Farncombe colabora con Inview en soluciones OTT personalizadas para el mercado latinoamericano
15/05/2013
A trav s de la colaboraci n, llamada T4, Farncombe proporciona sus capacidades de integraci n de sistemas junto con la plataforma OTT de Inview a los operadores de Latinoam rica, lo que les permite mejorar sus servicios de transmisi n mediante una plataforma OTT h brida personalizada y un interfaz de usuario de vanguardia de Inview.
Farncombe ha obtenido gran reconocimiento por su experiencia en el dise o, ensayo y despliegue de soluciones de v deo digital e interfaces de usuario en Europa y Am rica Latina, mientras que Inview ha desplegado servicios OTT h bridos en Europa. Para fortalecer su presencia en la regi n, Farncombe anunci recientemente que est trabajando con CMAG, empresa brasile a consultora de telecomunicaciones. Al asociarse, Farncombe e Inview tienen la experiencia para ofrecer soluciones OTT personalizadas, dise adas para satisfacer las necesidades particulares del mercado latinoamericano.
La plataforma OTT T4 aprovecha la soluci n OTT de Inview, llamada Liberator, que consta de un ecosistema modular integral para una entrega r pida y escalable de servicios OTT. Liberator incluye un sistema administrativo y de gesti n de servicios, basados en la nube, junto con una biblioteca de aplicaciones de TV ya preparada, con contenido local, que se puede comercializar inmediatamente. La interfaz de usuario cuenta con:
Gu as de programaci n EPG y barras de informaci n adaptables que integran v deo bajo demanda (VOD, por sus siglas en ingl s) junto con la televisi n lineal;
Aplicaciones de VOD que se pueden vincular a sistemas de facturaci n existentes o a servicios de monedero electr nico;
Un motor de recomendaci n que combina VOD y contenido lineal;
Una biblioteca completa de aplicaciones, con acceso a otros ecosistemas de aplicaciones, tales como Android, si es necesario;
Aplicaciones complementarias para tabletas y dispositivos m viles, permitiendo a los usuarios navegar por la EPG, gestionar sus grabaciones y actualizar su programaci n.
Julie Austin, CEO (Director General) de Inview Solutions coment : T4 significa un enfoque llave en mano, de eficacia probada, transformativo y confiable (Turnkey, Tried-and-tested, Transformative, Trusted en Ingl s) que podemos ofrecer a los operadores que desean implementar un servicio OTT. Con la presencia de entidades como TotalMovie y Netflix en la regi n, es el momento de aprovechar la oportunidad de OTT. Sin embargo, la regi n trae diversas cuestiones sobre la prestaci n de servicios, pero creemos que el enfoque modular de T4 y su huella peque a proporcionar a los operadores de la regi n la flexibilidad que necesitan para seguir adelante.
Adriana Menezes Whiteley, head of Strategy Practice (Directora de Estrategia) en Farncombe coment : Los latinoamericanos se apresuran a demandar y abarcar la innovaci n los operadores del mercado deben abordar los nuevos segmentos de consumo con los productos adecuados o arriesgarse a quedarse atr s. Al ofrecer una soluci n conjuntamente con Inview podemos ayudar a los operadores a superar estos grandes desaf os y poner en marcha un servicio OTT exitoso. Al asociarnos con Inview tenemos algo diferente que ofrecer un enfoque s lido con una opci n flexible de entrega.
Acerca de Inview
Inview Technology lleva m s de 15 a os proporcionando software y servicios innovadores en el mundo de la televisi n digital. Desde 2011, se ha centrado en el despliegue de soluciones de Smart TV al mercado de masas a trav s de su plataforma de software de bajo coste.
Inview ofrece una experiencia de usuario intuitiva, que integra perfectamente el contenido de Internet y televisi n en un nico interfaz de usuario. La tecnolog a de Inview se despliega a trav s de Europa en el sector de venta al por menor de difusi n gratuita. En Septiembre de 2012, Inview cre una nueva divisi n, de nombre Inview Solutions, dirigida al mercado de operadores mediante una oferta de Smart TV a medida que permite a dichos operadores desplegar los servicios OTT de forma muy r pida y f cil.
Para obtener m s informaci n, visite www.inview.tv
Acerca de Farncombe
Farncombe es una consultor a l der independiente especializada en la televisi n digital, que proporciona asesoramiento estrat gico y servicios de ingenier a y dise o de primera calidad a sus clientes, que conforman las industrias del entretenimiento y la televisi n digital. La experiencia de Farncombe en la televisi n digital no tiene parang n, centr ndose en las oportunidades comerciales en la prestaci n de IPTV h brida, multi-plataforma y multi-pantalla.
Fundada en 1991, la empresa tiene ahora oficinas en el Reino Unido, Francia y Alemania, y es reconocida por su capacidad innovadora, marcando la evoluci n de la industria y siendo la fuente de referencia para obtener asesoramiento estrat gico independiente y autorizado. Entre los clientes de Farncombe se cuentan empresas tales como: Arqiva, Broadcom, BSkyB, BT, Irdeto, Harmonic, Kabel BW, NAGRA, NDS, Ofcom, SABC, Top Up TV, UPC, Virgin Media y YouView. Para obtener m s informaci n, visite www.farncombe.com
Consultas para medios de comunicaci n de Inview:
Julia Ruane
Head of Marketing
Inview Technology
E: jruane@inview.co.uk
Consultas para medios de comunicaci n de Farncombe:
Rachel Postlethwaite
+44 7949 883636
Rachel@rp-pr.co.uk
LINK: | http://www.farncombe.com/2013/05/farncombe-e-inview-colaboram-no-lanca... |
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