Extron has released its pro AV over IP range of products. We bring you an exclusive, in depth look at what sets the Extron NAV apart from other competitors on the market.
There is no denying the fact that AV over IP is an extremely congested product vertical. All the major AV players, and many more to boot, have gone to market with their solutions. One name has been conspicuous for its absence - Extron. Now, it too has joined the fray with the announcement of its NAV pro AV over IP streaming solution.
The NAV will be available in 1Gb and 10Gb versions and will support transmission of up to 4K60 4:4:4 video signals. What is of interest is how Extron aims to differentiate NAV from its competition.
Joe da Silva, director of product marketing at Extron, said: We knew we needed to be different from the chipsets that you can buy off the shelf in the market and our engineering team spent time developing our codec and our product. This is the reason we are a little late coming to market. But we feel we have something very different and something very special for the pro AV streaming market.
Can you have it all?
After ISE 2018, InAVate APAC took a long, hard look at the world of video streaming. The consensus from the industry was that there were three metrics for performance - namely bandwidth consumption, image quality and latency. The prevailing belief is that you can pick two metrics of performance while sacrificing the third. For example, you can have high image quality and low latency at the cost of high bandwidth consumption.
However, Extron with its NAV solution is aiming to provide it all and da Silva detailed: Competing products on the market are using codecs from other industries, such as JPEG2000 for example,and these have some limitations when it comes to pro AV. Extron took a ground up approach and we wanted to develop a codec (Pure3) that was designed for the pro AV industry. The competing solutions typically make you pick between one or two performance criteria for a codec from image quality, latency and bandwidth. Nobody is able to deliver all three and we saw that as a really great opportunity for us. Instead of having to pick one or two of those we can deliver all three of those criteria with our codec. What that means is that we can do visually lossless image quality, with ultra low latency at very efficient bit rates so you are no longer forced into one versus the other.
Intellectual property
Extron is aiming to fulfil its pro AV over IP ambitions with its patented Pure3 codec which is at the heart of the NAV's performance with regard to bandwidth consumption, image quality and latency.
Bandwidth consumption
Da Silva detailed: Where we are special and unique is that we a technology encoded into our codec called Intelligent Selective Streaming' and what this allows us to do is get the bitrates down to below what you would typically see on a JPEG2000 codec. Even if you don't adjust your bitrate down to a 1Gb threshold our 10Gb product is very rarely, if ever, using the full 10Gb of bandwidth.
Pure3 is also unique in how it approaches compression and transmission of video signals with a view to optimising bandwidth consumption.
Da Silva offered further details: Using the Intelligent Selective Streaming' feature of the Pure 3 codec we can evaluate the video signal and we are actually only sending the changes that have occurred. The process is similar to what you might come across in a H.264 video streaming solution where you have an I-frame, B-frame and P-frame to keep the bandwidth down. But the downside with these when it comes to H.264 is that you have to operate with a group of pictures, a scenario which adds to your latency in the order of frames.
With Pure 3 we have avoided that because we don't work on a frame basis, we are actually looking at very small granular portions of the video as it is coming in, so we actually start processing and evaluating the video before we even receive the entire frame of video. If there was no change between the footage frame and the subsequent frame then we don't need to send that data. This means we can significantly reduce our bandwidth consumption.
At Integrate 2018, Extron showcased the bandwidth consumption of NAV against its competitors in action. Da Silva summarises and presents a real world example of the NAV's performance: Take the Google homepage as an example which is for all effects and purposes a static image. Competing products are still going to use the full 1Gb pipe to transmit this data but with NAV, on the 1Gb products, this bandwidth consumption will drop down to maybe 10Mb out of the available 1Gb. Very little information needs to travel for a static image.
Image quality
Extron is not shying away from competing with respect to image quality and this is one of the reasons it is using the term pro AV over IP'.
Da Silva said: Because of how we are doing the compression with our codec the image quality that we can deliver at 1Gb is really remarkable. When we start looking at business class content, things like Excel and PowerPoint, things that have relatively low motion, even video playback in some cases, NAV can transmit that at bitrates of anywhere between half to one tenth of what our competitors are doing. Comparing this side by side with uncompressed video we can deliver anywhere from visually lossless to pixel perfect video with our codec which is pretty remarkable considering the performance levels other codecs available in the market.
Latency
With regards to latency, da Silva said: The bandwidth efficiency comes from how we are handling the video frames and what data we are transferring across the network.The other side of this is that we don't have to worry about the reordering of frames that means we can keep our latency down to the sub-fram
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
31/05/2024
A U.S. Marine fires an FIM-92 Stinger missile during a training exercise in Yuma...
31/05/2024
NEW YORK The global body that sets technical standards for digital advertising h...
31/05/2024
In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highli...
31/05/2024
Global SVOD revenues will increase by $116.6 billion by 2031, a growth rate of 13.3% per year over the next eight years, according to a new report from MIDiA Re...
31/05/2024
WASHINGTON, D.C. The FCC Media Bureau has announced that effective August 1, 2024 the Commission's TVStudy software will incorporate the most recent U.S. Ce...
31/05/2024
NBCUniversal has announced that its FAST channel TNBC will be rebranding to NBC Comedy Vault on June 1 and that the free streaming service will officially launc...
31/05/2024
PARIS Ateme has announced that the Indonesian public broadcaster TVRI is making the transition to 4K UHD OTT streaming using Ateme technologies....
