FCB Joburg's #ThisIsGlugGlug ad for Sasol takes poll position on best liked ads list
14/08/2020
FCB Joburgs This isnt just any fuel. #ThisIsGlugGlug television commercial for Sasol Energy has taken poll position on the list of South Africas Top 10 Best Liked Ads of 2019.
The list is compiled annually by Kantar using its proprietary advertising testing system, Adtrack(tm), after it has evaluated the impact and liking of all brand advertising in the country. First introduced 35 years ago, todays database stands at over 100 000 TV adverts tested, and more than 1.1 million interviews conducted, making it one of the largest of its kind in the world.
The Top Ad for 2019 invokes an iconic South African TVC first flighted 28 years ago. Sasol Super 100 Glug-Glug featured a red Ferrari, a Jack Russell and a little boy playing in his bedroom, and was launched in 1991. Coincidentally, the agency responsible for it was also FCB Joburg, albeit when it was trading as Lindsay Smithers-FCB.
#ThisIsGlugGlug was created by FCB Joburgs team of Creative Director Bonginkosi Luvuno, Copywriters Yenani Madikwa and Nhlanhla Ngcobo and Art Director Fezi Mpembe. It was shot in Johannesburg over three days by Tebogo Malope of Star Films and post-production was by Left and Geppettos.
FCB Joburg regularly dominates the various Adtrack(tm) surveys. It has two ads on this most recently launched list. In addition to #ThisIsGlugGlug, Debonairs Cram-decker has made the Top 10 Best Liked Ads of 2019.
I remember the original Glug-Glug ad fondly. Its an iconic piece of South African advertising history. That its reincarnation is just as loved all these years later, is testament to the enduring power of great ideas. Im really proud of the team that created it, as well as those responsible for Cram-decker, said FCB & Hellocomputer Johannesburg Group Chief Creative Officer, Tseliso Rangaka.
Not only was Super 100 Glug-Glug one of the most awarded ads of that year, it was named the Best Consumer Liked Advert for the Past 25 Years, and again took the chequered flag last year as the Best Consumer Liked Advert for the Past 35 Years.
After 35 years, Sasol is a brand that proves South African ingenuity on the world stage and the original Glug-Glug ad is a reflection of local quality, just like the petrol and brand of Sasol it represents.
We know this idea has transcended generations and resonates once again with South Africans. Thats the power of Glug-Glug and the power of great creativity, it stands the test of time, added FCB & Hellocomputer Johannesburg Group MD, Thabang Skwambane.
Commercials
Africa South Africa
LINK: | https://www.filmcontact.com/news/south-africa/fcb-joburg%E2%80%99s-thi... |
See more stories from filmcontact |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
13/05/2024
Entry opens for EU Award for Investigative Journalism 2024
Journalists from the Western Balkans and T rkiye can now submit their investigative stories published in 2023 for the EU Award for Investigative Journalism 2024...
13/05/2024
Sundance Film Festival: London 2024 Announces Repertory Shorts Programme, Three Repertory Features And Three Public Talks
Tickets on sale now London, 13 May 2024 - Today Picturehouse and the nonprofit ...
13/05/2024
In Their Own Words: Audiobooks To Explore During Asian and Pacific Islander Heritage Month
May is Asian and Pacific Islander Heritage Month (APIHM), a time to reflect and ...
13/05/2024
Eurovision 2024: Swiss Singer Nemo Took the Crown, but There's More Talent To Celebrate
From C line Dion to ABBA, the Eurovision Song Contest has served as a launchpad ...
13/05/2024
Eurovision delivers strong Total TV audiences for SBS, with more than 2.2 million Australians tuning in
Eurovision delivers strong Total TV audiences for SBS, with more than 2.2 millio...
13/05/2024
L3Harris and Azerbaijan Airlines Advancing Pilot Training Capabilities in the Caspian Sea Region with Cutting-Edge Boeing 787-9 Full Flight Simulator
L3Harris is pleased to announce that it has secured a contract with Azerbaijan A...
13/05/2024
PBS Stations to Gain Access to Nielsen Local Dashboards
ARLINGTON, Va. PBS has received a significant grant from the Corporation for Public Broadcasting (CPB) to provide PBS Member Stations with Nielsen Local Dashboa...
13/05/2024
IBC2024 Now Open for Registration, Adds New AI Tech Zone
LONDON IBC2024, the broadcast industry's second largest international trade show, is now open for registration. Organizers said exhibition space reservation...
