Socialcast By VMware Named A Leader In IDC MarketScape: Worldwide Enterprise Social Software

Socialcast By VMware Named A Leader In IDC MarketScape: Worldwide Enterprise Social Software

Major market research firm acknowledges Socialcast's leadership position in worldwide enterprise social software market; Integration capabilities, security and compliance and proven track record of successful deployments drive top position in latest report

PALO ALTO, Calif., November 7, 2012 -VMware, Inc. (NYSE: VMW), the global leader in virtualization and cloud infrastructure today announced Socialcast by VMware has been recognized as a Leader in the latest IDC MarketScape: Worldwide Enterprise Social Software 2012 Vendor Analysis (doc #237336, October 2012). The report from IDC* highlights VMware's leadership position in the enterprise social software segment and validates the company's strategy around business system integrations, mobile capabilities, analytics and providing real business value for customers.

According to the report, Socialcast integration capabilities, mobile access options, and multiple options for accessing Socialcast communities, including desktop and Outlook connectors, all contributed to the Leadership ranking. As mentioned in the IDC report, the ability to link business systems and services together in a secure but open application framework has given Socialcast a leadership position.

Social capabilities impact the way work gets done and will eventually touch the entire application portfolio in some way, said Vanessa Thompson, research manager for IDCs Enterprise Social Networks and Collaborative Technologies. As the enterprise social market matures, leaders in the space will enable enterprise social networks that help users access information in real time and in context, and add value to existing business systems by socially enabling business processes.

The current capabilities of Socialcast, along with the potential for workflow, content and social experience integrations and the VMware partner, channel and product ecosystem will allow Socialcast to displace standalone enterprise social software players.

Socialcast has focused on executing a vision for how social will change the way we work, and built an enterprise platform to integrate social across the enterprise, accessible by any device, said Tim Young, VP of social enterprise at VMware and founder of Socialcast. Being recognized as a leader by IDC validates our strategy and recognizes the ability of VMware to lead this fundamental shift in the way we get work done.

The announcement comes as Socialcast adoption among enterprise companies across all industries continues to grow. Newly announced Socialcast customers include minerals and mining leader Boart Longyear, financial analytics company Factset, publishing house Archant, and financial services company HCI Capital. These companies have all selected Socialcast for their enterprise social networks. They join existing Socialcast customers including industry leaders such Philips and Humana. To see more visit: www.Socialcast.com/customers

With Socialcast we're able to connect more than 20,000 employees and it's become integrated across our company and a key element of how we communicate today, said Jeff Ross, community manager at Humana. Our team looked at all the tools available in the enterprise social network space and for best of breed functionality and features, offering an on-premise option for security purposes and value Socialcast was the best option.

Additional Resources:

The IDC report and Marketscape Graphic are available at www.Socialcast.com

More information is available at blog.socialcast.com

Follow Socialcast on Twitter and join the conversation on Socialcast's Facebook page

Start a free Socialcast private network today at www.Socialcast.com/free50

Sources

* IDC MarketScape: Worldwide Enterprise Social Software 2012 Vendor Analysis (IDC #237336) October 2012

About IDC MarketScape

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About VMware

VMware (NYSE: VMW) is the leader in virtualization and cloud infrastructure solutions that enable businesses to thrive in the Cloud Era. Customers rely on VMware to help them transform the way they build, deliver and consume Information Technology resources in a manner that is evolutionary and based on their specific needs. With 2011 revenues of $3.77 billion, VMware has more than 400,000 customers and 55,000 partners. The company is headquartered in Silicon Valley with offices throughout the world and can be found online at www.vmware.com.

VMware, and Socialcast are registered trademarks and/or trademarks of VMware, Inc. in the United States and other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies. The use of the word partner or partnership does not imply a legal partnership relationship between VMware and any other company.

Forward Looking Statements

This press release contains forward-looking statements including, among other things, statements regarding expectations for the growth of Socialcast, the potential for workflow, content and so

LINK:	http://www.vmware.com/company/news/releases/vmw-socialcast-idc-110712....
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