Amazon Introduces Personalized Kindle Acceories

Amazon Introduces Personalized Kindle Accessories

Customers can now upload their own photos or choose from hundreds of images and patterns, including Amazon-exclusive designs, to create personalized Kindle covers and skins

SEATTLE--(BUSINESS WIRE)--Nov. 14, 2013-- (NASDAQ:AMZN)-Amazon.com today announced an all-new service that allows customers to personalize Kindle covers and skins-all for the same price as a standard cover. Customers can now design their own Amazon Origami covers and a variety of other covers and skins for Kindle by uploading photographs from their own library, choosing from a variety of Amazon designs made exclusively for Amazon Origami covers, or choosing from a library of hundreds of images, logos, designs and patterns-including popular comic, movie and television show graphics from Peanuts, National Geographic, Breaking Bad, Star Trek, and more.

Personalize your Kindle accessories (Photo: Business Wire)

With this new service, we're making it possible for customers to dream up virtually any design and seamlessly turn it into a Kindle cover-at no additional cost, said Peter Larsen, Vice President, Amazon Kindle. We've also created designs exclusive to Amazon that work perfectly with our new Origami covers to give customers even more options. We're excited to bring this all-new technology to Kindle accessories and we can't wait to see what customers come up with.

Amazon's Origami covers provide a simple stand for both portrait and landscape positions, and attach magnetically so they are easy to take on and off. Customers can select designs created especially for the Origami covers, which incorporate the special folding design of Origami, or use their own personal photographs or designs.

Customers can now customize Amazon Origami covers and other covers and skins for Kindle, Kindle Paperwhite, Kindle Fire HD and Kindle Fire HDX, plus previous generations of Kindle e-readers and tablets, at www.amazon.com/kindlecreateyourown.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world's best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7 or 8.9 HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, www.amazon.com.mx, and www.amazon.com.au. As used herein, Amazon.com, we, our and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131114005942/en/

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