ABC verifies Fifty Media to JICWEBS Brand Safety Principles
23/08/2017
Today, Fifty Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
Fifty Media is a social data driven advertising platform. We leverage the incredibly powerful and unique set of social data from Fifty's technology platform to build granular audience insights and use this to inform how we buy media across a variety of other channels.
We have built proprietary technology to map and profile the interests and behaviours of over 600 million users globally in the social space. This allows us to get a True' representation of a brands audience or target audience and deliver advertising at scale.
As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC's Verification Service please go to: www.abc.org.uk/dtsg.
Duncan McCrum, Managing Director at Fifty Media comments: It is extremely important to us to be recognised as a business that takes every measure to ensure best practice when delivering our clients campaigns and I'm thrilled that this has been acknowledged through our verification with JICWEBS
Simon Redlich, Chief Executive at ABC, said: We are delighted to have verified Fifty Media to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC's verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.
LINK: | https://www.abc.org.uk/newslink/112-stories/443-abc-verifies-fifty-med... |
See more stories from abc |
Europe Stories
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
09/05/2024
Rohde & Schwarz showcases operational efficiency at MPTS
Rohde & Schwarz showcases operational efficiency at MPTS Uncompromised quality and reliability coupled with simplicity and efficiency Rohde & Schwarz will ...
08/05/2024
SGL Carbon: Focus on global growth trends pays off
SGL Carbon had a solid start to the first quarter of 2024. Despite the slight decline in sales of 3.9% to 272.6 million (Q1 2023: 283.7 million), adjusted EBI...
08/05/2024
EditShare Goes Beyond Storage at MPTS
EditShare Goes Beyond Storage at MPTS Workflow, server and delivery solutions from storyboard to screen Stand D40, London Olympia, May 15-16, 2024 - EditShar...
08/05/2024
Post production houses adopt Cleanfeed Cinema solution
The solutions in-browser stream focuses on low latency, making it suited to low bandwidth scenarios By Matthew Corrigan Published: May 8, 2024 The solutio...
08/05/2024
TAG unveils subtitling language detection feature
Driven by algorithms, the solution performs a quality analysis informed by language-specific dictionaries By Matthew Corrigan Published: May 8, 2024 Drive...
08/05/2024
Mobilelinks acquires 2 SAT Europe to increase SNG truck fleet
The increase in fleet size will reduce travel distances, aligning with sustainability goals, said Mobilelinks By Matthew Corrigan Published: May 8, 2024 T...
08/05/2024
Arqiva adds Caroline Cardozo and James Lelyveld to technology team
The company said the new arrivals would drive collaboration and technological transformation across key business units By Matthew Corrigan Published: May 8, ...
08/05/2024
Statement on Director Independence Ahead of VEON AGM
08 May 2024 Statement on Director Independence Ahead of VEON AGM Amsterdam, 8 May 2024: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital op...
08/05/2024
Drr and Rohde & Schwarz collaborate on ADAS/AD functional testing for EOL and PTI
D rr and Rohde & Schwarz collaborate on ADAS/AD functional testing for EOL and P...
08/05/2024
NAGRA and Adobe's Frame.io Win NAB Product of the Year for Solution That Protects Pre-release Content Against Piracy
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA -7 May, 2024 - NAGRA, ...
08/05/2024
Harmonic Sets the Pace for Intelligent Broadband Networks at ANGA COM 2024
SAN JOSE, Calif. - May 8, 2024 - Harmonic (NASDAQ: HLIT) today announced that it will showcase its latest broadband access innovations for fiber and DOCSIS netw...
08/05/2024
Fox Corporation Reports Third Quarter Fiscal 2024 Financial Results
Fox Corporation Reports Third Quarter Fiscal 2024 Financial Results NEW YORK, NY, May 8, 2024 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company ) to...
08/05/2024
It's time to hit refresh on the product roadmap
We're always being asked about our roadmap, when really what most people want to know is what features or integrations we've got planned. And if you th...
08/05/2024
Arqiva strengthens technology team
Appointments to drive collaboration and technological transformation across Arqiva's key business units 08 May, 2024, UK, Winchester, Hampshire: Today, Arq...
08/05/2024
Spacecom and Eutelsat OneWeb have embarked on an innovative trial to provide critical communication services tailored to emergency situations.
BACK TO PRESS RELEASES Spacecom and Eutelsat OneWeb have embarked on an innova...
08/05/2024
Doireann Garrihy to leave RT 2FM
RT has today announced that Doireann Garrihy has decided to leave RT 2FM after five years. Doireann will present her final 2FM Breakfast with Doireann, Donncha...
08/05/2024
zweiB updates to latest version of R&SCLIPSTER
zweiB updates to latest version of R&S CLIPSTER Specialist in deliverables for cinema, events and trade shows Rohde & Schwarz and zweiB have extended their...
07/05/2024
Paul Whitehouse takes viewers through The Sketch Show Years in new 4-part series on Gold
7th May 2024 The nations favourite comedy channel Gold has teamed up with the ma...
07/05/2024
Clear-Com Celebrates Theatre Triumphs in Light of 2024 Tony Award Nominations
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/05/2024
Maximising resources: Keys to POST Luxembourg's success in the evolving media landscape
POST Luxembourgs journey with TAG Video underscores how finding a vendor who und...
