From artificial intelligence and an autonomously AI-powered humanoid robot, to an immersive golf experience and our first proper look at Sphere, this is whats on the TVBEurope teams radar at NAB Show 2024
By Jenny Priestley
Published: April 11, 2024 Updated: April 12, 2024
From artificial intelligence and an autonomously AI-powered humanoid robot, to an immersive golf experience and our first proper look at Sphere, this is what's on the TVBEurope team's radar at NAB Show 2024
target=_blank title=Share on LinkedIn class=share-linkedin>
As excitement builds for this year's NAB Show, TVBEurope's team has put together a list of things we're looking forward to seeing and doing at the show.
Artificial intelligence At NAB 2023, AI was just beginning to enter conversations as media technology companies began to consider how they could use the technology to enhance their products. A year later, AI adoption is moving at full throttle. Vendors are embracing the technology, whether that be to enhance their software, or employing generative AI to answer user questions. We expect AI to dominate the conversation and will definitely be stopping by ENCO's stand (W1743) to see their AI-driven virtual anchor delivering live news from a realistic 3D virtual news set.
World's first AI-Human presentation Talking of AI, this year's Show kicks off with a keynote by an autonomously AI-powered humanoid robot. Ameca, as the robot is known, will be joined on stage by Futuri CEO Daniel Anstandig to discuss the findings of a survey into how audiences perceive AI in the media.
Sustainability Sustainability is (finally) gaining traction in the media tech industry. Vendors need to be working hand in hand with broadcasters and producers to reduce the industry's carbon footprint, and it should be a major topic of conversation at the show.
The conference programme For those who won't be spending all their time in the exhibition halls, there's plenty going on in the various conference programmes. NAB always attracts interesting speakers, and this year is no different. Expect to see Oscar-winner-turned-talk show host Jennifer Hudson, who's being inducted into the NAB Hall of Fame; Brooklyn 99 actor Terry Crews will be discussing the art of captivating audiences; and former British TV host, now actress and activist, Jameela Jamil will explains how authenticity fuels success in content creation.
Workshops One of the great things about NAB Show is that it lets you get your hands on cool tech. This year's workshops include a VR Production session, UAV Done Night Flight training, an editing workshop hosted by American Cinema Editors president, Kevin Tent, with editors from The Last of Us and Euphoria, and one looking at tomorrow's camera formats today.
The Unreal Ride Virtual production company MRMC is bringing The Unreal Ride to NAB 2024. Located in the Central Hall Lobby L2, it promises to deliver an immersive experience that integrates cutting-edge virtual production with advanced camera robotics. Attendees can star in their own dynamic movie, personalising their experience through a selection of different photo-real backgrounds powered by partner Vu's Vuone technology.
AWS generative AI golf experience Following 2023's football experience, AWS is inviting NAB Show attendees to step into the tee box of some of golf's most iconic holes with Full Swing, the Official Simulator Partner of The PGA TOUR. The experience, located at SU4109, helps golf fans perfect their swing, design their dream golf hole with AWS generative AI tools, and walk away with a customised golf poster. Should keep all the golf fans missing The Masters happy!
Apple Vision Pro On the subject of immersive experiences, how many companies will be talking about Apple's new hardware? Analyst Paolo Pescatore has dubbed NAB 2024 as Apple Vision Pro's coming out party . Expect to see vendors discussing compression and demonstrating the device's user experience,
TVBEurope's Best of Show Awards One of the highlights for the TVBEurope team (and in fact all of Future's participating brands) is when we get to give out our Best of Show at NAB 2024 Awards.
There's nothing quite like arriving at a winner's stand and seeing the look of joy that spreads across the winners' faces. It's also great to see the nominee and winners placards on display as we're dashing around to meetings. Look out for them while you're at the show on Sunday and Monday, and we'll be revealing all of the winners early next week.
The Sphere We know it's not NAB-related, but Sphere has officially opened its doors since we were all last in Las Vegas, and we're pretty sure there'll be plenty of NAB attendees hoping to see it in action. The big question is, how will the exosphere be celebrating the influx of media technologists?
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
EQ plug-in can now be played via MIDI
Scaler Music have recently released a new and improved version of their patented musical EQ plug-in, kitting it out wi...
28/09/2026
New synth developed in collaboration with philterSoup
Boutique effects pedal and Eurorack manufacturer Animal Factory Amps have announced that the new compa...
28/09/2026
Rohde & Schwarz adds an integrated multi-channel pulse analysis option to its FS...
28/09/2026
Monday 28 September 2026
Sky launches Full Fibre 1.6 Gbps for millions of homes
Sky has launched a new Full Fibre 1.6 Gbps product, rolling out from today, gi...
28/09/2026
Arvato Systems Highlights It's Role for Automotive Manufacturers and Suppliers
TISAX
Arvato Systems has successfully completed the TISAX Level 3 assess...
28/09/2026
Crimecall, presented by Carla O'Brien, returns tonight for a brand new series at 9.35pm on RT One and RT Player.
