Sony Pixel Power calrec Sony

PipelineFXs Burst License Program Helps SVA Students Avoid Deadline Hell

16/11/2013

When a Hollywood animation studio gears up for a deadline, it does so with a render farm already consisting of hundreds or thousands of active machines. But when New Yorks School of Visual Arts (SVA) gears up to render its students graduation shorts, its farm goes from almost complete inactivity to processing 800,000 frames in a period of six weeks.

That transition used to be a major headache for the SVAs Computer Art, Computer Animation and Visual Effects department. Now, thanks to Qube!, PipelineFXs scalable render farm management system, staff can face deadlines with the confidence that all of their students needs are covered.

And best of all, thanks to PipelineFXs innovative Education Burst License program, developed in response to the SVAs feedback, colleges around the world can share that confidence, doubling their Qube! license capacity for a month (twice a year) to meet deadlines, at no extra cost.

Training Hollywoods Rising Stars

Founded in 1947, the SVA is the largest arts school in the US. Over 5,000 students pass through its Midtown Manhattan campus each year, 280 of them as undergraduates in the computer art program. The school has a strong relationship with local visual effects facilities - notably Framestore, which it supplies with many of its junior staff - but alumni also include artists at Pixar and Blue Sky Studios, and Industrial Light & Magics Johnny Han, CG Supervisor on Pacific Rim.

Students are taught on a range of industry-standard software packages, including Maya and Nuke, and have access to a dedicated render farm consisting of 300 dual-processor machines.

To manage render traffic, the SVA relies exclusively on Qube!, with students submitting jobs directly within Maya, and using the Qube! ArtistView to monitor them. The school praises the softwares dynamic allocation system and shallow learning curve, as well as its ability to handle all of the render engines it requires - including mental ray, V-Ray and Arnold - straight out of the box.

Equally importantly, Qube! is a production-proven solution. Everything we do is focused on giving our students familiarity with the commercial environment, says SVA Chair John McIntosh. Were big advocates of guerilla film-making, but our students are ultimately going to work in production, so we felt obliged to go with a commercial solution - and one that was as widely used as possible.

Developed for Studios, Driven by Students

While a commercial production house can rely on the fact that jobs submitted to its farm will be optimized and time-managed professionally, the need to cater to student work places a much greater strain on SVAs resources.

Theyre all new users, so all the jobs are unique, and theyre very rarely optimum, says McIntosh. The students are going for broke trying to achieve Hollywood quality, so theyre often doing overly lit, overly complex scenes. They can hit render times of four hours per frame.

And with 70 senior projects, averaging between two and three minutes of finished animation - not to mention countless freshman, sophomore and junior assignments - thats an awful lot of traffic to put through the render farm. Worse still, its users generate much of that traffic on the same day.

Theyre students: we assume that everything is going to be rendered the night before, says McIntosh. When youre involved in it, its frightening. There are periods where we actually shut down our facility just for rendering, and throw everybody out for days at a time.

Burst Licensing to the Rescue

As well as these logistical problems, the sudden spike in render traffic creates problems with software licensing. We go from an environment where we make little use of the render farm to one where we have maximum use, says McIntosh. When that happens, all of a sudden we dont have licenses to fit the production, because were only going to be scaled up for six weeks.

Enter PipelineFXs Education Burst License program. Born of a chance conversation between the SVA and PipelineFX staff, the program lets any education user on subscription contract double their existing license capacity twice a year, either for a calendar month, or for 30 consecutive days.

We were stunned when we heard the news, says McIntosh. It was just an off-the-cuff remark, and within a month, it was done. The new policy on extending licenses is brilliant.

Building the Render Farm of the Future

Thanks to burst licensing, SVA has the confidence that its farm will cope with everything that its students can throw at it, without having to place creative or technical restrictions on their work.

It lets us get through deadlines without trying to impose any aesthetic restrictions, says McIntosh. Any student can do a project of any length, and we put very little limitation on them when it comes rendering.

The SVA currently has 100 seats of Qube! and hopes to purchase 50 more this year, aiming to use the extra capacity to meet new technical standards within the industry. The school is currently switching from mental ray to V-Ray and Arnold for rendering, and is in the process of adding other computationally intensive tools to its syllabus.

Were committed to having high-end solutions here, and PipelineFXs new licensing policy gives us the freedom to embed them into our curriculum at a much earlier stage, says McIntosh. Weve just brought Houdini and Nuke into our freshman and sophomore years, and thats unheard of in the US. Most people in education have to restrict those tools because they dont have the infrastructure.

Helping Artists, Inside and Outside Schools

Empowered by Qube!s powerful, scalable render-management tools, and PipelineFXs flexible new licensing policy, the SVA feels confident that it can meet the needs of the next generation of Hollywood effects professionals.

We couldnt do half of what we can do now if it wasnt for PipelineFX, says McInt
LINK: http://news.creativecow.net/story/873621...
See more stories from creativecow

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

20/05/2024

Masters of Reinvention commissioned for Yesterday & UKTV Play

22nd May 2024 UKTV has commissioned Masters of Reinvention (6x60) for its leading factual channel Yesterday and free streaming service UKTV Play, to be produced...

