BRISTOL, UK Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital i, a provider of cross-platform streaming data and analysis.
Long-Form Content Viewing on YouTube Rose 8% in 2024
07/02/2025
BRISTOL, UK Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital i, a provider of cross-platform streaming data and analysis.
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