IBC 2019 : A visiting vendor's perspective
06/10/2019
We're an industry dividing The industry seems to be dividing into two camps. At the one end are the traditional vendors who want to sell technology in the same way that they have for decades. Whilst this group has the benefit of experience, they're in denial about the tsunami of change that is sweeping through the supply side of the industry. On the other end are the new challengers that are talking about a revolution. This group, rightly, envisions a totally new approach to media production and operations, but they are maybe a little na ve about the industry and underestimate the uphill struggle making a mark in a fairly conservative market.
And both of these camps are guilty of focusing way too much on technology, with stand designs, press releases and discussion topics focused on buzz-words such AI', 5G' and blockchain' rather than the operational context or the business benefits that the technologies can afford.
There are a few vendors in the middle to help smooth this transition by offering fully managed services or providing SaaS platforms, like our BLAM, that media companies can operate themselves.
We need to get over our obsession with footfall and sort out the beach While the IBC organisers reported a record-high attendance again at this year's show, to us it felt like there were fewer visitors than there have been in previous years, but so what? We're all a bit obsessed with footfall when what we should actually be concerned about is the calibre of people attending the show.
The fact that IBC has also reported an increase in C-suite attendees at the 2019 show is, therefore, heartening, but when an colleague attributed the rain on Monday for the stark increase in the number of people in the halls (as compared to the weekend when it was sunny) it made us question how serious the average attendee is about IBC. If people are so easily distracted by the fine weather and beautiful canals, then surely their time at IBC can't be that important to them or the companies they represent?
The fact that IBC spans the weekend has always pointed to the social nature of the event, and the industry generally, but this has to be balanced with business. In this respect the scheduling of NAB is better, with hardcore social activities at the weekend, while the week is a more business-orientated. By IBC's Monday and (much-disliked) Tuesday many senior people have already returned to base to get on with running their operations.
Vendor without a stand, not rebels without a cause Our experience of doing demonstrations and meeting with potential clients at IBC without having a stand was mixed, in all honesty.
The facilities provided by the IABM were fantastic and their Wi-Fi was very good, good enough for us to do full cloud demos from the lounge floor. The 4G was unusable though so demonstrating our access anywhere platform anywhere near the RAI was impossible. Doing demos on a laptop is not ideal though, and we could have done with a second, larger monitor - hiring one of the IABM meeting rooms might solve this problem for future shows. Not having a base to meet people at is a real compromise, but we're not convinced that it's worth the cost and effort of exhibiting and, while we've had business come in from walk-ups, this conversion rate is very low, so the stand is not necessarily a requirement. Overall the facilities and approach taken by the IABM were spot-on and it would be great if these were expanded by the IABM or IBC directly offered a similar capability.
So, as for taking a stand, for or against stands at IBC 2020, we are yet to call it. There are many benefits, as we have seen over the years, but the justification on resources remains borderline and, we feel, increasingly so. Its a split decision.
The rate of change in the industry remains slow and the chasm between innovation and early majority take up of technology actually seems to be widening. But when the change comes, we predict that it will be sudden and far-reaching - affecting not only the technology at trade shows like IBC, but the very nature of this type of exhibition.
We are finally (probably) at inflection point in cloud-based business operations. The broadcast' trade show cannot be far behind.
Watch this space for news of our trade show planning for 2020.
By Blue Lucy - October 6, 2019
Share this Twitter Can a fragmenting industry continue to be properly served by one big Broadcast' trade show?
&source=BlueLucyMedia rel=noopener noreferrer target=_blank class=social-share-btn btn-linkedin mr-15 mb-15>Linkedin
LINK: | https://bluelucy.com/ibc-2019-a-visiting-vendors-perspective/... |
See more stories from bluelucy |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
17/05/2024
TV, Streaming Schedule for 2024 NFL Regular Season Is Released
NEW YORK As declines in linear TV viewing make the ongoing popularity of live sports, particularly football, central to financial success of the TV industry, th...
17/05/2024
Netflix Ad Tier Hits 40M Monthly Active Users
During Netflixs second Upfront presentation to advertisers, Amy Reinhard, Netflix's president of advertising, walked advertisers through the continued growt...