20/05/2024

The Tuba Thieves Asks What It Means to Listen

PARK CITY, UTAH - JANUARY 22: The cast and crew of The Tuba Thieves pose during the 2023 Sundance Film Festival The Tuba Thieves premiere at Prospector Squa...

20/05/2024

Spotify CLASSICS: The 100 Greatest Hip-Hop Songs of the Streaming Era

Reviews by Carl Chery, Kemet High, and Adrian Covert In February, we launched Spotify CLASSICS-our first-ever program to celebrate catalog music. Our inaugur...

20/05/2024

Hamish Blake to host Alone Australia Season 2: The Reunion on 29 May

Hamish Blake to host Alone Australia Season 2: The Reunion on 29 May 20 May, 2024 Media releases As the season nears its end, SBS's hit series cements ...

20/05/2024

Poolside Gossip

Created by showrunner Abe Sylvia, the Apple TV+ comedic drama Palm Royale navigates the tale of one womans ambitious journey to make it amongst the upper crust,...

20/05/2024

SPL Media House selects Grass Valley AMPP SaaS Platform to Distribute Live Saudi Pro League Football Matches Globally

AMPP's cloud enabled rapid deployment of live production workflows with dist...

20/05/2024

EditShare celebrates anniversaries at CABSAT with innovations, integrations and implementations

EditShare Celebrates Anniversaries at CABSAT with Innovations, Integrations and ...

20/05/2024

Sony-Apollo's Bid for Paramount Gets Serious

A bid from Sony Pictures Entertainment and Apollo Global Management to acquire Paramount gained steam late last week, according to a report in the New York Time...

20/05/2024

Vizrt Unveils Viz Libro 8.3 With New Social Media Cropping Function

BERGEN, Norway Vizrt has released Viz Libero 8.3 with the announcement that its latest software version enables users to crop video to various aspect ratios fro...

20/05/2024

The Vampire Next Door Created with Pocket Cinema Camera 6K and DaVinci Resolve

The Vampire Next Door Created with Pocket Cinema Camera 6K and DaVinci Resolve Brie Clayton May 20, 2024 0 Comments Blackmagic Design today announced ...

20/05/2024

Tom Wills To Retire After Nearly 50 Years at WJXT Jacksonville

Tom Wills, long-running anchor at WJXT Jacksonville, Florida, has announced his retirement. He started at WJXT in 1975 and has anchored early-evening news for o...

20/05/2024

AMC Networks Promotes Emily Gotto to Senior VP at Shudder

AMC Networks said it promoted Emily Gotto to senior VP of acquisition and production for Shudder, the company's horror-themed streaming service....

20/05/2024

Paramount Names Jonathan Bingaman President, Domestic Multi-Platform Licensing & Distribution

Jonathan Bingaman has been named president, domestic multi-platform licensing & ...

20/05/2024

DLT Entertainment Gets FAST Laughs With 80's Sitcom Flashback Channel

Producer and distributor DLT Entertainment said it launched a free ad-supported streaming television (FAST) channel called 80's Sitcom Flashback....

20/05/2024

Zeam Media Names Sandie Trombert CMO

Zeam Media said it hired Sandie Trombert as chief marketing officer....

20/05/2024

Meet the VFX producer

Angus Berryman, VFX producer at UNIT studio tells TVBEurope how perseverance paid off as his career progressed By Matthew Corrigan Published: May 20, 2024 ...

20/05/2024

Sony signs NDA with Paramount Global but is reticent about earlier plan

The New York Times said the move was a significant step forward in their effort to court Paramount By Matthew Corrigan Published: May 20, 2024 The New Yor...

20/05/2024

CBC HR Team Getting Ballpark Staff Ready to Play Ball

A pair of stalwart members of the Capitol Broadcasting's dream team have been getting the company's two Coastal Plain League teams ready to launch their...

20/05/2024

VEON's Banglalink and Robi Axiata Partner to Explore Network Sharing to Expand 4G Access in Bangladesh

20 May 2024 VEON's Banglalink and Robi Axiata Partner to Explore Network Sh...

20/05/2024

Queensland Rugby League Taps Layercake, DoubleTake Sports, Enveu for OTT Tech Stack

Queensland Rugby League Taps Layercake, DoubleTake Sports, Enveu for OTT Tech St...

20/05/2024

Maglia Rosa: EMG Italy on Managing the Logistics and Technicalities of the 2024 Giro d'Italia

Maglia rosa: EMG Italy on managing the logistics and technicalities of the 2024 ...

20/05/2024

Next-Generation Technology: EMG Italy Completes Extensive San Siro Infrastructure Overhaul

Next-generation technology: EMG Italy completes extensive San Siro infrastructur...

20/05/2024

Broadcast Innovation in India: How Augmented Reality, Data-Driven Graphics Production Are Changing Everything

Broadcast Innovation in India: How Augmented Reality, Data-Driven Graphics Produ...

20/05/2024

A Year-Long Planning Process: How Game Presentation of Super Bowl LVIII Influences Next Year's Party in New Orleans

A Year-Long Planning Process: How Game Presentation of Super Bowl LVIII Influenc...

