Meet Me In St. Louis: Blues Upgrade Scottrade Center Control Room, Video Displays Ahead of NHL Season New HD gear brings the arena experience into the 21st century By Karen Hogan Ketchum, Senior Editor
Thursday, September 21, 2017 - 11:11 am
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After more than 20 years in downtown St. Louis, Scottrade Center has firmly established itself as a world-class destination for St. Louis Blues fans and concert-goers alike. But, with an all-analog control room and standard-definition video displays, the arena required an upgrade to keep up with the product on the ice and stage - and with NHL fans' game-day expectations.
Located on the Penthouse level in the corner of the Scottrade Center, the video-control room features two large windows that allow staff members to witness the fans' and players' reacting to the experience.
Prior to the 2016-17 season, as part of a multimillion-dollar arena-wide renovation, Scottrade Center gutted its Penthouse-level control room, removing its analog equipment - much of which had been manufactured in the late 1980s and far surpassed life expectancy. Working with Diversified, consulting- and design-services provider Idibri, and Grass Valley, the Blues invested in a wealth of HD gear that would bring Scottrade Center into the 21st century.
From the start, the team, management, fans, and even sponsors noticed the difference in quality of experience with the new video-control room, says Chris Frome, senior director, event presentation, St. Louis Blues. It has improved the arena experience and has given us the time and tools to create more quality content for arena visitors.
From Grass Valley, the Blues selected a 3M/E Karrera K-Frame S-series production switcher, three LDX 86 WorldCam cameras for HD/3G acquisition, an LDX 86 XtremeSpeed camera for 6X HD and 1X/3X 3G acquisition, an LDX C80 compact WorldCam camera for hard-to-reach and remote applications, XCU Universe XF base stations, six Densit 3 Frames for housing audio- and video-signal-processing modules, eight Kaleido-Modular-X multiviewers, two K2 Dyno replay systems with ShareFlex capability, an NVISION 8500 Hybrid Series router with 144 144 matrix, and an NV9000 controller.
It was time for them to make the substantial leap from an older, SD room to a 1080p room, and enhance the fan experience overall, says Tony Gaston, strategic account manager, stadiums and venues, Grass Valley. The benefit of working with Grass Valley, I think, is the single-hand-to-shake' aspect of having such a broad production portfolio. Up and down the line, we had a solution for them, and then, working through Diversified, we're able to come up with a solution that fit a very short time frame.
Over this past summer, the Blues upgraded their videoboards and added a wide variety of Ross Video equipment to support the new displays, including two two-channel XPression Studios with clip-player option for HD display graphics and seven two-channel XPression Studios with clip-player option to display content on other LED displays around the arena. We added a powerhouse of Ross XPressions to drive the content to the displays without any noticeable latency, notes Frome.
The team also added Ross Video Inception social-media bundle, Tessera Master, and four Carbonite switchers. The control room also features MultiDyne fiber transport, Clear-Com FreeSpeak intercom, BlackBox KVM, Sony OLED monitors, Leader multi-monitors, AJA Video Systems Ki Pro Ultra video recorders, a Yamaha CL5 audio console, and more.
In addition to the Grass Valley LDX cameras, the camera complement comprises two Wave Central RF systems for the roaming LDX WorldCam cameras; two Canon C100 cinematic cameras; two Panasonic ASW-UE70W PTZ cameras; and Canon lenses in 60X, 17X, and 24X options. For the live in-game production, the Blues integrate eight broadcast-camera feeds into their in-house complement.
For the videoboards, the Blues worked with Mitsubishi Electric to transform the centerhung display at Scottrade Center from one of the NHL's smallest to the one of the league's five largest. The new centerhung features four 30- x 22-ft. 4-mm displays, with a 6-mm upper-ring display, 6-mm bottom-ring display, four 6-mm corner-wedge displays, and two 4-mm underbelly displays. Mitsubishi Electric also designed and installed LED displays throughout the bowl, including a 10-mm lower-fascia display and 6-mm vomitory displays at every entrance.
To create content for the numerous new video displays, the Blues employ a team of eight full-time producers, editors, and motion designers; the full-time producers are responsible for the in-game production, while union technicians operate the equipment. The content itself is a mixture of features and elements dedicated to highlighting individual players, providing support for the team, and tapping into Blues fans' pride in their city. Frome plans to sync the video elements with the arena's new sound system and LED lighting system for a truly engaging, immersive fan experience.
We do some very entertaining interactive features that we want to engage the fans, says Frome. That's our philosophy: engage the fans, get personal with the players, and, of course, your standard stats. I think they're [really] going to see the new videoboard. That's going to be the biggest wow [this season].
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Meet Me In St. Louis: Blues Upgrade Scottrade Center Control Room, Video Displays Ahead of NHL Season New HD gear brings the arena experience into the 21st century By Karen Hogan Ketchum, Senior Editor 
