10 January, 2018 - 08:05
Kweli.tv aims to be the go-to streaming media platform for black filmmakers all over the world to share their content and make money from its distribution. KweliTV handpicks all of its content, with 98 percent of the content having been official selections at film festivals worldwide.
There are a lot of really great filmmakers out there globally, KweliTV founder DeShuna Spencer told me. For us, we're offering an avenue for filmmakers of color to make money off of their work and be celebrated for the work they do.
www.kweli.tv
Perhaps, more importantly, KweliTV wants to be a source of authentic storytelling of the black community from the black perspective. A recent study showed the mainstream media (news and opinion media) offers a consistently warped view of black people and black families. For example, black families represent 59 percent of the poor in mainstream media even though they make up just 27 percent of low-income people, according to Color of Change. Meanwhile, white families make up just 17 percent of low-income people while they officially represent 66 percent of the country's low-income population.
Kweli, which means truth in Swahili, aims to tell all sides of the black experience. In order for content to be featured on KweliTV, the the main character needs to be of African descent and not the sidekick, the friend of the fair godmother, KweliTV founder DeShuna Spencer told me. The black person has to be the main character.
An example of some KweliTV content is a film called Something Necessary. Created by Kenyan filmmaker Judy Kibinge, Something Necessary explores life after the civil unrest in Kenya following the 2007 elections through the eyes of a woman named Anne. In 2013, the film was nominated for audience choice award at the Chicago International Film Festival and screened at the Toronto International Film Festival.
There are currently 200 titles on the platform, with KweliTV adding about three titles a week in the categories of documentary, shorts and full-length features. Subscribers can watch KweliTV on the web or via Roku, Apple TV or Google Play. Unlike Netflix, the goal is not to have an endless library of content. Instead. KweliTV wants to keep it intimate with no more than 500 titles at a time.
KweliTV, which launched out of beta just a few months ago, currently has 2,000 paying subscribers. By the end of the year, the goal is to hit 30,000 paid subscribers. An annual membership costs $49.99/year and a monthly one costs $5.99.
As a value-add to the streaming content, KweliTV partners with other black-owned businesses to offer discounts and other perks to its subscribers. Subscribers can access discounts at companies like Heritage Box, Black Card Revoked, African Ancestry and others.
Touchvision enables creative professionals to achieve stellar growth
Request a trial, book a demo or call us for a chat
Get New Film Business in 2018
Select your Membership
On the creator side, filmmakers get paid based on how many minutes people spend viewing their content. More specifically, 60 percent of Kweli.TV's revenue goes to filmmakers, who get paid quarterly.
In alignment with Spencer's desire to keep it intimate, KweliTV is going to start hosting in-person events for its members to connect with each other. The first event will be next month.
We really see Kweli as being a community more than a streaming service, Spencer said. Our customers are asking us to be more community-oriented.
KweliTV is a bootstrapped company in the traditional sense, meaning it hasn't raised funding from any angel investors or VCs. The company has, however, won $20,000 from a couple of startup competitions.
It's a full-time job to raise money, Spencer said. That's not to say we'll never raise but today, my focus is on revenue.
One of KweliTV's competitors, Afrostream, shut down last August, despite raising $4 million in capital. Spencer pointed to Afrostream as a bit of a cautionary tale of trying to grow too quickly.
Instead of becoming a unicorn, Spencer sees her company as a zebra. Unlike unicorns, zebras a profitable and work to improve society, and KweliTV is achieving both of those requirements.
www.techcrunch.co.za
Film Distribution
Africa South Africa
Africa Stories
22/04/2024
Tonight on House of Zwide: Funani informs Isaac about Nkosi seeing his hijacker ...
22/04/2024
Tonight on Scandal: The carpet is pulled out from under NhlamuloDon't miss Monday, 22 April's riveting episode of South African soapie Scandal! on e.tv ...
22/04/2024
LGBTQ writers asked to submit their storiesWriters have been asked to submit their short stories (up to 20, 000 words) for an upcoming anthology called Just LG...
22/04/2024
[Watch] Queen of hip-hop Lil2Hood thanks ParisProducer and DJ Lil2Hood (Flash.Wrldwide) has proved that she's a queen of modern hip-hop. Lil2Hood thanked Pa...
22/04/2024
Isaac Mutant: HemelBesem gave me R2, 500'Cape town rapper Isaac Mutant claims he was paid less than everyone else's fee for the use of his music in Sho...
22/04/2024
Afrikaans (free) television shows you can STILL watchAfrikaans television shows are making a comeback through AfriForumTV. However, not everyone wants to see sh...
22/04/2024
Tonight on Smoke and Mirrors: Virginia learns Sonto and Sakhile slept togetherDon't miss Monday, 22 April's riveting episode of South African soapie Smo...
22/04/2024
Tonight on Skeem Saam: Kgosi reveals the details of what he witnessed Lehasa doi...
21/04/2024
Gqeberha: The Empire' loses more viewers on DStvTshedza Pictures' isiXhosa telenovela Gqeberha: The Empire' lost more viewers in March and was plac...
21/04/2024
Youngins' fans praise actor Thabiso Ramotshela as MahlatseSouth Africans praise former The River' actor Thabiso Ramotshela, who plays Mahlatse in Showm...
