TV ad spending rose for the third consecutive year Las seis nuevas cadenas (Atreseries, DKiss, BemadTv, Ten, Real Madrid HD y Gol) apenas han logrado sumar los 2,3 puntos de cuota.
2016 concluye con una recuperaci n de la inversi n publicitaria en televisi n por tercer a o consecutivo, un descenso en el consumo por persona y d a y la apuesta por parte de las plataformas de streaming por el mercado espa ol.
as highlighted Barlovento Communication en su informe anual, los ingresos publicitarios siguen concentr ndose en las dos grandes corporaciones televisivas de capital privado en Espa a (Mediaset y Atresmedia).
Los nueve primeros meses del a o acumulan 1.515 millones de euros de inversi n televisiva, es decir, el 6,4% m s que en el mismo per odo del a o anterior, seg n n estudio de Infoadex. Si se confirma esta tendencia, la inversi n publicitaria en 2016 se habr a situado en una horquilla entre 2.125 y 2.150 millones de euros. Este aumento supone el tercer a o consecutivo de crecimiento de la inversi n publicitaria.
En 2007 se registr el r cord anual de inversi n en televisi n con 3.469 millones de euros, descendiendo esta cifra a los 1.703 millones de euros en 2013. Es decir, una p rdida superior al 50% de lo registrado en 2007.
Por lo tanto, en los positivos ejercicios de 2014, 2015 y 2016, la facturaci n publicitaria recupera alrededor de 450 millones de euros, qued ndise todav a a 1.300 millones de lo registrado en 2007.
hearings
El liderazgo por grupos empresariales ha correspondido de nuevo a Mediaset Espa a, que alcanza el 29,8% de cuota, si bien, baja 1,2 puntos con respecto al a o pasado. Atresmedia obtiene el 27,1%, mejorando 3 d cimas, CRTVE consigue el 16,8%, lo que supone una subida de 1 d cima, Vocento el 2,9%, baja medio punto y Unidad Editorial el 2,2%, sube una d cima.
Telecinco news programs are the most watched in the weighting of the average audience of the two editions of noon and night.
El consumo real (lineal y diferido) en el conjunto de 2016 ha sido de 233 minutos por persona y d a, 4 minutos menos que en 2015 en sendas modalidades de consumo televisivo: 230 minutos para el consumo lineal (4 minutos menos que en 2015 en esta modalidad), mientras se estanca en 3 minutos el consumo en diferido..
Telecinco (14,4%) fue la cadena m s vista por los espa oles por quinto a o consecutivo. Por su parte, los canales 13Tv, Energy y Mega registraron m ximos con 2,1%, 1,9% y 1,8%. En cuanto a m nimos, destaca el resultado de la media de auton micas en 2016 con un 7,4%.
Las seis nuevas cadenas (Atreseries, DKiss, BemadTv, Ten, Real Madrid HD y Gol) apenas han logrado sumar los 2,3 puntos de cuota.
El conjunto de tem ticas de pago promedia en el 2016 el 7% de cuota de pantalla, lo que supone una subida de dos d cimas y el mejor resultado de los ltimos seis a os.
La emisi n m s vista del a o corresponde a los Penalties de la Champions entre Real Madrid y Atl tico de Madrid del 28 de mayo en a3 que promedi una audiencia media de 11.642.000 espectadores (62,3%).
Al mismo tiempo que la televisi n de pago alcanza r cord en el consumo anual (del 18,8% al 20,4% de la audiencia total), los grandes operadores mundiales de streaming compiten por el mercado espa ol.
Por ltimo se alar que la convergencia digital reina en el ecosistema audiovisual con una gran competencia entre las megacorporaciones tecnol gicas y sus servicios OTT y las compa as de telecomunicaci n.
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