Broadcast TV viewing declines in Northern Ireland
19/07/2018
18 July 2018
Broadcast TV viewing down by almost an hour since 2010
Year-on-year decline bigger than for any other UK Nation
Viewing moving online, with Netflix the most popular streaming service
I'm a Celebrity, Get Me Out of Here most-watched programme of 2017
People in Northern Ireland are watching less broadcast television on average per day than viewers in the rest of the UK, research from Ofcom finds.
In 2017, viewers in Northern Ireland spent a daily average of 3 hours 18 minutes watching broadcast television on the TV set, falling below the UK average for the first time.[1]
This is 17 minutes less per day than in 2016 (-7.9%) representing the biggest year on year decline in TV viewing of all the UK nations and is down 52 minutes (-20%) since 2010.
The decline is even steeper among children and viewers aged 16 to 34 in Northern Ireland, whose broadcast television viewing on the TV set has declined rapidly in recent years.
In 2017, youngsters aged 4 to 15 watched 1 hour and 25 minutes of broadcast TV each day, down from 2 hours 57 minutes in 2010 (-52%). Similarly, 16 to 34-year-olds watched 1 hour 51 minutes of broadcast TV per day in 2017, compared with 3 hours 23 minutes in 2010 (-45%).
This means that the over-55s in Northern Ireland watched nearly four times as much broadcast television per day than children in 2017.
The findings are part of Ofcom's Media Nations: Northern Ireland 2018 report (PDF, 3.8 MB), a comprehensive study of trends in the television, radio and audio sectors, published today.
Viewing in Northern Ireland moving onlineAlthough people in Northern Ireland are watching less broadcast television, they are spending more time watching other things on their TV set.
Daily viewing of non-broadcast content, such as YouTube and subscription on-demand services including Netflix and Amazon Prime Video, increased by six minutes (19%) in 2017, to 37 minutes.
More than half of adults in Northern Ireland (55%) now claim to use online streaming services. Among these, Netflix was the most popular (29%), followed by the BBC iPlayer (22%) and YouTube (14%).
Jonathan Rose, Director of Ofcom Northern Ireland, said: Today's research shows that the way people in Northern Ireland watch TV is changing rapidly.
Viewers are spending less time watching traditional' broadcast TV, particularly younger audiences whose viewing time has halved. Instead, they are increasingly turning to online streaming services, attracted by their exclusive programmes and vast libraries of classic shows.
Broadcasters in Northern Ireland must face head-on the challenges posed by both online competitors and the changing way people are watching television, to ensure they continue to make great programmes to appeal to viewers in Northern Ireland in the digital age.
Other key findings from the report include:
In 2017, the BBC and UTV spent a combined £28.6m on first-run, UK-made programmes for viewers in Northern Ireland, an 11% real-terms decrease year-on-year. This decrease was driven by the BBC, which reduced its annual programming spend by 14%, while UTV's spend declined by 1%;
Viewers in Northern Ireland continue to value public service broadcasting content, with 69% of viewers either satisfied or very satisfied. This compares with a UK average of 75%, 75% in England, 72% in Wales and 71% in Scotland.
The opening episode of ITV's I'm a Celebrity Get Me Out of Here was the most-watched broadcast programme in Northern Ireland in 2017, with an audience of 409,000 and a viewing share of over 53%;
The 2018 comedy, Derry Girls, became Northern Ireland's most popular series ever, according to Channel 4. It attracted an average of 519,000 viewers in Northern Ireland, and had a 64.2% share of the TV audience; and
Digital radio listening in Northern Ireland (either online, through digital television or through a DAB set) increased, reaching 35% of all listening hours by the start of 2018. However, it remains far lower than the UK average (51%), Scotland (47%) and Wales (47%).
ENDS
NOTES TO EDITORS
Average total TV daily viewing, by nation, (in minutes): 2010-2017
Top 20 most-watched programmes in Northern Ireland: 2017
Source: BARB. BBC areas, all individuals (4+). The TVR (television rating) measures the popularity of the programme by comparing its audience to the population as a whole. One TVR is numerically equivalent to 1% of the target audience.
Add to Your Pages
LINK: | https://www.ofcom.org.uk/__search/s/redirect?collection=web&url=https:... |
See more stories from ofcom |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
29/05/2024
ST Engineering iDirect Next-Generation Hub Infrastructure Selected for Indonesia's First Multifunction Satellite
Highly scalable and flexible solution supporting Satria-1 satellite to facilitat...
29/05/2024
L3Harris Empowers Future Canadian Leaders Through the CILA Program
In 2018, Rich Foster, Vice President of L3Harris Canada, envisioned a transformative initiative to address the gender and diversity gap in science, technology, ...
29/05/2024
Charting the Future of the U.S. Navy
The christening of OUSV Vanguard, the U.S. Navys newest Unmanned Surface Vehicle, marks a pivotal moment in Naval technology. Developed through the joint Strate...
29/05/2024
EditShare Boosts Sales Direction With Alumnus Grant Carroll
EditShare Boosts Sales Direction With Alumnus Grant Carroll Long-term leader moves up to head sales in the Americas Boston, MA, May 29, 2024 - EditShare, the...
