LONDON, U.K. - 02 Dec 2014: IBM (NYSE: IBM) today reported record online and mobile shopping during Black Friday and Cyber Monday in the UK based on consumer transaction data analysed in real-time by the IBM Digital Analytics Benchmark. The data-driven insight gives retailers and marketers more than 370 performance indicators to benchmark themselves against industry peers to drive more targeted customer engagements.
It has become clear from their behaviour that consumers are increasingly using technology as part of their shopping experience. Retailers are acknowledging this by optimising the customer experience, developing customer data strategies and applying the insights to drive ever more targeted and personalised communications to customers," said James Lovell, European retail solution leader, IBM. With the increase in mobile usage and the adoption of digital technologies in the physical store environment, it is encouraging to see that retailers are treating this seriously and starting to reap the rewards."
After being adopted in the UK last year, Black Friday continued to gain ground as one of the busiest UK shopping days of the year as consumers sought the best deals. Black Friday online sales were up 91.6 percent compared to 2013, driven by a 35.5 percent increase in mobile sales year-over-year. The momentum carried into Cyber Monday UK as online sales increased 22.6 percent year-over-year and, mobile sales were up 29.3 percent over the same day in 2013; with mobile devices accounting for more than one-in-three of all online purchases (42.9 percent).
The IBM Digital Analytics Benchmark is delivered to clients through the company's Smarter Commerce initiative, which combines innovation from $3.5 billion invested to develop the industry's leading customer engagement platform with expertise working with 8,000 global brands and 35,000 commerce engagements.
The IBM Digital Analytics Benchmark revealed the following trends in the UK:
Online Sales Break Records: Black Friday online sales increased 91.6 percent over 2013, with Cyber Monday up 22.6 percent year-over-year. The overall average order value on Black Friday was £88.86, up 1.4 percent, with an average of 2.8 items per order; Cyber Monday was £77.88, down 4 percent from 2013.
Mobile Shopping Spurs Online Growth: Black Friday mobile traffic accounted for 59.8 percent of all online traffic in the UK, an increase of 30.3 percent over last year. Black Friday mobile sales accounted for 47.3 percent, an increase of 35.5 percent over last year. Cyber Monday mobile sales were also strong reaching 42.9 percent of total online sales, up 29.3 percent over 2013.
Smartphones Buy: As the new digital shopping companion for many consumers, smartphones drove 39.8 percent of all Black Friday online traffic with tablets accounting for 20 percent. When it comes to mobile sales, the US trend was reversed with more sales being made on smartphones than on tablets with tablets driving 22.9 percent of online sales compared to 24.4 percent for smartphones. However tablet users averaged £89.46 per order compared to £88.22 for smartphone users.
On Cyber Monday, smartphones drove 35.3 percent of all online traffic with tablets accounting for 20.9 percent. Tablets drove 22.7 percent of online sales compared to 20.1 percent for smartphones. Tablet users averaged £ 77.57 per order compared to £ 74.09 for smartphone users.
Apple iOS vs. Android: key metrics on Black Friday and Cyber Monday were:
Black Friday
o Average Order Value: Apple iOS users averaged £88.81 per order compared to £88.95 for Android users.
o Online Traffic: Apple iOS traffic accounted for 41.8 percent of total online traffic, over double that of Android, which drove 16.7 percent of all online traffic.
o Online Sales: Apple iOS sales accounted for 35.1 percent of total online sales, more than triple that of Android, which drove 11.6 percent of all online sales.
Cyber Monday
o Average Order Value: Apple iOS users averaged £75.83 per order compared to £76.12 for Android users.
o Online Traffic: Apple iOS traffic accounted for 39.4 percent of total online traffic, more than double that of Android, which drove 15.6 percent of all online traffic.
o Online Sales: Apple iOS sales accounted for 31.3 percent of total online sales, almost triple that of Android, which drove 10.9 percent of all online sales.
"Last years benchmark revealed strong mobile growth, and this years Black Friday results confirm that mobile has become the dominant channel. continued Lovell. Retailers must continue to optimise the mobile customer experience even further going into 2015 and ensure they are capturing the very rich customer interaction data that mobile devices provide."
"Even though the economic climate has looked more positive in 2014, retailers remain cautious in their investments and maintain focus on ROI. However we have seen the UKs leading retailers invest significantly in developing their multichannel capabilities. This trend will continue into 2015, and those retailers that have not already invested in core multichannel platforms will now look to implement what they see as a strategic business system that will remain in place for many years and underpin the customer experience.
To access full reports (and real-time updates on U.S. holiday shopping trends), visit the IBM Digital Analytics Benchmark Hub and new self-service app at www.ibm.com/benchmark. For more information on how IBM's real-time analytics delivered through the cloud can improve end-to-end customer engagement, visit www.ibm.com/smartercommerce.
To join the conversation, follow #smartercommerce on Twitter.
Additional benchmark videos, infographics and FAQs are available:
IBM Digital Analytics Benchmark Video, IBM Black Friday InfoGraphic and the full 2014 IBM Black Friday Benchmark Report: www
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
LONDON, U.K. - 02 Dec 2014: IBM (NYSE: IBM) today reported record online and mobile shopping during Black Friday and Cyber Monday in the UK based on consumer transaction data analysed in real-time by the IBM Digital Analytics Benchmark. The data-driven insight gives retailers and marketers more than 370 performance indicators to benchmark themselves against industry peers to drive more targeted customer engagements. 
