FutureSPORT: When Will 4K Hit the Living Room?
21/05/2013
When that will happen depends largely on advances in distribution, compression, and set-top box technology in the coming years, but don't be surprised if viewers are watching 4K sports from their couch in the very near future.
DIRECTV's Henry Derovanessian: [4K programming] is going to be mostly focused on sports, because that is where you get the differentiating factor.
If you had to put me on the spot and ask me when are we going to see the first 4K broadcast, I'm not sure, but, honestly, I think it's going to be in the next two to three years, Henry Derovanessian, SVP, consumer premise engineering, DIRECTV, said at SVG's FutureSPORT Summit last week. Clearly, it is an area of focus for us, but there are a lot of challenges. How do we get it up to satellite? How do we get it down? Can we stream it over broadband with the [data-]cap limits? Things are evolving. Are they evolving fast enough? That's debatable, but it's definitely happening.
CE Manufacturers on Board
Much of the optimism regarding 4K distribution to the home is due to the fact that 4K sets are already being marketed and sold to consumers. Growing consumer interest will likely spur technology manufacturers to develop the necessary solutions to complete the end-to-end 4K ecosystem, which currently includes a variety of holes between capture and display.
I think that, with 4K displays being sold to consumers right now, it is not hard to look ahead a few years and see the possibility, if not the likelihood, of getting 4K images to 4K displays to consumers' homes, said AGP Principal Adam Goldberg, who moderated the FutureSPORT session.
Further development of HDMI standards will also play a crucial role in delivering 4K to the home, although there is still plenty of work to be done in that sector as well.
There has been a lot of work on HDMI; the existing standard is 1.4b, says Quantum Data CTO Mark Stockfisch, a member of the HDMI Forum, which oversees development of the next HDMI standard. The HDMI 1.4b [specification] does have a 4K capability, but it is limited to lower frequency and lower frame rates.
Not Surprisingly, Sports Will Be Primary Driver
Regardless of when or if the 4K revolution takes place, one thing is sure: sports will be key in terms of content. The 2014 World Cup in Brazil is expected to be a coming-out party of sorts for 4K, with Sony and FIFA producing three matches in 4K using a new Telegenic 4K mobile-production unit. Although the content will not be distributed to the public (as of now), the World Cup will serve as a valuable opportunity to test new 4K distribution technologies in addition to Sony's production at Estadio Mineiro in Belo Horizonte.
Major sporting events the World Cup next year and Olympics 2016 are going to be the drivers, said Derovanessian. Like it or not, the consumer [manufacturers] are going to take that opportunity to push 4K TVs. They are going to expect some programming. That is going to be a catalyst for the service providers, including us, to provide [4K programming]. And from our perspective, that [programming] is going to be mostly focused on sports, because that is where you get the differentiating factor. It's pretty impressive to watch sports on the 84-in. screen at a bar or on your home entertainment center.
HEVC/H.265 May Provide the Key
Many see HEVC/H.265 (High-Efficiency Video Coding), the next iteration of MPEG's compression standard, as the key to distributing live 4K content to the home. With four times the amount of data being pushed into the same distribution pipes, the 4K signal must be compressed more efficiently if the format is to take off on the consumer level. Enter HEVC.
AGP's Adam Goldberg (left) and Quantum Data's Mark Stockfisch discuss development of the HDMI 1.4b specification.
The new compression standard, which has nearly been finalized as the next international compression standard by MPEG, requires 50% less bandwidth than the current MPEG-4/H.264 standard to deliver the same video quality. This will allow twice the data to be pushed through existing pipes, opening the door for widespread 4K delivery.
From a bandwidth standpoint, for us and everyone who is looking at 4K, H.265/HEVC is mandatory; it is a must-have, says Derovanessian. For us, we are looking at a higher bitrate [for 4K]. For that higher bitrate, because there is so much information to be processed, advanced codecs are what we need to have.
But even within H.265, he continues, you are looking at the different variable rates. What is good enough? The wow factor for 4K comes with a 64-in. or larger screen. It is not as impressive [on smaller screens], so, if you ratchet down the bitrate, it is more or less the same [visual quality].
LINK: | http://sportsvideo.org/main/blog/2013/05/21/futuresport-when-will-4k-h... |
See more stories from svg |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
20/05/2024
Masters of Reinvention commissioned for Yesterday & UKTV Play
22nd May 2024 UKTV has commissioned Masters of Reinvention (6x60) for its leading factual channel Yesterday and free streaming service UKTV Play, to be produced...
20/05/2024
The Tuba Thieves Asks What It Means to Listen
PARK CITY, UTAH - JANUARY 22: The cast and crew of The Tuba Thieves pose during the 2023 Sundance Film Festival The Tuba Thieves premiere at Prospector Squa...
