Sony Pixel Power calrec Sony

Fujifilm launches the MK lens series of innovative cinema lenses

22/02/2017

Fujifilm launches the MK lens series of innovative cinema lenses - delivering advanced optical performance, ultra-compact and lightweight design and excellent cost performance Growing demand for powerful equipment for movie production by emerging cinematographers such as online movie

22.02.2017

FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the MK series of new cinema lenses, which boast advanced optical performance, ultra-compact and lightweight design and excellent cost performance. The FUJINON MK18-55mm T2.9 (MK18-55mm), a standard zoom lens with the focal length of 18-55mm is the first MK lens to be released in early March 2017. In the summer, this will be followed by the launch of the FUJINON MK50-135mm T2.9 (MK50-135mm), a telephoto zoom lens offering the focal length of 50-135mm, thus together covering the most frequently-used range of focal lengths from 18mm to 135mm.

The rapid growth in popularity of movies made by emerging cinematographers in recent years including corporate and commercial movies on the Internet and other venues has increased the opportunities of shooting movies using cinema and regular digital cameras, and it boosts demand for high-performance cinema lenses that deliver high resolution and advanced scene-depicting capability. Cinema lenses are the optimal choice to achieve a shallow depth-of-field and a beautiful bokeh. However, since they are typically large, heavy and expensive, those involved in online and other lower cost movie production often opt for interchangeable lenses for digital cameras, which are more affordable and mobile. The problem is that interchangeable lenses for digital cameras are designed primarily for shooting still images, and therefore prone to focus shift and optical axis shift while zooming, and so on. In response, Fujifilm has been working on developing new cinema lenses that offer advanced optical performance with compact size and operability to meet the needs of creative emerging cinematographers.

The MK lenses joining our cinema lens lineup inherit the FUJINON cine lenses' advanced edge-to-edge optical performance and low distortion*1, and yet boast compact and lightweight design as well as the level of outstanding cost performance that has never been seen in conventional cinema lenses until now.

The MK series offers fast lenses with T2.9*2 speed across the entire zoom range, enabling a shallow depth-of-field as well as a beautiful bokeh effect. The lenses are compatible with E-mount*3 cameras with the Super 35mm*4 / APS-C sensor and the X Mount used in Fujifilm's X Series of digital cameras (APS-C sensor). They achieve advanced optical performance despite their compact and lightweight body by incorporating the benefits of short flange focal distance*5 into optical design to the maximum extent. The use of optical and mechanical design optimized for dedicated movie lenses minimizes focal shift and optical axis shift while zooming, and lens breathing (change of angle of view during focusing) that are typically observed in interchangeable lenses for digital cameras. The lenses feature three rings to enable manual and independent adjustment of focus, zoom and iris (aperture), all with the gear pitch*6 of 0.8M (module). The focus ring can rotate fully up to 200 degrees to facilitate precise focusing. This design makes the lenses comfortable to operate.

Fujifilm will firstly release the MK18-55mm (focal length of 18-55mm) for the E Mount in early March, followed by the MK50-135mm (focal length of 50-135mm), also in the E-mount this summer. Their X Mount versions (focal lengths of 18-55mm and 50-135mm) are being developed for launch by the end of this year.

MK18-55mm (E-mount) Under development] MK50-135mm (E-mount)

FUJINON lenses offered by Fujifilm have been used at movie / CM / TV production sites around the world for their advanced scene-depicting capability. Tapping into its optical, high-precision processing and assembly technologies that have been nurtured over the years in the cutting-edge field of movie production, Fujifilm will introduce the MK lens series to the current lineup of the HK / ZK / XK lenses to meet the diverse needs at the movie production frontlines.

*1 Distortion refers to a phenomenon in which an image formed through a lens becomes partially contracted or extended at the edges.

*2 T-stop value is an index that indicates brightness of a lens based on its F-stop value and transmission rate. The smaller the value, the greater amount of light the lens transmits.

