Dentro de la mente de un pirata - Parte 3: Consejos para el sector de los M&E
14/06/2023
El enigma tecnol gico
En las vidas hiperconectadas de hoy no hay muchas cosas que hagamos que no impliquen alg n tipo de dispositivo conectado que hable con un servidor en alg n lugar. La calefacci n, los viajes, el ocio, o incluso tomar una foto con el m vil: nuestra interacci n con la tecnolog a es omnipresente. Sin embargo, el reto es que por cada uso positivo de la tecnolog a hay un equivalente en el que se utiliza para causar da o, ya sea a nivel individual o industrial. Quienes hayan le do los dos primeros blogs estar n familiarizados con el concepto de eras de pirater a marcadas -y finalizadas- por los avances tecnol gicos. La era de la IPTV, descrita para nosotros como un avispero, ha hecho que abrir servicios ilegales de streaming sea tan f cil como abrir un computador port til. Al igual que en una partida de ajedrez, la industria necesita bloquear cada movimiento pirata para dar el jaque mate. En cuanto al c mo, el pirata al que entrevistamos nos dio estos consejos para el sector de M&E: educar, colaborar y proteger.
Educar: Promover el cambio de comportamiento de los consumidores
Nuestro pirata nos cont que cada vez educa m s a sus hijos en edad escolar sobre el robo de propiedad intelectual. Ahora, gracias a la legislaci n que la respalda, la ley dispone de instrumentos para enjuiciar; leyes que no exist an cuando muchos de los piratas actuales estaban dando sus primeros pasos en la industria inform tica. Aunque este tipo de educaci n ayudar a enriquecer los conocimientos de los ni os en edad escolar, la industria debe adoptar m s iniciativas para propiciar cambios en el comportamiento de los consumidores. Ya se han hecho intentos en el pasado. A principios del a o 2000, la Federation Against Copyright Theft (FACT) del Reino Unido y la Motion Picture Association of America, en colaboraci n con la Oficina de Propiedad Intelectual de Singapur produjeron un video que se difundi en cines y en DVD bajo el t tulo You Wouldnt Steal a Car, Piracy is a Crime (Usted no robar a un auto; la pirater a es un delito). A pesar de que mostraba que la descarga de pel culas es un delito, no se centraba en las implicaciones m s generales para la industria, que incluyen el impacto financiero directo en las industrias creativas, debido a que la reducci n de presupuestos causada por menores ingresos de taquilla o distribuci n se traduce en una menor creaci n de contenidos.
Colaborar: La industria m s unida es m s fuerte
Dada la escala de la actividad pirata en la industria actual, ninguna organizaci n por s sola va a ponerle fin a la pirater a. Sin embargo, colectivamente, a trav s de coaliciones del sector como Alianza, AVIA/CAP, IBCAP y Sygnat, de las que NAGRA se enorgullece de ser miembro, se ha demostrado que la inteligencia y los conocimientos compartidos promueven la acci n eficaz. Hay muchos ejemplos en los que esto ha sucedido. La Operaci n 404 ha sido una operaci n de gran envergadura en Brasil, ahora en su quinto a o de funcionamiento. Se enfrenta continuamente a la pirater a por medio de Alianza, una coalici n de propietarios de contenidos, organismos de la industria, organizaciones policiales y vendedores. La capacidad operativa de este organismo y las acciones judiciales que puede emprender son significativas. En nuestra entrevista con el pirata, el miedo continuo a que le atraparan alcanz su pico cuando recibi una sola llamada telef nica amenaz ndole con acciones legales y con ello el riesgo de una enorme deuda. De inmediato dej de hacerlo. Otras t cticas, como la de llamar a la puerta y hablar, como se ha demostrado recientemente en el Reino Unido, tambi n pueden utilizarse junto con las fuerzas policiales para transmitir un mensaje contundente mucho antes de que se inicien unas acciones judiciales costosas.
Proteger: Un paso adelante
Los piratas roban usando la tecnolog a, as que la mejor manera de derrotarlos es con una tecnolog a mejor. Las tecnolog as como la marca de agua forense y las soluciones m s amplias de protecci n de contenidos desempe an un papel fundamental para bloquear los intentos de pirater a. Con herramientas como las marcas de agua forenses, no hay discusi n sobre si el contenido es pirata: est claro a qui n se le concedi la licencia y, por tanto, d nde se origin la filtraci n. No colocar marcas de agua en los contenidos no solo pone en riesgo los ingresos potenciales, sino que tambi n da rienda suelta a los piratas. Del mismo modo, si usted es propietario de un contenido y este ha sido pirateado, sin marca de agua no es posible saber en qu parte del proceso de distribuci n o qu licenciatario caus la filtraci n. Esto significa que es imposible interponer un recurso o incluso detener la filtraci n.
Mirar antes de saltar
Quiz una de las lecciones m s sagaces de nuestra entrevista con el pirata fue tambi n la m s sencilla. El nivel de cambio de nuestra industria exige innovaciones r pidas con las que satisfacer y deleitar a los abonados. Para atraer y retener a los abonados se despliegan nuevas funciones que garantizan el mantenimiento de las posiciones competitivas y la conservaci n del valor. Sin embargo, cada vez que se publica una actualizaci n de un servicio la comunidad pirata salta inmediatamente al ruedo. Sabiendo que el ritmo del cambio puede comprimir los plazos de desarrollo, escudri an el software para identificar nuevas oportunidades que puedan ser explotadas. Estos vac os que pueden encontrarse en uno o muchos de los dispositivos que deben soportar los operadores de servicios de v deo actuales, pueden convertirse en el pr ximo avispero para la actividad de los piratas a medida que se recopilan contenidos para i
LINK: | https://dtv.nagra.com/dentro-de-la-mente-de-un-pirata-parte-3-consejos... |
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