29/05/2024
Broadcasters Foundation of America Designates June 13 its Annual Giving Day
The Broadcasters Foundation of America has announced its annual Giving Day will take place Thursday, June 13. The campaign's purpose is to raise money to su...
29/05/2024
Grant Carroll Returns to EditShare as its New SVP-Americas
BOSTON EditShare has hired Grant Carroll as its new Senior Vice President for Sales for the Americas....
29/05/2024
Vizrt joins forces with Dalet to enhance newsroom operations
Vizrt joins forces with Dalet to enhance newsroom operations Brie Clayton May 29, 2024 0 Comments The integration between Dalet Galaxy five and Viz Pi...
29/05/2024
Tucson TV Stations Launch NextGen TV Services
TUSCON Six stations have launched NextGen TV, aka ATSC 3.0 broadcasts in the Tucson, Ariz., area....
29/05/2024
France Tlvisions Upgrades to Grass Valley Kaleido-IP Video Multiviewer
MONTREAL Grass Valley is reporting that French National Public TV Broadcaster France T l visions, rebranded as france tv, has selected its next-generation Kalei...
29/05/2024
John Abbot Joins Google Fiber as Its First CFO
MOUNTAIN VIEW, Calif. Google Fiber has announced that John Abbot has recently joined its team as the company's first chief financial officer (CFO)....
29/05/2024
Obsidian Lighting Control ONYX 4.10 Software Now Available
Obsidian Control Systems has introduced ONYX 4.10, the latest iteration of the popular lighting control software for NX consoles and PC systems....
29/05/2024
ZOO Establishes ZOO Italy, Launches Dubbing Studios in Milan
LONDON ZOO Digital, a global provider of localization and media services to the entertainment industry, has launched ZOO dubbing studios in Milan and establishe...
29/05/2024
Vizrt Integrates HTML Graphics System with Dalet News Production System
BERGEN, Norway Vizrt has integrated Viz Pilot Edge, the company's newsroom HTML-based templated graphics system, with the Dalet Galaxy five news production ...
29/05/2024
Elettroformati Audio Post House Installs PMC Monitors In...
Italian audio production company Elettroformati has chosen PMC monitors and an Avid management system for its new Dolby Atmos music mixing studio in Milan. Fo...
29/05/2024
Pixotope Enables Remote Intercontinental Camera Tracking...
Pixotope, the leading software platform for end-to-end real-time virtual production solutions, is breaking new ground by enabling remote real time virtual produ...
29/05/2024
Vizrt joins forces with Dalet to enhance newsroom operati...
Vizrt, the leader in real-time graphics and live production solutions for content creators, today announces that its flagship newsroom HTML-based templated grap...
29/05/2024
Ateme Leads TVRIs Transition to 4K UHD OTT Streaming
Ateme, the global leader in video compression, delivery and streaming solutions with innovation at its core, today announced TVRI s historic transition to 4K UH...
29/05/2024
WRAL-TV's Shrader, Holland Talk Historic Hurricane Forecast on WRAL Daily Download
NOAA (the National Oceanic and Atmospheric Administration) issued a forecast las...
29/05/2024
VEON appoints UHY LLP as auditors for VEON Group's 2023 PCAOB Audit and shares compliance plan with Nasdaq
29 May 2024 VEON appoints UHY LLP as auditors for VEON Group's 2023 PCAOB A...
29/05/2024
Scripps Spelling Bee Is Its Own Kind Of Sport - and Has Its Own Kind of Broadcast on Ion Television
Scripps Spelling Bee Is Its Own Kind Of Sport - and Has Its Own Kind of Broadcas...
29/05/2024
TikTok's Tim Edwards Talks Long Form Content, Monetization and the Power of Search
TikTok's Tim Edwards Talks Long Form Content, Monetization and the Power of ...
29/05/2024
PWHL Finals: Raycom Sports, Sky Candy Studios Deploy Live Drone Over the Ice for Decisive Game 5 in Boston
PWHL Finals: Raycom Sports, Sky Candy Studios Deploy Live Drone Over the Ice for...
29/05/2024
Introducing R&SGSACSM: The most advanced communications system monitoring solution for armed forces
Introducing R&S GSACSM: The most advanced communications system monitoring solut...
29/05/2024
Netflix and Yash Raj Films Announce Maharaj': A Story of One Man's Courage in Pre-Independence India', Premiering June 14
Back to All News Netflix and Yash Raj Films Announce Maharaj': A Story of ...
29/05/2024
IBM Study: 6 Hard Truths CEOs Must Face - As CEOs rush to adopt generative AI adoption, workforce and culture concerns intensify
LONDON, UK, 29 May 2024 A new study by the IBM (NYSE: IBM) Institute for Busin...
29/05/2024
Arvato Systems wins Gold again at the Service Provider Awards
Arvato Systems wins Gold again at the Service Provider Awards Award in the Managed Cloud Service Provider category Arvato Systems receives Gold as Managed C...
