British Eurosport Selects LiveU for Cellular Transmiion Technology

LiveU (www.liveu.tv), the leader in portable live video-over-cellular solutions, has announced that British Eurosport, part of the major European sports broadcaster Eurosport, has selected LiveUs cellular transmission technology to enhance its broadcasts for British viewers for both small and premium-scale events.

British Eurosport is deploying LiveUs flagship LU70 backpack solution to enhance its local feed, allowing the leading sports broadcaster to intercut a range of UK-specific content player interviews, practise match coverage, personal moments with the overall Eurosport feed.

British Eurosport has tested the technology at a wide range of events including: the MCE British Superbikes and World Superbikes; the French Open tennis where it proved particularly useful, providing material during rain delays; The WTA Madrid tennis and Masters Snooker in the UK. It will also be used to heighten the excitement for British viewers of this years Tour de France.

Jenny King, British Eurosports Head of Production, said, For us a lot of the benefit of this technology is convenience as it means that we dont have to rely on satellite. Often we go to events at quite short notice and booking a truck and a satellite feed is either impossible or very expensive. LiveUs technology provides us with the flexibility to send back our own specific content, giving us the option to operate quickly and economically to enhance our coverage. This provides an improved end product for our viewers.

Samuel Wasserman, LiveUs CEO, said, British Eurosport is a premium sports broadcaster and were very pleased that it has recognised the power of our technology. Its clear that British Eurosport is using it at high-profile events, adding regional flavour to provide an improved viewer experience. We look forward to this continuing relationship.

The technology has been supplied by LiveUs UK distributor Garland Partners Ltd., alongside a full service package.

LiveUs new LU70 series offers the definitive cellular-based live video uplink solution for global broadcasters with its second-generation proprietary internal and external antenna arrays, offering satellite-like resiliency on-the-move and in heavily crowded locations, up to 1080 HD video and sub-second latency for a satellite-like experience. The LU70 bonds up to 14 3G/4G LTE, WiMAX and Wi-Fi modems simultaneously, supporting the growing range of cellular network bands worldwide.

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