Global Brands Launch Live RCS Business Messaging Services Based on the GSMA Universal Profile
26/02/2018
Barcelona: The GSMA today announced that multiple global brands including 1-800 Contacts, 1-800-Flowers.com, Booking.com, ITV, Snaptravel and Subway have launched live trials of RCS Business Messaging based on the GSMA's Universal Profile for Advanced Messaging (UP). The service upgrades existing SMS business messaging to create a richer and more interactive experience for consumers, allowing them to engage directly with brands within the messaging platform via artificial intelligence and chatbots. There will be a number of live demonstrations showcased at the GSMA Innovation City at Mobile World Congress in Barcelona.
In the space of a year, operator RCS launches have almost doubled from 30 to 55, underpinned by the Universal Profile, and have the potential to double again in 2018. Networks are now being interconnected in Europe and the Americas and we are seeing a rapidly growing base of global users, said Alex Sinclair, Chief Technology Officer, GSMA. RCS Business Messaging is also being adopted by leading global brands who see the opportunities it presents to engage with consumers in a more interactive and compelling way.
In the U.S., Google is collaborating with Sprint to enable campaigns with 1-800-Contacts, 1-800-Flowers.com, Booking.com, Express, SnapTravel and Subway in collaboration with messaging partners 3C, CM.com, Mobivity, OpenMarket, Smooch and Twilio launching through Google's Early Access programme. Also in Mexico where they will launch soon, Google is partnering with Telcel to enable campaigns with 5 Piso, Banamex, Broxel, DHL Mexico and Secretaria de Salud in collaboration with messaging partners Airmovil, Auronix, Aldeamo, Movile and Tiaxa. Vodafone, the first mobile operator to commercially launch RCS in 14 countries, is working closely with ITV and OpenMarket to see how RCS can be used to help interact with their viewers. They along with Google are also closely working with IMImobile on Barclays, British Gas, Foxtons and Pizza Hut Delivery. In addition to CLX Communications on Nissan and with Infobip to support Uber in exploring the potential of RCS Business Messaging.
RCS is incorporated natively into a phone's default messaging service and enables users to enjoy enhanced messaging services such as group chat, video, gifs, file and location sharing, amongst many others, without needing to download an app. RCS Business Messaging takes this further by allowing subscribers to engage directly with multiple brands from one messaging platform to make restaurant reservations, book train tickets or make purchases without having to juggle numerous apps.
Momentum is growing around the world with over 159 million current active monthly RCS users, according to GSMA Intelligence, a figure that is expected to grow to 350 million by Q4 2018. GSMA Intelligence also estimates that the RCS Business Messaging market will be worth over $74 billion by 2021.
The GSMA Universal Profile and Network Interconnection
In a related press release, the GSMA announced that Am rica M vil, Rogers Communications and Sprint have interconnected their networks across the Americas, while Deutsche Telekom, Telenor Group, Telia Company and Vodafone Group have interconnected in Europe, enabling subscribers in these regions to access advanced RCS across 22 networks in 17 countries. All support the GSMA's Universal Profile, which is currently backed by over 70 leading operators, vendors and OS providers worldwide and provides an open, consistent and global messaging service across networks and devices. For more information about the Universal Profile, please go to: www.gsma.com/futurenetworks/ip-services/universal-profile/.
The GSMA Future Networks Programme at MWC 2018
The GSMA Future Networks programme will host a number of seminars on 5G and Messaging as a Platform (MaaP) at MWC 2018. They will also be showcasing a number of interactive demonstrations at the GSMA Innovation City in Hall 4. For further information on all these activities, visit www.gsma.com/futurenetworks/events-and-webinars/new-mobile-world-congress-2018-barcelona/.
-ENDS-
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.
Media Contacts:
For the GSMA
Beau Bass
+44 79 7662 4962
beau.bass@webershandwick.com
Pau Guerrero / Gloria Almirall
+34 93 236 09 00
PGuerrero@webershandwick.com
GSMA Press Office
pressoffice@gsma.com
LINK: | https://www.gsma.com/newsroom/press-release/global-brands-launch-live-... |
See more stories from gsma |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
29/05/2024
Tucson TV Stations Launch NextGen TV Services
TUSCON Six stations have launched NextGen TV, aka ATSC 3.0 broadcasts in the Tucson, Ariz., area....
29/05/2024
France Tlvisions Upgrades to Grass Valley Kaleido-IP Video Multiviewer
MONTREAL Grass Valley is reporting that French National Public TV Broadcaster France T l visions, rebranded as france tv, has selected its next-generation Kalei...
29/05/2024
John Abbot Joins Google Fiber as Its First CFO
MOUNTAIN VIEW, Calif. Google Fiber has announced that John Abbot has recently joined its team as the company's first chief financial officer (CFO)....
29/05/2024
Obsidian Lighting Control ONYX 4.10 Software Now Available
Obsidian Control Systems has introduced ONYX 4.10, the latest iteration of the popular lighting control software for NX consoles and PC systems....
