From artificial intelligence and an autonomously AI-powered humanoid robot, to an immersive golf experience and our first proper look at Sphere, this is whats on the TVBEurope teams radar at NAB Show 2024
By Jenny Priestley
Published: April 11, 2024 Updated: April 12, 2024
From artificial intelligence and an autonomously AI-powered humanoid robot, to an immersive golf experience and our first proper look at Sphere, this is what's on the TVBEurope team's radar at NAB Show 2024
target=_blank title=Share on LinkedIn class=share-linkedin>
As excitement builds for this year's NAB Show, TVBEurope's team has put together a list of things we're looking forward to seeing and doing at the show.
Artificial intelligence At NAB 2023, AI was just beginning to enter conversations as media technology companies began to consider how they could use the technology to enhance their products. A year later, AI adoption is moving at full throttle. Vendors are embracing the technology, whether that be to enhance their software, or employing generative AI to answer user questions. We expect AI to dominate the conversation and will definitely be stopping by ENCO's stand (W1743) to see their AI-driven virtual anchor delivering live news from a realistic 3D virtual news set.
World's first AI-Human presentation Talking of AI, this year's Show kicks off with a keynote by an autonomously AI-powered humanoid robot. Ameca, as the robot is known, will be joined on stage by Futuri CEO Daniel Anstandig to discuss the findings of a survey into how audiences perceive AI in the media.
Sustainability Sustainability is (finally) gaining traction in the media tech industry. Vendors need to be working hand in hand with broadcasters and producers to reduce the industry's carbon footprint, and it should be a major topic of conversation at the show.
The conference programme For those who won't be spending all their time in the exhibition halls, there's plenty going on in the various conference programmes. NAB always attracts interesting speakers, and this year is no different. Expect to see Oscar-winner-turned-talk show host Jennifer Hudson, who's being inducted into the NAB Hall of Fame; Brooklyn 99 actor Terry Crews will be discussing the art of captivating audiences; and former British TV host, now actress and activist, Jameela Jamil will explains how authenticity fuels success in content creation.
Workshops One of the great things about NAB Show is that it lets you get your hands on cool tech. This year's workshops include a VR Production session, UAV Done Night Flight training, an editing workshop hosted by American Cinema Editors president, Kevin Tent, with editors from The Last of Us and Euphoria, and one looking at tomorrow's camera formats today.
The Unreal Ride Virtual production company MRMC is bringing The Unreal Ride to NAB 2024. Located in the Central Hall Lobby L2, it promises to deliver an immersive experience that integrates cutting-edge virtual production with advanced camera robotics. Attendees can star in their own dynamic movie, personalising their experience through a selection of different photo-real backgrounds powered by partner Vu's Vuone technology.
AWS generative AI golf experience Following 2023's football experience, AWS is inviting NAB Show attendees to step into the tee box of some of golf's most iconic holes with Full Swing, the Official Simulator Partner of The PGA TOUR. The experience, located at SU4109, helps golf fans perfect their swing, design their dream golf hole with AWS generative AI tools, and walk away with a customised golf poster. Should keep all the golf fans missing The Masters happy!
Apple Vision Pro On the subject of immersive experiences, how many companies will be talking about Apple's new hardware? Analyst Paolo Pescatore has dubbed NAB 2024 as Apple Vision Pro's coming out party . Expect to see vendors discussing compression and demonstrating the device's user experience,
TVBEurope's Best of Show Awards One of the highlights for the TVBEurope team (and in fact all of Future's participating brands) is when we get to give out our Best of Show at NAB 2024 Awards.
There's nothing quite like arriving at a winner's stand and seeing the look of joy that spreads across the winners' faces. It's also great to see the nominee and winners placards on display as we're dashing around to meetings. Look out for them while you're at the show on Sunday and Monday, and we'll be revealing all of the winners early next week.
The Sphere We know it's not NAB-related, but Sphere has officially opened its doors since we were all last in Las Vegas, and we're pretty sure there'll be plenty of NAB attendees hoping to see it in action. The big question is, how will the exosphere be celebrating the influx of media technologists?
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Thursday 2 July 2026
Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen
Sky today confirms Tea with Judi Dench will return this su...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
LEXINGTON, Kentucky - July 2026 -Tyler Childers' seventh and latest studio record, Snipe Hunter, is an adventurously sprawling collection of tunes that span...
01/07/2026
** MEDIA ALERT **
BLEACH Comes to Life in Los Angeles with First-of-Its-Kind...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
01/07/2026
9.2 million streams on RT Player between 11 and 28 June
Reach of 2.9 million viewers during Group stages of FIFA World Cup on RT 2
23 million video views acr...
30/06/2026
Could your journalism reach an international stage?
Entries are now open for the Thomson Foundation's Young Journalist Award 2026, one of the most prestigi...
30/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
30/06/2026
New IR reverb engine, Juno-inspired chorus & more
The latest version of Rapid Flow's hardware-emulation synth plug-in expands on its predecessor with a ...
30/06/2026
Excels at heavy-handed VCA compression
For their latest release, Shy Audio have recreated the crunchy' sound of a rackmount compressor that found its w...
30/06/2026
Component scarcity drives cost increases
Shortly after Apple's CEO Tim Cook acknowledged that cost increases would soon be inevitable , the company hav...
30/06/2026
Hitachi and Bank Pekao S.A. have completed the installation of the first Hitachi...
30/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/06/2026
Four-layer instrument aimed at dark electronic music
Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...
29/06/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
29/06/2026
Details environmental policies & results
The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...
29/06/2026
Arvato Systems Achieves AWS Cloud Operations Competency
The team behind the AWS Cloud Operations Competency (from left to right: Philipp Hellmich, Johanna Bod...
29/06/2026
RT today announced that Ger Gilroy will join the RT Podcasts team to present a daily sports podcast. Launching later this year, the new show will set the spor...
29/06/2026
RT Commercial announced OUTsurance as sponsor of the Oliver Callan show on RT Radio 1 from Wednesday 1 July.
Oliver Callan doubles the fun, delivering two ...
28/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
28/06/2026
New EXO Series DSP control software announced
EVE Audio's EXO Series monitor range has just gained a new software element that provides remote access to...
27/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
26/06/2026
Virtual session musician plug-in gains new percussion options
Celemony's latest update for their virtual session musician platform complements the exist...
26/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
26/06/2026
ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
26/06/2026
Flicker Productions to produce five-part docu-reality series following women who have fallen for men in prison and have become TikTok sensations, with brands an...
26/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and F...
26/06/2026
26. June 2026 News
DFT is pleased to announce that a second Polar HQ film s...
26/06/2026
A fresh look at how the Irish helped shape the foundations of the United States
...
From artificial intelligence and an autonomously AI-powered humanoid robot, to an immersive golf experience and our first proper look at Sphere, this is whats on the TVBEurope teams radar at NAB Show 2024
