Gridiron Graphics: National Broadcasters Discuss the Latest in NFL Graphics Packages

Gridiron Graphics: National Broadcasters Discuss the Latest in NFL Graphics Packages Creative leaders from CBS Sports, FOX Sports, ESPN, NBC Sports, and Two Fresh Creative break down NFL graphics trends By SVG Staff

Tuesday, March 25, 2025 - 1:02 pm

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Story Highlights

There is no property in sports - or in all of media, for that matter - that attracts more eyeballs than the National Football League.

Live NFL broadcasts are loaded with some of the most eye-catching and technologically advanced graphics in the industry. From animations, scorebugs, and insert packages to augmented reality overlays and data visualization, how are graphics teams from the league's national network partners shaping the viewer experience and reflecting the culture of America's most-watched sport?

A panel of creative leaders from CBS Sports, FOX Sports, ESPN, NBC Sports, and Two Fresh Creative delve into the cutting-edge creativity and technological advances driving NFL broadcast graphics packages.

This conversation includes:

Komal Bhukhanwala, CBS Sports, VP, Graphics Innovation and Design

Phil Guthrie, Two Fresh Creative, Founder and Executive Creative Director

Gary Hartley, Fox Sports, EVP / Creative Director

Thomas Maloney, ESPN, Senior Art Director

John Schleef, NBC Sports & Olympics, Art Director

Moderator: Tim O'Shaughnessy, ESPN, Creative Director; SVG Graphics Committee Chair

Watch Now on SVG PLAY:

This session was hosted at the 2025 SVG GFX Forum in New York City on February 20.

SVG PLAY is your home for all Sports Video Group live-event and long-form video content. SVG members and sponsors have simple access to all SVG event panels, case studies, keynotes, and more - all in one place. To visit SVG PLAY, CLICK HERE.

LINK:	https://www.sportsvideo.org/2025/03/25/gridiron-graphics-national-broa...
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