31/05/2024
The proposal had received support from James Cameron, Andy Serkis, Paul Greengrass, Richard Curtis, and Jeremy Irons
By Matthew Corrigan
Published: May 31, 2...
31/05/2024
According to multiple reports, the new bid from Skydance offers a better deal to Paramounts Class B shareholders, who were said to be unhappy with the companys ...
31/05/2024
The awards recognise women and companies who are stand-out performers, innovators and leaders in the broadcast media technology industry
By Matthew Corrigan
...
31/05/2024
NEW YORK The global body that sets technical standards for digital advertising has expanded the reach of its measurement software development kit to include Sam...
31/05/2024
The rise of digital platforms is fundamentally changing the broadcast newsroom and its investment in technology according to Jon Roberts, director of technology...
31/05/2024
In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highli...
31/05/2024
WASHINGTON, D.C. Fifty state broadcasters associations, including the District of Columbia and the Commonwealth of Puerto Rico, have sent a letter to Congressio...
31/05/2024
EVS has announced the appointment of Richard Katz as senior vice president of operations for the North and Latin American (NALA) region. This appointment is par...
31/05/2024
CommScope has announced that it was selected by Casa Systems, Inc. as the highest to acquire Casa's cable business assets and that the two companies have en...
31/05/2024
Robert De Niro won't be receiving the Service to America Leadership Award from the NAB Leadership Foundation after all....
31/05/2024
Viant Technology said it formed an integration with Google Cloud's BigQuery data clean rooms...
31/05/2024
The CW said it will broadcast the 2024 Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop Last year, The CW aired the game when it was called Bar...
31/05/2024
Allen Media Group said it made a deal with Amazon's Fire TV Channel that will make content from several of Allen's outlet available via Fire TV and Echo...
31/05/2024
Robert De Niro, announced as the winner of the NAB's Leadership Foundation's Service to America Leadership Award on May 28, will not get the award. The ...
31/05/2024
Comcast Technology Solutions was selected by AccuWeather to create, manage and distribute linear and over-the-top video channels....
31/05/2024
Connected TV is becoming a bigger deal for consumers and advertisers, according to a new report from TVision....
31/05/2024
31 May 2024
VEON discloses April YTD trading update at its AGM Amsterdam, 31 May 2024 07:00 CEST -
VEON April YTD 2024 Highlights
Total revenue of USD 1,278 ...
31/05/2024
31 May 2024
VEON Announces Its New Board, Names Founder Augie Fabela as Chairman Amsterdam, 31 May 2024, 16.00 CET: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam...
31/05/2024
May 31st, 2024
TRIBECA FESTIVAL AND OPEN AI ANNOUNCE SORA SHORTS'
Five Commissioned Short Films Created Using Sora Debut at 2024 Tribeca Festival
New ...
31/05/2024
In-Venue Technology Wrap-Up: How 4K, IP, and More are Changing the Game Pres Gam...
31/05/2024
UEFA Champions League Final 2024: The host broadcast facts and figures for Real ...
31/05/2024
UEFA Europa Conference League Final 2024: Bringing the broadcast to global TV sc...
31/05/2024
Willow Offers Free 2024 ICC T20 Cricket World Cup Preview via DirecTV, Verizon, ...
31/05/2024
Women's College World Series: ESPN Brings Live Drone, Two-Point Cabled, and ...
31/05/2024
SVG College Summit Brings Video-Production Industry Together in Atlanta in the M...
31/05/2024
UEFA Champions League Final 2024: CBS Sports' UCL Today Studio Show Is Pitch...
31/05/2024
Back to All News
Master of the House' Unveils a Scandalous Tale of Power and Greed on July 18
Entertainment
31 May 2024
GlobalThailand
Link copied to ...
31/05/2024
Back to All News
JEEtu Bhaiya is Back: Kota Factory' Season 3 Arrives on Netflix June 20
Entertainment
31 May 2024
GlobalIndia
Link copied to clipboar...
31/05/2024
Facebook
Twitter
LinkedIn
With around 9,000 employees, Ground Transportation Systems is a global leader in Rail Signaling and Train Control Systems, Telec...
31/05/2024
RT 2FM is the home of music this summer, entertaining listeners across the day and night, with the best music, chat and interviews providing the soundtrack to ...
31/05/2024
After the 2008 financial crisis and increased risk-management regulations that f...
31/05/2024
RT Supporting the Arts: What's On this June
Watch our promo: RT Supporting the Arts | What's on YouTube
This June, RT is delighted to support Lim...
30/05/2024
When to Upgrade Software or Firmware This post is from our blog and news archive. The information may be out of date. Please contact us for further information ...
30/05/2024
The City of San Jose Chooses Utah Scientific Again! This post is from our blog and news archive. The information may be out of date. Please contact us for furth...
30/05/2024
Navigating Strategy, Ethics, and Innovation in the evolving European media lands...
30/05/2024
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
30/05/2024
Tickets are now available for the first-of-its-kind event in the United States f...
30/05/2024
Mental health and well-being are fundamental components of a child's healthy...
30/05/2024
After 64 days, the winner of Alone Australia has been revealed
29 May, 2024
Media releases
*Contains Spoilers*
After 64 days alone in the extreme and wild...
30/05/2024
Alone Australia finale delivers strongly as SBS confirms it will join VOZ stream...
Extron has released its pro AV over IP range of products. We bring you an exclusive, in depth look at what sets the Extron NAV apart from other competitors on the market. 
