BT Sport launches TV advertising campaign
09/05/2013
BT Sport launches TV advertising campaign
Teaser from BT Sport Studio to showcase sporting talent including Gareth Bale and Robin Van Persie
BT Sport's advertising campaign will hit television screens for the first time today and will reveal the exciting and accessible personality of its new channels. The campaign is set to illustrate BT Sport's impressive content offering and showcase a wide cast of sporting talent through a series of spectacular set pieces.
BT Sport presenter Jake Humphrey will take viewers on a journey that shows a range of sporting stars in action. It starts with Manchester United striker Robin Van Persie demonstrating amazing skills on a giant stage, before capturing Aviva Premiership and Saracens star Ernst Joubert and Everton midfielder Marouane Fellaini mid-flight. The campaign will show British tennis star Heather Watson in action returning a series of balls,
Tottenham and Wales hero Gareth Bale taking a free kick and Manchester City and England goalkeeper Joe Hart making a spectacular save.
England rugby stars Owen Farrell, Joe Launchbury and Manu Tuilagi will usher Jake through a fierce rugby game to presenter and broadcaster Clare Balding who is chatting to footballer Rio Ferdinand. Jake will then encounter Arsenal captain, Thomas Vermaelen, and England and Liverpool's Daniel Sturridge, who are sprinting inside giant wheels which power up a huge red LIVE' sign. The action concludes with Jake arriving in the
BT Sport studio and a pillar of TV screens lighting up the darkness to show some dramatic action from Barclays Premier League Football and Aviva Premiership Rugby players. The glow from the screens will reveal a vast studio audience seated around the hub of the BT Sport studio. Viewers will then see an end frame: BT Sport, Great sport happens here.
David James, marketing director for Consumer, BT Retail, said: The new series of adverts for BT Sport will showcase the great range of live sporting action and the amazing deal we are offering, especially to BT broadband customers. We hope the glimpse behind the scenes of our new sports studio with our great line up of presenters will really whet sporting fans' appetite for what's to come.
The TV ad was directed by Martin Krejci. The campaign was created by AMV BBDO and media bought by Maxus. The soundtrack is Wor by Django Django.
The new television campaign will be supported by a national outdoor advertising campaign featuring BT Ambassadors, Gareth Bale, Robin Van Persie, Alex Oxlade-Chamberlain, Georgios Samaras, Owen Farrell, Chris Robshaw & Manu Tuilagi. There will also be press and digital activity focused around key sporting dates over the next month. The campaign will have a strong focus on social media with activity across Facebook, Twitter and Youtube counting down towards the launch of the BT Sport channels with rewards and exclusive content for fans.
BT Sport has the rights to show 38 exclusively live games a season from the Barclays Premier League, including 18 of the top picks, and has also secured the rights to live top tier matches from Serie A in Italy, Ligue 1 in France, Brasileiro in Brazil and Major League Soccer in the US.
BT's acquisition of ESPN's TV channels business in the UK and Ireland will also bring the rights to show live games for the 2013/14 FA Cup with Budweiser on ESPN, Scottish Premier League, UEFA Europa League and the German Bundesliga.
BT Sport will also exclusively show up to 69 live rugby union games from the Aviva Premiership. In addition, BT has signed a deal with the Women's Tennis Association (WTA) to show live tennis from 21 global tournaments, including the TEB BNP Paribas WTA Championships.
The BT Sport channels will be based at the iCITY development at the Queen Elizabeth Park in Stratford.
The advert will invite viewers to sign up to BT Sport via www.btsport.com or by calling BT.
-Ends-
LINK: | http://www.btplc.com/News/Articles/Showarticle.cfm?ArticleID=A1E003D5-... |
See more stories from bt |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
20/05/2024
Masters of Reinvention commissioned for Yesterday & UKTV Play
22nd May 2024 UKTV has commissioned Masters of Reinvention (6x60) for its leading factual channel Yesterday and free streaming service UKTV Play, to be produced...
20/05/2024
The Tuba Thieves Asks What It Means to Listen
PARK CITY, UTAH - JANUARY 22: The cast and crew of The Tuba Thieves pose during the 2023 Sundance Film Festival The Tuba Thieves premiere at Prospector Squa...
20/05/2024
Spotify CLASSICS: The 100 Greatest Hip-Hop Songs of the Streaming Era
Reviews by Carl Chery, Kemet High, and Adrian Covert In February, we launched Spotify CLASSICS-our first-ever program to celebrate catalog music. Our inaugur...
20/05/2024
Hamish Blake to host Alone Australia Season 2: The Reunion on 29 May
Hamish Blake to host Alone Australia Season 2: The Reunion on 29 May 20 May, 2024 Media releases As the season nears its end, SBS's hit series cements ...