20/04/2024
Skeem Saam: Friday's episode, 19 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
19/04/2024
Tonight on Smoke and Mirrors: Thandiswa panics when she learns of possible evide...
19/04/2024
Tonight on Skeem Saam: Khwezi stares death in the faceDon't miss Friday, 19 April's riveting episode of South African soapie Skeem Saam on SABC 1 on DSt...
19/04/2024
Tonight on House of Zwide: Faith refuses to talk to Zola and to discuss the matt...
19/04/2024
Skeem Saam: Thursday's episode, 18 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African s...
19/04/2024
Prison Journalism: Tragic story of Jerry's life and crimesDavid van Nek was incarcerated in Pollsmoor Prison from 2013 until 2015 and participated in the re...
19/04/2024
House of Zwide' Spoiler: Soka dates Mampho and OnaThe House of Zwide' May teasers reveal that Soka will date both Ona and Mampho and get caught. Will h...
19/04/2024
Beer: Seven celebrities talk about their loveBeer is one of the world's most popular beverages. We asked several celebrities about their favourite brews or ...
19/04/2024
Tonight on Scandal: Tlhogi cannot believe what she hears from TapsDon't miss Friday, 19 April's riveting episode of South African soapie Scandal! on e.t...
18/04/2024
Tonight on Smoke and Mirrors: Caesar almost finds Thandiswa with the bloody wedd...
18/04/2024
Taylor Swift's The Tortured Poets Department' set to drop on FRIDAYTaylor Swift will release her highly anticipated record The Tortured Poets Departme...
18/04/2024
Tonight on Skeem Saam: Lehasa puts his plan to eliminate Khwezi in motionDon't miss Thursday, 18 April's riveting episode of South African soapie Skeem ...
18/04/2024
Prison Journalism: April's experiences of black boudoirThabo Mthembu was incarcerated in Pollsmoor Prison from 2014 to 2019. Read Thabo's story
by Tha...
18/04/2024
Prison Journalism: Can gangsterism and violence be reduced in prison?Dean Mashimbwe, a Zimbabwean migrant residing in Cape Town, was incarcerated at Pollsmoor C...
18/04/2024
Software making music: How DJs are doing itSoftware plays a big part in music production, recording, and performances. Here's what DJs are using, and how yo...
18/04/2024
Tonight on House of Zwide: Zanele later blindsides an unwitting Faith into meeti...
18/04/2024
Debut author stuns with international bestselling thriller Anna O'Matthew Blake burst onto the book scene with his bestseller Anna O', a deliciously d...
18/04/2024
Skeem Saam: Wednesday's episode, 17 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African ...
18/04/2024
Watch: Trailers for the best Afrikaans movies ever madeDon't know what to watch? Here are some of the best Afrikaans movie trailers ever made, including Too...
17/04/2024
Isitha: The Enemy' is the second-watched TV show on e.tvE.tv's popular telenovela, Isitha: The Enemy' secured second place on the channel with over...
17/04/2024
Tonight on Scandal: Dintle reels in the line but it seems she's the only one...
17/04/2024
Trailer debate: What's the BEST South African movie?The trailer debate is on! We'd like to spark the debate What's your favourite South African mov...
17/04/2024
Tonight on Skeem Saam: Lewatle and Pax are punished for their misdeedsDon't miss Wednesday, 17 April's riveting episode of South African soapie Skeem Sa...
17/04/2024
Tonight on House of Zwide: Isaac tells Funani he has no leads on Nkosi's hij...
17/04/2024
Ster-Kinekor to cut 236 jobs, close THESE nine cinemas in South AfricaSter-Kinekor has announced plans to lay off almost a third of its 728 employees and close ...
17/04/2024
Disney and National Geographic celebrate Earth MonthDisney's storytelling prowess merged with National Geographic's legacy of exploration to celebrate E...
17/04/2024
Prison Journalism: How have you changed as a person while in prison?Jeffrey Shockley is a writer serving a life sentence in the State Correctional Institution-F...
17/04/2024
Tonight on Smoke and Mirrors: Thandiswa is determined to solve Dikeledi's su...
17/04/2024
Smoke and Mirrors: Tuesday's episode, 16 April 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Afri...
17/04/2024
Skeem Saam: Tuesday's episode, 16 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African so...
17/04/2024
Scandal!: Tuesday's episode, 16 April 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African websi...
17/04/2024
Sibongile and The Dlaminis' gains first position on DStvRhythm World's popular telenovela Sibongile and The Dlaminis' is the most-watched TV show o...
17/04/2024
House of Zwide: Tuesday's episode, 16 April 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African ...
16/04/2024
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
16/04/2024
Tonight on House of Zwide: Zanele feels Sandile's not a true friend anyway i...
16/04/2024
Tonight on Skeem Saam: Evelyn learns about the full scale of her son's troub...
16/04/2024
Tonight on Smoke and Mirrors: Caesar and Jaxon finally receive the moment they h...
16/04/2024
Smoke and Mirrors: Monday's episode, 15 April 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Afric...
16/04/2024
Skeem Saam: Monday's episode, 15 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
10 January, 2018 - 08:05 
