China Mobile Selects HP to Power Search for Key Wirele City Initiative

China Mobile Selects HP to Power Search for Key Wireless City InitiativeHP Autonomy delivers enhanced user experience for strategic Wireless City initiative at world's largest telecom provider

PALO ALTO, Calif. - HP Autonomy today announced that China Mobile Limited, the leading mobile services provider in Mainland China, has selected HP Intelligent Data Operating Layer (IDOL) to power the search capability of its strategic Wireless City platform, which allows users to access information on thousands of public services directly from their mobile phones.

China Mobile Limited, along with its subsidiaries, boasts the world's largest mobile network and the world's largest mobile customer base with approximately 740 million subscribers as of July 2013. China Mobile is calling the creation and development of the Wireless City its most critical project during the country's five-year economic development initiative that began in 2011.

Much of the success of Wireless City depends on the users' ability to quickly find information and harness the full potential of the platform, said Cao Yang, project manager, Wireless City, China Mobile. HP Autonomy stood out by having a great support infrastructure. We believe that the unique conceptual search capabilities of HP IDOL can help us deliver an unmatched experience and a highly valuable service to our customers.

With the integration of HP IDOL's unique conceptual search technology, Wireless City users can search through more than 8,000 applications for public service information, and receive more accurate results than ever before. Information available to users through Wireless City includes most public services, like public transportation schedules, public health records and traffic offenses.

HP IDOL uses advanced pattern-matching technology to understand key concepts in all forms of information, including free text, video, audio, image, social media and the web. Unlike traditional, keyword-dependent systems, HP IDOL retrieves all relevant information that is conceptually related to a query, going beyond search to help users discover information they may not know to look for.

As a result, China Mobile customers benefit from a much more helpful and powerful service, which delivers the most relevant and useful information to the consumer, regardless of the terms they use in the search.

HP IDOL currently powers China Mobile's official website search features, and is in use by several provincial companies within the China Mobile Group.

Search is often the most used feature in an application, and can play a significant role in differentiating your organization in terms of customer experience, said Rohit de Souza, general manager, Information Analytics and Search, HP Autonomy. HP IDOL's accurate search results will extend credibility to Wireless City and encourage China Mobile users to rely on the platform for all public services information.

About China Mobile

China Mobile is the leading mobile services provider in Mainland China. www.chinamobileltd.com

About HP Autonomy

HP Autonomy is a global leader in software that processes unstructured human information, including social media, email, video, audio, text and web pages. Using HP Autonomy's information management and analytics technologies, organizations can extract meaning in real time from data in virtually any format or language, including structured data. A range of purpose-built market offerings help organizations drive greater value through information analytics, unified information access, archiving, eDiscovery, enterprise content management, data protection and marketing optimization. Additional information is available at autonomy.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP's businesses; the competitive pressures faced by HP's businesses; risks associated with executing HP's strategy; the impact of macroeconomic and geopolitical trends and events; the need to manage third party suppliers and the distribution of HP's products and services effectively; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; risks associated with HP's international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are describ

LINK:	http://www8.hp.com/us/en/hp-news/press-release.html?id=1531820...
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