20/05/2024
Spotify CLASSICS: The 100 Greatest Hip-Hop Songs of the Streaming Era
Reviews by Carl Chery, Kemet High, and Adrian Covert In February, we launched Spotify CLASSICS-our first-ever program to celebrate catalog music. Our inaugur...
20/05/2024
Hamish Blake to host Alone Australia Season 2: The Reunion on 29 May
Hamish Blake to host Alone Australia Season 2: The Reunion on 29 May 20 May, 2024 Media releases As the season nears its end, SBS's hit series cements ...
20/05/2024
Poolside Gossip
Created by showrunner Abe Sylvia, the Apple TV+ comedic drama Palm Royale navigates the tale of one womans ambitious journey to make it amongst the upper crust,...
20/05/2024
SPL Media House selects Grass Valley AMPP SaaS Platform to Distribute Live Saudi Pro League Football Matches Globally
AMPP's cloud enabled rapid deployment of live production workflows with dist...
20/05/2024
EditShare celebrates anniversaries at CABSAT with innovations, integrations and implementations
EditShare Celebrates Anniversaries at CABSAT with Innovations, Integrations and ...
20/05/2024
Sony-Apollo's Bid for Paramount Gets Serious
A bid from Sony Pictures Entertainment and Apollo Global Management to acquire Paramount gained steam late last week, according to a report in the New York Time...
20/05/2024
Vizrt Unveils Viz Libro 8.3 With New Social Media Cropping Function
BERGEN, Norway Vizrt has released Viz Libero 8.3 with the announcement that its latest software version enables users to crop video to various aspect ratios fro...
20/05/2024
The Vampire Next Door Created with Pocket Cinema Camera 6K and DaVinci Resolve
The Vampire Next Door Created with Pocket Cinema Camera 6K and DaVinci Resolve Brie Clayton May 20, 2024 0 Comments Blackmagic Design today announced ...
20/05/2024
Tom Wills To Retire After Nearly 50 Years at WJXT Jacksonville
Tom Wills, long-running anchor at WJXT Jacksonville, Florida, has announced his retirement. He started at WJXT in 1975 and has anchored early-evening news for o...
20/05/2024
AMC Networks Promotes Emily Gotto to Senior VP at Shudder
AMC Networks said it promoted Emily Gotto to senior VP of acquisition and production for Shudder, the company's horror-themed streaming service....
20/05/2024
Paramount Names Jonathan Bingaman President, Domestic Multi-Platform Licensing & Distribution
Jonathan Bingaman has been named president, domestic multi-platform licensing & ...
20/05/2024
DLT Entertainment Gets FAST Laughs With 80's Sitcom Flashback Channel
Producer and distributor DLT Entertainment said it launched a free ad-supported streaming television (FAST) channel called 80's Sitcom Flashback....
20/05/2024
Zeam Media Names Sandie Trombert CMO
Zeam Media said it hired Sandie Trombert as chief marketing officer....
20/05/2024
Meet the VFX producer
Angus Berryman, VFX producer at UNIT studio tells TVBEurope how perseverance paid off as his career progressed By Matthew Corrigan Published: May 20, 2024 ...
20/05/2024
Sony signs NDA with Paramount Global but is reticent about earlier plan
The New York Times said the move was a significant step forward in their effort to court Paramount By Matthew Corrigan Published: May 20, 2024 The New Yor...
20/05/2024
CBC HR Team Getting Ballpark Staff Ready to Play Ball
A pair of stalwart members of the Capitol Broadcasting's dream team have been getting the company's two Coastal Plain League teams ready to launch their...
20/05/2024
VEON's Banglalink and Robi Axiata Partner to Explore Network Sharing to Expand 4G Access in Bangladesh
20 May 2024 VEON's Banglalink and Robi Axiata Partner to Explore Network Sh...
20/05/2024
Queensland Rugby League Taps Layercake, DoubleTake Sports, Enveu for OTT Tech Stack
Queensland Rugby League Taps Layercake, DoubleTake Sports, Enveu for OTT Tech St...
20/05/2024
Maglia Rosa: EMG Italy on Managing the Logistics and Technicalities of the 2024 Giro d'Italia
Maglia rosa: EMG Italy on managing the logistics and technicalities of the 2024 ...
20/05/2024
Next-Generation Technology: EMG Italy Completes Extensive San Siro Infrastructure Overhaul
Next-generation technology: EMG Italy completes extensive San Siro infrastructur...
20/05/2024
Broadcast Innovation in India: How Augmented Reality, Data-Driven Graphics Production Are Changing Everything
Broadcast Innovation in India: How Augmented Reality, Data-Driven Graphics Produ...
20/05/2024
A Year-Long Planning Process: How Game Presentation of Super Bowl LVIII Influences Next Year's Party in New Orleans
A Year-Long Planning Process: How Game Presentation of Super Bowl LVIII Influenc...
20/05/2024
SVG College Summit 2024: Clemson's Kyle Coulter Breaks Down the Tigers' Fourth Quarter Hype Video
SVG College Summit 2024: Clemson's Kyle Coulter Breaks Down the Tigers' ...
