Sports t Management Forum: Cloud-Based Tech Breaks Down Barriers for Greater Acceibility
30/07/2013
Content creation is about working together, and, traditionally, we had to be in the same location to work together. The cloud can blow that away, said Steve Owen, marketing director, Quantel. The cloud opens up so many different workflows, efficiencies, and opportunities to collaborate, as long as we keep in our heads what we're trying to do.
From left to right, Avid's Ian Krabacher and Adobe's Dennis Radeke
Quantel's cloud-based QTube software enables anyone involved in content creation to interact with the content from any location, supporting the full spectrum of production tasks.
Adobe recently announced the availability of Adobe Anywhere for video, leveraging the cloud to centralize media, foster collaboration, and transfer files in an on-premises solution that does not require a network or hardware upgrade.
Our take on the cloud is the idea of collaboration and [is] very customer-focused and customer-reactive, said Dennis Radeke, senior business development manager, Adobe. It's a collaboration between Adobe users, between different Adobe clients, but also with other vendors in the tool chain. None of the organizations that you represent out there today are just using one product, one tool. Making the network work together is really the key driver in moving the business forward.
Levels Beyond CEO Art Raymond echoed the need to streamline workflows. The company's Reach Engine which includes the cloud-based video operating system Stage facilitates content creation, management, packaging, and distribution workflows.
It's about scaling operations with tremendous capabilities that you can expand and contract on the fly, said Raymond. In our space, the primary element we put up into the cloud is our content. Our content is our product, it's our inventory, it becomes our factory, it's the basis of all of our industries.
Sony's Dan Hitomi (left) speaks as Levels Beyond's Art Raymond looks on.
Sony, which launched its Media Cloud Services subsidiary in April, is fully embracing the cloud. The cloud platform called Ci enables content creators to edit, share, and archive HD content in a globally accessible virtual workspace.
I think that it represents a new opportunity for Sony to move onto the next evolution of video, said Dan Hitomi, senior director of product, Sony Media Cloud Services. I don't see this as something that we need to avoid; it's something that we should embrace.
When we hear about cloud being a technology, I look at it more as a utility, he continued. When we look at services like Amazon, Amazon is a global utility service. They're well on their way to being the next gas company or the next water company, and I think we should treat data just like that.
In addition to the collaborative environment fostered by the cloud, the panelists discussed several other uses for the platform, including its ability to accommodate increasingly complex content (like 4K) and easily enable the reuse of content.
A sports event for a particular team is comparable to that of a TV show; the reuse of assets [creates] a conversation, said Ian Krabacher, senior principal product developer, Avid Technology. As a hockey fan, I constantly want to feed on new content so, between the games for my particular team, I'm always looking for more and more content.
Quantel's Steve Owen
Avid played a vital role in one of the most successful displays of content reuse: the 2012 London Olympics. NBC leveraged Avid's Interplay media-asset management (MAM) and Forbidden Technologies' cloud-based editing platform to power its New York-based Highlights Factory, churning out 5,535 hours of content to multiple platforms.
Although the Olympics occur once every two years, many companies must share content among divisions, offices, and companies that may be down the hall or around the globe. The greatest potential of the cloud, the panelists reiterated throughout the 45-minute session, is access.
[The cloud] should allow us to exchange data and to be able to pull what we need and not have to repeat the workflow over and over again, said Hitomi. Oftentimes, he added, workflows are dependent on geographic constraints and do not operate cohesively. Things [are] siloed off, he noted. If those silos are gone, what changes? I think that's the [advantage of the] cloud: it's going to fundamentally change the way that we look at how we design workflow.
LINK: | http://sportsvideo.org/main/blog/2013/07/30/sports-asset-management-fo... |
See more stories from svg |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
17/05/2024
TV, Streaming Schedule for 2024 NFL Regular Season Is Released
NEW YORK As declines in linear TV viewing make the ongoing popularity of live sports, particularly football, central to financial success of the TV industry, th...
17/05/2024
Netflix Ad Tier Hits 40M Monthly Active Users
During Netflixs second Upfront presentation to advertisers, Amy Reinhard, Netflix's president of advertising, walked advertisers through the continued growt...
17/05/2024
Scripps Promotes Jeff Kiernan to VP, Local News
CINCINNATI The E.W. Scripps Company has added to its leadership team for news by promoting Jeff Kiernan a veteran journalist and general manager of Scripps'...
17/05/2024
Survey: New Disney-Fox-WBD Sports Streamer May Hurt Pay TV Sub Counts
Top executives from Disney, Fox and Warner Bros. Discovery have consistently insisted that their joint venture to launch the Venu Sports streaming bundle in the...
