Sony Pixel Power calrec Sony

CFP National Championship 2022: College Football Playoff's Digital-Video Push Culminates in Epic Title Weekend

21/01/2022

CFP National Championship 2022: College Football Playoff's Digital-Video Push Culminates in Epic Title Weekend All-star content team brings beautiful visuals, access to college football's grandest stage By Brandon Costa, Director of Digital

Friday, January 21, 2022 - 1:31 pm

Print This Story | Subscribe

Story Highlights

When it comes to telling one's own story, few governing bodies in American sports have invested more robustly in modern digital-video storytelling than the College Football Playoff.

The #CFBPlayoff content team on the field at Lucas Oil Stadium following Georgia's win over Alabama.

Front row left to right: Thomas Vehige, #CFBPlayoff Social Team; Josh Tu, #CFBPlayoff Social Team; Billy Quach, Let It Fly Media; Mick White, Let It Fly Media and #CFBPlayoff Social Team Alum, Andrew Carter (blue blazer), Let it Fly Media; Evan Miller (blue hat sitting), Let It Fly Media; Ben Walnick (tan blazer), Let It Fly Media; Brandon Brieger, #CFBPlayoff Social Team.

Back Row left to right: Matt Lange, #CFBPlayoff Social Team; Tom Martin, Let It Fly Media; Drew Mathis, #CFBPlayoff Social Team; Rankin White, #CFBPlayoff Social Team; Lauren St. Paul, #CFBPlayoff Social Team; Seena Griewe, #CFBPlayoff Social Team; Jacob Reeves, #CFBPlayoff Social Team; Hallie Merz, #CFBPlayoff Social Team (2021-22 Tom Mickle Communications Intern for the College Football Playoff); Madison Olmo, #CFBPlayoff Social Team; Maddie Anderson, #CFBPlayoff Social Team; Anthony Getz, #CFBPlayoff Social Team; Justin Kim, Let it Fly Media, #CFBPlayoff Social Team; Caelan Carr, #CFBPlayoff Social Team; Kaylen Buschhorn, #CFBPlayoff Social Team; Evan Rabinowitz, #CFBPlayoff Social Team; Chris Schneider, Let It Fly Media; Katie Cavender, #CFBPlayoff Social Team/Assistant Director of Communications and Branding, College Football Playoff.

This past 2021-22 campaign was one of notable growth for the organization, which expanded its efforts even further to bring elite media coverage not just to the three championship college football games it hosts each year as part of the CFP but to the organization's year-round effort.

Even still, it's at the crown jewel - the College Football Playoff National Championship - that the content strategy is fulfilled. Throughout the national championship weekend, content creators recruited to freelance the event blanket social-media handles with eye-popping coverage of everything CFP: from planes touching down in the host city to the lifting of the trophy on Monday night.

Our end game was simple: to tell the story of the entire CFP National Championship Weekend for our owned channels, while also providing B-roll content to credentialed media covering the CFP festivities as well, says Katie Cavender, assistant director, communications and branding, College Football Playoff. The collaboration, creativity, and communication was unmatched, and I'm confident in saying that we're energized for continued growth in this area.

Recruiting the elite team of content creators is Cavender, a sort of sports creatives' version of George Clooney in Ocean's 11. When she first came on board at the CFP following an 11-year run at the Mountain West Conference, Cavender inherited a social-media program that allowed for volunteers from various athletic departments, agencies, and other wings of the sports world to work the weekend for CFP. Under her watch, that program has grown by leaps and bounds. While highly accomplished content creators certainly fill the lineup, the program has also notably shifted its focus to growing the team with emerging stars in the creative field - recent graduates or even current students.

Memories that will last a lifetime.#NationalChampionship #CFBPlayoff pic.twitter.com/XIrs17BZYr

College Football Playoff (@CFBPlayoff) January 11, 2022

If anyone knows me, they'll know that I'm a geek for great content, says Cavender. I always have a running list of creators who stand out, and, when we get to the college football season, we will pull together the best of the best from that list while striking a balance for our content mix with photographers, videographers, graphic designers, and publishers.

