It has been only three years since New Orleans hosted the NBA All-Star Game Weekend, and, typically, when a sports event returns to the same city that quickly, the production philosophy remains the same. That is not the case for Turner Sports this weekend.
This is a very different show than it was three years ago, says Chris Brown, senior director, technical operations, Turner Sports. The big difference is the deliverables and a compelling basketball game that uses as much technology as we can cram.
Chris Brown says Turner's NBA All-Star game presence has changed a great deal since the game was last held in New Orleans, three years ago.
Among the biggest changes? Turner's NBA on TNT road show, a 70,000-sq.-ft. fan-activation effort that includes a set for the Inside the NBA studio show, concerts, the final of the Dew NBA 3X three-on-three tournament, interactive fan experiences, basketball clinics, pop-up stores, and more. It will be located at Champions Square, about 1,500 ft. from the Smoothie King Center, which will host the Rising Stars Challenge on Friday, All-Star Saturday Night on Saturday, and the All-Star Game on Sunday.
This allows us to have a big-event feeling without having to go through all the steps of creating an entirely separate production, says Brown. Everybody is happy and excited about the fact that it's here.
The Champions Square activities tip off tonight with a concert and the first Inside the NBA broadcast. Even though All-Star weekend begins tomorrow, there are still games tonight to give the Inside the NBA team plenty of action to discuss. Aerial shots from the Square will be available, thanks to a point-to-point Spidercam system.
By the time coverage winds down on Sunday night, the production team will have delivered more than 24 hours of content to viewers on TNT and NBA TV. Events like the media availability on Friday afternoon, All-Star practices on Saturday afternoon, and the G-League All-Star Game provide additional fodder for coverage. In addition, more than 36 hours of content will be live-streamed across Facebook, Twitter, and NBA.com, proving the growing power of the Internet as a content-delivery platform.
We have Facebook, Twitter, and quick hits for social media, says Brown. And now we have content being created specifically for Facebook and Twitter.
A Facebook Live control room is in one of the NEP production units in the compound, and a LiveU cellular transmission system will send live interviews with players and other guests from around town to that control room. The incoming video will be integrated with graphics before being encoded for distribution via Facebook.
NEP is playing a big role in Turner's production of the weekend's activities with SS24 at the center of the game coverage, NCP10 for All-Star Saturday night, NCP 11 for the studio show, NCP8 for the entertainment and halftime elements, and ND1 for transmission and more. The use of ND1 continues to evolve at the All-Star game.
We've taken the use of ND1 to the next level as we come up with more ways and methods to use the horsepower of this four-truck facility, says Brown. The C unit has been turned into four edit bays with server storage and content managers to manage the files and the EVS network. And the D unit has three edit bays and a 5.1[-surround] audio-sweetening room.
Turner Sports will also use a small flypack inside a suite in the Smoothie King Arena for the Area 21 show. Hosted by former NBA player and All-Star Kevin Garnett, the show will feature Garnett and his guests discussing the ongoing action.
We're using a very small flypack for that production, notes Brown. Signals from that flypack will also pass into the studio truck so that segments can be integrated into the studio show, and it will be made available to the game-production team.
Turner will put 58 cameras to use inside the Smoothie King Center for both the on-the-court and TNT studio coverage (the world-feed production will also have unilateral cameras because the game will be seen in 215 countries and territories and in 49 languages).
One exciting new production tool is the addition of a Spidercam for coverage of the All-Star Saturday Night activities: the slam-dunk contest, three-point shooting contest, and skills challenge. It will be the first time a cabled camera will fly over the court during on-court action.
The philosophy is to always look for new things that will be compelling for viewers and will move the needle on our coverage, Brown explains. The Spidercam gives us a unique perspective that we have never had before, and it took a lot of work and coordination with the NBA as the All-Star Game has a lot of rigged lights and moving stages.
One workflow improvement this year is the onsite presence of 11 editing bays with Adobe Premier (three also have Adobe After Effects). Those editing systems are on the same network sharing 100 TB of storage and are also attached to four EVS IPDirectors to pull clips from 29 EVS servers.
This never feels just like a game, says Brown. The players were chosen by the fans, and this is their dream team.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
27/03/2026
Orban Collaborates with Sage on Virtualized EAS Technology Demo
Brie Clayton March 26, 2026
0 Comments
Sage Alerting Systems (SAS), in cooperation wit...
27/03/2026
Berklee Alums Bring GIANT to Broadway Brian and Dayna Lee BM '13 met and fell in love at Berklee, and now their production companys first Broadway debut i...
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...
26/03/2026
Exclusive to ComposerCloud for first month
Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...
26/03/2026
Friday 27 March
Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...
26/03/2026
Includes four separate instruments
Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Thursday 26 March 2026
HBO Max included for Sky and NOW customers from 26 March...
26/03/2026
Thursday 26 March 2026
Sky Sets Iconic Costumes Dancing Together Like Never Before' in Brand CampaignTurn on cookies to view this content. Go to Privacy o...
26/03/2026
Wuppertal March 26, 2026
CS live Builds Future-Ready OB Van With Riedel MediorNet and hi Control SystemRiedel Communications today announced that Czech-based ...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Enhancements to Harmonic's Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robu...
26/03/2026
Open the report
Our 2025 report brings together results from 79 business magazine titles across 22 market sectors, published by 49 media owners. Over the year,...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
RT Commercial today announced Fiat as sponsor of The Louise Duffy Show on RT Radio 1, Weekdays 3pm 4pm.
The Louise Duffy Show is the home of daytime music...
It has been only three years since New Orleans hosted the NBA All-Star Game Weekend, and, typically, when a sports event returns to the same city that quickly, the production philosophy remains the same. That is not the case for Turner Sports this weekend.
