5 Leons Television Broadcasting Can Offer Corporate Video
23/10/2015
5 Lessons Television Broadcasting Can Offer Corporate Video
Blog by Simon Gannon, Head of Marketing at A-Frame
(view original blog)
Click to find out more about IABM s Understanding Your Industry course
Although the television industry is still only worth $25B annually, it's been through a roller coaster ride of change in its first 90+ years.
Television was invented in the 1920s and became adopted in the 30s, before War broke out and held back innovation. From the 1950s it was full steam ahead as the industry fought to keep up in an era of rapid technological change. Colour television broadcasts started in 1953, the video recorder was developed in the 1940s (which was part funded by a frustrated Bing Crosby who wanted to play golf rather than rehearse for a weekly live show), satellite TV in 1976, High Definition and digital TV in the mid 90s, before 3D TV in the home was mooted in the early 2000s, an idea now largely abandoned.
Now the industry is chasing the 4K dream, which still remains to be seen as a realistic possibility either in the home or for broadcasters.
So what are the lessons corporate video departments can learn from their counterparts in TV-land?
1. Latest Isn't Always Greatest
Most industries dominated by technology are subject to a seemingly endless stream of new kit thatjust must be purchased right now. TV is no different and each year at the industry's main tradeshow,NAB, TV executives can be seen lustily hoovering up mountains of new product literature.
For all the glitz and razzamatazz, TV producers and broadcasters will tell you that they take all this hype with a large pinch of salt. Instead the savvy TV buyer relies on a careful mix of peer-to-peer endorsements and very detailed buying procedures.
2. But Keep One Eye On The Future
In the last decade or so, television has gone through some monumental shifts that were largely invisible to the average viewer. Around five years ago, TV producers and broadcasters were forced into abandoning their much loved tape based processes in favour of a file-based system for managing, moving and storing video content. That has been quickly followed by a move to online and cloud-based environments, mainly since November 2011
So while there's always a new shiny thing, keep your ear to the ground for the next big thing in the world of corporate video.
3. Metadata Really Does Matter
Metadata is the glue that keeps the often-crazy world of video together. Put simply, video metadata is the data that helps search, find and archive video content. Automatically added metadata can be added at source, like camera type, date of filming or file format. Metadata can also be added manually, which can be helpful to highlight timecode-specific moments or even summarizing a clip.
Get into the habit early on with your video to add and insist contributors add metadata accurate to the timecode if possible it will save you so much time in the long run.
4. Rent, Don't Buy
The 21st Century has seen a massive transformation in purchasing habits both in consumer and business spend. No longer do we feel the need to own the music we listen to, the television shows we watch or even the software we use. We subscribe to these services so that we're not tied down, we don't have to use up budget on big-ticket items and can therefore consume immediately.
The same has become true in TV. High-end camera rental has been around for years and TV companies are now starting to lease on-premise equipment and subscribe to the software services they need. This covers them for maintenance and upgrades, as well as offering the flexibility to switch to a better product if it becomes available. It also massively helps when trying to justify the ROI of a video project.
5. Commissioning Isn't Always A Good Thing
When NetFlix decided to reboot the UK classic drama House of Cards, they avoided the usual root to getting a TV show aired by not commissioning it.
Commissioning in the UK and pitching in the US, is the method TV execs generally decide whether a show should get made or not. It involves presenting an idea to a person in charge of a channel or a TV genre, describing how the show would look, who would be in it and why it's great. The decision is based on a) How well the pitch goes, and b) what the TV station is looking for that day. Critics argue that it doesn't allow for innovation and that if it's based on data models, viewers will just keep seeing the same kind of TV shows.
For NetFlix's Chief Content Officer Ted Sarandos, taste-based algorithms, track records and hunchescount more the traditional commissioning model. Easy to say after seeing 2013's House of Cards get nominated for nine Prime Time Emmys, but Sarandos publicly said this a full 6 months before the show was aired!
So whether you're making video to communicate more effectively with your audience or just want to make the next House of Cards, take note of the hard lessons the world's television show makers have learned.
About Simon Gannon
Simon has been responsible for Aframe s marketing since the company's public launch in late 2010. His wide strategic remit covers all aspects of marketing and communications, integrating with Sales and establishing a strong client management relationship. Simon also plays a key operational role in developing Aframe s core processes and the strategic direction of the company. He has a rich 15-year career in marketing within various B2B sectors. Before Aframe, Simon worked at the Chartered Institute of Environmental Health, where he rose from Marketing Executive to Head of Marketing in three years, leading the strategic marketing direction of the organisation.
Visit Aframe website
LINK: | http://www.theiabm.org/news/news_detail.5-lessons-television-broadcast... |
See more stories from iabm |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
11/05/2024
Survey: Fubo Boasts High Levels of Audience Attention
NEW YORK FuboTV has released a new study from TVision, which studies TV and CTV viewer engagement, that found ads on Fubo get higher viewer attention levels tha...
11/05/2024
The Weekly TV Tech Product News Roundup
Missed any of our product news this week? Here is our new weekly wrap-up with all the product news we published in our newsletter between May 6 and May 10. The ...
