Sony Pixel Power calrec Sony

AMC Networks Pitches Peak Programs in Upfront

16/04/2018

To media buyers are looking for a place to park their advertising dollars during this crowded era of peak TV, AMC Networks' message is we've got the good stuff and we air commercials.

After holding a large-scale star studded upfront event last year AMC Networks this week is beginning a series of smaller scale dinners and lunches. Talent will be in attendance, but Scott Collins, president of ad sales at AMC Networks, says the more intimate setting will allow clients and agencies speak a little more freely, be a little more comfortable, and ask more engaging questions about client needs.

Collins contends that the networks he's selling stand out even at a time when more channels and increasing number of tech-driven streaming services are trying to compete in AMC's wheelhouse.

Read More: Upfront Central

We think it's a great moment for us. We tend to produce the stuff that people really do care about and the stuff that really breaks through, Collins says.

When you stop and consider the explosion of content, it really is on the platforms that are not ad supported that's vying for people's attention, he adds. At AMC Networks we are proudly ad supported so it makes what we have that much more unique and precious.

Most precious remains The Walking Dead, which despite declining ratings remains the most-watched scripted show in TV.

Collins also points to the programming on the company's other networks.

After a big reception for the first episodes of BBC America's Planet Earth: Blue Planet 2, which was simulcast on all five AMC Networks channels, the company is going to market with plans to simulcast the entire season of the next installment on BBC America, AMC, IFC and Sundance TV.

This type of content, it's so unique and so different. It's such wonderful feel-good television and we think we can make a much bigger event out of it, Collins says.

Renewed for second seasons are BBC America's Killing Eve, Sundance TV's Liar and Love After Lockup on WE-TV.

AMC sells more than commercials. Last year it did a big augmented reality program for Mountain Dew that let users capture Walking Dead zombies and win soft drinks. AMC did research on the sponsorship and found that it created $10 million in incremental sales and converted 9% of soda drinkers into Mountain Dew drinkers.

That sort of showcase for the power of television and how our IP affects cash register is pretty potent for us, Collins says.

AMC has also getting involved with gaming, launching an augmented reality game called Our World. Collins says the game will be able to drive traffic to stores and restaurants and is looking for sponsors.

In a market where the big boys are showing off their data power, AMC Networks recently launched its own Agility data-driven advertising division. Agility's first product is Aurora, a targeted solution platform that promises a high level of transparency as well as an ability to be used for planning TV across networks.

It's on a client's desktop so they can actually play with it and see it's not just what we want you to buy on our air, but you could actually optimize your target across all of television, Collins says.

AMC Networks is also in the business of events that build its own brands and present opportunities for advertisers to sponsor.

The list includes long running events like the Sundance Festival and Independent Spirit Awards as well as newer ones like Rooftop Films and Afropunk in Brooklyn.

I recent weeks there have been a number of forecasts calling for TV spending to be flat to down for the foreseeable future while digital grows. In the fourth quarter, AMC Networks reported a 9.9% drop in ad revenue to $269 million at its national networks. For the full year, ad revenue were down 3.1% to $960 million.

But like many TV ad execs, Collins is upbeat about the upfront market as Facebook's found Mark Zuckerberg faces Congress over privacy issues.

Upfronts are funning because sometimes they can surprise you and they have their own pace and cadence. I think a lot of people are going to be concerned about getting their money down on the right content and I think that remains the driver of upfronts, and I don't think this year will be any different, he says.

There's a lot of uncertainty out there and I think television has proven time and time again to really be able to move product and tell stories about brands, he says. Safety hasn't been solved either [by digital ad sellers], he added.

I guess it depends on who you talk to, but I think a lot of brands really need the consistency and the safeness and the I don't what I'm getting with television' and when someone is looking for that, we have that in spades, Collins says.
LINK: https://www.broadcastingcable.com/news/amc-networks-pitches-peak-progr...
See more stories from bandc

Europe Stories

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

07/08/2025

Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, Redefining In-Car Entertainment Experience

July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...

15/07/2025

SES Successfully Prices 1 Billion Dual-Tranche Bond Offering with Strong 5.5x Oversubscription

NOT FOR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN THE UNIT...

