Sony Digital Rapids Pixel Power calrec Sony

Telestream Targets Market Shift as Media and Entertainment Industry Deploys Cloud Workflows



Telestream (stand 7.B26), a leading provider of digital media tools and workflow solutions, will use IBC 2016 to showcase a number of strategic advances to Telestream Cloud, a video transcoding SaaS (software as a service) ideally suited to meet the needs of video production and post production professionals.

In developing Telestream Cloud, the company is responding to strategic shifts by content producers to deploy file-based video processing both on premises and in the Cloud. Content production networks are leveraging the efficiencies of Cloud transcoding to optimize their workflows and customers are asking us to add functionality to Telestream Cloud beyond standard video transcoding, said Shawn Carnahan, CTO at Telestream. We see a significant shift in the market and we're expanding the capabilities of our Cloud SaaS to meet the needs of video producers' more complex and demanding workflows.

Commodity video transcoding SaaS services do not possess the necessary video processing capability to address the requirements of media and entertainment professionals. At Telestream, we build the systems that video pros have come to depend upon and have made these services available in our SaaS platform, he added.

New to Telestream Cloud, and designed to significantly extend the reach of transcoding capabilities to a wider audience seeking Telestream quality workflows, the company has developed a series of Advanced Services. These include:

QC validation of input and output files as part of the transcoding process, enabling analysis and comparison of the quality of video and audio data streams.

DVB subtitle rendering and multiplexing, TTML and WebVTT and rich CEA 608/708 closed captions that increase audience reach with multi-language support for distribution throughout Europe and North America.

Cinnafilm Tachyon motion-compensated video and image processing for frame rate conversion, standards conversion, de-interlacing, inverse telecine, rescaling and cadence correction.

AMWA certified DPP Packaging solution for UK content delivery. The service automatically assembles the DPP timeline, including bars, tones, slates and correct multi-part spacing into compliant AS-11 MXF video, formats metadata and assembles DPP compliant packages.

MXF for Production, AS-10 for system interoperability throughout production workflows. The service decodes AS-10 source and produces AS-10 compliant output for delivery.

Audio Loudness Measurement and Correction is available in Advanced Services to measure and correct audio loudness for European EBU R148 and North American CALM Act compliance.

Workflows will be added to Telestream Cloud accounts on an individual basis, according to customer requests. They will be accessible as presets through API and web interface, and priced by content minutes for the specified workflow. Telestream Cloud transcoding job progress tracking and reporting will be available. For inquiries about Advanced Services, please contact our Cloud sales team at

Were using Telestream Cloud to generate broadcast quality videos with frame-rate conversion in H.264, IMX and AVCi, and also consumer renditions of HLS and MPEG-DASH for 360-degree videos, said Kenneth Ellis, CTO Reuters New Agency. Their ability to scale based on workload has helped us reduce our time to market, and their support for an event-drive workflow with LiveSync and web service callbacks has helped reduce implementation complexity and end-to-end processing speeds.

New Telestream Cloud Features Available in Standard Self Services

Alongside the Advanced Services, Telestream has developed an extensive range of self-serve Standard Services for Telestream Cloud, many of can be integrated with third-party technology and systems.

Amongst the new features already included in the Standard Service within Telestream Cloud is support for Aspera's patented FASP (Fast, Adaptive, and Secure Protocol) high-speed content transfer technology. The new integration allows Telestream Cloud users to take advantage of Aspera's ability to securely and quickly transfer large video files over wide area networks, significantly reducing overall processing time. Aspera Enterprise is now available as one of the storage transfer options in Telestream Cloud that works with customers existing Aspera installations. This integration also includes support for Aspera transfer node URLs as a source when submitting jobs to Telestream Cloud.

Aspera has been at the forefront of the migration to cloud infrastructures since first introducing on-demand high-speed transfer five years ago, said John Wastcoat, VP of Business Development at Aspera, an IBM Company. The integration into the Telestream Cloud validates our common vision and the demands of our joint customers, allowing them to take full advantage of the benefits of the cloud with the speed and security Aspera offers.

Telestream Cloud also adds cloud-based motion compensated frame rate conversion as a standard service. Frame rate conversion is a key feature for all media companies that need to convert their content to meet broadcasting requirements across multiple geographic locations and in many different SD and HD broadcast standards without sacrificing quality. Telestream Cloud leverages Telestream proven FPS conversion engine that uses variety of techniques to ensure optimal video output quality. This feature is available through the Telestream console.

Other third-party collaborations enable GPU Accelerated transcoding with the AWS NVIDIA NVENC and Microsoft Azure NV-Series Tesla M60 GPU encoders. Using GPU instances for transcoding is particularly beneficial when high parallel processing capability is required. Leveraging the high performance hardware video encoders Telestream Cloud can shorten transcoding times up to 10 times. Telestre
See more stories from creativecow

North America Stories


IEEE Broadcast Symposium Announces Dates

PISCATAWAY, N.J.-Details for the 2017 IEEE Broadcast Symposium have been announced, with the annual conference scheduled from Oct. 10-12 at the Key Bridge Marri...