17/05/2024
Caitlin Clark's WNBA Debut Set Viewing Records
ESPN has announced that its coverage of Caitlin Clark's WNBA debut in the Indiana Fever versus the Connecticut Sun season opener was the most-watched WNBA g...
17/05/2024
ATEM Mini Extreme ISO switcher and Blackmagic Pocket Cinema Camera 4K
ATEM Mini Extreme ISO switcher and Blackmagic Pocket Cinema Camera 4K Brie Clayton May 16, 2024 0 Comments Blackmagic Design announced today that Yoic...
17/05/2024
Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vook, and Vancouver Film School
Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vo...
17/05/2024
WBD Upfront Show Offers Peeks at House of the Dragon,' White Lotus,' Biden-Trump Debate
The Warner Bros. Discovery upfront presentation took place Wednesday, May 15 at ...
17/05/2024
The Black Keys, Jelly Roll, Kate Hudson Set To Perform on The Voice' Finale
Season 25 of The Voice wraps on NBC Tuesday, May 21, with performances from The Black Keys, Jelly Roll, Kate Hudson, Lainey Wilson, Muni Long, Thomas Rhett and ...
17/05/2024
CNN Boss Mark Thompson's Plan Includes More News in More Categories on More Devices (Upfronts)
New CNN CEO Mark Thompson spelled out his plan for the struggling news network d...
17/05/2024
Netflix To Launch In-House Advertising Tech Platform
Netflix, a newcomer to the advertising business, said it plans to launch an in-house advertising technology platform....
17/05/2024
Netflix Plots TV Takeover at Upfront Presentation
Netflix shared some programming projects at an upfront presentation in New York. Those include the basketball-themed comedy series Running Point, a Mindy Kaling...
17/05/2024
Plex Geek Week Sale Offers 20% Off Plex Lifetime Pass
Plex is offering movie and music collectors a 20% discount off its Lifetime Plex Pass as part of its Geek Week sale....
17/05/2024
GroupM Names Toby Jenner as President, GroupM Clients
Giant media buyer GroupM said it named Toby Jenner as global president, Group M Clients, a new position at the company....
17/05/2024
Clients of Independent Agencies Boost Programmatic Buying
Smaller advertisers are increasingly buying connected TV programmatically, according to a new report from FreeWheel, Comcast's ad-tech unit....
17/05/2024
TCLtvPlus Adds Streaming Music Channels From Vevo
TCLtvPlus, the streaming app on smart TVs made by TCL, has added live linear channel from music-video programmer Vevo....
17/05/2024
StackAdapt Adopts Data From Samba TV for Programmatic Campaigns
StackAdapt said it made a deal to integrate data from Samba TV into its programmatic advertising platform....
17/05/2024
May 16, 2024
Scripps Research chemist Donna Blackmond elected to the Royal Society of the U.K. Blackmond's wide-ranging work has shaped origin of life theories, our unde...
16/05/2024
Power Provokes Vital Questions About the Role of Police
PARK CITY, UTAH - JANUARY 18: Director Yance Ford introduces the Power premiere at Library Center Theatre. (Photo by Chad Salvador/Shutterstock for Sundance F...
16/05/2024
Mental Health Matters: Embrace Self-Care With These Audiobook and Podcast Listens
May is Mental Health Awareness month, a time to recognize those living with ment...
16/05/2024
ABC and SBS bring digital radio (DAB+) services to the Gold Coast
ABC and SBS bring digital radio (DAB ) services to the Gold Coast 15 May, 2024 Media releases ABC and SBS today announced that audiences on the Gold Coast ...
16/05/2024
Clear-Com Communication Solutions Enhance Oregon State University's PRAx Building
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
16/05/2024
6 New Clearmountain's Domain Presets
Share this article width=32 height=32 data-lazy-src=https://apogeedigital.com/app/themes/juniper-theme/src/img/icons/facebook-purple.svg /> width=32 height=...
16/05/2024
Updated: Netflix to Stream Live Christmas Day NFL Games
In a major example of how large streaming services are successfully battling for lucrative sports rights, Netflix has announced that it has secured global right...
16/05/2024
ESPN, Fox, WBD Unveil Name for New Sports Streaming Service
LOS ANGELES & NEW YORK More than three months after announcing plans to launch a major new sports streaming service, ESPN, Fox Corp. and Warner Bros. Discovery,...
16/05/2024
CTV/Streaming Top of Mind for Marketers in 2024
In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming. Generative AI, which was not ...
16/05/2024
CPB Issues More Grants for Next-Generation Warning
Three public radio and one public television outlet are the latest recipients of funding from the Corporation for Public Broadcasting to upgrade their emergency...
