Panasonic renueva su portal para socios BB
16/06/2015
Panasonic ha lanzado un nuevo portal de socios B2B que adem s de abarcar m s productos permite a los mayoristas y distribuidores acceder a la informaci n de los clientes finales y registrar nuevas operaciones.
El nuevo portal, basado en web, est a disposici n de los clientes de las divisiones de comunicaciones y sistemas visuales de toda Europa y se ampliar a otras divisiones a lo largo de a o. Gracias a esta herramienta, los profesionales que se inscriban podr n acceder a la informaci n m s reciente sobre los productos, a noticias comerciales, incentivos empresariales y recompensas en funci n del nivel de asociaci n.
El portal de socios clasifica a los clientes en tres categor as diferentes (Registered, Expert o Solutions) seg n su nivel de formaci n y volumen de ventas. Esta clasificaci n permite adaptar el contenido que pueden ver los socios y ofrece beneficios m s exclusivos para los socios Expert y Solutions.
Asimismo, el portal de socios incluye una biblioteca completa de productos vinculada a una base de datos central y un programa de formaci n en l nea, a la vez que proporciona respuestas inmediatas a cuestiones relacionadas con los productos. Los socios de alto nivel tambi n se beneficiar n de la asignaci n de contactos de usuarios finales.
El portal de socios es la herramienta perfecta para generar verdadero contacto y sinergias entre nuestros socios de canal y el usuario final. El portal pondr en manos de los distribuidores y socios una gran cantidad de recursos para que maximicen sus ventas y, a la vez, permitir que presten el mejor de los servicios a nuestros clientes finales , apunta Valerie Poret, gestora de canal europeo de Panasonic
Los socios pueden encontrar herramientas sencillas que les ayudar n en sus actividades comerciales diarias adaptadas a uno de los productos, como eConfig, que permite a los especialistas de telecomunicaciones elaborar ofertas para sus clientes y seleccionar, de un vistazo, el sistema m s adecuado para los requisitos del usuario final.
En el mbito de las tecnolog as visuales, las empresas de alquiler de material audiovisual dispondr n de acceso a una plataforma de comunidad con la que pueden compartir informaci n sobre su oferta de productos de alquiler. Esta plataforma simplifica enormemente la b squeda de proveedores locales para exposiciones itinerantes, el alquiler de un dispositivo espec fico o la puesta en com n de una gran cantidad de activos para proyectos de gran envergadura.
Por ltimo, se alar que el negocio B2B es clave para Panasonic, ya que el 70% de sus ingresos derivan de actividades profesionales.
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