11/05/2024
Enghouse Completes Acquisition of SeaChange
MARKHAM, Ontario Enghouse Systems Limited has announced it has successfully completed its acquisition of substantially all of the assets of SeaChange Internatio...
11/05/2024
Unreal for video Rendering for After Effects
Unreal for video Rendering for After Effects Graham Quince May 10, 2024 0 Comments Welcome to my series on learning Unreal Engine for video producti...
11/05/2024
CEO David Zaslav On How Warner Bros. Discovery Is Using AI
Warner Bros. Discovery is using artificial intelligence to improve ad targeting and help viewers find content, but not to create programming, CEO David Zaslav s...
11/05/2024
Allen Media Group Reaches Expanded Carriage Deal With Hawaiian Telcom
Byron Allen's Allen Media Group said it reached an expanded carriage agreement with Hawaiian Telcom....
11/05/2024
Good Morning Football' To Air on Fox Television Stations
Good Morning Football, an NFL-focused panel talk show that has aired on NFL Network since 2016, is coming to broadcast syndication with the Fox Television Stati...
11/05/2024
Andrea Robinson Joins WCMH Columbus as Weekend Anchor
Andrea Robinson starts on the weekend newscasts at WCMH Columbus, Ohio, Saturday, May 11, anchoring alongside Matthew Herchik and meteorologist Bryan Still. NBC...
11/05/2024
Streaming? No Thanks, Says Nexstar CEO Perry Sook
Perry Sook, founder and CEO of broadcast giant Nexstar Media Group, isn't a fan of streaming....
11/05/2024
Law & Order: Organized Crime' Moves to Peacock
Law & Order: Organized Crime is moving from NBC to Peacock for season five. The Dick Wolf drama follows the detectives of the Organized Crime Control Bureau as ...
11/05/2024
Harry Pappas, Station Group Founder, Has Died
Harry Pappas, Pappas Telecasting Companies founder/president/CEO, died April 24 at age 78. He was surrounded by his family when he passed. He had battled illnes...
11/05/2024
KXAS Dallas-Fort Worth, WTVF Nashville Pick Up Peabody Awards
KXAS Dallas-Fort Worth and WTVF Nashville have won 2024 Peabody Awards. Given out by the University of Georgia's Grady College of Journalism and Mass Commun...
11/05/2024
AMC Networks Earnings Drop To $48.5 Million in Q1
AMC Networks reported that its first-quarter earnings fell by half, with advertising revenue dropping 13%....
10/05/2024
The Greatest Night in Pop Proves That We're Most Powerful as a Collective
Lionel Richie (Photo by George Pimentel/Shutterstock for Sundance)...
10/05/2024
Give Me the Backstory: Get to Know Arun Bhattarai and Dorottya Zurb, the Filmmakers Behind Agent of Happiness
By Lucy Spicer One of the most exciting things about the Sundance Film Festival...
10/05/2024
SBS announces Voyager lead singer Danny Estrin as Australia's spokesperson for the 2024 Eurovision Song Contest jury
SBS announces Voyager lead singer Danny Estrin as Australia's spokesperson f...
10/05/2024
UK Ministry of Defence Selects L3Harris T4 Robots to Assist with Explosive Ordnance Disposal Missions
The T4's best-in-class manipulator arm reach and lift strength, patented sta...
10/05/2024
A True Industry Partner for the Western Australian Police Force
L3Harris, together with partner Radlink Communications, is delivering communications terminals for the Western Australian Police Force (WA Police Force) leverag...
10/05/2024
Survey: TV Declines as Preferred Source of Local News
A major new survey and study of local news reveals a number of unsettling trends for broadcasters. Key findings from the Pew Research Center survey include a de...
10/05/2024
LOBO Launches Standalone Live-Action Division With Impressive Roster of Directors
LOBO Launches Standalone Live-Action Division With Impressive Roster of Director...
10/05/2024
Limecraft Announces New Platform Update and Preview of MI at MPTS 2024
Limecraft Announces New Platform Update and Preview of MI at MPTS 2024 Brie Clayton May 10, 2024 0 Comments Accompanying image shows the Limecraft Act...
10/05/2024
Berklee Announces 2024 Songs for Social Change Contest Winners
Berklee Announces 2024 Songs for Social Change Contest Winners Student songwriters shine in the annual contest that recognizes music with a socially conscious...
10/05/2024
Meet Graduates from Berklees Class of 2024
Meet Graduates from Berklees Class of 2024 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next. ...
10/05/2024
Zille Media aims to enhance media accessibility with Audio Description Editor
The company has worked with Motion Picture Solutions (MPS) on the development of the solution, which sits in the cloud-native Zille Platform By Jenny Priestley...
10/05/2024
Meet the head of entertainment
From The Tube and Top of the Pops to head of entertainment at 1185 Films, Chris Cowey tells TVBEurope about his journey through the ranks during a time of chang...
10/05/2024
Dimension bolsters senior team with four new appointments
Dimension said its new hires signal its investment in creative new production techniques for feature films, episodic series, music videos and more By Matthew C...