From there, invitations are extended, and Cavender builds out a balanced squad to blanket social media throughout the weekend. The various experience levels also offer a strong educational and networking experience for all involved. The program has seen many alumni go on to work for professional sports teams and other major brands throughout the industry.

The #CFBPlayoff social team was loaded with elite shooters, editors, and content creators. Cavender oversaw the entire effort with the help of CFP Communications Intern Hallie Merz. This year's crew featured Maddie Anderson, Brandon Brieger, Kaylen Buschhorn, Caelan Carr, Anthony Getz, Seena Griewe, Matt Lange, Drew Mathis, Madison Olmo, Evan Rabinowitz, Jacob Reeves, Lauren St. Paul, Josh Tu, Thomas Vehige, and Rankin White.

This was also the first year the CFP was able to bring aboard Kansas City-based creative marketing and production agency Let It Fly Media to fill out its high-level video-content creation. The company came out in force, with company founders Andrew Carter and Ben Walnick joined by Creative Director Billy Quach, Storytelling Director Tom Martin, Director of Growth Chris Schneider, and producers Justin Kim, Mick White, and Evan Miller.

@cfbplayoff

Stetson Bennett. #CollegeFootball x #CFBPlayoff

Is You Ready Migos --

The #CFBPlayoff social-video campaign was as comprehensive as the weekend-long festivities. The lineup of content creators from the #CFBPlayoff social team, Let It Fly Media, and 17 still photographers and editors (led by Kevin Jairaj) arrived in Indianapolis the Thursday prior to the title game to get a feel for the layout of
LINK: https://www.sportsvideo.org/2022/01/21/cfp-national-championship-2022-...
See more stories from svg

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

01/06/2024

TV Tech Weekly Product News Wrap-Up

Busy this week catching up from the Memorial Day holiday? Our TV Tech weekly wrap-up of all our coverage of new products, services and deployments will get you ...

01/06/2024

Guy Ritchie Behind Young Sherlock' Series on Prime Video

Young Sherlock, with Guy Ritchie directing and executive producing, is a go at Prime Video. Hero Fiennes Tiffin plays Sherlock. Prime Video calls it the origin...

01/06/2024

Caitlin Clark-Cameron Brink WNBA Matchup Draws 724,000 Viewers

The Los Angeles Sparks-Indiana Fever game on Friday featuring the top two WNBA draft picks, Caitlin Clark and Cameron Brink, was the most watched WNBA game on I...

01/06/2024

Lionsgate Names Brian Weinstein Co-CEO of 3 Arts Entertainment

Lionsgate, which increased its majority stake in 3 Arts Entertainment in January, said it named Brian Weinstein co-CEO of 3 Arts....

01/06/2024

Netflix to Launch Video Games For Perfect Match', Too Hot to Handle', Other Unscripted Hits

Netflix is launching four video games based on unscripted series this year. They...

01/06/2024

Broadcast Networks Go Live for Donald Trump Verdict

ABC, CBS, NBC and Fox affiliates switched from their regular programming to carry live coverage of the verdicts in the porn star hush-money trial of former Pres...

31/05/2024

Orange County Expansion Helps Aerojet Rocketdyne Boost Solid Rocket Motor Production

A U.S. Marine fires an FIM-92 Stinger missile during a training exercise in Yuma...

31/05/2024

IAB Tech Lab Expands Open Measurement SDK Capabilities to Support Samsung and LG TVs

NEW YORK The global body that sets technical standards for digital advertising h...

31/05/2024

Study: Max, Apple TV+ Have Fewest 'Committed Customers'

In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highli...

31/05/2024

Report: Older SVOD Subscribers Unfazed by Price Hikes Will Drive Revenue Growth

Global SVOD revenues will increase by $116.6 billion by 2031, a growth rate of 13.3% per year over the next eight years, according to a new report from MIDiA Re...

