All eyes across the auto industry are on GTC - the global AI conference running in San Jose, Calif., and online through Thursday, March 21 - as the world's top automakers and tech leaders converge to showcase the latest models, demo new technologies and dive into the remarkable innovations reshaping the sector.
Attendees will experience how generative AI and software-defined computing are advancing the automotive landscape and transforming the behind-the-wheel experience to become safer, smarter and more enjoyable.
Automakers Adopting NVIDIA DRIVE Thor NVIDIA founder and CEO Jensen Huang kicked off GTC with a keynote address in which he revealed that NVIDIA DRIVE Thor, which combines advanced driver assistance technology and in-vehicle infotainment, now features the newly announced NVIDIA Blackwell GPU architecture for transformer and generative AI workloads.
Following the keynote, top EV makers shared how they will integrate DRIVE Thor into their vehicles. BYD, the world's largest electric vehicle maker, is expanding its ongoing collaboration with NVIDIA and building its next-generation EV fleets on DRIVE Thor. Hyper, a premium luxury brand owned by GAC AION, is announcing it has selected DRIVE Thor for its new models, which will begin production in 2025. XPENG will use DRIVE Thor as the AI brain of its next-generation EV fleets. These EV makers join Li Auto and ZEEKR, which previously announced they're building their future vehicle roadmaps on DRIVE Thor.
Additionally, trucking, robotaxis and goods delivery vehicle makers are announcing support for DRIVE Thor. Nuro is choosing DRIVE Thor to power the Nuro Driver. Plus is announcing that future generations of its level 4 solution, SuperDrive, will run on DRIVE Thor. Waabi is leveraging DRIVE Thor to deliver the first generative AI-powered autonomous trucking solution to market. WeRide, in cooperation with tier 1 partner Lenovo Vehicle Computing, is creating level 4 autonomous driving solutions for commercial applications built on DRIVE Thor.
And, DeepRoute.ai is unveiling its new smart driving architecture powered by NVIDIA DRIVE Thor, scheduled to launch next year.
Next-Generation Tech on the Show Floor The GTC exhibit hall is buzzing with excitement as companies showcase the newest vehicle models and offer technology demonstrations.
Attendees have the opportunity to see firsthand the latest NVIDIA-powered vehicles on display, including Lucid Air, Mercedes-Benz Concept CLA Class, Nuro R3, Polestar 3, Volvo EX90, WeRide Robobus, and an Aurora truck. The Lucid Air is available for test drives during the week.
A wide array of companies are showcasing innovative automotive technology at GTC, including Foretellix, Luminar and MediaTek, which is launching its Dimensity Auto Cockpit chipsets at the show. The new solutions harness NVIDIA's graphics and AI technologies to help deliver state-of-the-art in-vehicle user experiences, added safety and security capabilities.
Also Announced at GTC: Omniverse Cloud APIs, Generative AI
Omniverse Cloud APIs, announced today at NVIDIA GTC, are poised to accelerate the path to autonomy by enabling high-fidelity sensor simulation for AV development and validation. Developers and software vendors such as CARLA, MathWorks, MITRE, Foretellix and Voxel51 underscore the broad appeal of these APIs in autonomous vehicles.
Generative AI developers including Cerence, Geely, Li Auto, NIO, SoundHound, Tata Consulting Services and Wayve announced plans to transform the in-vehicle experience by using NVIDIA's cloud-to-edge technology to help develop intelligent AI assistants, driver and passenger monitoring, scene understanding and more.
AI and Automotive Sessions Available Live and on Demand
Throughout the week, the world's foremost experts on automotive technology will lead a broad array of sessions and panels at GTC, including:
How LLMs and Generative AI Will Enhance the Way We Experience Self-Driving Cars
Tuesday, March 19, 9 a.m. PT
Accelerating the New Era of Autonomous Vehicles With Generative AI
Tuesday, March 19, 10 a.m. PT
Generative AI and Industrial Digitalization in the Automotive Industry
Tuesday, March 19, 2 p.m. PT
Accelerating Automotive Workflows With Large Language Models
Tuesday, March 19, 3 p.m. PT
Accelerating the Shift to AI-Defined Vehicles
Thursday, March 21, 8 a.m. PT
On DRIVE Developer Day, taking place Thursday, March 21, NVIDIA's engineering experts will highlight the latest DRIVE features and developments through a series of deep-dive sessions on how to build safe and robust self-driving systems.
See the full schedule of automotive programming at GTC and be sure to tune in.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
26/04/2024
TORONTO Rogers Communications has signed a 10-year agreement with Comcast to bring the latest Xfinity products and technology to Canadians....
26/04/2024
Calrec is very pleased to announce the benefits of its highly flexible approach to customer service has been recognized with a third award for the Argo range. T...
26/04/2024
New Adobe Photoshop with Advanced Generative Fill and Generate Image Brings New ...
26/04/2024
Trends And Takeaways From NAB Show 2024
Melanie Ciotti April 25, 2024
0 Comments
NAB's Eric Trabb (right) awards SNS with two NAB Show Product of ...
26/04/2024
Sony's Ci Media Cloud Keeps NHRA Moving
Brie Clayton April 25, 2024
0 Comments
Cloud-Based Media Asset Management and Collaboration Platform Accel...
26/04/2024
Capitol Broadcasting & Leadership Triangle Collaborate for Third Year
Capitol B...
26/04/2024
The staff at CBC Radio have been hard at work creating several new features for listeners and viewers. Several debuts are taking place this spring.
I have nev...
All eyes across the auto industry are on GTC - the global AI conference running in San Jose, Calif., and online through Thursday, March 21 - as the world's top automakers and tech leaders converge to showcase the latest models, demo new technologies and dive into the remarkable innovations reshaping the sector.
