Final Report 2016 photokina 2016: departure to new dimensions
The imaging industry is demonstrating dynamic and innovative strength in Cologne
191,000 enthusiastic visitors, satisfied exhibitors: photokina, the worlds leading trade fair for photography, video and imaging came to an end on Sunday following a very successful week in Cologne. 983 exhibitors from 42 countries convinced a trade public and private visitors with a large number of product innovations from all areas of the imaging workflow. The new concept of the trade fair under the umbrella Imaging Unlimited came completely to bear in all sections: considerably more young users found their way to the Cologne exhibition halls and, besides curiosity and interest for all aspects of imaging, also brought the time with them to intensively consider new technologies and services. In the process, more photos were taken, films made and shared than ever before. Nearly 34,000 tweets with the hashtag photokina travelled around the world in the week of the trade fair alone. The societal megatrend of the image as a universal language continues. A focus on the decisive and unique moment was evident as an overarching trend at photokina.
We didnt adapt the concept of photokina merely for the sake of change, but instead to also be able to offer the imaging industry a strong business platform in future. Access to new target groups is indispensable for this process. We are very pleased to see this concept taking off, according to Gerald B se, President and Chief Executive of Koelnmesse.
The industry seemed satisfied following six days of intensive discussions with traders, consumers and industrial representatives. photokina 2016 has underlined the dynamic and the innovative strength of the imaging industry. It was a special experience for all participants, from which the industry will greatly profit. The trade also took away important impulses for the coming months with it, Rainer F hres, Chairman of the Photo Industry Association, looked back positively on the event.
The success of the new concept is reflected in the figures: the share of visitors aged less than 30 increased by around a fifth. Around 40 percent of private visitors said they were at the photokina for the first time in 2016. The number of trade visitors remained at a stable level.
In many respects, photokina 2016, under the umbrella of Imaging Unlimited represented a departure to new dimensions. With the new concept we wanted to, in addition to our core target groups, inspire even more interest on the part of young people with the themes of photography, video and imaging at a deeper level, is how Katharina C. Hamma, Chief Operating Officer of Koelnmesse, explained the reasoning for the redesign of photokina. With this in mind we have developed photokina away from being purely a product show toward having the character of a multi-media event, in which the focus is on image communication. We could clearly sense over the past days that this idea met with a great response from both visitors and exhibitors.
Concentration on the one decisive and unique moment was evident as the overarching trend at photokina 2016. Technological progress is revolutionising the photography of moments. Consumers are increasingly returning to the one motif or the one moment that is printed out as representative of an experience or prepared in a special form. The boom of the instant cameras is simply one sign indicating this trend. The demand for individual output solutions is also increasing. photokina thus presented, for example, high quality printing on a variety of different materials. New textures, formats and creative impulses for photo books and scrapbooks at the same time take up the do it yourself trend and the love of the image. Increasing attention is thereby being paid to sustainability in production.
The new cameras and lenses presented at photokina 2016 address the individual needs of professional users and ambitious hobby photographers. Whether 4K/6K photo function, exchangeable viewfinders, flexibly useable camera systems or recordings in RAW format that can be instantly edited: photographers today receive a maximum of support when it comes to capturing the decisive moment. In addition to the refinement of the technology, camera and lens manufacturers continue to attach importance to aesthetics: the trend toward purist design with maximum performance continues. The premium compact camera segment in the semi-professional range is increasingly at eye level with system and single-lens reflex cameras. New sensors, among other features, make this possible.
photokina also offered filmers a broad range of solutions for the recording and processing of moving images, both for the professional segment and for video beginners. Imaging presents itself as even more individual and diversified when action photography, 360 degree recordings or multicopters are involved. This was shown in the different designs and technologies of the many new products presented and in the gigantic bandwidth of accessories and additional functions. The emphasis here is on the experience: the feeling of being in the middle of this unique moment instead of only being an observer. Virtual and augmented reality technologies make this possible to a greater extent than ever before, a fact which visitors were able to convince themselves of at many exhibitor stands.
Smart and networked solutions played an important role at photokina 2016. This was shown not only in the cooperation between well-known camera manufacturers and smartphone manufacturers with respect to camera technology and attachment lenses. Whether as an external release or a screen, for controlling drones, for image processing or as a sharing tool: smartphones and tablets are developing into a central factor in all areas of the imaging workflow. To this purpose
Europe Stories
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
10/05/2024
The company has worked with Motion Picture Solutions (MPS) on the development of the solution, which sits in the cloud-native Zille Platform
By Jenny Priestley...
10/05/2024
From The Tube and Top of the Pops to head of entertainment at 1185 Films, Chris Cowey tells TVBEurope about his journey through the ranks during a time of chang...
10/05/2024
Dimension said its new hires signal its investment in creative new production techniques for feature films, episodic series, music videos and more
By Matthew C...
09/05/2024
Billie Eilish fans have been waiting with bated breath for her third studio albu...
09/05/2024
From reggaeton to M sica Mexicana, Latin artists are reshaping the rhythm of glo...
09/05/2024
Desde el reggaet n hasta la M sica Mexicana, los artistas latinos est n dando fo...
09/05/2024
Join Calrec at MPTS 2024 | May 15 -16 | Booth A40 | Olympia, London We're looking forward to meeting up with customers and partners at this year's Media...
09/05/2024
Sefi Carmel, CEO and founder of SphereTrax, talks about the importance of the so...
09/05/2024
Companies are expected to sell off Paramounts linear channels as well as close Paramount Plus
By Jenny Priestley
Published: May 9, 2024 Updated: May 10, 20...
