Astro: Agility in Adapting to the New World
Date Released:29 Jul 2020
Share
Tweet
Underscores Strategy to Deepen Customer Engagement and Strengthen Value Proposition Amidst the COVID-19 Pandemic
Against the backdrop of social distancing SOPs and guidelines, Astro Malaysia Holdings Berhad ( Astro ) held its 8th Annual General Meeting ( AGM ) virtually today from All Asia Broadcast Centre, Bukit Jalil. The meeting was chaired by Tun Zaki Azmi, with the Directors, Group Chief Executive Officer Henry Tan and Astro Management in attendance. Shareholders and proxies participated remotely in the AGM and voted online. All 17 tabled resolutions were successfully passed.
Speaking at the AGM, Tun Zaki Azmi, Chairman of Astro said: Financial Year 2020 ( FY20 ) has been a busy and productive year for Astro, as we rolled out many new innovative products and solutions across business lines to meet the needs of our customer base, both households and individuals. Amid digital upheavals reshaping the media landscape, Astro delivered a positive FY20 financial performance, underpinned by a disciplined focus on operational efficiencies.
Henry Tan said: Inspired by the #kitajagakita spirit shown by Malaysians and Malaysian companies in helping each other overcome the challenges brought about by the COVID-19 pandemic, Astro quickly took a series of actions to support the nation, customers and communities.
We kept Malaysians informed and entertained with complimentary viewing of additional channels, broadcast learning content to all students, assisted in broadcasting over 3,000 hours of public service announcements, provided news coverage and debunked misinformation across our TV, radio and digital platforms. With the closure of cinemas, we worked with local film producers to premiere their movies direct to homes on Astro First. To alleviate the financial burden of our customers, we temporarily suspended disconnections and offered instalment payment plans, as well as a one-off rebate for Sport Pack customers. We also introduced flexible subscription and payment arrangements for commercial establishments.
Priorities Going Forward
Tan also shared with shareholders Astro's priorities as the nation focuses on recovery. He said: Astro aims to strengthen its position as the preferred Entertainment Destination for Malaysians, serving both homes and individuals. We will deepen engagement with our 5.7 million customers via new Astro experiences like 4K UHD and cloud recording on the Ultra Box, Broadband and eCommerce. Our content and broadband bundles offer even more value and convenience, as well as unlock our rich On Demand library of over 50,000 titles. Meanwhile, NJOI, our freemium TV service, offers Malaysians a compelling free TV proposition with options to purchase additional channels and content.
Concurrently, Astro is addressing individual needs through its video streaming services, radio, commerce and digital brands. The Group has 3 exclusive streaming services, namely Astro GO, HBO GO and iQIYI apps, offering even richer content slate and special privileges through these apps for its customers. The Group will be introducing more streaming services for its customers soon. Go Shop performed well during the MCO and is optimistic that the positive trend will sustain. Even as supply lines were disrupted, Go Shop pivoted into health-related products, fresh food and daily essentials as demand picked up.
Astro's swift response to support customers and Malaysians during the Movement Control Order was possible because of the critical building blocks put in place in FY20 to strengthen both its household and individual offerings.
Astro will deepen household engagement via Pay TV, Broadband and NJOI and reach more individuals through Streaming Services, Digital, Commerce and Radio.
In conclusion, Tan said: We have shown ourselves to be agile and responsive, driven by technology and digital; and leveraging on Astro's strengths - namely content, market reach and marketing capabilities. Astro is more than just a platform. Going forward, our focus is to produce more winning and compelling content; and concurrently innovate and simplify our offerings and customer experience. We will aggregate more streaming OTT services to be the digital content provider of choice. We will also continue to cost optimise, pursue active capital management and reprioritise capex to ensure financial headroom for a challenging year ahead. Astro Malaysia Integrated Annual Report 2020 and Corporate Governance Report 2020 are available for download on Bursa Malaysia website and Astro website.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
01/06/2024
Busy this week catching up from the Memorial Day holiday? Our TV Tech weekly wrap-up of all our coverage of new products, services and deployments will get you ...
01/06/2024
Young Sherlock, with Guy Ritchie directing and executive producing, is a go at Prime Video. Hero Fiennes Tiffin plays Sherlock. Prime Video calls it the origin...
01/06/2024
The Los Angeles Sparks-Indiana Fever game on Friday featuring the top two WNBA draft picks, Caitlin Clark and Cameron Brink, was the most watched WNBA game on I...
01/06/2024
Lionsgate, which increased its majority stake in 3 Arts Entertainment in January, said it named Brian Weinstein co-CEO of 3 Arts....
01/06/2024
Netflix is launching four video games based on unscripted series this year. They...
01/06/2024
ABC, CBS, NBC and Fox affiliates switched from their regular programming to carry live coverage of the verdicts in the porn star hush-money trial of former Pres...
31/05/2024
A U.S. Marine fires an FIM-92 Stinger missile during a training exercise in Yuma...
31/05/2024
NEW YORK The global body that sets technical standards for digital advertising h...
31/05/2024
In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highli...
31/05/2024
Global SVOD revenues will increase by $116.6 billion by 2031, a growth rate of 13.3% per year over the next eight years, according to a new report from MIDiA Re...