*3 Lens mount format developed by SONY Corporation

*4 Super 35mm is a standard format for motion film cameras using 35mm film stock, and refers to a sensor size used in many cinema cameras.

*5 Distance from lens mounting reference plane to sensor

*6 Distance between gear teeth

1. Product name and release date

MK lens series of cinema camera lenses

(1)FUJINON MK18 55mm T2.9

Release date: Early March 2017

(2) FUJINON MK50-135mm T2.9 (under development)

Release date: Summer 2017

Information about MK lenses in the X Mount will be provided as soon as more details are confirmed.

See our latest lens roadmap for the X Series on February 22 for more information.

2. Main features of the MK lens series

(1) Advanced optical performance, packed into the compact and lightweight lens barrel

The MK lenses offer advanced edge-to-edge optical performance and low distortion. They are designed with integrated color temperature with other FUJINON CINE lenses in the HK / ZK / XK series to simplify color grading*7 that is required when using a combination of multiple lenses.

They have T2.9 speed across the entire zoom range which facilitates the increasingly popular style of bokeh effect with shallow depth-of-field. This also eliminates the need to re-adjust lighting, thereby contributing to shortening shooting time.

The
LINK: https://www.fujifilm.eu/uk/news/article/fujifilm-launches-the-mk-lens-...
See more stories from fujifilm

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

18/05/2024

If Bundling Is Back, What's the Ideal Bundle?

PORTSMOUTH, N.H. Bundling is back in a big way, with all the major streaming companies and many pay TV operators exploring ways to simplify the consumer experie...

18/05/2024

FCC to Vote on LPTV Rules during June Open Meeting

WASHINGTON, D.C. Federal Communications Commission Chairwoman Jessica Rosenworcel has announced a tentative agenda for the June Open Commission Meeting schedule...

18/05/2024

Matthews Launches New Multipurpose Grip Rail Telescopic Grid Pipe Solution

Matthews Studio Equipment has introduced Grip Rail, which the company said offers a better way to mount equipment on location, in the studio, or on the fly....

18/05/2024

IAB Tech Labs, Google Partner on New First Party Data Solution

In a notable development in the industry-wide effort to address privacy concerns while improving efficacy of marketing efforts in a cookieless ad landscape, IAB...

18/05/2024

TV Tech Weekly Product Wrap-Up

Missed any of our product coverage during your busy week? The TV Tech weekly product and services news wrap-up provides links to all of our coverage from May 13...

18/05/2024

DHD Elevates the Art of Podcast Production

DHD Elevates the Art of Podcast Production Brie Clayton May 17, 2024 0 Comments Hero image: the DHD DX2 base and expansion modules Latest-generation ...

17/05/2024

Aerojet Rocketdyne's Camden Site Leverages Modernization Investments to Accelerate Solid Rocket Motor Production

Aerojet Rocketdyne has worked to modernize facilities at its Camden, Arkansas, l...

17/05/2024

FCC Plans to Revise LPTV Rules

The FCC has issued a Notice of Proposed Rulemaking (NPRM) that would revise rules governing low power TV stations (LPTV) in a number of areas, including online ...

17/05/2024

Demystifying Post-Production: Introducing Cinema 4D Particles Week 4

Demystifying Post-Production: Introducing Cinema 4D Particles Week 4 Brie Clayton May 17, 2024 0 Comments With the spring release of Maxon One, we&#...

17/05/2024

Takashi Yamazaki Film Godzilla Minus One Graded with DaVinci Resolve Studio

Takashi Yamazaki Film Godzilla Minus One Graded with DaVinci Resolve Studio Brie Clayton May 17, 2024 0 Comments Hero image credit: 2023 TOHO CO., LT...

17/05/2024

Sterling Event Group Streamlines Live Event Productions with AJA

Sterling Event Group Streamlines Live Event Productions with AJA Brie Clayton May 17, 2024 0 Comments Live event productions only happen once, which ...

