From artificial intelligence and an autonomously AI-powered humanoid robot, to an immersive golf experience and our first proper look at Sphere, this is whats on the TVBEurope teams radar at NAB Show 2024
By Jenny Priestley
Published: April 11, 2024 Updated: April 12, 2024
From artificial intelligence and an autonomously AI-powered humanoid robot, to an immersive golf experience and our first proper look at Sphere, this is what's on the TVBEurope team's radar at NAB Show 2024
target=_blank title=Share on LinkedIn class=share-linkedin>
As excitement builds for this year's NAB Show, TVBEurope's team has put together a list of things we're looking forward to seeing and doing at the show.
Artificial intelligence At NAB 2023, AI was just beginning to enter conversations as media technology companies began to consider how they could use the technology to enhance their products. A year later, AI adoption is moving at full throttle. Vendors are embracing the technology, whether that be to enhance their software, or employing generative AI to answer user questions. We expect AI to dominate the conversation and will definitely be stopping by ENCO's stand (W1743) to see their AI-driven virtual anchor delivering live news from a realistic 3D virtual news set.
World's first AI-Human presentation Talking of AI, this year's Show kicks off with a keynote by an autonomously AI-powered humanoid robot. Ameca, as the robot is known, will be joined on stage by Futuri CEO Daniel Anstandig to discuss the findings of a survey into how audiences perceive AI in the media.
Sustainability Sustainability is (finally) gaining traction in the media tech industry. Vendors need to be working hand in hand with broadcasters and producers to reduce the industry's carbon footprint, and it should be a major topic of conversation at the show.
The conference programme For those who won't be spending all their time in the exhibition halls, there's plenty going on in the various conference programmes. NAB always attracts interesting speakers, and this year is no different. Expect to see Oscar-winner-turned-talk show host Jennifer Hudson, who's being inducted into the NAB Hall of Fame; Brooklyn 99 actor Terry Crews will be discussing the art of captivating audiences; and former British TV host, now actress and activist, Jameela Jamil will explains how authenticity fuels success in content creation.
Workshops One of the great things about NAB Show is that it lets you get your hands on cool tech. This year's workshops include a VR Production session, UAV Done Night Flight training, an editing workshop hosted by American Cinema Editors president, Kevin Tent, with editors from The Last of Us and Euphoria, and one looking at tomorrow's camera formats today.
The Unreal Ride Virtual production company MRMC is bringing The Unreal Ride to NAB 2024. Located in the Central Hall Lobby L2, it promises to deliver an immersive experience that integrates cutting-edge virtual production with advanced camera robotics. Attendees can star in their own dynamic movie, personalising their experience through a selection of different photo-real backgrounds powered by partner Vu's Vuone technology.
AWS generative AI golf experience Following 2023's football experience, AWS is inviting NAB Show attendees to step into the tee box of some of golf's most iconic holes with Full Swing, the Official Simulator Partner of The PGA TOUR. The experience, located at SU4109, helps golf fans perfect their swing, design their dream golf hole with AWS generative AI tools, and walk away with a customised golf poster. Should keep all the golf fans missing The Masters happy!
Apple Vision Pro On the subject of immersive experiences, how many companies will be talking about Apple's new hardware? Analyst Paolo Pescatore has dubbed NAB 2024 as Apple Vision Pro's coming out party . Expect to see vendors discussing compression and demonstrating the device's user experience,
TVBEurope's Best of Show Awards One of the highlights for the TVBEurope team (and in fact all of Future's participating brands) is when we get to give out our Best of Show at NAB 2024 Awards.
There's nothing quite like arriving at a winner's stand and seeing the look of joy that spreads across the winners' faces. It's also great to see the nominee and winners placards on display as we're dashing around to meetings. Look out for them while you're at the show on Sunday and Monday, and we'll be revealing all of the winners early next week.
The Sphere We know it's not NAB-related, but Sphere has officially opened its doors since we were all last in Las Vegas, and we're pretty sure there'll be plenty of NAB attendees hoping to see it in action. The big question is, how will the exosphere be celebrating the influx of media technologists?
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/06/2026
Step sequencer-style panning tool revealed
Alongside their flagship self-titled sound-design platform, Sound Particles offer an array of creative effects an...
03/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
03/06/2026
Significant discount available until 1 October 2026
Aim Audio have just announced a promotion that sees a significant discount applied to their Essence micr...
03/06/2026
Rohde & Schwarz to supply CERTIUM advanced communications system to Memmingen Ai...
03/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
03/06/2026
RT has today announced Heineken 0.0 as the broadcast sponsor of their FIFA World Cup 2026 coverage.
The sponsorship, brokered by Dentsu, will see Heineken 0....
02/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
02/06/2026
Powerful new vocal-production tool announced
Described as a vocal performance station , Klevgrand's latest plug-in combines pitch-correction with harmo...
02/06/2026
Launched alongside Go Green sale extension
McDSP have just released the latest addition to their APB line-up, DC-2 Dual Compressor, and have also announced ...
02/06/2026
Create custom tools for Ableton Live 12 Suite
Ableton have just introduced a new open JavaScript toolkit that allows anyone to create their own custom tools...
02/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
02/06/2026
Plus UAD Half Yearly Sale now live
The latest arrival to the Universal Audio range delivers a new native pitch-correction plug-in that's capable of deli...
02/06/2026
Rohde & Schwarz to present comprehensive performance, conformance and spectrum-m...
02/06/2026
BTL Laboratory becomes Taiwan's first test house with a CTIA Certification c...
02/06/2026
If you've kept up with this article series, you know by now where to start w...
02/06/2026
With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...
02/06/2026
02 Jun 2026
VEON Closes USD 1.4 Billion Bond Offering, Refinancing 2027 Notes A...
02/06/2026
Praise for series three:
The Times - sun-dappled pleasure
The Daily Mail - The Homes Counties' Charlie's Angels
The Sun - 4* this [is an] enjoya...
02/06/2026
Wuppertal June 2, 2026
Gudrun Scharler Appointed CEO of Riedel Networks The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel N...
02/06/2026
Trust has become a commercial issue With global advertising spend forecast to exceed US$1 trillion this year*, the commercial consequences of weak governance co...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
cetecom advanced certifies Rohde & Schwarz test solution for hybrid and Next Gen...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Genelec announces V2.1 for Aural ID binaural headphone monitoring application posted: 29/05/2026
Aural ID 2.1 enhances binaural monitoring for stereo and ...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
28/05/2026
Thomsons Climate Crisis Toolkit is already being put to work, helping journalist...
28/05/2026
A little refresh can go a long way. We've been making behind-the-scenes upda...
28/05/2026
Since early last year, our quarterly Creator Milestone Awards have celebrated podcasts from around the world that hit major streaming milestones on Spotify. Tod...
28/05/2026
New software-based MIDI multi-clock announced
Rapid Flow have just announced the launch of a new MIDI utility plug-in that aims to solve one of the most per...
28/05/2026
Company introduce most affordable interface yet
SSL's range of audio interfaces has just gained its latest, and smallest member, the SSL 1. Designed to ...
28/05/2026
New compact drum machine & sampler announced
The latest instrument from Sonicware sees the company kick off an all-new Deconstruct series with a compact dru...
From artificial intelligence and an autonomously AI-powered humanoid robot, to an immersive golf experience and our first proper look at Sphere, this is whats on the TVBEurope teams radar at NAB Show 2024
