Canon U.S.A. Adds To Flash Lineup with Speedlite 40ex Iii-rt

Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the new Canon Speedlite 430EX III-RT external flash unit featuring - for the first time in the Canon 430EX series - radio-controlled wireless flash shooting capabilities1 designed to make creative light control more manageable and versatile for photographers of all levels. This third generation Speedlite is a perfect primary flash unit for amateur and advanced amateur photographers looking to create beautiful portraits with Canon digital cameras such as the EOS Rebel T6i, as well as professional photographers looking for a small and lightweight secondary flash.

Canon is proud to offer outstanding photographic accessories that help enhance a photographer's overall creative experience when shooting with our EOS DSLR cameras, said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. The new Speedlite 430EX III-RT provides photographers with a very responsive flash unit having new wireless capabilities that enable users to create more professional lighting effects than if they were to rely on their camera's pop-up flash alone.

Featuring enhanced functionality and operability over its predecessor (the Canon Speedlite 430EX II), the new Canon Speedlite 430EX III-RT features wireless flash shooting via optical or radio transmission (similar to the Canon Speedlite 600EX-RT but slave function only), now with shorter recycling time and quicker firing. This multi-functional flash unit makes more advanced flash shooting easy for any photographer with its intuitive, user-friendly operation, abundant bounce and swivel shooting functions and advanced features including a maximum Guide Number of 43/141 at ISO 100 in meters/feet, auto zooming from 24-105mm, Hi-Speed Sync and Second-curtain Sync. In addition, the Speedlite 430EX III-RT has been reduced in size and weight compared to its predecessor.

Featuring another first for the 430EX series of flash units, the Canon Speedlite 430EX III-RT also includes an SCF-E2 Color Filter which helps balance color temperature when shooting in incandescent lighting, an SBA-E2 Bounce Adapter that helps soften light while helping suppress shadows, a built-in Catchlight panel, illuminated dot-matrix LCD, new control dial, light distribution options, multi-camera sync shooting, and remote shutter release. Enhanced functions include broader bounce angle range and flash exposure compensation via the new control dial. Also included are two cases - one for the flash and one for the filter and adapter.

Pricing and Availability

The new Canon Speedlite 430EX III-RT flash is scheduled to be available in September 2015 for an estimated retail price of $299.99*. For more information please visit: http://www.usa.canon.com/cusa/consumer/products/cameras/speedlite_flash_lineup/speedlite_430ex_iii_rt

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranked third overall in U.S. patents granted in 2014 and is one of Fortune Magazines World's Most Admired Companies in 2015. In 2014, Canon U.S.A. received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Companys RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

1 With wireless radio receiver (RT model - Slave Function only); 430EX III model supports only optical transmission

* Availability, prices and specifications are subject to change without notice. Actual prices are set by individual dealers and may vary.

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