31/05/2024
WASHINGTON, D.C. The FCC Media Bureau has announced that effective August 1, 2024 the Commission's TVStudy software will incorporate the most recent U.S. Ce...
31/05/2024
NBCUniversal has announced that its FAST channel TNBC will be rebranding to NBC Comedy Vault on June 1 and that the free streaming service will officially launc...
31/05/2024
PARIS Ateme has announced that the Indonesian public broadcaster TVRI is making the transition to 4K UHD OTT streaming using Ateme technologies....
31/05/2024
The proposal had received support from James Cameron, Andy Serkis, Paul Greengrass, Richard Curtis, and Jeremy Irons
By Matthew Corrigan
Published: May 31, 2...
31/05/2024
According to multiple reports, the new bid from Skydance offers a better deal to Paramounts Class B shareholders, who were said to be unhappy with the companys ...
31/05/2024
The awards recognise women and companies who are stand-out performers, innovators and leaders in the broadcast media technology industry
By Matthew Corrigan
...
31/05/2024
NEW YORK The global body that sets technical standards for digital advertising has expanded the reach of its measurement software development kit to include Sam...
31/05/2024
The rise of digital platforms is fundamentally changing the broadcast newsroom and its investment in technology according to Jon Roberts, director of technology...
31/05/2024
In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highli...
31/05/2024
WASHINGTON, D.C. Fifty state broadcasters associations, including the District of Columbia and the Commonwealth of Puerto Rico, have sent a letter to Congressio...
31/05/2024
EVS has announced the appointment of Richard Katz as senior vice president of operations for the North and Latin American (NALA) region. This appointment is par...
31/05/2024
CommScope has announced that it was selected by Casa Systems, Inc. as the highest to acquire Casa's cable business assets and that the two companies have en...
31/05/2024
Robert De Niro won't be receiving the Service to America Leadership Award from the NAB Leadership Foundation after all....
31/05/2024
Viant Technology said it formed an integration with Google Cloud's BigQuery data clean rooms...
31/05/2024
The CW said it will broadcast the 2024 Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop Last year, The CW aired the game when it was called Bar...
31/05/2024
Allen Media Group said it made a deal with Amazon's Fire TV Channel that will make content from several of Allen's outlet available via Fire TV and Echo...
31/05/2024
Robert De Niro, announced as the winner of the NAB's Leadership Foundation's Service to America Leadership Award on May 28, will not get the award. The ...
31/05/2024
Comcast Technology Solutions was selected by AccuWeather to create, manage and distribute linear and over-the-top video channels....
31/05/2024
Connected TV is becoming a bigger deal for consumers and advertisers, according to a new report from TVision....
31/05/2024
By Craig Anderton
Let's get right to what this sounds like. It's not quite feedback or tape reverse, it's well, listen to what it does in this blue...
31/05/2024
31 May 2024
VEON discloses April YTD trading update at its AGM Amsterdam, 31 May 2024 07:00 CEST -
VEON April YTD 2024 Highlights
Total revenue of USD 1,278 ...
31/05/2024
31 May 2024
VEON Announces Its New Board, Names Founder Augie Fabela as Chairman Amsterdam, 31 May 2024, 16.00 CET: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam...
31/05/2024
May 31st, 2024
TRIBECA FESTIVAL AND OPEN AI ANNOUNCE SORA SHORTS'
Five Commissioned Short Films Created Using Sora Debut at 2024 Tribeca Festival
New ...
31/05/2024
In-Venue Technology Wrap-Up: How 4K, IP, and More are Changing the Game Pres Gam...
31/05/2024
UEFA Champions League Final 2024: The host broadcast facts and figures for Real ...
31/05/2024
UEFA Europa Conference League Final 2024: Bringing the broadcast to global TV sc...
31/05/2024
Willow Offers Free 2024 ICC T20 Cricket World Cup Preview via DirecTV, Verizon, ...
31/05/2024
Women's College World Series: ESPN Brings Live Drone, Two-Point Cabled, and ...
31/05/2024
SVG College Summit Brings Video-Production Industry Together in Atlanta in the M...
31/05/2024
UEFA Champions League Final 2024: CBS Sports' UCL Today Studio Show Is Pitch...
31/05/2024
Back to All News
Master of the House' Unveils a Scandalous Tale of Power and Greed on July 18
Entertainment
31 May 2024
GlobalThailand
Link copied to ...
31/05/2024
Back to All News
JEEtu Bhaiya is Back: Kota Factory' Season 3 Arrives on Netflix June 20
Entertainment
31 May 2024
GlobalIndia
Link copied to clipboar...
31/05/2024
Facebook
Twitter
LinkedIn
With around 9,000 employees, Ground Transportation Systems is a global leader in Rail Signaling and Train Control Systems, Telec...
31/05/2024
RT 2FM is the home of music this summer, entertaining listeners across the day and night, with the best music, chat and interviews providing the soundtrack to ...
31/05/2024
After the 2008 financial crisis and increased risk-management regulations that f...
31/05/2024
RT Supporting the Arts: What's On this June
Watch our promo: RT Supporting the Arts | What's on YouTube
This June, RT is delighted to support Lim...
30/05/2024
When to Upgrade Software or Firmware This post is from our blog and news archive. The information may be out of date. Please contact us for further information ...
Astro: Agility in Adapting to the New World 