20/05/2024
Poolside Gossip
Created by showrunner Abe Sylvia, the Apple TV+ comedic drama Palm Royale navigates the tale of one womans ambitious journey to make it amongst the upper crust,...
20/05/2024
SPL Media House selects Grass Valley AMPP SaaS Platform to Distribute Live Saudi Pro League Football Matches Globally
AMPP's cloud enabled rapid deployment of live production workflows with dist...
20/05/2024
EditShare celebrates anniversaries at CABSAT with innovations, integrations and implementations
EditShare Celebrates Anniversaries at CABSAT with Innovations, Integrations and ...
20/05/2024
Sony-Apollo's Bid for Paramount Gets Serious
A bid from Sony Pictures Entertainment and Apollo Global Management to acquire Paramount gained steam late last week, according to a report in the New York Time...
20/05/2024
Vizrt Unveils Viz Libro 8.3 With New Social Media Cropping Function
BERGEN, Norway Vizrt has released Viz Libero 8.3 with the announcement that its latest software version enables users to crop video to various aspect ratios fro...
20/05/2024
The Vampire Next Door Created with Pocket Cinema Camera 6K and DaVinci Resolve
The Vampire Next Door Created with Pocket Cinema Camera 6K and DaVinci Resolve Brie Clayton May 20, 2024 0 Comments Blackmagic Design today announced ...
20/05/2024
Tom Wills To Retire After Nearly 50 Years at WJXT Jacksonville
Tom Wills, long-running anchor at WJXT Jacksonville, Florida, has announced his retirement. He started at WJXT in 1975 and has anchored early-evening news for o...
20/05/2024
AMC Networks Promotes Emily Gotto to Senior VP at Shudder
AMC Networks said it promoted Emily Gotto to senior VP of acquisition and production for Shudder, the company's horror-themed streaming service....
20/05/2024
Paramount Names Jonathan Bingaman President, Domestic Multi-Platform Licensing & Distribution
Jonathan Bingaman has been named president, domestic multi-platform licensing & ...
20/05/2024
DLT Entertainment Gets FAST Laughs With 80's Sitcom Flashback Channel
Producer and distributor DLT Entertainment said it launched a free ad-supported streaming television (FAST) channel called 80's Sitcom Flashback....
20/05/2024
Zeam Media Names Sandie Trombert CMO
Zeam Media said it hired Sandie Trombert as chief marketing officer....
20/05/2024
Meet the VFX producer
Angus Berryman, VFX producer at UNIT studio tells TVBEurope how perseverance paid off as his career progressed By Matthew Corrigan Published: May 20, 2024 ...
20/05/2024
Sony signs NDA with Paramount Global but is reticent about earlier plan
The New York Times said the move was a significant step forward in their effort to court Paramount By Matthew Corrigan Published: May 20, 2024 The New Yor...
20/05/2024
CBC HR Team Getting Ballpark Staff Ready to Play Ball
A pair of stalwart members of the Capitol Broadcasting's dream team have been getting the company's two Coastal Plain League teams ready to launch their...
20/05/2024
VEON's Banglalink and Robi Axiata Partner to Explore Network Sharing to Expand 4G Access in Bangladesh
20 May 2024 VEON's Banglalink and Robi Axiata Partner to Explore Network Sh...
20/05/2024
Queensland Rugby League Taps Layercake, DoubleTake Sports, Enveu for OTT Tech Stack
Queensland Rugby League Taps Layercake, DoubleTake Sports, Enveu for OTT Tech St...
20/05/2024
Maglia Rosa: EMG Italy on Managing the Logistics and Technicalities of the 2024 Giro d'Italia
Maglia rosa: EMG Italy on managing the logistics and technicalities of the 2024 ...
20/05/2024
Next-Generation Technology: EMG Italy Completes Extensive San Siro Infrastructure Overhaul
Next-generation technology: EMG Italy completes extensive San Siro infrastructur...
20/05/2024
Broadcast Innovation in India: How Augmented Reality, Data-Driven Graphics Production Are Changing Everything
Broadcast Innovation in India: How Augmented Reality, Data-Driven Graphics Produ...
20/05/2024
A Year-Long Planning Process: How Game Presentation of Super Bowl LVIII Influences Next Year's Party in New Orleans
A Year-Long Planning Process: How Game Presentation of Super Bowl LVIII Influenc...
20/05/2024
SVG College Summit 2024: Clemson's Kyle Coulter Breaks Down the Tigers' Fourth Quarter Hype Video
SVG College Summit 2024: Clemson's Kyle Coulter Breaks Down the Tigers' ...
