Kre8 Media, a leading DRTV, Digital Media, and Brand Response TV Agency, named Jonathan Beazley Director of Marketing Analytics. The announcement was made today by T. Lee Cutler, Founder/CEO, Kre8 Media.
Most recently, Jonathan was Director of Marketing Analytics for Catalina Marketing, based in Chicago, IL. He is a well-respected marketing research and database analytics specialist with 13 years of proven experience in a variety of industries.
We are very happy to add Jon to our growing team, said Cutler. He is well-versed in direct marketing, brand positioning, segmentation, and customer satisfaction. As the advertising industry continues to become more and more dependent upon big data to develop highly-targeted marketing campaigns, Jon's expertise in modeling and data mining will surely play an integral part of our agency's expansion strategy.
ABOUT JONATHAN BEAZLEY:
Prior to joining Kre8 Media, Jonathan Beazley served as Director, Marketing Analytics for Catalina Marketing, Chicago, since 2012. In that position, he performed the role of internal and external consultant working to solve business challenges using big data and statistical analysis. While working with Catalina, he focused on maximizing campaign effectiveness; long term profitability and attrition management; and, segmentation to challenge assumptions on how consumers interact with product categories and to help brands refocus on the most profitable segments in a changing marketplace.
Earlier, Jon served as consumer insights consultant with McKinsey & Company, Chicago, IL. There, he worked within the company's marketing analytics group where to conduct primary research and database analytics in support of segmentation efforts, brand positioning, messaging, customer satisfaction, retention, acquisition, and pricing.
Prior to his role with McKinsey, Beazley served as a marketing specialist with USAA in San Antonio, TX. While at USAA, he was involved with branding, segmentation, customer experience research and emerging technologies, including launch of mobile.
ABOUT KRE8 MEDIA:
Founded in 2009 by T. Lee Cutler, Kre8 Media is a leading DRTV, Digital Media and Brand Response TV Agency. Offering clients a truly unique blend of Big Agency experience with Boutique Agency energy, Kre8 Media ensures that its clients' media campaigns are efficient, effective and enthusiastically well-managed. Areas of the agency's expertise include: Strategic Media Planning, Traditional and Drive-to-Web DRTV, Digital Marketing, and Innovative Brand Development Programs.
The Kre8 Media mission is to empower and transform the growth rate and efficiency of clients' businesses by bringing new levels of transparency to their decision-making, creating higher marketing efficiency, revenue growth, brand equity, profit and market share. The agency specializes in developing data-driven, results-oriented, thoroughly researched media strategies.
All of Kre8 Media's marketing methods can be tracked, with in-depth Marketing Analytics second to none. The agency effectively addresses its clients' unique media needs with customized reporting that is swift and accurate. With an aggressive, tenacious and intelligent approach, Kre8 Media sets itself apart from the transactional negotiation practices of other agencies-thereby ensuring optimal ROI for its clients.
Kre8 Media got its start by helping the TV the largest, free-to-play online poker site in the world, PokerStars.net, become just that. And during the ensuing six years, the agency has also worked intimately with a number of ecommerce companies (both startups and established,) to attain significant growth and improved KPIs. Additionally, Kre8 has excelled at working with companies offering products and services to aging boomer and seniors.
Kre8 Media is located at 200 East New England Ave, Suite # 300, Winter Park, Florida, 32789. The phone is 407/629-5454. For more information, please visit: http://www.kre8media.com/
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Kre8 Media, a leading DRTV, Digital Media, and Brand Response TV Agency, named Jonathan Beazley Director of Marketing Analytics. The announcement was made today by T. Lee Cutler, Founder/CEO, Kre8 Media.