13/05/2024
CNBC: Sinclair Considering Selling Some Broadcast Stations
Sinclair Broadcast Group is reportedly considering selling more than 30% of its broadcast stations according to CNBC....
13/05/2024
Three New Shows on NBC's Fall Schedule
NBC has shared its fall schedule, with three new series set to premiere: Drama Brilliant Minds, with Zachary Quinto; comedy St. Denis Medical, with Wendi McLend...
13/05/2024
Animated Show Housebroken' Will Not Return on Fox
Animated comedy Housebroken will not see season three on Fox. The network said it was pleased with the show's creative, but viewer response wasn't stron...
13/05/2024
Tributes Flow for KTLA Entertainment Reporter Sam Rubin, Dead at 64
Tributes flowed in Hollywood today after KTLA in Los Angeles reported that longtime morning-news entertainment reporter, Sam Rubin, had died Friday at age 64....
13/05/2024
CBS Sports to Use 5G-Connected Cameras to Cover PGA Championship
T-Mobile announced today that it is deploying its 5G Advanced Network Solutions (ANS) to enhance the fan experience as well as CBS Sports' live coverage of ...
13/05/2024
The Film and TV Charity launches fund for Black and Global Majority professionals
Funding will be awarded in three rounds over two years, with applications for th...
13/05/2024
IBC2024 opens for registration and announces new AI tech zone
This years show features an expanded venue including a new AI tech Zone and a second Content Everywhere area By Matthew Corrigan Published: May 13, 2024 T...
13/05/2024
David Loving Named KHOU-KTBU Houston General Manager
David Loving srtarts as president and general manager of KHOU-KTBU Houston May 20. He comes from WOI-KCWI Des Moines, where he was the general manager. Both duo...
13/05/2024
Rick Sallinger, KCNC Denver Reporter, Has Died
Rick Sallinger, KCNC Denver reporter, died of natural causes May 9 in the Denver area. He was 74....
13/05/2024
ABC Renews Idol,' Shark Tank,' Dancing With the Stars,' Others
In advance of its upfront presentation, ABC has renewed American Idol for season eight, The Bachelor for season 29, Celebrity Jeopardy! for season three, Celebr...
13/05/2024
Gordon Ramsay, Fox Launch Bite Food Entertainment Platform
Fox Entertainment and Gordon Ramsay said they have launched Bite, a food brand and entertainment business featuring digital content, live events and consumer pr...
13/05/2024
Doctor Who' Showrunner on What New Doctor Brings to Show
The 15th Doctor in Doctor Who history steps onstage with the show debuting on Disney Plus May 10. It is Ncuti Gatwa, who played Eric Effiong in Sex Education. H...
13/05/2024
SVG Sit-Down: Blackmagic Design's Dan May Explores Addition of Instant-Replay to Davinci Resolve Solution
SVG Sit-Down: Blackmagic Design's Dan May Explores Addition of Instant-Repla...
13/05/2024
For PWHL, Raycom, and Dome, Production of the League's First Season Is More Than Just Covering a Sport
For PWHL, Raycom, and Dome, Production of the League's First Season Is More ...
13/05/2024
When You Aggregate Niche Sports, Suddenly They Become a Big Deal - Glen Killane on the EBU's New OTT Service
When you aggregate niche sports, suddenly they become a big deal Glen Killane...
13/05/2024
SVG Sit Down: NEP Europe President Lise Heidal on Staying Close to Clients and Investing Wisely
Interview: NEP Europe president Lise Heidal on staying close to clients and inve...
13/05/2024
Megapixel's GhostFrame, HELIOS LED Technologies Take Virtual Production to Whole New Level
Megapixel's GhostFrame, HELIOS LED Technologies Take Virtual Production to W...
13/05/2024
SVG College Summit 2024: James Madison University Offers Exclusive Look at Its New Production Facility
SVG College Summit 2024: James Madison University Offers Exclusive Look at Its N...
13/05/2024
Broadcast Innovation in India: As Live Sports Continues To Grow, Industry Leaders Discuss Opportunity in the Subcontinent
Broadcast Innovation in India: As Live Sports Continues To Grow, Industry Leader...
13/05/2024
Netflix ISP Speed Index for April 2024
Back to All News Netflix ISP Speed Index for April 2024 Mulitcolor streaks on a black background curved right to foreground with the Netflix logo N at the top...
13/05/2024
Fala Chen Joins Cast for Edward Berger's 'The Ballad of a Small Player' for Netflix
Back to All News Fala Chen Joins Cast for Edward Bergers The Ballad of a Small ...
