Big East Launches New Digital-First Live Streaming Show BIG EAST Shootaround

Big East Launches New Digital-First Live Streaming Show BIG EAST Shootaround Program produced from the Big Easts New York City offices with an arsenal of new gear By Brandon Costa, Director of Digital

Wednesday, August 16, 2017 - 3:34 pm

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In the Big East Conference, there's no offseason for men's basketball. Now the conference office has launched a new digital show that reflects the 24/7/365 lifestyle that is Big East Hoops. Last Thursday, the conference debuted BIG EAST Shootaround, a live weekly show that will be streamed live to Facebook Live, Periscope, and Fox Sports Go.

The new digitally-exclusive live show Big East Shootaround is produced from the conference's offices in New York City.

The show is produced live from the Big East conference offices in New York City and is designed to get the conversation started around Big East basketball year-round.

We have a great tradition is college men's basketball and we felt that we wanted to lead the conversation, says the Big East's Chief Marketing Officer Ann Crandall. It's our number one sport and we are going to give everything that we can to it. Anything that shows that we're a premier conference is important to us and that's a major driver for wanting to do it live. If we are going to do this, we're going to do it the best that we possibly can.

With the production being spearheaded by the Big East's Director of Digital and Social Content Brad Zak, the conference has freshened up on gear, investing in a new Newtek Tricaster TC1 (which will be used for both switching and encoding), a Sony FS-5 4K-capable camera and a pair of Panasonic AW-HE130 high-definition robotic cameras to help produce the show.

Programming for the show will be built around longform interviews with coaches and players [last week's debut episode featured a conversation with four Seton Hall senior players Angel Delgado, Desi Rodriguez, Khadeen Carrington and Ismael Sanogo. Other blocks of the show will feature socially-centric trips around the conference showing viral clips or popular pieces of content from around the league (some of which will be pulled from content produced by the schools themselves), and interactive games with the audience and the featured guests.

The show airs weekly on Thursdays at 3 p.m. ET with the live element being a critical part of the content team's plans.

If we're going to stream this on social media, live felt important to us, says Rick Gentile, Senior Associate Commissioner, Broadcasting for the Big East. To be able to say that this is a live show and its going to be up-to-date news, it just felt like the way to go.

Big East execs also said that the idea for the program was also driven heavily by the conference's coaches who are excited for a platform to gain exposure for their programs outside of just the traditional basketball schedule. The conference's digital media was happy to oblige and hope that the program becomes a major part of the league's content plans leading all the way up and through March Madness.

We'd like to see this create a buzz, says Gentile. We'd also, obviously, like to see the amount of viewers on all of the various platforms rise as we go along. We'd really like to hear from our schools, our coaches, our kids that they like the show and they enjoy watching it. That'll be a win for us.

LINK:	https://www.sportsvideo.org/2017/08/16/big-east-launches-new-digital-f...
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