Video Clarity Release ClearView IP

CAMPBELL, CALIF.-Video Clarity has added a new product to its line of ClearView video quality analyzers, the ClearView IP. The ClearView IP is part of the compa...


McAdams On: 2017

Please remain in your seat with your seatbelt fashioned. Flight 2017 is underway, but turbulence is assured. As usual, the year kicked off at the Consuming Tec...


Layer 2 and 3 Considerations for AoIP

When it comes to audio-over-IP (AoIP), one area that seems to cause a substantial amount of confusion is whether a technology works at Layer Two or Layer Three....


Light Plus Color Equals Different Moods, Effects

Color temperature is one of the many properties of light that we can change and take advantage of when it comes to shooting. On most shows you will find yoursel...


DirecTV to Offer Premier League in 4K

STAMFORD, CONN.-DirecTV, a division of AT&T, will offer its first live U.S. telecast of the Premier League in 4K, Jan. 21-22. This marks the first time the leag...


SBE Forms EAS Advisory Group

INDIANAPOLIS-The Society of Broadcast Engineers has announced the formation of the SBE EAS Advisory Group which plans to keep abreast of developments regarding ...


Avid Innovations Address Key Industry Collaboration Challenges

Pro Tools 12.7 update, Marketplace in-app' access and Avid Artist Community partner integrations deliver empowering collaboration features to thousands of ...


Educators Choose Avid To Build Solid Foundations for Media Careers

As a leading provider to technology-based programs, students trained on Avid Media Composer command a 44% higher salary Avid (Nasdaq: AVID) today announced t...


FanConnect, JayThom Join Forces to Bring IPTV Platform to Australia, New Zealand

FanConnect and JayThom have formed a partnership to bring the FanConnect HD/IPTV platform to the Australian and New Zealand sports and entertainment market in e...


MLL To Partner With Immersion Media In 2017

Major League Lacrosse (MLL), the premier outdoor professional lacrosse league, will partner with Immersion Media for the 2017 MLL season. The company's Scor...


Snell Advanced Media Welcomes Phil Meyers and Promotes Ed McGivern

Snell Advanced Media (SAM) is pleased to announce the appointment of Phil Myers to lead its IP product range and promotion of Ed McGivern to Head of North Ameri...


MLB and mitú Partner to Launch Data-Driven “Always-On” Content

Major League Baseball (MLB) and mit s new Always-On content campaign designed to deliver unique MLB content to multicultural youth.Beginning in February, ML...

20/01/2017 Launches Global Partnership with ESL One and DreamHack has partnered with ESL and DreamHack, two of the top eSports tournament organizers in the world. ESL's mega events like ESL One and the Intel Ext...


With End of FCC Auction, Manufacturers Know How Much Spectrum Is Left for Wireless Audio

In the finale to a lengthy technical drama that had kept professional wireless-a...


DPA Microphones Makes Music at the 2017 NAMM Show

DPA Microphones will showcase its sought-after range of modular microphones and accessories at the 2017 NAMM Show (Hall A, Booth 6013). Also at DPA's booth ...


DiGiCo Reveals the Best of Everything at NAMM 2017

This year, DiGiCo celebrates 15 years of manufacturing digital mixing consoles. It has enjoyed success, with the D5 Live establishing both the company and the c...


Upcoming Webinars Alert: ChyronHego, NetApp, NewTek, and Ooyala

Make sure to check out these upcoming webinars from Ooyala, ChyronHego, NewTek, and NetApp. Ooyala: State of the Broadcast Industry 2017 January 24, 2017, 1 p...


NBC Sports, AT&T Team Up To Deliver Premier League in 4K/UHD on DirecTV

NBC Sports Group and AT&T will offer the first live U.S. telecast of the Premier League in 4K/UHD this weekend to eligible DirecTV 4K customers. DirecTV will di...


FOX Affiliates to Collaborate on First Local Ad Insertions in Super Bowl Stream

FOX Sports will offer a live, non-authenticated stream of Super Bowl LI on FOX Sports GO, the streaming platform that showcases all of FOX Sports' live even...


Riedel MediorNet Powers Infrastructure for HD Broadcast's Upgraded HD1

HD Broadcast, a major German provider of live production and outside broadcasting services, has upgraded its HD1 mobile production truck with Riedel Communicati...


ChyronHego's All-New LyricX 2.0 Now Shipping

LyricX 2.0, the latest version of ChyronHego's industry-leading LyricX graphics creation and playout solution, is now shipping. LyricX 2.0 adds powerful usa...


Sally Wallington Joins Forces with Jeremy Burnell and JBA Executive Recruitment

Sally Wallington has teamed up with Jeremy Burnell and JBA Executive Recruitment, further strengthening the internationally focused executive search firm that h...


S+H Fills in A Few Blanks

S H Technical Support supplied a large quantity of its LED Starcloth to be used as a complete wrap around the stage and audience seating for a one-off Christmas...


Hastings: Netflix Growth Due to ‘Tipping Point' in Content Choices

During his company's fourth-quarter earnings presentation Jan. 18, Netflix CEO Reed Hastings was asked if specific shows are the explanation behind the comp...