10/05/2024
Allen Media Group, Hawaiian Telcom Sign Multi-Year Distribution Deal
LOS ANGELES Byron Allen's Allen Media Group (AMG) has announced a multi-year comprehensive portfolio agreement with Hawaiian Telcom for continued carriage o...
10/05/2024
LG Ad Solutions to Adopt Unified ID 2.0
MOUNTAIN VIEW, Calif. LG Ad Solutions has announced that it has started to integrate the Unified ID 2.0 solution (UID2) into its platform....
10/05/2024
CBS Sports Expands Streaming Coverage of National Women's Soccer League
CBS Sports has expanded its partnership with the National Women's Soccer League by adding multiplatform coverage of 22 additional regular season matches. Th...
10/05/2024
Sinclair Prebooks $77M in Political Ads
Sinclair's Q1 2024 financial report once again highlighted the growing importance of political advertising for broadcasters at a time when core TV advertisi...
10/05/2024
Nexstar Reports Record Q1 Revenue
IRVING, TEXAS Nexstar reported record first quarter net revenue of $1.28 billion, up 2.1%, thanks to higher distribution revenue. But advertising revenue at the...
10/05/2024
Tegna Names David Loving President & GM of KHOU and KTBU in Houston
TYSONS, Va. Tegna Inc. has named David Loving president and general manager at KHOU, the CBS affiliate, and KTBU, Tegna's stations serving Houston, Texas, e...
10/05/2024
New FILM LOOK CREATOR in DaVinci Resolve 19 will put LUT creators out of business!
New FILM LOOK CREATOR in DaVinci Resolve 19 will put LUT creators out of busines...
10/05/2024
Spotted at CBC
Capitol Broadcasting employees frequently walk past photo shoots in progress when leaving work in the evenings. The WRAL Gardens and the striking architecture o...
10/05/2024
Berklee and Audio Engineering Society to Host Symposium on AI in Music
Berklee and Audio Engineering Society to Host Symposium on AI in Music The inaugural AES International Symposium on AI and the Musician will highlight excitin...
10/05/2024
LG Ad Solutions Integrating Trade Desk's Unified ID 2.0
LG Ad Solutions, the advertising arm of smart-TV maker LG Electronics, said it has begun to integrate the Unified ID 2.0 identity system developed by The Trade ...
10/05/2024
NBC Affiliates To Get Cut-Ins During Olympic Coverage To Promote Local News
NBC and its affiliates have worked out an arrangement that will give affiliates 90-second cut-ins during daytime network coverage of the Paris Olympic games....
10/05/2024
NBC Sends Leslie Jones to Paris for Offbeat Olympics Coverage
Comedian Leslie Jones is joining NBCUniversal's Olympics coverage this summer as what NBCU calls chief super fan commentator. She had a similar role at NB...
10/05/2024
Brooke Shields Stars in Netflix Film Mother of the Bride'
Brooke Shields stars in the rom-com Mother of the Bride, which premieres on Netflix May 9. Mark Waters directs the film, about a destination wedding in Thailand...
10/05/2024
Tonight on House of Zwide: Mampho is hurt after catching Ona and Soka chilling in his car together
Tonight on House of Zwide: Mampho is hurt after catching Ona and Soka chilling i...
10/05/2024
SVG Rewind: NBC Sports' Senior Producer Lindsay Schanzer, Director Kaare Numme Reflect on Historic Photo Finish at Kentucky Derby
SVG Rewind: NBC Sports' Senior Producer Lindsay Schanzer, Director Kaare Num...
10/05/2024
SVG's Sports Content Management Forum Agenda Unveiled, Register Now for July 24 Event in NYC
SVG's Sports Content Management Forum Agenda Unveiled, Register Now for July...
10/05/2024
148th Westminster Dog Show: FOX Sports Calls USTA Billie Jean King National Tennis Center Home for Second Straight Year
148th Westminster Dog Show: FOX Sports Calls USTA Billie Jean King National Tenn...
10/05/2024
Skeem Saam: Thursday's episode, 9 May 2024 [video]
Skeem Saam: Thursday's episode, 9 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soap...
10/05/2024
Prison Journalism: You think the streets are crazy?
Prison Journalism: You think the streets are crazy?Wesley Leong was incarcerated at the age of 15 in 1996 at Pollsmoor Prison. He is currently part of Restore...
10/05/2024
Tonight on Smoke and Mirrors: Fanyana finally gives in to Lilly's advances
Tonight on Smoke and Mirrors: Fanyana finally gives in to Lilly's advancesDon't miss Friday, 10 May's riveting episode of South African soapie Smoke...
09/05/2024
Billie Eilish and Spotify Invite You Inside the Mysterious Universe of HIT ME HARD AND SOFT'
Billie Eilish fans have been waiting with bated breath for her third studio albu...
09/05/2024
12 Artists, 6 Countries, Endless Talent: Meet the RADAR Latin America Class of 2024
From reggaeton to M sica Mexicana, Latin artists are reshaping the rhythm of glo...