Enormous commercial confidence in Co-op Live continues as a plethora of sponsorship deals are signed

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Enormous commercial confidence in Co-op Live continues as a plethora of sponsorship deals are signed UK

09/05/2022

Digital Energy Sustainability Digital Transformation

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Co-op Live, which will become the UK's biggest and most sustainable arena when it opens in 2023, has announced a plethora of official partners and suppliers have joined the project.

The deals bring the total annual sponsorship revenue to over 50% of budget.

Britvic is to become the official soft drinks partner providing the full range of Pepsi drinks, Elavon will underpin Co-op Live's cashless venue status, Unilever will be official supplier of plant-based foods and hand sanitiser, while Schneider Electric will supply energy management and automation.

These brands join a group of existing partners and sponsors led by Co-op as naming rights partner and including the recently announced official drinks supplier Diageo and official motor retailer Bristol Street Motors.

Manchester, 9th May 2022: Co-op Live, the new arena opening in Manchester in December 2023, has announced a raft of official suppliers taking the total annual sponsorship revenue to date over 50% of budget The brands including Britvic, Elavon, Unilever, and Schneider Electric, are the latest world-leading brands to join the growing list of partners, led by Co-op as the Naming Rights Partner.

Britvic joins as official soft drink partner with exclusive rights to provide the full range of Pepsi drinks, including 7-Up, Tango, and London Essence Tonics. To help deliver on commitment to keep sustainability at the heart of Co-op Live, the British-based soft drinks company will provide sustainable packaging. Britvic will also have two permanent branded locations in the venue for Pepsi Max and London Essence.

Co-op Live will use a range of cutting-edge technology to create the best live music experience in the UK, and Elavon will be the official supplier providing the technology that underpins the arena's status as a cashless venue. Elavon is working with Co-op Live to create an innovative and seamless customer journey that showcases the future of payment processing.

Unilever will act as both official supplier of plant-based foods and hand sanitiser. The plant-based food provided by The Vegetarian Butcher will ensure every taste is catered for at Co-op Live while the installation of Lifebuoy hand sanitiser stations will be part of the first-class sanitation and hygiene services at the venue. As well as benefitting from the branding opportunities within Co-op Live that come from being an official supplier, Unilever will also be able to activate the venue's canalside public space twice a year.

As part of Co-op Live's plans to become the UK's most sustainable and first all-electric venue, Schneider Electric has been signed as an official supplier for the both the hardware and software for the electrical & building management systems, Schneider Electric will also provide digital services and preventative maintenance throughout the venue. Schneider Electric's David Williams, VP Marketing for the UK and Ireland commented, Acting socially and environmentally responsibly is key to this project and also at the core of Schneider Electric's business, so we're proud to announce this close partnership with both Co-op and Oak View Group International. This partnership will see Schneider ensure the venue is sustainable, resilient, hyper-efficient and people-centric.

All the sponsors announced today will benefit from a range of marketing and branding opportunities including in campaigns to promote Co-op Live prior to opening and once open. Britvic, Elavon, Unilever, and Schneider Electric will all make annual donations to the Co-op Live Foundation.

Today's announcement follows several other significant partnership announcements, led by Co-op as the Naming Rights Partner. At the end of last year, it was revealed that Diageo will be the official drinks partner and that Bristol Street Motors is the official motor retailer. The venue is backed by investors, Oak View Group, City Football Group and international superstar Harry Styles.

Sam Piccione, President of OVG International, said: It's proof of the excitement that Co-op Live is bringing to Manchester and the UK live entertainment market that global brands are committing to the project at this early stage of development.

Building strong relationships with a wide range of partners and suppliers this early in the process of creating Co-op Live is another thing that sets the project apart. As we've shown already, it's enabling us to build in shared values from partnerships right from the start. We thank Britvic, Elavon, Unilever, and Schneider Electric for committing so early as partners to Co-op Live.

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David Williams

Vice President, Marketing, Schneider Electric UK and Ireland

David is a seasoned professional responsible for Schneider's offer, channel, segment, pricing, and digital marketing strategies. He also manages PR and Corporate Communications across the UK & Ireland. Having joined Schneider Electric nearly a decade ago, David has honed his skills across a variety of business units, including Solar, Smart Buildings, Digital Power Solutions and Power Products, before being promoted to the role of VP of Marketing responsible for the UK & Ireland Zone. David is passionate about telling the sustainability and energy efficiency story, inspiring high-tech industry innovation, and enabling positive business change. His reemit includes setting and executing business and marketing strategy, driving employee engagement, and managing commercial activities of Schneider. Connect with David on LinkedIn and Tw

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