using Aframe as a cloud-enabled media asset management (MAM) platform, to
prime-time TV productions, independent film makers and corporate brands using
Aframe - across all formats, from drama, factual, reality TV and sports. As
media and entertainment industry leaders look to meet increasingly tight cost
and time deadlines, Aframe's impressive year was marked with its 3 millionth
video file being uploaded into its London datacentre - reflecting both the
industry's confidence in their migration to Cloud and the ability of Aframe's
solution to handle a wide range of camera and broadcast ready file formats.
Aframe customers will be on hand at IBC to narrate the platform's value, including
Sky, Arrow Media, BBC and FOX.
Shoplife typifies
Aframe's value to the entire broadcast production chain. The programme
chronicles a group of young people who work in retail at the Metrocentre, the
UK's largest shopping centre, as they struggle to take their first steps
towards independence. With over 900 hours of footage shot for 6 x 1 hour
episodes, the production quickly accumulated 580 HD cards of content - all of
which needed to get to the London post house on a daily basis.
The schedule saved at
least a full day over the usual 72-hour delivery times of storage media.
Using Aframe for cloud
storage also saved the BBC over 20 TB of capital investment funding for
storage. Since rushes are placed onto Aframe's triple-redundant network, the
BBC could turn on the storage for the duration of the project, and turn it off
when production was complete. A BBC staffer also took advantage of Aframe's
advanced logging capability, so producers and directors could find the footage
they needed, and manage it so the team could do the same. Logging allows users
to tag scenes by keyword and store the tags directly on the footage -saving
significant time over other Word or Excel-based approaches.
The BBC's return
engagement with Aframe after using it on 2011's The Manor Reborn. We have a
long affiliation with the BBC and are proud to help them achieve cost-savings
that otherwise couldn't be accomplished, said David Peto, CEO of Aframe. As
broadcasters cope with the complexities of producing content for traditional TV
channels as well as Web, radio and mobile platforms, they are embracing Aframe
as a powerful way to centralize, simplify and streamline operations with an eye
to the future, he said.
At IBC broadcast and production professionals can see Aframe and its customers
in action at the SVG Europe Sports Production Summit's Cloud panel on Thursday,
September 12 at 17:00 local time; at the IBC Workflow Solutions pavilion on
Saturday, September 14 at 10am and on Sunday September 15 at 10am; and at
Aframe's IBC booth in Hall 9, Stand B13.
Related posts:
Timeline TV Brings Fast Secure Proven Cloud Video Platform to Mediacity
Aframe Expands Its Cloud Video Production Platform to North America, Fuelled by $7 Million in VC and New US Leader
The 6 Ages of Digital digital adoption in video production
At IBC, Aframe Shows Why Cloud Computing Is The Future of Video Production
Comments are closed here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
-- 