17/05/2024

Meet the product manager

Muster Ngobi, product manager at LYNX Technik tells TVBEurope how the ever-evolving media industry provides a truly dynamic working environment By Matthew Corr...

17/05/2024

TV, Streaming Schedule for 2024 NFL Regular Season Is Released

NEW YORK As declines in linear TV viewing make the ongoing popularity of live sports, particularly football, central to financial success of the TV industry, th...

17/05/2024

Netflix Ad Tier Hits 40M Monthly Active Users

During Netflixs second Upfront presentation to advertisers, Amy Reinhard, Netflix's president of advertising, walked advertisers through the continued growt...

17/05/2024

Scripps Promotes Jeff Kiernan to VP, Local News

CINCINNATI The E.W. Scripps Company has added to its leadership team for news by promoting Jeff Kiernan a veteran journalist and general manager of Scripps'...

17/05/2024

Survey: New Disney-Fox-WBD Sports Streamer May Hurt Pay TV Sub Counts

Top executives from Disney, Fox and Warner Bros. Discovery have consistently insisted that their joint venture to launch the Venu Sports streaming bundle in the...

17/05/2024

Caitlin Clark's WNBA Debut Set Viewing Records

ESPN has announced that its coverage of Caitlin Clark's WNBA debut in the Indiana Fever versus the Connecticut Sun season opener was the most-watched WNBA g...

17/05/2024

ATEM Mini Extreme ISO switcher and Blackmagic Pocket Cinema Camera 4K

ATEM Mini Extreme ISO switcher and Blackmagic Pocket Cinema Camera 4K Brie Clayton May 16, 2024 0 Comments Blackmagic Design announced today that Yoic...

17/05/2024

Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vook, and Vancouver Film School

Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vo...

17/05/2024

WBD Upfront Show Offers Peeks at House of the Dragon,' White Lotus,' Biden-Trump Debate

The Warner Bros. Discovery upfront presentation took place Wednesday, May 15 at ...

17/05/2024

The Black Keys, Jelly Roll, Kate Hudson Set To Perform on The Voice' Finale

Season 25 of The Voice wraps on NBC Tuesday, May 21, with performances from The Black Keys, Jelly Roll, Kate Hudson, Lainey Wilson, Muni Long, Thomas Rhett and ...

17/05/2024

CNN Boss Mark Thompson's Plan Includes More News in More Categories on More Devices (Upfronts)

New CNN CEO Mark Thompson spelled out his plan for the struggling news network d...

17/05/2024

Netflix To Launch In-House Advertising Tech Platform

Netflix, a newcomer to the advertising business, said it plans to launch an in-house advertising technology platform....

17/05/2024

Netflix Plots TV Takeover at Upfront Presentation

Netflix shared some programming projects at an upfront presentation in New York. Those include the basketball-themed comedy series Running Point, a Mindy Kaling...

17/05/2024

Plex Geek Week Sale Offers 20% Off Plex Lifetime Pass

Plex is offering movie and music collectors a 20% discount off its Lifetime Plex Pass as part of its Geek Week sale....

17/05/2024

GroupM Names Toby Jenner as President, GroupM Clients

Giant media buyer GroupM said it named Toby Jenner as global president, Group M Clients, a new position at the company....

17/05/2024

Clients of Independent Agencies Boost Programmatic Buying

Smaller advertisers are increasingly buying connected TV programmatically, according to a new report from FreeWheel, Comcast's ad-tech unit....

17/05/2024

TCLtvPlus Adds Streaming Music Channels From Vevo

TCLtvPlus, the streaming app on smart TVs made by TCL, has added live linear channel from music-video programmer Vevo....

17/05/2024

StackAdapt Adopts Data From Samba TV for Programmatic Campaigns

StackAdapt said it made a deal to integrate data from Samba TV into its programmatic advertising platform....

