The AICP Next Awards Premiere At the NYU Skirball Center

The AICP Next Awards debuted tonight at The NYU Skirball Center in New York City. The AICP Next Awards is one of the tent pole events of AICP Week - which also includes the AICP Directors Lectures Series at MoMA, and the premiere of the AICP Show: The Art & Technique of the American Commercial. Gerry Graf, Founder/Chief Creative Officer of Barton F. Graf 9000, served as this year's AICP Next Awards Judging Chair.

This year's winners - along with all AICP Next Awards winners - are available for viewing at the newly redesigned http://www.aicpawards.com. Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.

The AICP Next Awards recognizes work in eight categories: Integrated Campaign, Experiential, Social, Product Integration, Website/Microsite, Mobile, Viral/Web Film and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents from each category select The Most Next Award (Best in Show) from among the winners. This year's Most Next honor went to A Boy & His Atom for IBM out of Ogilvy. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. The grant was directed to P-TECH (Pathways to Technology) High School in Brooklyn. The Jury Presidents were: Rob Reilly, McCann (Integrated Campaign); Mark Waites, Mother (Experiential); Colleen DeCourcy, Wieden Kennedy (Social); Jaime Robinson, Pereria & O'Dell (Product Integration); Chloe Gottlieb, R/GA (Website/Microsite); Jeff Benjamin, JWT (Mobile); Tiffany Rolfe, co:collective (Cause Marketing); and Jeff Kling, Fallon (Viral/Web Film). Design and production company Trollb ck Company collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the Next Awards premiere.

Graf served as master of ceremonies at the Next Awards debut. In addition to unveiling the winners, the two winning Integrated Campaigns - 350 Action's Climate Name Change out of Barton F. Graf 9000 and Volvo Trucks' 360 Chase & Live Test Series via Forsman & Bodenfors - were presented as case studies.

The Next Awards winners are:

NEXT INTEGRATED CAMPAIGN

Volvo Trucks Live Test Series Integrated Campaign

Production/Development Company: The Chase 360 : B-Reel

Advertising Agency: Forsman & Bodenfors

350 Action Climate Name Change

Production/Development Companies: Furlined, Big Sky Edit, Barton F. Graf 9000

Advertising Agency: Barton F. Graf 9000

NEXT EXPERIENTIAL

Heineken Departure Roulette

Production/Development Company: Legs Media

Advertising Agency: Wieden Kennedy New York

Director: Dan Levin

Tourism Victoria Remote Control Tourist

Production/Development Companies: Tool, Exit Films

Advertising Agency: Clemenger BBDO Melbourne

Director: Jason Zada

Coca-Cola Small World Machines

Production/Development Companies: Highlight Films, The Super Group

Advertising Agency: Leo Burnett Sydney/Chicago

NEXT SOCIAL

Lowes Vine Fix in Six Campaign

Production/Development: BBDO New York

Advertising Agency: BBDO New York

Director: Meagan Cignoli

Heineken Crack The US Open

Production/Development Company: Lovely Giant

Advertising Agency: Wieden Kennedy New York

TNT Mob City Twitter Script

Production/Development: Deutsch New York

Advertising Agency: Deutsch New York

NEXT PRODUCT INTEGRATION

Hyundai The Walking Dead Chop Shop App

Production/Development Companies: Bossa, Biscuit Filmworks

Advertising Agency: INNOCEAN USA

Contributing Companies: Initiative , Big Block, Future US, Inc, Skybound Entertainment

Skype Born Friends Family Portrait

Production/Development Companies: Station Film, Umlaut Films, One Union Recording

Advertising Agency: Pereira & ODell

Century 21 Breaking Bad

Advertising Agency: Mullen

NEXT WEBSITE/MICROSITE

Electronic Arts Life Size Messi

Production/Development Companies: Resn, Assembly

Advertising Agency: Wieden Kennedy Amsterdam

Lowes Fix in Six Tumblr Page

Production/Development: BBDO New York

Advertising Agency: BBDO New York

Director: Meagan Cignoli

Type Directors Club What Happens When Typography Becomes Conscious?

Production/Development Company: Mr Henry

Advertising Agency: COLLINS

Production Company: Hugo & Marie

Director: Mario Hugo

NEXT MOBILE

Nike The Nike SB App

Production: R/GA New York

Advertising Agency: R/GA New York

Heineken Crack The US Open

Production/Development Company: Lovely Giant

Advertising Agency: Wieden Kennedy New York

UNICEF Tap Project 2014

Production/Development Company: Modern Assembly

Advertising Agency: Droga5

NEXT VIRAL/WEB FILM

Volvo Trucks The Epic Split

Production Company: Folke Film

Director: Andreas Nilsson

Advertising Agency: Forsman & Bodenfors

IBM A Boy and His Atom

Production Company: 1st Ave Machine

Director: Nico Casavecchia

Advertising Agency: Ogilvy New York

350 Action Climate Name Change

Production Company: Furlined

Director: Ted Pauly

Advertising Agency: Barton F. Graf 9000

NEXT CAUSE MARKETING

Mimi Foundation If Only For A Second

Production/Development Company: Prodigious

Film Director: Coban Beutelstetter

Photographer: Vincent Dixon

Advertising Agency: Leo Burnett France

350 Action Climate Name Change

Production Company: Furlined

Director: Ted Pauly

Advertising Agency: Barton F. Graf 9000

Not Impossible Labs Project Daniel: 3D-Printing Prosthetic Arms for Children of War Torn Sudan

Production/Development Company: The Ebeling Group

Director/Producer: Mick Ebeling

Advertising Agency: Not Impossible La

Sponsors help make all of the events during AICP Week possible. AICP's Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, Prosight, Shutterstock, and Universal Studios. Its Supporting

LINK:	http://news.creativecow.net/story/876114...
	See more stories from creativecow

Most recent headlines