15/07/2025

Harmonic to Showcase Breakthrough Video Streaming and Broadcast Delivery Innovations at IBC2025

Harmonic's Hybrid, AI-Powered and Live Sports Streaming Innovations are Key ...

15/07/2025

The Next Level 4099 CORE+ Instrument Microphone

The well-known and well-loved 4099 has been completely revamped. It features amazing CORE+ technology, which eliminates distortion and extends dynamic range, a ...

15/07/2025

Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Measurement and CTV Program-Level Reporting

Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Mea...

15/07/2025

All Ireland Football semi-finals and Tailteann Cup Final draw large audiences to RT

Peak audiences of over half a million tune into both Kerry v Tyrone and Donegal ...

15/07/2025

PROTON Announces Production Facility Expansion Ahead of IBC2025

PROTON Announces Production Facility Expansion Ahead of IBC2025 posted: 15/07/2025 Proton Announces Production Facility Expansion Ahead of IBC2025 Alongs...

14/07/2025

RT Launches New Look Weather Forecasts

Enhancing Public Service Broadcasting with Innovation, Accuracy & Sustainability New regional detail and local towns featured...

11/07/2025

Superman' Filmmaker James Gunn Reveals the Playlists Inspired by Your Favorite Characters

If you've ever wondered what might be playing in Clark Kent's headphones...

11/07/2025

AI and Multimedia Authenticity Standards Collaboration

AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit The...

10/07/2025

Taliban repression silences award-winning Afghan woman journalist

The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...

10/07/2025

A New Report Puts Aussie Artists in the Spotlight

Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...

10/07/2025

Spotify Toasts Oasis's Return With Exclusive Ways for Fans to Get Closer to the Music That Defined a Generation

This is not a drill: Oasis is back on the road-marking its first live performanc...

10/07/2025

Spotify and Youth Music Open Doors for Future Artists

The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...

10/07/2025

VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing

10 Jul 2025 VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...

10/07/2025

From Treehouses to the Deep Sea: A First Look at Sky Kids New Adventures

Thursday 10 July 2025 The Very Small Creatures Jaime's Treetop Tales Emerald BooSnoo! Christmas Mashup Pip & Posy's Spooktacular Party The Very Sm...

10/07/2025

Millions of Sky customers set to enjoy even bigger rewards as Sky VIP loyalty programme gets a major upgrade

Thursday 10 July 2025 Brand new rewards are coming to Sky customers, with free ...

10/07/2025

Comscore Achieves Full JIC Certification for National TV Measurement Including Persons-Based Data

Comscore Achieves Full JIC Certification for National TV Measurement Including...

09/07/2025

Sky becomes UKs fastest major broadband provider with launch of new 5 Gbps Full Fibre speed and WiFi 7 hub

Wednesday 9 July 2025 Sky Broadband now has the UK's fastest broadband spee...

09/07/2025

2025-07-09

CUPERTINO, CALIFORNIA Apple today announced Jeff Williams will transition his role as chief operating officer later this month to Sabih Khan, Apple's senior...

08/07/2025

MediaSafe Africa: A New Digital Safety Resource for Journalists

In an era where digital threats to journalists are becoming increasingly aggressive and widespread, MediaSafe Africa launches as a vital online resource to help...

08/07/2025

Spotify's Our Game, Our Sound' Campaign Champions Community and Joy in Women's Football

This summer, as the energy builds for one of the biggest moments in women's ...

08/07/2025

Richard Watsham to depart UKTV following highly successful 14-year tenure

UKTV today announces that Richard Watsham, Chief Creative Officer at UKTV and Global Director of Acquisitions for BBC Studios/UKTV, has decided to step down fro...

08/07/2025

Harmonic Sets DOCSIS 4.0 Record with 14 Gbps Downstream Speed at CableLabs Interoperability Event

SAN JOSE, Calif. - July 8, 2025 - Harmonic (NASDAQ: HLIT) today announced a reco...

08/07/2025

Arvato Systems optimizes customer communication with AOK Niedersachsen

Arvato Systems Optimizes Customer Communication with AOK Niedersachsen New project in the statutory health insurance sector Arvato Systems and AOK Niedersach...

08/07/2025

2025-07-08

On August 7, Apple Arcade is adding four exclusive games to its diverse catalogue of more than 200 fun games for players to enjoy, all free from ads and in-app ...