09/05/2024
09 May 2024
VEON's Banglalink Leads 3G Phase-out, Deepening its Focus on 4G Amsterdam, 09 May 2024: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a g...
09/05/2024
Posted on 09 May 2024
Getting into the hearts and minds of people looking for modern and stylish apartment living on the Lancashire coast is the focus of a mar...
09/05/2024
Fox Corporation Chief Financial Officer Steve Tomsic to Participate in MoffettNa...
09/05/2024
It's exhibition season again, and dB will be at several major shows, eager to meet as many visitors as possible.
At The Media Production & Technology Show ...
09/05/2024
RT Supporting the Arts: What's On this May
Watch our YouTube promo here
This May RT is delighted to support Dublin Dance Festival along with 20 other ar...
09/05/2024
Rohde & Schwarz showcases operational efficiency at MPTS Uncompromised quality and reliability coupled with simplicity and efficiency
Rohde & Schwarz will ...
08/05/2024
SGL Carbon had a solid start to the first quarter of 2024. Despite the slight decline in sales of 3.9% to 272.6 million (Q1 2023: 283.7 million), adjusted EBI...
08/05/2024
EditShare Goes Beyond Storage at MPTS
Workflow, server and delivery solutions from storyboard to screen
Stand D40, London Olympia, May 15-16, 2024 - EditShar...
08/05/2024
The solutions in-browser stream focuses on low latency, making it suited to low bandwidth scenarios
By Matthew Corrigan
Published: May 8, 2024
The solutio...
08/05/2024
Driven by algorithms, the solution performs a quality analysis informed by language-specific dictionaries
By Matthew Corrigan
Published: May 8, 2024
Drive...
08/05/2024
The increase in fleet size will reduce travel distances, aligning with sustainability goals, said Mobilelinks
By Matthew Corrigan
Published: May 8, 2024
T...
08/05/2024
The company said the new arrivals would drive collaboration and technological transformation across key business units
By Matthew Corrigan
Published: May 8, ...
08/05/2024
X-Rite Launches Autura, a Cloud-Based Platform for Ink Formulation and Quality C...
08/05/2024
08 May 2024
Statement on Director Independence Ahead of VEON AGM Amsterdam, 8 May 2024: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital op...
08/05/2024
D rr and Rohde & Schwarz collaborate on ADAS/AD functional testing for EOL and P...
08/05/2024
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA -7 May, 2024 - NAGRA, ...
08/05/2024
SAN JOSE, Calif. - May 8, 2024 - Harmonic (NASDAQ: HLIT) today announced that it will showcase its latest broadband access innovations for fiber and DOCSIS netw...
08/05/2024
Fox Corporation Reports Third Quarter Fiscal 2024 Financial Results NEW YORK, NY, May 8, 2024 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company ) to...
08/05/2024
We're always being asked about our roadmap, when really what most people want to know is what features or integrations we've got planned. And if you th...
08/05/2024
Appointments to drive collaboration and technological transformation across Arqiva's key business units
08 May, 2024, UK, Winchester, Hampshire: Today, Arq...
08/05/2024
BACK TO PRESS RELEASES
Spacecom and Eutelsat OneWeb have embarked on an innova...
08/05/2024
RT has today announced that Doireann Garrihy has decided to leave RT 2FM after five years. Doireann will present her final 2FM Breakfast with Doireann, Donncha...
08/05/2024
zweiB updates to latest version of R&S CLIPSTER Specialist in deliverables for cinema, events and trade shows
Rohde & Schwarz and zweiB have extended their...
07/05/2024
7th May 2024 The nations favourite comedy channel Gold has teamed up with the ma...
07/05/2024
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/05/2024
POST Luxembourgs journey with TAG Video underscores how finding a vendor who und...
07/05/2024
Softil, Rohde & Schwarz and Alea launch the world's first mission-critical c...
07/05/2024
Tubi Launches Stubios, A Fan Fueled Studio for Aspiring Filmmakers Tubi Launches Stubios, A Fan Fueled Studio for Aspiring Filmmakers Stubios Seeks To Bring N...
07/05/2024
Comscore Reports First Quarter 2024 ResultsRESTON, Va., May 7, 2024 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating ...
07/05/2024
RT has today welcomed the publication of three reports by the Minister for Tourism, Culture, Arts, Gaeltacht, Sports and the Media, Catherine Martin TD: The Re...
07/05/2024
Rohde & Schwarz brings cutting-edge solutions to TECNOSEC and DRONExpo 2024 Rohde & Schwarz will showcase its innovative portfolio at TECNOSEC and DRONExpo 20...
07/05/2024
Home News & Press Blancco Wins 2024 SEAL Business Sustainability Award
Blancco Wins 2024 SEAL Business Sustainability Award May 07, 2024
Blancco's v...
07/05/2024
CUPERTINO, CALIFORNIA Apple today unveiled the all-new Logic Pro for iPad 2 and Logic Pro for Mac 11, delivering breakthrough professional experiences for songw...
07/05/2024
Apple's new Privacy Manifest requirement mandates that apps explicitly disclose the privacy-related data they collect, the purposes for this collection, and...
06/05/2024
Around the world, Asian and Pacific Islander (API) artists continue to impact mu...
06/05/2024
Spotify is making it easier for booklovers to count down the days, hours, minutes, and seconds until a new audiobook releases. With Countdown Pages for audioboo...
06/05/2024
In this video, cinematographer Simon Rowling welcomes viewers behind the scenes as he lights a daytime-interior scene inside a coffee shop. Shooting on Panavisi...
06/05/2024
Proximic by Comscore Recognized in AdExchanger's 2024 Top 50 Programmatic Po...
Final Report 2016 photokina 2016: departure to new dimensions