17/05/2024
Scripps Promotes Jeff Kiernan to VP, Local News
CINCINNATI The E.W. Scripps Company has added to its leadership team for news by promoting Jeff Kiernan a veteran journalist and general manager of Scripps'...
17/05/2024
Survey: New Disney-Fox-WBD Sports Streamer May Hurt Pay TV Sub Counts
Top executives from Disney, Fox and Warner Bros. Discovery have consistently insisted that their joint venture to launch the Venu Sports streaming bundle in the...
17/05/2024
Caitlin Clark's WNBA Debut Set Viewing Records
ESPN has announced that its coverage of Caitlin Clark's WNBA debut in the Indiana Fever versus the Connecticut Sun season opener was the most-watched WNBA g...
17/05/2024
ATEM Mini Extreme ISO switcher and Blackmagic Pocket Cinema Camera 4K
ATEM Mini Extreme ISO switcher and Blackmagic Pocket Cinema Camera 4K Brie Clayton May 16, 2024 0 Comments Blackmagic Design announced today that Yoic...
17/05/2024
Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vook, and Vancouver Film School
Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vo...
17/05/2024
WBD Upfront Show Offers Peeks at House of the Dragon,' White Lotus,' Biden-Trump Debate
The Warner Bros. Discovery upfront presentation took place Wednesday, May 15 at ...
17/05/2024
The Black Keys, Jelly Roll, Kate Hudson Set To Perform on The Voice' Finale
Season 25 of The Voice wraps on NBC Tuesday, May 21, with performances from The Black Keys, Jelly Roll, Kate Hudson, Lainey Wilson, Muni Long, Thomas Rhett and ...
17/05/2024
CNN Boss Mark Thompson's Plan Includes More News in More Categories on More Devices (Upfronts)
New CNN CEO Mark Thompson spelled out his plan for the struggling news network d...
17/05/2024
Netflix To Launch In-House Advertising Tech Platform
Netflix, a newcomer to the advertising business, said it plans to launch an in-house advertising technology platform....
17/05/2024
Netflix Plots TV Takeover at Upfront Presentation
Netflix shared some programming projects at an upfront presentation in New York. Those include the basketball-themed comedy series Running Point, a Mindy Kaling...
17/05/2024
Plex Geek Week Sale Offers 20% Off Plex Lifetime Pass
Plex is offering movie and music collectors a 20% discount off its Lifetime Plex Pass as part of its Geek Week sale....
17/05/2024
GroupM Names Toby Jenner as President, GroupM Clients
Giant media buyer GroupM said it named Toby Jenner as global president, Group M Clients, a new position at the company....
17/05/2024
Clients of Independent Agencies Boost Programmatic Buying
Smaller advertisers are increasingly buying connected TV programmatically, according to a new report from FreeWheel, Comcast's ad-tech unit....
17/05/2024
TCLtvPlus Adds Streaming Music Channels From Vevo
TCLtvPlus, the streaming app on smart TVs made by TCL, has added live linear channel from music-video programmer Vevo....
17/05/2024
StackAdapt Adopts Data From Samba TV for Programmatic Campaigns
StackAdapt said it made a deal to integrate data from Samba TV into its programmatic advertising platform....
17/05/2024
May 16, 2024
Scripps Research chemist Donna Blackmond elected to the Royal Society of the U.K. Blackmond's wide-ranging work has shaped origin of life theories, our unde...
16/05/2024
Power Provokes Vital Questions About the Role of Police
PARK CITY, UTAH - JANUARY 18: Director Yance Ford introduces the Power premiere at Library Center Theatre. (Photo by Chad Salvador/Shutterstock for Sundance F...
16/05/2024
Mental Health Matters: Embrace Self-Care With These Audiobook and Podcast Listens
May is Mental Health Awareness month, a time to recognize those living with ment...
16/05/2024
ABC and SBS bring digital radio (DAB+) services to the Gold Coast
ABC and SBS bring digital radio (DAB ) services to the Gold Coast 15 May, 2024 Media releases ABC and SBS today announced that audiences on the Gold Coast ...