31/05/2024

FCC Media Bureau Incorporates 2020 Census Data into TVStudy Software

WASHINGTON, D.C. The FCC Media Bureau has announced that effective August 1, 2024 the Commission's TVStudy software will incorporate the most recent U.S. Ce...

31/05/2024

NBCU's FAST Channel TNBC to Rebrand as NBC Comedy Vault

NBCUniversal has announced that its FAST channel TNBC will be rebranding to NBC Comedy Vault on June 1 and that the free streaming service will officially launc...

31/05/2024

TVRI Taps Ateme for Transition to 4K UHD OTT Streaming

PARIS Ateme has announced that the Indonesian public broadcaster TVRI is making the transition to 4K UHD OTT streaming using Ateme technologies....

31/05/2024

Marlow Film Studios considering next steps' as council blocks plans

The proposal had received support from James Cameron, Andy Serkis, Paul Greengrass, Richard Curtis, and Jeremy Irons By Matthew Corrigan Published: May 31, 2...

31/05/2024

Skydance submits new Paramount Global bid, Sony talks still progressing'

According to multiple reports, the new bid from Skydance offers a better deal to Paramounts Class B shareholders, who were said to be unhappy with the companys ...

31/05/2024

2024 Rise Awards open for entries

The awards recognise women and companies who are stand-out performers, innovators and leaders in the broadcast media technology industry By Matthew Corrigan ...

31/05/2024

Samsung, LG Adopt IAB Software Kit for CTV Ad Measurement

NEW YORK The global body that sets technical standards for digital advertising has expanded the reach of its measurement software development kit to include Sam...

31/05/2024

The Old Investment Cycles of Broadcast Technology are Being Run Over'

The rise of digital platforms is fundamentally changing the broadcast newsroom and its investment in technology according to Jon Roberts, director of technology...

31/05/2024

Study: Max, Apple TV Have Fewest 'Committed Customers'

In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highli...

31/05/2024

State Broadcasters Urge Passage of Broadcast VOICES Act

WASHINGTON, D.C. Fifty state broadcasters associations, including the District of Columbia and the Commonwealth of Puerto Rico, have sent a letter to Congressio...

31/05/2024

EVS Names Richard Katz SVP Operations for NALA region

EVS has announced the appointment of Richard Katz as senior vice president of operations for the North and Latin American (NALA) region. This appointment is par...

31/05/2024

CommScope to Buy Cable Business Assets of Casa Systems for $45.1M

CommScope has announced that it was selected by Casa Systems, Inc. as the highest to acquire Casa's cable business assets and that the two companies have en...

31/05/2024

NAB Withdraws De Niro's Service Award

Robert De Niro won't be receiving the Service to America Leadership Award from the NAB Leadership Foundation after all....

31/05/2024

Viant Integrates With Google Cloud's BigQuery Clean Rooms

Viant Technology said it formed an integration with Google Cloud's BigQuery data clean rooms...

31/05/2024

The CW To Broadcast Snoop Dogg Arizona Bowl

The CW said it will broadcast the 2024 Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop Last year, The CW aired the game when it was called Bar...

31/05/2024

Allen Media Makes Carriage Deal With Amazon Fire Channels

Allen Media Group said it made a deal with Amazon's Fire TV Channel that will make content from several of Allen's outlet available via Fire TV and Echo...

31/05/2024

Robert De Niro Will Not Receive Service to America Award

Robert De Niro, announced as the winner of the NAB's Leadership Foundation's Service to America Leadership Award on May 28, will not get the award. The ...

31/05/2024

Comcast Technology Solutions To Manage Channels for AccuWeather

Comcast Technology Solutions was selected by AccuWeather to create, manage and distribute linear and over-the-top video channels....

31/05/2024

Attention to Connected TV Ads Grew in Q1, TVision Study Finds

Connected TV is becoming a bigger deal for consumers and advertisers, according to a new report from TVision....

31/05/2024

A Guitar Solo Trick You've Never Heard Before

By Craig Anderton Let's get right to what this sounds like. It's not quite feedback or tape reverse, it's well, listen to what it does in this blue...