16/05/2024
A year in live HDR production
John Mailhot, senior vice president, product management at Imagine Communications, gives an insight into how HDR is impacting live production today, as well as ...
16/05/2024
Sony Pictures Post Production Services Completes Expansion of its Sound Facilities
Sony Pictures Post Production Services Completes Expansion of its Sound Faciliti...
16/05/2024
Telestream Taps Power of AI to Manage, Define Media Workflows
TV Tech recently sat down with Telestream CEO Rhonda Bassett-Spiers and CTO Simon Clark to discuss how the M&E industry is adapting the cloud, IP and AI to enha...
16/05/2024
1185 Films launches one stop shop' for industry talent
1185 Talent will include directors, editors, colourists, VFX artists and photographers By Jenny Priestley Published: May 16, 2024 1185 Talent will include...
16/05/2024
Updated: Presteigne Broadcast Hire enters administration
The administrators said they are focused on trading the business as a going concern while they assess options, including exploring the possibility of a sale By...
16/05/2024
AWS CEO Adam Selipsky steps down
Selipsky will leave the company on 3rd June, and will be succeeded by Matt Garman, a senior vice president who has overseen sales and marketing at AWS By Jenny...
16/05/2024
Sony Pictures Post Production Services Completes Sound Facilities Expansion
Sony Pictures Post Production Services has announced that the final phase of a multi-year effort to expand and modernize its motion picture and television sound...
16/05/2024
CNN, ABC to Televise Two Presidential Debates
President Joe Biden and Former President Donald Trump have agreed to participate in two televised debates, the first of which will be hosted by CNN on June 17....
16/05/2024
Disney+ Debuts First Concert Film to Stream with IMAX Enhanced Sound
BURBANK, Calif. and NEW YORK Disney+, IMAX Corporation, and DTS, a wholly-owned subsidiary of Xperi, have announced that Queen Rock Montreal is now streaming ...
16/05/2024
WBD Unveils Advanced Advertising Features for Max
NEW YORK During its upfronts presentation, Warner Bros. Discovery announced a suite of new advanced ad products available on Max, that include shoppable ads, ad...
16/05/2024
iZotope announces RX 11 audio software, introducing new machine learning for tackling noise, and new tools for music streaming
iZotope announces RX 11 audio software, introducing new machine learning for tac...
16/05/2024
Check Out the Cine Gear Expo June 7 9, 2024 at Warner Bros. Studios in Burbank, CA
Check Out the Cine Gear Expo June 7 9, 2024 at Warner Bros. Studios in Burbank...
16/05/2024
Nouvel Photo & Film Captures Cinematic Wedding Films with Blackmagic Cinema Camera 6K
Nouvel Photo & Film Captures Cinematic Wedding Films with Blackmagic Cinema Came...
16/05/2024
Replacing Surfaces Like a Pro with Mocha AE Planar Tracking
Replacing Surfaces Like a Pro with Mocha AE Planar Tracking Levi Borland May 15, 2024 0 Comments Welcome to our comprehensive tutorial on planar track...
16/05/2024
CBC's CPL Teams Salamanders, Yard Gnomes One Week Away From Season Opener
The world of baseball at Capitol Broadcasting is about to expand like fireworks on a Friday night. The Holly Springs Salamanders will open their season at home...
16/05/2024
Blockgraph Adopted by tvbeat, Enabling Audience-Based Planning
Blockgraph said that its identity and data collaboration platform has been adopted by tvbeat, a provider of campaign planning technology for media companies....
16/05/2024
Tonight on Scandal: A terrifying story pushes Dintle into making a life-altering decision
Tonight on Scandal: A terrifying story pushes Dintle into making a life-altering...
16/05/2024
VEON 1Q24 Trading Update: Accelerating USD Growth, Strong Operational Execution
16 May 2024 VEON 1Q24 Trading Update: Accelerating USD Growth, Strong Operational Execution Amsterdam, 16 May 2024 07:00AM CEST - VEON Q1 2024 Highlights Q1...
16/05/2024
Tribeca X Announces 2024 Speaker Lineup for Expanded Two-Day Event; Official Selections for Tribeca X Award
May 16th, 2024 Press Materials Available Here TRIBECA X ANNOUNCES 2024 SPEAKER...
16/05/2024
SVG Sit-Down: Beam Dynamics CEO Kaszycki on Maximizing Physical-Asset Usage, Tracking
SVG Sit-Down: Beam Dynamics CEO Kaszycki on Maximizing Physical-Asset Usage, Tra...
16/05/2024
SVG New Sponsor Spotlight: Aggreko's Don Gray on Advocating for Sustainability in Live Sports Production
SVG New Sponsor Spotlight: Aggreko's Don Gray on Advocating for Sustainabili...