
--
Future OTT viewing by the numbers --
Fri, 14 Nov 2014 11:39
--
According to a report by Digital TV Research, OTT will reach nearly half the TV households in the world by 2020. In 2020 the number of homes across 51 countries watching online TV and video over fixed broadband networks is expected to reach 706.53 million, up from 196.90 million in 2010 and 374.43 million in 2014.
In the Global Online TV and Video Household Forecast, figures indicate that between 2013 and 2020 Asia Pacific will attain 231 million more OTT TV homes, which equates to 61% of the global additions over the same period. China alone will add 140 million, taking its 2020 total to 206 million which is more than the whole of Europe. In 2014 China is already set to overtake the US as having the most OTT TV households.
By 2020 South Korea will have the highest proportion by country with 79.8%, while India will only reach 21.9%.
Video on demand (VOD) subscribers were at 21 million in 2010 and are expected to reach 83 million by the end of 2014. Digital TV Research predicts that these numbers will reach 199 million by 2020.
The US will contribute 62 million of the 2020 total; while Japan will follow in second place with 20 million. Figures reveal that the sector will grow significantly in territories outside of the US as North America s share of the total will fall from 80% in 2010 to 57% in 2014 and onto 34% in 2020.
Other countries with top VOD subscription numbers in 2020 include China with 14,438, the UK with 10,698 and Germany with 10,253.
Related Articles
Imagine Communications acquires advertising management technologiesImagine Communications has acquired the assets of OpenTV s advanced advertising business unit, from the Kudelski Group...
Read more...
Imagine Communications TV Everywhere end-to-end solution for OTT and IPTVAt IBC, Imagine Communications (formerly Harris Broadcast) launched the word s first complete, end-to-end solution for OTT and IPTV content delivery...
Read more...
Artesyn Embedded Technologies announces add-on acceleration cardAt IBC 2014, Artesyn Embedded Technologies announced the SharpStreamer add-on acceleration card...
Read more...
Imagine Communications introduces end-to-end TV Everywhere offeringImagine Communications recently unveiled its vision for enabling Communications Service Providers to gain strategic advantage...
Read more...
-- --
-- --
-- Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
NVIDIA kicked off the year at CES, where the crowd buzzed about the latest gaming announcements - including the native GeForce NOW app for Linux and Amazon Fire...
14/01/2026
Staines-upon-Thames, UK, 13th January, 2026 ITV, one of the UKs leading broadcasters, has selected Yospace, the global leader in Dynamic Ad Insertion (DAI), to ...
14/01/2026
Tech Focus: Audio Consoles, Part 2 - New Options for Virtual MixingA variety of solutions offer both technical and economic benefitsBy Dan Daley, Audio Editor
...
14/01/2026
Tech Focus: Audio Consoles, Part 1 - Key Component Evolves Toward the Totally Vi...
14/01/2026
SVG Summit 2025: Audio from Monday Workshops Now AvailableListen to sessions from Live Production Innovation, AI Production Tools, Cloud Production, Content Wor...
14/01/2026
The L3Harris large T7 robotic systems will provide U.S. Navy and U.S. Marines wi...
14/01/2026
Steiger Media's adoption of Calrec's compact Argo M console not only makes its innovative new hybrid truck faster, more efficient, and agile, but also e...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
January 14th, 2026
TRIBECA ANNOUNCES BEST NEW YORK SHORT AWARD FOR 25TH ANNIVERSARY FESTIVAL
In Celebration of Its 25th Anniversary, Tribeca Introduces a N...
14/01/2026
Wednesday 14 January 2026
Sky News announces Cathy Newman to lead flagship new political programme
Sky News today announces that award-winning journalist and ...
14/01/2026
Back to All News
State of Fear, The First Spin-Off of a Netflix Brazil Producti...
14/01/2026
The first stamp of An Post's 2026 Stamp Programme, marking 100 Years of Broadcasting, was unveiled at the GPO by Patrick O'Donovan TD, Minister for Cult...
14/01/2026
It's official! Beverley Callard has landed in Carrigstown. The beloved actor, known for her unforgettable roles and iconic screen presence, is joining the c...
13/01/2026
Independent media in Brazil and Colombia is facing an urgent crisis of traditional business models alongside a deteriorating security environment, according to ...
13/01/2026
NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player...
13/01/2026
NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championship...
13/01/2026
DMF and MXL in practice: Which vendors are adopting it, and how fast is the ecos...
13/01/2026
CES 2026: Five Important Sports-Tech BuzzwordsThe terms highlight innovations for sports production at the showBy Daniel Frankel, SVG Contributor
Tuesday, Jan...
13/01/2026
For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Impro...
13/01/2026
Resetting Expectations? The State of the Sports Industry with Devoncroft's J...
13/01/2026
Top Row L-R: Ana Katz, Natalia Almada, Bao Nguyen, Tatiana Maslany, A.V. Rockwell, Dr. Heather Berlin
Second Row L-R: Sophie Barthes, Azazel Jacobs, Janicza Br...
13/01/2026
DoW to invest $1B in planned independently traded Missile Solutions business...
13/01/2026
L3Harris Chairman and CEO Christopher Kubasik and Under Secretary of War for Acq...
13/01/2026
April 10, 2025
First Gulf has taken a significant step in its U.S. expansion with the launch of its first industrial development in the country.
First Westla...
13/01/2026
April 11, 2025
Canadian footwear retailer SoftMoc has signed a lease for 145,600 square feet at 901 Hopkins Street in Whitby, where the space will serve as a w...
13/01/2026
April 14, 2025
First Gulf is proud to announce that 25 Ontario has officially received its occupancy permit, marking the transition from an active construction...
13/01/2026
April 28, 2025
First Gulf has been awarded a design-build lease for a new 350,000 square foot office and warehouse facility for Sherwin-Williams. This project ...
13/01/2026
August 13, 2025
First Gulf Expands U.S. Industrial Footprint with First Savanna...
13/01/2026
August 13, 2025
First Gulf is proud to partner with Toromont Industries Ltd. to...
13/01/2026
October 10, 2025
First Gulf is pleased to announce that PPFD, a leading third-party logistics company, has leased 146,536 square feet at 901 Hopkins Street in ...
13/01/2026
Singapore - January 13, 2026 - Nielsen today announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader.
Based in Sing...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Nine-week performance series brings music, dance, theatre, and storytelling to downtown Durham, January - March 2026 (Durham, NC) The Chamber Orchestra of the T...
13/01/2026
Berklee Launches AIMS, an Artist-Centered Summit on Music and AI Hosted by the Berklee Emerging Artistic Technology Lab (BEATL), the event will focus on the i...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...