13/05/2024
Harmonic Launches New High-Density Remote OLT to Simplify Fiber Broadband Service
SAN JOSE, Calif. - May 13, 2024 - Harmonic (NASDAQ: HLIT) today announced the la...
13/05/2024
FOX Entertainment Announces 2024-25 Program Slate
FOX Entertainment Announces 2024-25 Program Slate NEW AND RETURNING SCRIPTED SERIES FROM CRITICALLY ACCLAIMED EXECUTIVE PRODUCERS, INCLUDING JOHN WELLS, BARBIE ...
13/05/2024
FMX. Stuttgart. April 23-26, 2024
MAX-R Mixed Augmented and Extended Reality Media Pipeline Tuesday, April 23 At this year's FMX in Stuttgart, FilmLight demonstrated a proof of concept co...
13/05/2024
Robin Dibble Joins CODA Audio
CODA Audio is pleased to announce the appointment of Robin Dibble to the post of Global Sales Support Manager. Working proactively with CODA's partner netwo...
13/05/2024
2024-05-13
CUPERTINO, CALIFORNIA Apple Music today announced the release of its 100 Best Albums of all time, a celebratory list of the greatest records ever made, crafted ...
13/05/2024
Q&A with Kai Luke Brmmer as he prepares for Moffie his latest theatrical endeavour
Q&A with Kai Luke Br mmer as he prepares for Moffie his latest theatrical endeav...
13/05/2024
Tonight on Smoke and Mirrors: Mthetho's funeral gets underway, and Thandiswa finds herself trapped inside his casket
Tonight on Smoke and Mirrors: Mthetho's funeral gets underway, and Thandiswa...
13/05/2024
Ballyduff Drama Group hailing from Co. Waterford Scoops Top Award in 2024 RT All Ireland Drama Festival
RT Marks 20 Years as Title Sponsor of the Festival with special anniversary vid...
13/05/2024
New landmark documentary series Stardust on RT One and RT Player
New compelling eye-witness testimony of Stardust fire in RT documentary Series filmed over three years includes interview with Charlie Bird filmed in 2021 N...
13/05/2024
Drug Discovery, STAT! NVIDIA, Recursion Speed Pharma R&D With AI Supercomputer
Described as the largest system in the pharmaceutical industry, BioHive-2 at the...
12/05/2024
Berklee Honors Ledisi, Q-Tip, and Gilberto Santa Rosa at Commencement
Berklee Honors Ledisi, Q-Tip, and Gilberto Santa Rosa at Commencement This years honorary doctorate recipients were recognized for their profound influence as...
12/05/2024
WATCH: Empini' trailer with star-studded cast
WATCH: Empini' trailer with star-studded castThe all-star Empini' cast includes Nambitha Ben-Mazwi, Siyabonga Thwala, Nqobile Sipamla, Owen Sejake and...
12/05/2024
Smoke and Mirrors' fans stunned by Leeroy's funeral outfit
Smoke and Mirrors' fans stunned by Leeroy's funeral outfit Smoke and Mirrors' fans were surprised when Leeroy wore a wedding outfit' to his lat...
12/05/2024
Skeem Saam' fans criticise Sthoko and Babeile's abusive storyline
Skeem Saam' fans criticise Sthoko and Babeile's abusive storyline Skeem Saam' viewers are disappointed with Sthoko and Babeile's abusive storyli...
12/05/2024
Dial It In: Data Centers Need New Metric for Energy Efficiency
Data centers need an upgraded dashboard to guide their journey to greater energy efficiency, one that shows progress running real-world applications. The formu...
12/05/2024
Generating Science: NVIDIA AI Accelerates HPC Research
Generative AI is taking root at national and corporate labs, accelerating high-performance computing for business and science. Researchers at Sandia National L...
12/05/2024
NVIDIA Blackwell Platform Pushes the Boundaries of Scientific Computing
Quantum computing. Drug discovery. Fusion energy. Scientific computing and physics-based simulations are poised to make giant steps across domains that benefit ...
12/05/2024
Nqobile Sipamla portrays Masasa in Showmax's Empini'
Nqobile Sipamla portrays Masasa in Showmax's Empini'Talented actress Nqobile Sipamla discusses portraying an older woman, Masasa in Showmax's upcom...
11/05/2024
Survey: Fubo Boasts High Levels of Audience Attention
NEW YORK FuboTV has released a new study from TVision, which studies TV and CTV viewer engagement, that found ads on Fubo get higher viewer attention levels tha...