17/05/2024

Tonight on House of Zwide: Dorothy is blown away by Ona's sketches for her wedding dress

Tonight on House of Zwide: Dorothy is blown away by Ona's sketches for her w...

17/05/2024

Tonight on Scandal: Dintle has a visit from her past that leaves her very unsettled

Tonight on Scandal: Dintle has a visit from her past that leaves her very unsett...

17/05/2024

Save Time and Money with WO Traffic v24.0

WO Traffic provides a solid foundation from which stations can manage, execute, and scale end-to-end ad trafficking and sales, both today and into the future. W...

17/05/2024

Broadcast Innovation in India: How AI and Automated Production Helps Smaller Sports Grow

Broadcast Innovation in India: How AI and Automated Production Helps Smaller Spo...

17/05/2024

SVG Sports Cloud Production Forum Gives Refresher Course on Cloud-Based Tools, Ecosystem

SVG Sports Cloud Production Forum Gives Refresher Course on Cloud-Based Tools, E...

17/05/2024

WNBA Tip-Off 2024: Scripps Sports Constructs New Studio for Second Season of WNBA Friday Night Spotlight on ION

WNBA Tip-Off 2024: Scripps Sports Constructs New Studio for Second Season of WNB...

17/05/2024

SVG College Summit 2024: Auburn's War Eagle Productions Breaks Down How They Produce Live Gymnastics Broadcasts

SVG College Summit 2024: Auburn's War Eagle Productions Breaks Down How They...

17/05/2024

Netflix & Shondaland Announce the Song List and Soundtrack for 'Bridgerton' Season 3: Part 1

Back to All News Netflix & Shondaland Announce the Song List and Soundtrack for...

17/05/2024

Skeem Saam: Thursday's episode, 16 May 2024 [video]

Skeem Saam: Thursday's episode, 16 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...

17/05/2024

Prison Journalism: Letter to my mothers

Prison Journalism: Letter to my mothersThabo Mthembu was incarcerated in Pollsmoor Prison from 2014 to 2019. Read Thabo's story by Thabo Mthembu 17-05-20...

17/05/2024

Paul McCartney becomes UK's first billionaire musician

Paul McCartney becomes UK's first billionaire musicianMusic icon Paul McCartney has become the UK's first billionaire musician, according to the Sunday ...

17/05/2024

Tonight on Smoke and Mirrors: Sakhile advises Tiny against sabotaging Petunia

Tonight on Smoke and Mirrors: Sakhile advises Tiny against sabotaging PetuniaDon't miss Friday, 17 May's riveting episode of South African soapie Smoke ...

17/05/2024

RT'S Operation Transformation comes to a close after 17 seasons

RT has today announced that Operation Transformation (OT) is to end after 17 seasons. As series come to an end each year, RT undertakes an editorial review to...

17/05/2024

Studio One: Your Binaural Beats Lab

By Craig Anderton When I heard about binaural beats, I was interested-I like beats, and I'm into binaural audio. But this has nothing to do with either o...

17/05/2024

May 16, 2024

Scripps Research chemist Donna Blackmond elected to the Royal Society of the U.K. Blackmond's wide-ranging work has shaped origin of life theories, our unde...

16/05/2024

Power Provokes Vital Questions About the Role of Police

PARK CITY, UTAH - JANUARY 18: Director Yance Ford introduces the Power premiere at Library Center Theatre. (Photo by Chad Salvador/Shutterstock for Sundance F...

16/05/2024

Mental Health Matters: Embrace Self-Care With These Audiobook and Podcast Listens

May is Mental Health Awareness month, a time to recognize those living with ment...

16/05/2024

ABC and SBS bring digital radio (DAB+) services to the Gold Coast

ABC and SBS bring digital radio (DAB ) services to the Gold Coast 15 May, 2024 Media releases ABC and SBS today announced that audiences on the Gold Coast ...

16/05/2024

Clear-Com Communication Solutions Enhance Oregon State University's PRAx Building

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...