29/05/2024
RT Brings You to the Heart of the Action this June Bank Holiday Weekend
An action-packed weekend of live sport, including the Women's Euro 2025 Qualifier, the GAA Championship, URC Live and the Champions League Final Catch al...
29/05/2024
Tidy Tech: How Two Stanford Students Are Building Robots for Handling Household Chores
Imagine having a robot that could help you clean up after a party - or fold heap...
29/05/2024
Decoding How NVIDIA RTX AI PCs and Workstations Tap the Cloud to Supercharge Generative AI
Editor's note: This post is part of the AI Decoded series, which demystifies...
29/05/2024
Thales' FlytEDGE - the first cloud-based IFE in the world Winner of Crystal Cabin Award
Facebook Twitter LinkedIn The Crystal Cabin Award Association recognized T...
29/05/2024
VIZIO and Dolby Usher in Premium Sound Era For All
29 May 2024, 05:30 (PDT) VIZIO and Dolby Usher in Premium Sound Era For All With Dolby Atmos across its entire 2024 soundbar lineup, VIZIO and Dolby are lea...
29/05/2024
SWR moves to software playout with integrated Pixel Power solution from Rohde & Schwarz
SWR moves to software playout with integrated Pixel Power solution from Rohde & ...
28/05/2024
AI and Disinformation in Taiwan's 2024 Election
This is a summary of the report commissioned by Thomson on AI Disinformation Attacks during Taiwans 2024 Presidential Elections, written by Professor Chen-ling ...
28/05/2024
In A Violent Nature: Festivalgoers Look Through the Eyes of a Murderer
PARK CITY, UTAH - JANUARY 22: Chris Nash attends the 2024 Sundance Film Festival In A Violent Nature premiere at the Library Center Theatre on January 22, 202...
28/05/2024
Aerojet Rocketdyne Expanding Huntsville Operations to Increase Solid Rocket Motor Deliveries
Aerojet Rocketdyne's Advanced Manufacturing Facility opened in 2019. The com...
28/05/2024
France Tlvisions Upgrades to Grass Valley Kaleido-IP Video Multiviewer to Support its Upcoming SMPTE-2110 Live UHD/3G Broadcast Transition
MONTREAL, CANADA -May 28, 2024 - Grass Valley , the leading innovator for live p...
28/05/2024
How Will Venu Sports Impact Pay-TV Subscriptions?
NEW ROCHELLE, NY Venu Sports, the new sports streaming bundle from Disney, Fox and WBD expected to launch later this year, could attract more than 4 in 10 sport...
28/05/2024
Tucson TV Stations Launch NextGen TV Service
TUSCON Six stations have launched NextGen TV, aka ATSC 3.0 broadcasts in the Tucson, Ariz., area....
28/05/2024
WSC Sports Unveils Trio Of AI-Driven Content Solutions
TEL AVIV, Israel WSC Sports has introduced three additions to its product portfolio for sports ecosystem companies that address content management, creation and...
28/05/2024
Pixotope Enables Remote Intercontinental Camera Tracking for NEP the Netherlands
Pixotope Enables Remote Intercontinental Camera Tracking for NEP the Netherlands Brie Clayton May 28, 2024 0 Comments Remote markerless through-the-le...
28/05/2024
Picture Shop's Mark Kueper Grades Billy the Kid With DaVinci Resolve Studio
Picture Shop's Mark Kueper Grades Billy the Kid With DaVinci Resolve Studio Brie Clayton May 28, 2024 0 Comments Blackmagic Design today announced...
28/05/2024
Profoto enters the cinema market with L1600D
Profoto enters the cinema market with L1600D Brie Clayton May 28, 2024 0 Comments Profoto enters the cinema market with uncompromising speed of use an...
28/05/2024
After Effects cameras and Unreal Engine
After Effects cameras and Unreal Engine Graham Quince May 28, 2024 0 Comments Welcome to my series on learning Unreal Engine for video production, esp...
28/05/2024
Apple Motion: Understanding Fixed Resolution
Apple Motion: Understanding Fixed Resolution Simon Ubsdell May 28, 2024 0 Comments An overview of this tricky but important topic which can hit you wi...
28/05/2024
OBS Taps Alibaba Cloud for AI-Enhanced MultiCamera Replays at Paris 2024
LONDON Olympic Broadcasting Services recently tested AI-enhanced multcamera replay tech from Alibaba Cloud at the Olympic Qualifier Series in Shanghai in prepar...
28/05/2024
Dune Part 2 and Avatar colourists to take part in DaVinci Resolve Live Tour
The events are for filmmakers, editors, colourists, and visual effects artists, whether theyre beginners and experienced users By Jenny Priestley Published: ...
28/05/2024
Meet the head of sound
1185 Films Mark Hodgkin explains his journey from studying classic guitar and piano to working on the sound of TV adverts, films and documentaries By TVBEurope...
28/05/2024
Alfalite presents its LED displays at InfoComm 2024
Alfalite, the European LED display manufacturer, returns for the second consecutive year to InfoComm with its LED displays for the rental, fixed installation an...