29/05/2024
ZOO Establishes ZOO Italy, Launches Dubbing Studios in Milan
LONDON ZOO Digital, a global provider of localization and media services to the entertainment industry, has launched ZOO dubbing studios in Milan and establishe...
29/05/2024
Vizrt Integrates HTML Graphics System with Dalet News Production System
BERGEN, Norway Vizrt has integrated Viz Pilot Edge, the company's newsroom HTML-based templated graphics system, with the Dalet Galaxy five news production ...
29/05/2024
Elettroformati Audio Post House Installs PMC Monitors In...
Italian audio production company Elettroformati has chosen PMC monitors and an Avid management system for its new Dolby Atmos music mixing studio in Milan. Fo...
29/05/2024
Pixotope Enables Remote Intercontinental Camera Tracking...
Pixotope, the leading software platform for end-to-end real-time virtual production solutions, is breaking new ground by enabling remote real time virtual produ...
29/05/2024
Vizrt joins forces with Dalet to enhance newsroom operati...
Vizrt, the leader in real-time graphics and live production solutions for content creators, today announces that its flagship newsroom HTML-based templated grap...
29/05/2024
Ateme Leads TVRIs Transition to 4K UHD OTT Streaming
Ateme, the global leader in video compression, delivery and streaming solutions with innovation at its core, today announced TVRI s historic transition to 4K UH...
29/05/2024
WRAL-TV's Shrader, Holland Talk Historic Hurricane Forecast on WRAL Daily Download
NOAA (the National Oceanic and Atmospheric Administration) issued a forecast las...
29/05/2024
SWR moves to software playout with integrated Pixel Power solution from Rohde & Schwarz
SWR moves to software playout with integrated Pixel Power solution from Rohde & ...
28/05/2024
AI and Disinformation in Taiwan's 2024 Election
This is a summary of the report commissioned by Thomson on AI Disinformation Attacks during Taiwans 2024 Presidential Elections, written by Professor Chen-ling ...
28/05/2024
In A Violent Nature: Festivalgoers Look Through the Eyes of a Murderer
PARK CITY, UTAH - JANUARY 22: Chris Nash attends the 2024 Sundance Film Festival In A Violent Nature premiere at the Library Center Theatre on January 22, 202...
28/05/2024
Aerojet Rocketdyne Expanding Huntsville Operations to Increase Solid Rocket Motor Deliveries
Aerojet Rocketdyne's Advanced Manufacturing Facility opened in 2019. The com...
28/05/2024
France Tlvisions Upgrades to Grass Valley Kaleido-IP Video Multiviewer to Support its Upcoming SMPTE-2110 Live UHD/3G Broadcast Transition
MONTREAL, CANADA -May 28, 2024 - Grass Valley , the leading innovator for live p...
28/05/2024
How Will Venu Sports Impact Pay-TV Subscriptions?
NEW ROCHELLE, NY Venu Sports, the new sports streaming bundle from Disney, Fox and WBD expected to launch later this year, could attract more than 4 in 10 sport...
28/05/2024
Tucson TV Stations Launch NextGen TV Service
TUSCON Six stations have launched NextGen TV, aka ATSC 3.0 broadcasts in the Tucson, Ariz., area....
28/05/2024
WSC Sports Unveils Trio Of AI-Driven Content Solutions
TEL AVIV, Israel WSC Sports has introduced three additions to its product portfolio for sports ecosystem companies that address content management, creation and...
28/05/2024
Pixotope Enables Remote Intercontinental Camera Tracking for NEP the Netherlands
Pixotope Enables Remote Intercontinental Camera Tracking for NEP the Netherlands Brie Clayton May 28, 2024 0 Comments Remote markerless through-the-le...
28/05/2024
Picture Shop's Mark Kueper Grades Billy the Kid With DaVinci Resolve Studio
Picture Shop's Mark Kueper Grades Billy the Kid With DaVinci Resolve Studio Brie Clayton May 28, 2024 0 Comments Blackmagic Design today announced...
28/05/2024
Profoto enters the cinema market with L1600D
Profoto enters the cinema market with L1600D Brie Clayton May 28, 2024 0 Comments Profoto enters the cinema market with uncompromising speed of use an...
28/05/2024
After Effects cameras and Unreal Engine
After Effects cameras and Unreal Engine Graham Quince May 28, 2024 0 Comments Welcome to my series on learning Unreal Engine for video production, esp...
28/05/2024
Apple Motion: Understanding Fixed Resolution
Apple Motion: Understanding Fixed Resolution Simon Ubsdell May 28, 2024 0 Comments An overview of this tricky but important topic which can hit you wi...
28/05/2024
OBS Taps Alibaba Cloud for AI-Enhanced MultiCamera Replays at Paris 2024
LONDON Olympic Broadcasting Services recently tested AI-enhanced multcamera replay tech from Alibaba Cloud at the Olympic Qualifier Series in Shanghai in prepar...