20/05/2024
HARMAN Professional Solutions Appoints Algam Ibrica as the Official Distribution Partner in Spain
May 20, 2024 LONDON-HARMAN Professional Solutions, the global leader in audio, ...
20/05/2024
RIP: Two deaths' on Shaka ILembe' production
RIP: Two deaths' on Shaka ILembe' productionTwo people, who are part of the Shaka Ilembe' production set to return for a second season, have repo...
20/05/2024
Gangsterism in movies and television: Wees geskool'
Gangsterism in movies and television: Wees geskool'Gangsterism has been portrayed in movies and television: but have you ever seen these films and televisi...
20/05/2024
School project features Die Antwoord' [Watch]
School project features Die Antwoord' [Watch]School projects are difficult. However, this student took some inspiration from the controversial band Die An...
20/05/2024
Tonight on Skeem Saam: Ntswaki sneaks Toby into the house but sadly for her, Leeto arrives unannounced
Tonight on Skeem Saam: Ntswaki sneaks Toby into the house but sadly for her, Lee...
20/05/2024
Thales and Nokia partner to deliver seamless renewal to London Underground
Facebook Twitter LinkedIn Thales, with its transmission network technology partner, Nokia, has been selected by Transport for London (TfL) to deliver an i...
20/05/2024
May 17, 2024
Scripps Research chemists develop new method for making gamma chiral centers on simple carboxylic acids C-H activation-based method should speed drug molecule ...
20/05/2024
First European Election Major TV Debate this Monday Night on Upfront with Katie Hannon
As part of RT 's extensive coverage in the run up to the European Parliament...
19/05/2024
TV Techs Weekly Product Wrap-Up
Missed any of our product coverage during your busy week? The TV Tech weekly product and services news wrap-up provides links to all of our coverage from May 13...
19/05/2024
The CW Shares Its 2024-2025 Lineup
LeVar Burton will host the new game show Trivial Pursuit on The CW, while Raven-Symon will host Scrabble....
19/05/2024
Biden, Trump Agree to Debates on CNN, ABC
President Joe Biden and former President Donald Trump have agreed to debates, set for June 27 on CNN and September 10 on ABC....
19/05/2024
End of the Line for Young Sheldon' on May 16
Young Sheldon signs off after seven seasons on CBS, when the series finale airs Thursday, May 18. Jim Parsons and Mayim Bialik reprise their roles as Sheldon Co...
19/05/2024
Netflix Announces Romantic Comedy All The Love You Wish For' (WT) by The Glory' Writer, Starring Kim Woo-bin and Suzy
Back to All News Netflix Announces Romantic Comedy All The Love You Wish For...
19/05/2024
House of Zwide' June Spoiler: The Zwides recover their millions
House of Zwide' June Spoiler: The Zwides recover their millions The House of Zwide' June teasers reveal that Funani and Nkosi will recover a share of t...
18/05/2024
If Bundling Is Back, What's the Ideal Bundle?
PORTSMOUTH, N.H. Bundling is back in a big way, with all the major streaming companies and many pay TV operators exploring ways to simplify the consumer experie...
18/05/2024
FCC to Vote on LPTV Rules during June Open Meeting
WASHINGTON, D.C. Federal Communications Commission Chairwoman Jessica Rosenworcel has announced a tentative agenda for the June Open Commission Meeting schedule...
18/05/2024
Matthews Launches New Multipurpose Grip Rail Telescopic Grid Pipe Solution
Matthews Studio Equipment has introduced Grip Rail, which the company said offers a better way to mount equipment on location, in the studio, or on the fly....
18/05/2024
IAB Tech Labs, Google Partner on New First Party Data Solution
In a notable development in the industry-wide effort to address privacy concerns while improving efficacy of marketing efforts in a cookieless ad landscape, IAB...
18/05/2024
TV Tech Weekly Product Wrap-Up
Missed any of our product coverage during your busy week? The TV Tech weekly product and services news wrap-up provides links to all of our coverage from May 13...
18/05/2024
DHD Elevates the Art of Podcast Production
DHD Elevates the Art of Podcast Production Brie Clayton May 17, 2024 0 Comments Hero image: the DHD DX2 base and expansion modules Latest-generation ...
18/05/2024
Skeem Saam: Friday's episode, 17 May 2024 [video]
Skeem Saam: Friday's episode, 17 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soapi...
18/05/2024
Shaka Ilembe' approved for season three
Shaka Ilembe' approved for season threeMzansi Magic's hit series Shaka Ilembe' which stars Nomzama Mbatha has been commissioned for a third season....
17/05/2024
Aerojet Rocketdyne's Camden Site Leverages Modernization Investments to Accelerate Solid Rocket Motor Production
Aerojet Rocketdyne has worked to modernize facilities at its Camden, Arkansas, l...