In tonight's episode, alongside appe...
28/09/2026
CELEBRATING 40 YEARS AT THE HEART OF NEW IRISH WRITING
LIVE FROM POETRY IRELAND, DUBLIN AND ON RT RADIO 1 FROM 7PM
DETAILS: www.rte.ie/writing | FOLLOW: #r...
27/09/2026
New compact pedal packs in 120 effects
The latest multi-effects pedal from Boss is a compact unit that promises to give any pedalboard a massive boost in s...
26/09/2026
Launched alongside three new expansion packs
In celebration of their 30th anniversary, Native Instruments have released a major update for their Maschine 3 ...
25/09/2026
Algorithm update & new DVA vibrato-detection engine
A new flagship version of Antares' iconic pitch-correction software has arrived, and along with a co...
25/09/2026
New flagship unit to arrive in early 2027
Two notes Audio Engineering have revealed that a new and improved version of their hugely popular reactive load bo...
25/09/2026
AI-free mixing tool gets an upgrade
Launched in October 2025, Tim Exiles Finalist is an algorithmic mixing tool that's been designed for those who don&#...
25/09/2026
Rohde & Schwarz Mobile Test Summit 2026 puts the spotlight on 6G - registrations...
25/09/2026
In our latest blog, Tim Pearson reflects on IBC 2026 and considers the main learnings against an industry that saw AI finally coming out of the labs and into pr...
25/09/2026
Friday 25 September 2026
How to watch an unmissable weekend of women's football on Sky Sports and NOW
Sky Sports and NOW will broadcast seven live games f...
25/09/2026
Friday 25 September 2026
YAGA trailer released, coming exclusively to Sky and N...
25/09/2026
Watch this space: a new strategic direction for UK media. Arqiva has submitted its response to the Governments Green Paper on the future of television distribut...
25/09/2026
Want to be part of this year's Late Late Toy Show?
Final call for applications in search for this year's stars
The most wonderful night of the year is...
24/09/2026
The next generation of multitrack recording for live sound
The latest version of Waves' dedicated live multitrack recording software delivers an array ...
24/09/2026
An idea machine for musicians
Described as an idea machine for musicians , the latest addition to Polyend's growing collection of guitar pedals combin...
24/09/2026
Alignment tool gains multitrack layout
Synchro Arts have just launched the latest version of their renowned time-alignment plug-in, and it's said to be ...
24/09/2026
Synth gains DAW Control & Ctrl-e integration
Expressive E have just released a major firmware update that brings some interesting new features to the Osmose...
24/09/2026
Rohde & Schwarz expands its system amplifier portfolio with the R&S SAM200 for a...
24/09/2026
September 24, 2026
The Hitachi Startup Challenge FY26 invites innovative startu...
24/09/2026
Download Now!
To receive a short case study showcasing NHK Technologies, Inc. (NT) s audio setup, please enter the following details:
--
First Name* Fir...
24/09/2026
LUXEMBOURG, September 24, 2026 - SES, a space solutions company, has commenced construction of a new satellite manufacturing facility in Kockelscheuer, Luxembou...
24/09/2026
Thursday 24 September 2026
Sky Mobile named Best MVNO at the Mobile Industry Aw...
24/09/2026
London, 24th September 2026: UKTV has commissioned an eighth series of Canal Boat Diaries (8x60') for U (u.co.uk) and U&YESTERDAY, with waterways explorer R...
24/09/2026
Reinaldo Marcus Green, director of six-time Academy Award-nominated King Richard...
24/09/2026
From the buzz of your phone when a message arrives to surgeons being able to feel' the patients they are examining from hundreds of kilometres away, these ...
24/09/2026
As Q4 approaches, retailers enter the most critical sales window of the year the golden quarter.
Stretching from October through December, this period encomp...
24/09/2026
Key Takeaways
Harmonic's cOS virtualized platform enables Lightcurve to de...
24/09/2026
COLD Launches Insider Club on Supercast, Giving True Crime Fans Ad-Free Listenin...
24/09/2026
The home interiors retailer signs up for third year as sponsor
RT Commercial today announced that Harry Corry has signed up to a third year as sponsor of Live...
24/09/2026
RT Radio 1 Folk Awards Tickets on Sale
Dolores Keane to be inducted into the...
23/09/2026
Includes natural and processed patches
The Crow Hill Company's latest sample library captures a children's choir comprising a troupe of boys perform...
23/09/2026
Plug-in offers six bands of saturation
Kreuzberg Audio's product range includes a selection of plug-ins and virtual instruments aimed primarily at hard-...
23/09/2026
Latest DAW update now live
SoundBridge have announced that the latest update for the remote-collaboration-focused DAW is now available. The release of Sound...
23/09/2026
Rohde & Schwarz acquires NEOSAT and PHYTRONIC and strengthens its competencies i...
From artificial intelligence and an autonomously AI-powered humanoid robot, to an immersive golf experience and our first proper look at Sphere, this is whats on the TVBEurope teams radar at NAB Show 2024