28/05/2024
Dune Part 2 and Avatar colourists to take part in DaVinci Resolve Live Tour
The events are for filmmakers, editors, colourists, and visual effects artists, whether theyre beginners and experienced users By Jenny Priestley Published: ...
28/05/2024
Meet the head of sound
1185 Films Mark Hodgkin explains his journey from studying classic guitar and piano to working on the sound of TV adverts, films and documentaries By TVBEurope...
28/05/2024
Alfalite presents its LED displays at InfoComm 2024
Alfalite, the European LED display manufacturer, returns for the second consecutive year to InfoComm with its LED displays for the rental, fixed installation an...
28/05/2024
Leader Electronics Corporation Appoints AV Group Technolo...
Leader Electronics Corporation, globally active innovator of broadcast-quality test and measurement instrumentation, announces the appointment of Sydney-based A...
28/05/2024
Advanced 3D qualifier in DaVinci Resolve
Advanced 3D qualifier in DaVinci Resolve Kasia Jarco May 27, 2024 0 Comments In today's advanced tutorial, I want to show you how and why to use 3...
28/05/2024
Deadline Approaching for 2024 Emerging Leaders Intern Program
Applications for CBC & Leadership Triangle Due May 31 Only a few days remain for HBCU students in the Triangle to apply for the 2024 Emerging Leadership Intern...
28/05/2024
VEON Progresses with Asset-Light Strategy, Reaches Agreement to Sell Stake in TNS+ in Kazakhstan
28 May 2024 VEON Progresses with Asset-Light Strategy, Reaches Agreement to Sel...
28/05/2024
Analytics and Powering Next-Generation Consumption Experiences: A Conversation With ESPN's Allison Loucks
Analytics and Powering Next-Generation Consumption Experiences: A Conversation W...
28/05/2024
Live From London: Buzz 16 Tackles Production Duties for TNT Sports' EPCR Finals Host Coverage
Live from London: Buzz 16 tackles production duties for TNT Sports' EPCR fin...
28/05/2024
Live From London: EPCR Takes Over Tottenham Hotspur Stadium for European Rugby Finals Weekend
Live from London: EPCR takes over Tottenham Hotspur Stadium for European rugby f...
28/05/2024
Advance Step: Gen AI, Data and Coud on the Radar for British Basketball League as Production Transformation Continues
Advance step: Gen AI, data and cloud on the radar for British Basketball League ...
28/05/2024
AWS's Andrew Reich on Recent Developments in the Cloud, Helping Sports Clients Adjust to Industry-Wide Changes
AWS's Andrew Reich on Recent Developments in the Cloud, Helping Sports Clien...
28/05/2024
Riedel Bolero Empowers Student Production Excellence at Orange County School of the Arts
Wuppertal May 28, 2024 Riedel Bolero Empowers Student Production Excellence at...
28/05/2024
Bridgerton' Continues Its Reign; Atlas' Debuts at #1
Back to All News Bridgerton' Continues Its Reign; Atlas' Debuts at #1 Entertainment 28 May 2024 Global Link copied to clipboard Dearest Gentle R...
28/05/2024
Micro LED Panels and AlfaArt Combine the Best Digital Art with the Latest LED Display Technology in Easy-to-Use Solution
FOR-A Highlights Turnkey LED Video Wall System from Strategic Partner Alfalite a...
28/05/2024
2024-05-28
The Apple Hearing Study is sharing new insights on tinnitus in one of the largest surveys to date....
28/05/2024
Apantac Best of Show 2024 at NAB
Apantac Best of Show 2024 at NABApantac Best of Show 2024 at NAB Beaverton, Oregon, USA - May 22, 2024, - We are pleased to announce that our product OG-HDR-UDX...
28/05/2024
Thales' FlytEDGE digitally remasters the inflight entertainment experience
Facebook Twitter LinkedIn Live personalization for a journey filled with unique experiences Instantly stream favorites and never miss a beat, continue wa...
28/05/2024
AI-backbone for FCAS operational
AI-backbone for FCAS operational The HIS consortium and partners provide BAAINBw and industry with a cross-sectional AI development platform for FCAS (AI-back...
27/05/2024
Experience inspiration. Master challenges. With SIGRAFLEX and SIGRAFINE at ACHEMA 2024
It will soon be that time again: ACHEMA, the worlds most important trade show fo...
27/05/2024
How L3Harris Evolved into Canada's Trusted Tanker Aircraft In-Service Support Provider
L3Harris has been maintaining Canada's CC-150 Polaris fleet for over a decad...
27/05/2024
Tech Lifestyle Influencer Shelby Church Uses Blackmagic Cloud Storage with DaVinci Resolve Studio
Tech Lifestyle Influencer Shelby Church Uses Blackmagic Cloud Storage with DaVin...
27/05/2024
Bridge Technologies Introduce StreamOverview to the VB330
Bridge Technologies Introduce StreamOverview to the VB330 Brie Clayton May 27, 2024 0 Comments Single page diagnostics overview gives first-line engin...