07/05/2024
Softil, Rohde & Schwarz and Alea launch the world's first mission-critical communications field test ecosystem
Softil, Rohde & Schwarz and Alea launch the world's first mission-critical c...
07/05/2024
Tubi Launches Stubios, A Fan Fueled Studio for Aspiring Filmmakers
Tubi Launches Stubios, A Fan Fueled Studio for Aspiring Filmmakers Tubi Launches Stubios, A Fan Fueled Studio for Aspiring Filmmakers Stubios Seeks To Bring N...
07/05/2024
Comscore Reports First Quarter 2024 Results
Comscore Reports First Quarter 2024 ResultsRESTON, Va., May 7, 2024 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating ...
07/05/2024
RT welcomes publication of reports
RT has today welcomed the publication of three reports by the Minister for Tourism, Culture, Arts, Gaeltacht, Sports and the Media, Catherine Martin TD: The Re...
07/05/2024
Rohde & Schwarz brings cutting-edge solutions to TECNOSEC and DRONExpo 2024
Rohde & Schwarz brings cutting-edge solutions to TECNOSEC and DRONExpo 2024 Rohde & Schwarz will showcase its innovative portfolio at TECNOSEC and DRONExpo 20...
07/05/2024
Blancco Wins 2024 SEAL Business Sustainability Award
Home News & Press Blancco Wins 2024 SEAL Business Sustainability Award Blancco Wins 2024 SEAL Business Sustainability Award May 07, 2024 Blancco's v...
07/05/2024
2024-05-07
CUPERTINO, CALIFORNIA Apple today unveiled the all-new Logic Pro for iPad 2 and Logic Pro for Mac 11, delivering breakthrough professional experiences for songw...
07/05/2024
Changes in Apple's privacy requirements
Apple's new Privacy Manifest requirement mandates that apps explicitly disclose the privacy-related data they collect, the purposes for this collection, and...
06/05/2024
Spotify Uplifts Bold, Emerging Artists in Honor of Asian and Pacific Islander Heritage Month
Around the world, Asian and Pacific Islander (API) artists continue to impact mu...
06/05/2024
Never Miss a New Release With Countdown Pages for Audiobooks
Spotify is making it easier for booklovers to count down the days, hours, minutes, and seconds until a new audiobook releases. With Countdown Pages for audioboo...
06/05/2024
Lighting a Day-Interior Caf With LEE Filters
In this video, cinematographer Simon Rowling welcomes viewers behind the scenes as he lights a daytime-interior scene inside a coffee shop. Shooting on Panavisi...
06/05/2024
Proximic by Comscore Recognized in AdExchanger's 2024 Top 50 Programmatic Power Players List
Proximic by Comscore Recognized in AdExchanger's 2024 Top 50 Programmatic Po...
06/05/2024
INRED and SES to Provide High-Throughput Connectivity Across Colombia's Amazonas
The Amazonas Digital initiative will see INRED leverage SES's MEO satellites...
06/05/2024
RT Announces Series of Major TV Debates as part of its European Parliament Election Coverage
RT has announced details of its coverage across digital, TV and Radio in the ru...
06/05/2024
AI and Big Data Take the Centre Stage in Central Asia at Beetech 2024 Hosted by Beeline Kazakhstan and QazCode
06 May 2024 AI and Big Data Take the Centre Stage in Central Asia at Beetech 20...
06/05/2024
STATEMENT CONCERNING EUTELSAT GROUP'S GROUND NETWORK
Press release - 6 May 2024 07:31 STATEMENT CONCERNING EUTELSAT GROUP'S GROUND NETWORK Facebook LinkedIn Twitter Download as PDF Paris, 06 May 2024 ...
06/05/2024
2024-05-06
To champion global movements to protect and advance equality for LGBTQ+ communities, Apple is introducing a new Apple Watch Pride Edition Braided Solo Loop, ava...
06/05/2024
SES to acquire Intelsat: Investor Relations Frequently Asked Questions
1) What is the rationale of the transaction? What is the benefit for SES shareholders? This combination creates a stronger and more competitive multi-orbit ope...
03/05/2024
Sudan: New WhatsApp Course Equips Journalists to Report on Conflict Related Sexual Violence
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
Be Honest With Your Art': Danny Ocean Reflects on Sudden Stardom and His Deeply Personal New Album
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify and ELLE Collaborate in Celebration of Emerging Women in Music
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
La Msica Mexicana no es solamente un fenmeno en Mxico y Estados Unidos, tambin en toda Amrica Latina
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
Msica Mexicana Isn't Just a Phenomenon in Mexico and the U.S.-It's Taking Over Latin America.
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
Limecraft updates content delivery platform
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security By Matthew Corrigan Published: May 3, 2024 Enha...
03/05/2024
Sony and Apollo submit $26 billion bid for Paramount Global
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company By Jenny Priestley Published: M...
03/05/2024
Global Academy launches Manchester media school
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Rohde & Schwarz presents cutting edge solutions at DSA 2024
Rohde & Schwarz presents cutting edge solutions at DSA 2024 Rohde & Schwarz demonstrates products and solutions for secure and robust communications and high-...