07/07/2025

** MEDIA ALERT ** VIZ Media Ignites AX 2025 with Star-Studded Panels, Exclusive Reveals, and Immersive Experiences

** MEDIA ALERT ** VIZ Media Ignites AX 2025 with Star-Studded Panels, Exclus...

07/07/2025

2025-07-07

CULVER CITY, CALIFORNIA As Apple Music marks its 10th anniversary this year, Apple unveils its most ambitious creative project to date: a brand-new state-of-the...

07/07/2025

RT Announces Mark Bignell as new Commissioning Editor for Comedy

RT has announced that Mark Bignell has been appointed Commissioning Editor for Comedy following a public competition. This senior editorial position will drive...

04/07/2025

Spotify Partners With The Reading Agency to Bring the Summer Reading Challenge to Life Through Audio

The Summer Reading Challenge has inspired children across the U.K. to embrace a ...

04/07/2025

Official trailer revealed for new season of BAFTA-winning Sky Original comedy Mr Bigstuff, coming 24 July

Friday 4 July 2025 Watch the trailer here https://youtu.be/Od5WpvWmDr8 Further...

04/07/2025

Join RT Radio 1 for The Pitch, a new series exploring the heart of Ireland's GAA Clubs

The Pitch comes to RT Radio 1 airwaves this Sunday at 7pm. The Pitch is a brand...

03/07/2025

Introducing: New Carts

For our Vario-Jib, as well as for a repertoire of weights, we now have carts that make transport easier...

03/07/2025

Introducing: Slider Drive Unit

One of our latest innovations: Slider Drive Unit! Our Vario Slider not only comes with improvements and new features, but also with its own drive unit! Our i...

03/07/2025

Introducing: ARRI EVO 360

The 360 EVO lives up to its name: 360-degree rotation not only on the pan axis, but also on the roll axis, enables filmmakers to take their creative visions eve...

03/07/2025

Panther at BSC EXPO 2025

What a buzzing few days at BSCExpo in London! We were thrilled to connect with so many talented professionals from the world of cinematography. A huge thank ...

03/07/2025

"The whole rig had to be detachable mid-episode

ADOLESCENCE - Shot with Panther Tower"The whole rig had to be detachable mid-episode Netflix limited drama series Adolescence has been gaining attentio...

03/07/2025

** MEDIA ALERT ** Shonen Jump Store Hosting Los Angeles Pop-up During Anime Expo 2025

** MEDIA ALERT ** Shonen Jump Store Hosting Los Angeles Pop-up During Anime Exp...

03/07/2025

Sky Arts Unveils New Mozart Season, Celebrating the Legacy of Classicals Greatest Maestro

Thursday 3 July 2025 David Harewood and Matthew Broome in Mozart: Genius for Hi...

03/07/2025

Sky announces 2025 Sky WNT Fund Recipients

The Sky WNT Fund supports Womens National Team players with a 30,000 bursaryThursday 3 July 2025 Sky Ireland has announced the four recipients of the 2025 Sky...

02/07/2025

NAB 2025: Calrec expands ecosystem providing ultimate flexibility

Calrec expands ecosystem at NAB 2025 giving broadcasters access to dynamic workflows and ultimate flexibility Helping broadcasters meet the shifting needs of me...

02/07/2025

VEON Raises USD 200 Million in Private Bond Placement

02 Jul 2025 VEON Raises USD 200 Million in Private Bond Placement Dubai, July 1, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON ), announces ...

02/07/2025

Dom Chinea opens his Cornish Workshop for new series on U&YESTERDAY and U

Brand new factual series follows mechanic and self-taught engineer Dom Chinea as he makes the move of his life to the far west of Cornwall UKTV today announces...

02/07/2025

Rohde & Schwarz acquires ZES ZIMMER Electronic Systems GmbH and expands its T&M portfolio for power electronics

Rohde & Schwarz acquires ZES ZIMMER Electronic Systems GmbH and expands its T&M ...

02/07/2025

Riedel Communications Launches RefSuite Ecosystem for Sports Officiating, Coaching, and Production

Wuppertal July 2, 2025 Riedel Communications Launches RefSuite Ecosystem for S...