20/05/2024
HARMAN Professional Solutions Appoints Algam Ibrica as the Official Distribution Partner in Spain
May 20, 2024 LONDON-HARMAN Professional Solutions, the global leader in audio, ...
20/05/2024
RIP: Two deaths' on Shaka ILembe' production
RIP: Two deaths' on Shaka ILembe' productionTwo people, who are part of the Shaka Ilembe' production set to return for a second season, have repo...
20/05/2024
Gangsterism in movies and television: Wees geskool'
Gangsterism in movies and television: Wees geskool'Gangsterism has been portrayed in movies and television: but have you ever seen these films and televisi...
20/05/2024
School project features Die Antwoord' [Watch]
School project features Die Antwoord' [Watch]School projects are difficult. However, this student took some inspiration from the controversial band Die An...
20/05/2024
Tonight on Skeem Saam: Ntswaki sneaks Toby into the house but sadly for her, Leeto arrives unannounced
Tonight on Skeem Saam: Ntswaki sneaks Toby into the house but sadly for her, Lee...
20/05/2024
Thales and Nokia partner to deliver seamless renewal to London Underground
Facebook Twitter LinkedIn Thales, with its transmission network technology partner, Nokia, has been selected by Transport for London (TfL) to deliver an i...
20/05/2024
May 17, 2024
Scripps Research chemists develop new method for making gamma chiral centers on simple carboxylic acids C-H activation-based method should speed drug molecule ...
20/05/2024
First European Election Major TV Debate this Monday Night on Upfront with Katie Hannon
As part of RT 's extensive coverage in the run up to the European Parliament...
19/05/2024
TV Techs Weekly Product Wrap-Up
Missed any of our product coverage during your busy week? The TV Tech weekly product and services news wrap-up provides links to all of our coverage from May 13...
19/05/2024
The CW Shares Its 2024-2025 Lineup
LeVar Burton will host the new game show Trivial Pursuit on The CW, while Raven-Symon will host Scrabble....
19/05/2024
Biden, Trump Agree to Debates on CNN, ABC
President Joe Biden and former President Donald Trump have agreed to debates, set for June 27 on CNN and September 10 on ABC....
19/05/2024
End of the Line for Young Sheldon' on May 16
Young Sheldon signs off after seven seasons on CBS, when the series finale airs Thursday, May 18. Jim Parsons and Mayim Bialik reprise their roles as Sheldon Co...
19/05/2024
Netflix Announces Romantic Comedy All The Love You Wish For' (WT) by The Glory' Writer, Starring Kim Woo-bin and Suzy
Back to All News Netflix Announces Romantic Comedy All The Love You Wish For...
19/05/2024
House of Zwide' June Spoiler: The Zwides recover their millions
House of Zwide' June Spoiler: The Zwides recover their millions The House of Zwide' June teasers reveal that Funani and Nkosi will recover a share of t...
18/05/2024
If Bundling Is Back, What's the Ideal Bundle?
PORTSMOUTH, N.H. Bundling is back in a big way, with all the major streaming companies and many pay TV operators exploring ways to simplify the consumer experie...
18/05/2024
FCC to Vote on LPTV Rules during June Open Meeting
WASHINGTON, D.C. Federal Communications Commission Chairwoman Jessica Rosenworcel has announced a tentative agenda for the June Open Commission Meeting schedule...
18/05/2024
Matthews Launches New Multipurpose Grip Rail Telescopic Grid Pipe Solution
Matthews Studio Equipment has introduced Grip Rail, which the company said offers a better way to mount equipment on location, in the studio, or on the fly....
18/05/2024
IAB Tech Labs, Google Partner on New First Party Data Solution
In a notable development in the industry-wide effort to address privacy concerns while improving efficacy of marketing efforts in a cookieless ad landscape, IAB...
18/05/2024
TV Tech Weekly Product Wrap-Up
Missed any of our product coverage during your busy week? The TV Tech weekly product and services news wrap-up provides links to all of our coverage from May 13...
18/05/2024
DHD Elevates the Art of Podcast Production
DHD Elevates the Art of Podcast Production Brie Clayton May 17, 2024 0 Comments Hero image: the DHD DX2 base and expansion modules Latest-generation ...
18/05/2024
Skeem Saam: Friday's episode, 17 May 2024 [video]
Skeem Saam: Friday's episode, 17 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soapi...
18/05/2024
Shaka Ilembe' approved for season three
Shaka Ilembe' approved for season threeMzansi Magic's hit series Shaka Ilembe' which stars Nomzama Mbatha has been commissioned for a third season....
17/05/2024
Aerojet Rocketdyne's Camden Site Leverages Modernization Investments to Accelerate Solid Rocket Motor Production
Aerojet Rocketdyne has worked to modernize facilities at its Camden, Arkansas, l...