20/05/2024

SVG College Summit 2024: Clemson's Kyle Coulter Breaks Down the Tigers' Fourth Quarter Hype Video

SVG College Summit 2024: Clemson's Kyle Coulter Breaks Down the Tigers' ...

20/05/2024

HARMAN Professional Solutions Appoints Algam Ibrica as the Official Distribution Partner in Spain

May 20, 2024 LONDON-HARMAN Professional Solutions, the global leader in audio, ...

20/05/2024

RIP: Two deaths' on Shaka ILembe' production

RIP: Two deaths' on Shaka ILembe' productionTwo people, who are part of the Shaka Ilembe' production set to return for a second season, have repo...

20/05/2024

Gangsterism in movies and television: Wees geskool'

Gangsterism in movies and television: Wees geskool'Gangsterism has been portrayed in movies and television: but have you ever seen these films and televisi...

20/05/2024

School project features Die Antwoord' [Watch]

School project features Die Antwoord' [Watch]School projects are difficult. However, this student took some inspiration from the controversial band Die An...

20/05/2024

Tonight on Skeem Saam: Ntswaki sneaks Toby into the house but sadly for her, Leeto arrives unannounced

Tonight on Skeem Saam: Ntswaki sneaks Toby into the house but sadly for her, Lee...

20/05/2024

Thales and Nokia partner to deliver seamless renewal to London Underground

Facebook Twitter LinkedIn Thales, with its transmission network technology partner, Nokia, has been selected by Transport for London (TfL) to deliver an i...

20/05/2024

May 17, 2024

Scripps Research chemists develop new method for making gamma chiral centers on simple carboxylic acids C-H activation-based method should speed drug molecule ...

20/05/2024

First European Election Major TV Debate this Monday Night on Upfront with Katie Hannon

As part of RT 's extensive coverage in the run up to the European Parliament...

19/05/2024

TV Techs Weekly Product Wrap-Up

Missed any of our product coverage during your busy week? The TV Tech weekly product and services news wrap-up provides links to all of our coverage from May 13...

19/05/2024

The CW Shares Its 2024-2025 Lineup

LeVar Burton will host the new game show Trivial Pursuit on The CW, while Raven-Symon will host Scrabble....

19/05/2024

Biden, Trump Agree to Debates on CNN, ABC

President Joe Biden and former President Donald Trump have agreed to debates, set for June 27 on CNN and September 10 on ABC....

19/05/2024

End of the Line for Young Sheldon' on May 16

Young Sheldon signs off after seven seasons on CBS, when the series finale airs Thursday, May 18. Jim Parsons and Mayim Bialik reprise their roles as Sheldon Co...

19/05/2024

Netflix Announces Romantic Comedy All The Love You Wish For' (WT) by The Glory' Writer, Starring Kim Woo-bin and Suzy

Back to All News Netflix Announces Romantic Comedy All The Love You Wish For&#...

19/05/2024

House of Zwide' June Spoiler: The Zwides recover their millions

House of Zwide' June Spoiler: The Zwides recover their millions The House of Zwide' June teasers reveal that Funani and Nkosi will recover a share of t...

18/05/2024

If Bundling Is Back, What's the Ideal Bundle?

PORTSMOUTH, N.H. Bundling is back in a big way, with all the major streaming companies and many pay TV operators exploring ways to simplify the consumer experie...

18/05/2024

FCC to Vote on LPTV Rules during June Open Meeting

WASHINGTON, D.C. Federal Communications Commission Chairwoman Jessica Rosenworcel has announced a tentative agenda for the June Open Commission Meeting schedule...

18/05/2024

Matthews Launches New Multipurpose Grip Rail Telescopic Grid Pipe Solution

Matthews Studio Equipment has introduced Grip Rail, which the company said offers a better way to mount equipment on location, in the studio, or on the fly....

18/05/2024

IAB Tech Labs, Google Partner on New First Party Data Solution

In a notable development in the industry-wide effort to address privacy concerns while improving efficacy of marketing efforts in a cookieless ad landscape, IAB...

18/05/2024

TV Tech Weekly Product Wrap-Up

Missed any of our product coverage during your busy week? The TV Tech weekly product and services news wrap-up provides links to all of our coverage from May 13...

18/05/2024

DHD Elevates the Art of Podcast Production

DHD Elevates the Art of Podcast Production Brie Clayton May 17, 2024 0 Comments Hero image: the DHD DX2 base and expansion modules Latest-generation ...

18/05/2024

Skeem Saam: Friday's episode, 17 May 2024 [video]

Skeem Saam: Friday's episode, 17 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soapi...

18/05/2024

Shaka Ilembe' approved for season three

Shaka Ilembe' approved for season threeMzansi Magic's hit series Shaka Ilembe' which stars Nomzama Mbatha has been commissioned for a third season....

17/05/2024

Aerojet Rocketdyne's Camden Site Leverages Modernization Investments to Accelerate Solid Rocket Motor Production

Aerojet Rocketdyne has worked to modernize facilities at its Camden, Arkansas, l...