Danny Glover Narrates ‘Cold Case Files' Reboot on A&E

A&E Network is bringing back the series Cold Case Files, the first of ten episodes debuting Monday, Feb. 27. Cold Case Files originally premiered on A&E in 1998...


New Nexstar Media Group Shuffles Execs, Management

On the heels of closing its Media General acquisition Tuesday, the newly named Nexstar Media Group has announced a number of executive and management-level chan...


Nexstar's Latest Move: Patrick Nevin Heading to Portland, Ore.

Continuing its spate of executive shuffling, Nexstar Media Group has named Patrick Nevin VP and general manager of KOIN, the Portland, Ore., CBS affiliate the g...


RTI Fuses Control With BluOS Multi-Room Music App

RTI, a leading control and automation manufacturer for residential and commercial settings, today announced a new two-way driver for the full portfolio of BluOS...


DigitalGlue Opens New Atlanta Office in Film Studio: Expands Services to Now Include TV Production and Post

DigitalGlue, a leading equipment, integration, and software development provider...


Press Association Invests In Wochit, The Social Video Creation Platform

PA Group the parent company of the Press Association (PA), the national news agency for the UK and Ireland has made a strategic investment in the social video c...


Universal Electronics Announces Executive Leadership Change

Universal Electronics Inc. (NASDAQ:UEIC), the worldwide leader in universal control and sensing technologies for the smart home, has announced that Menno Koopma...


Integrated Microwave Technologies (IMT) Heads Back To Its Roots With Rochester Institute Of Technology (RIT)

When James Bober, assistant director/chief engineer of RIT Production Services a...


LCA to Premier the New Colour Tuneable Cineo MavX

Cineo Lighting will be premiering the new MavX over the next few months in the UK at the BSC Expo and BVExpo. The MavX is the colour-tunable version of their po...


Osprey Video Launches Talon G1H Encoder for Affordable, One-Button, Broadcast-Quality Web Streaming

Osprey Video has expanded its encoder lineup once again with the addition of the...


Call for Papers Extended for SMPTE Australia 2017 (SMPTE17)

The Society of Motion Picture and Television Engineers(R) (SMPTE(R)), the organisation whose standards work has supported a century of technological advances in...


Harmonics New ProStream X Stream Processor Combines Breakthrough Encryption and Gateway Capabilities to Streamline Video Delivery

Harmonic (NASDAQ: HLIT), the worldwide leader in video delivery infrastructure, ...


MX1 Guarantees the Continuity of Skys Broadcasting Operations

MX1, the global media service provider, announced today that Sky Deutschland has signed a multi-year contract extension for back-up services. The contract ensur...


DigitalGlue To Host RED Digital Cinema 8K Training Session in New Atlanta Office

DigitalGlue, leading provider of equipment, integration, software development and training for the production and distribution of digital video, will be holding...


2017 IMF Roadshow Rolls Out with Tedial as a Platinum Sponsor

Tedial, the leading independent and award-winning MAM technology solutions specialist, is once again taking its professional knowledge of the Interoperable Mast...


AJA Releases ROI-SDI Scan Converter

AJA Video Systems ROI-SDI scan converter began shipping today. Wrapping intuitive Region-of-Interest (ROI) controls for professional SDI sources into a portable...


Custom Consoles Introducing Module-R Lite Studio Desk at CABSAT 2017

-- Custom Consoles Module-R Lite studio control desks make their Middle East exhibition debut at CABSAT 2017 in Dubai, March 21-23. Also on display will be th...


LitleCane: The Gadget for You to Make Cinematic Videos

-- PRNewswire/ Smartphone cameras are getting powerful nowadays, yet taking smooth, cinematic videos is still something that belongs to professional cameras. ...


Canon and The National Crime Prevention Council

-- Canon U.S.A. is excited to announce the latest effort in collaboration with the National Crime Prevention Council (NCPC) on a campaign to bring attention t...


GAudio Lab Unveils Advanced Audio Solutions for Cinematic VR and 360-degree Video, Ushering Sound Into A New Dimension

-- PRNewswire/ GAudio Lab, the industry leader in interactive 3D audio solutio...


Ventuz Technology to Show Interactive VR Demos at ISE 2017

-- As part of their focus on real-time Virtual and Augmented Reality planned for ISE 2017, Ventuz Technology will bring partner Glare Productions on the booth...


Signiant Flight Helps Discovery Communications Accelerate Producers Workflow

-- Signiant Inc, the market leader in intelligent file movement software, today announced that Discovery Communications is using Signiant's Flight solutio...


Soundelux USA Announces U99 Microphone

-- Inspired by the original Sound of Tomorrow 67, Soundelux USA announces the U99 multi-pattern tube microphone; a versatile, high-quality workhorse mic that ...


New Sennheiser XS Wireless microphone systems redefine ease of use

-- At NAMM, Sennheiser expands its music industry portfolio with two brand-new radio microphone series: XS Wireless 1 and - in a preview - XS Wireless 2. Exce...