Stage Tec has a new corporate design

Stage Tec has a new corporate design posted: 13/01/2017

Stage Tec, the Berlin based manufacturer of professional audio equipment, undertook a strategic realignment last year. This is now reflected in a new look. The new corporate design is objective, clear, serious and speaks to an international audience. It makes a deliberate reference to the professional use of audio equipment. Following Stage Tecs restructuring, it is only logical to make this development clear in our corporate identity, explains Dr. Helmut Jahne, Managing Director of Stage Tec. The new corporate design will unify our image and improve recognition. This will further strengthen the Stage Tec brand and position us in relation to our competitors.

The new slogan, Excellent Audio, underscores this intention and incorporates Stage Tecs key message into the company objectives: the development of products with the best audio quality, maximum operational reliability and leading innovation. It is intended to serve as orientation and identification for customers and partners alike, to strengthen the Stage Tec brand.

Central to the visual identity is the logo, familiar the world over, which has been in use for many years. Its new square shape maintains this recognition and represents continuity. Modern and succinct, the logo underlines Stage Tecs continuing evolution.

The core colour of Stage Tec has been reinterpreted. In future, Stage Tec will employ dark blue as the dominant colour in combination with white. This base colour is supported with accent colours which are assigned to different functions and ranges. They will indicate the fields of application of Stage Tec products in brochures and on the website.

In the coming months, the new corporate design will gradually be incorporated in all communication media.

About Stage Tec:

An independent company based in Berlin, Germany, Stage Tec Entwicklungsgesellschaft f r professionelle Audiotechnik GmbH has specialised in developing and manufacturing digital audio equipment. Its flagship products include the digital routers NEXUS and NEXUS STAR as well as the professional mixing consoles AURUS platinum, CRESCENDO platinum, AURATUS and ON AIR flex.

Assisted by a business partner, Stage Tec was established in 1993 by 13 engineers (nearly all of whom still work there). The company is headed by Dr. Helmut Jahne, who was one of the founding members of the Stage Tec team and who continues to drive the technological supremacy of the product lines.

A leading pioneer in the transition from analogue to digital audio technology, Stage Tec has an international reputation and raised the bar in digital audio technology with a continuous stream of developments and innovations. Today, Stage Tec offers a comprehensive range of products ranging from the smallest to the largest of mixing consoles.

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