IBC unveiled its annual Innovation Awards finalists
21/06/2017
Los IBC 2017 Innovation Awards ya tienen finalistas. Demostrando una amplia innovaci n en la industria de media, el entretenimiento y la tecnolog a, un jurado internacional ha seleccionado un total de once finalistas de todo el mundo, ofreciendo soluciones muy diferentes.
Entre los finalistas encontramos una gran final de f tbol, eSports, estudios virtuales, channel marketing, OTT m vil o entrega de contenido en trenes de alta velocidad, entre otras reas de actuaci n.
Para este 2017, a o del cincuenta aniversario del IBC, la organizaci n ha modificado las categor as de estos Premios a la Innovaci n de cara a reflejar y responder al cambiante panorama de la industria. Se entregar n tres premios para los proyectos m s innovadores: Content Creation, Content Distribution y Content Everywhere. Lo que no ha cambiado es el nfasis en el trabajo colaborativo a la hora de plantear un proyecto.
Los ganadores en las tres categor as ser n anunciados en durante la ceremonia de entrega de premios en IBC 2017, a las 18:30 horas del domingo 17 de septiembre, en el Auditorio RAI.
Content Creation
ITV en el Reino Unido ha sido preseleccionada por su Proyecto Phoenix. El broadcaster necesitaba desarrollar un sistema que gestionara la producci n de promos y trailers desde la puesta en marcha hasta la transmisi n. El resultado crea m s de 1.000 activos de marketing cada mes, con casi todas las versiones realizadas autom ticamente. Los socios tecnol gicos junto con ITV fueron 100 Shapes, Cantemo, Codemill, NMR, Pixel Power y Vidispine.
Mediacorp ha implementado una arquitectura orientada a servicios para romper los silos en su sede central y crear un ambiente de producci n y entrega sin fisuras. Su nuevo centro incluye una redacci n de 3.000 metros cuadrados que produce noticias online, televisi n y radio en cuatro idiomas, junto con seis estudios y un gran auditorio, m s de 100 suites de edici n y OTT y transmisi n. El integrador de sistemas Qvest Media aport un gran n mero de socios tecnol gicos, incluyendo Actus, Adobe, ATCI, Autoscript, Avid, Axon, Baton, Blackmagic Design, Cisco, Dalet, DHD audio, EVS, Fairlight, Grass Valley, Harmonic, Hitachi, HP , IBM, Ihse, Lawo, Lund Halsey, Netia, Octopus, Oracle, Raritan, RCS, SAM, Scheduall, Shotoku, Sony, ST Electronics, Telestream, TriplePlay, TSL y Vizrt.
Groupe M dia TFO se ha transformado de una peque a emisora de lengua francesa en Ontario, Canad , con una fuerte presencia online que produce programas para ni o. Su Laboratoire d'univers virtuels, o LUV, adopt un nuevo enfoque a los juegos virtuales, utilizando la potencia y la rentabilidad del motor de juegos Unreal de Epic Games. Hoy TFO produce hasta 40 videos cortos, en tiempo real, cada d a, desde un solo estudio. Adem s de Epic, los socios tecnol gicos fueron CEV, stYpe y Zero Density
Content Distribution
Arena Television es un proveedor ingl s que ha puesto en marcha su primera unidad m vil en un entorno IP. sta se emplea regularmente para originar la cobertura 4k Ultra HD de BT Sport de la Premier League inglesa. Los socios tecnol gicos de esta unidad (y otro que ahora tambi n est en servicio) han sido Cisco, Grass Valley, Lawo y Videlio Video Solutions.
La compa a de medios holandesa DMC ha migrado a una nube de radiodifusi n privada completamente virtualizada que proporciona a los clientes de DMC los servicios de gesti n de activos, publicaci n y distribuci n que necesitan, uniendo a los propietarios de contenido internacional con 700 millones de espectadores europeos. La nueva plataforma fue desarrollada con Cisco, Equinix, Pebble Beach Systems, Red Hat, Super Micro y VMware.
Sinclair Broadcast Group opera 233 canales en 108 mercados de Estados Unidos. Como parte de su programa para proporcionar una plataforma com n para los servicios a reos y en l nea, ha desarrollado un enfoque revolucionario de la transmisi n terrestre. El modelo americano habitual es alta torre, alta potencia : un solo m stil y transmisor. El nuevo enfoque -desarrollado por TeamCast y ONE Media for Sinclair- adopta un enfoque celular, utilizando mini-transmisores justo donde se necesitan.
Viacom 18 es una empresa conjunta en India entre el gigante de los medios Viacom y el proveedor de servicios local Network 18, que gestiona una red OTT de varios canales llamada VOOT. Frente a la perspectiva de entregar contenido a los 300 millones de tel fonos inteligentes en la India, a trav s de redes que a menudo est n abarrotadas y a costos de datos altos, ha planteado un nuevo enfoque, desarrollando un servicio web progresivo que proporcionaba un alto rendimiento. . En tan s lo unos d as VOOT vio un aumento del 77% en la conversi n de visitante a espectador de v deo y un aumento del 39% en el tiempo de sesi n por usuario. Google proporcion soporte tecnol gico.
Content Everywhere
BT Sport fue el host broadcaster de la final de la Liga de Campeones de 2017 en Cardiff, Gales. Varias unidades m viles en HD y en 4k Ultra HD con sonido Dolby Atmos hicieron posible esta producci n, incluso en realidad virtual, empleando una docena de c maras, y v deo 360. El contenido estaba disponible en l nea para todas las plataformas, as como para su difusi n. Los socios tecnol gicos fueron Dolby, Ericsson, Moov, SAM, Sony, Telegenic y Timeline.
ESL, Electronic Sports League, es una compa a de eSports que organiza competiciones de juego en todo el mundo. Para las finales del torneo Intel Extreme Masters de 2017, que se celebr en Polonia, necesitaba encontrar un socio de distribuci n que pu
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