31/05/2024

VEON discloses April YTD trading update at its AGM

31 May 2024 VEON discloses April YTD trading update at its AGM Amsterdam, 31 May 2024 07:00 CEST - VEON April YTD 2024 Highlights Total revenue of USD 1,278 ...

31/05/2024

VEON Announces Its New Board, Names Founder Augie Fabela as Chairman

31 May 2024 VEON Announces Its New Board, Names Founder Augie Fabela as Chairman Amsterdam, 31 May 2024, 16.00 CET: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam...

31/05/2024

Tribeca Festival and Open AI Announce Sora Shorts

May 31st, 2024 TRIBECA FESTIVAL AND OPEN AI ANNOUNCE SORA SHORTS' Five Commissioned Short Films Created Using Sora Debut at 2024 Tribeca Festival New ...

31/05/2024

In-Venue Technology Wrap-Up: How 4K, IP, and More are Changing the Game Pres Game

In-Venue Technology Wrap-Up: How 4K, IP, and More are Changing the Game Pres Gam...

31/05/2024

UEFA Champions League Final 2024: The Facts and Figures Behind This Weekend's Knockout Between Real Madrid CF and Borussia Dortmund

UEFA Champions League Final 2024: The host broadcast facts and figures for Real ...

31/05/2024

UEFA Europa Conference League Final 2024: Bringing the Broadcast to Global TV Screens With the Production Facts

UEFA Europa Conference League Final 2024: Bringing the broadcast to global TV sc...

31/05/2024

Willow Offers Free 2024 ICC T20 Cricket World Cup Preview via DirecTV, Verizon, Optimum

Willow Offers Free 2024 ICC T20 Cricket World Cup Preview via DirecTV, Verizon, ...

31/05/2024

Women's College World Series: ESPN Brings Live Drone, Two-Point Cabled, and Cinematic On-Field Cameras to Oklahoma City

Women's College World Series: ESPN Brings Live Drone, Two-Point Cabled, and ...

31/05/2024

SVG College Summit Brings Video-Production Industry Together in Atlanta in the Midst of Unprecedented Change

SVG College Summit Brings Video-Production Industry Together in Atlanta in the M...

31/05/2024

UEFA Champions League Final 2024: CBS Sports' UCL Today Studio Show Is Pitchside at Wembley Stadium

UEFA Champions League Final 2024: CBS Sports' UCL Today Studio Show Is Pitch...

31/05/2024

Master of the House' Unveils a Scandalous Tale of Power and Greed on July 18

Back to All News Master of the House' Unveils a Scandalous Tale of Power and Greed on July 18 Entertainment 31 May 2024 GlobalThailand Link copied to ...

31/05/2024

JEEtu Bhaiya is Back: Kota Factory' Season 3 Arrives on Netflix June 20

Back to All News JEEtu Bhaiya is Back: Kota Factory' Season 3 Arrives on Netflix June 20 Entertainment 31 May 2024 GlobalIndia Link copied to clipboar...

31/05/2024

Thales has completed the sale of its Ground Transportation Systems business

Facebook Twitter LinkedIn With around 9,000 employees, Ground Transportation Systems is a global leader in Rail Signaling and Train Control Systems, Telec...

31/05/2024

RT 2FM is the home of music this summer

RT 2FM is the home of music this summer, entertaining listeners across the day and night, with the best music, chat and interviews providing the soundtrack to ...

31/05/2024

NVIDIA Grace Hopper Superchip Accelerates Murex MX.3 Analytics Performance, Reduces Power Consumption

After the 2008 financial crisis and increased risk-management regulations that f...

31/05/2024

RT Supporting the Arts: What's On this June

RT Supporting the Arts: What's On this June Watch our promo: RT Supporting the Arts | What's on YouTube This June, RT is delighted to support Lim...

30/05/2024

When to Upgrade Software or Firmware

When to Upgrade Software or Firmware This post is from our blog and news archive. The information may be out of date. Please contact us for further information ...