16/05/2024
Clear-Com Communication Solutions Enhance Oregon State University's PRAx Building
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
16/05/2024
6 New Clearmountain's Domain Presets
Share this article width=32 height=32 data-lazy-src=https://apogeedigital.com/app/themes/juniper-theme/src/img/icons/facebook-purple.svg /> width=32 height=...
16/05/2024
Updated: Netflix to Stream Live Christmas Day NFL Games
In a major example of how large streaming services are successfully battling for lucrative sports rights, Netflix has announced that it has secured global right...
16/05/2024
ESPN, Fox, WBD Unveil Name for New Sports Streaming Service
LOS ANGELES & NEW YORK More than three months after announcing plans to launch a major new sports streaming service, ESPN, Fox Corp. and Warner Bros. Discovery,...
16/05/2024
CTV/Streaming Top of Mind for Marketers in 2024
In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming. Generative AI, which was not ...
16/05/2024
CPB Issues More Grants for Next-Generation Warning
Three public radio and one public television outlet are the latest recipients of funding from the Corporation for Public Broadcasting to upgrade their emergency...
16/05/2024
A year in live HDR production
John Mailhot, senior vice president, product management at Imagine Communications, gives an insight into how HDR is impacting live production today, as well as ...
16/05/2024
Sony Pictures Post Production Services Completes Expansion of its Sound Facilities
Sony Pictures Post Production Services Completes Expansion of its Sound Faciliti...
16/05/2024
Telestream Taps Power of AI to Manage, Define Media Workflows
TV Tech recently sat down with Telestream CEO Rhonda Bassett-Spiers and CTO Simon Clark to discuss how the M&E industry is adapting the cloud, IP and AI to enha...
16/05/2024
1185 Films launches one stop shop' for industry talent
1185 Talent will include directors, editors, colourists, VFX artists and photographers By Jenny Priestley Published: May 16, 2024 1185 Talent will include...
16/05/2024
Updated: Presteigne Broadcast Hire enters administration
The administrators said they are focused on trading the business as a going concern while they assess options, including exploring the possibility of a sale By...
16/05/2024
AWS CEO Adam Selipsky steps down
Selipsky will leave the company on 3rd June, and will be succeeded by Matt Garman, a senior vice president who has overseen sales and marketing at AWS By Jenny...
16/05/2024
Sony Pictures Post Production Services Completes Sound Facilities Expansion
Sony Pictures Post Production Services has announced that the final phase of a multi-year effort to expand and modernize its motion picture and television sound...
16/05/2024
CNN, ABC to Televise Two Presidential Debates
President Joe Biden and Former President Donald Trump have agreed to participate in two televised debates, the first of which will be hosted by CNN on June 17....
16/05/2024
Disney+ Debuts First Concert Film to Stream with IMAX Enhanced Sound
BURBANK, Calif. and NEW YORK Disney+, IMAX Corporation, and DTS, a wholly-owned subsidiary of Xperi, have announced that Queen Rock Montreal is now streaming ...
16/05/2024
WBD Unveils Advanced Advertising Features for Max
NEW YORK During its upfronts presentation, Warner Bros. Discovery announced a suite of new advanced ad products available on Max, that include shoppable ads, ad...
16/05/2024
iZotope announces RX 11 audio software, introducing new machine learning for tackling noise, and new tools for music streaming
iZotope announces RX 11 audio software, introducing new machine learning for tac...
16/05/2024
Check Out the Cine Gear Expo June 7 9, 2024 at Warner Bros. Studios in Burbank, CA
Check Out the Cine Gear Expo June 7 9, 2024 at Warner Bros. Studios in Burbank...
16/05/2024
Nouvel Photo & Film Captures Cinematic Wedding Films with Blackmagic Cinema Camera 6K
Nouvel Photo & Film Captures Cinematic Wedding Films with Blackmagic Cinema Came...
16/05/2024
Replacing Surfaces Like a Pro with Mocha AE Planar Tracking
Replacing Surfaces Like a Pro with Mocha AE Planar Tracking Levi Borland May 15, 2024 0 Comments Welcome to our comprehensive tutorial on planar track...
16/05/2024
CBC's CPL Teams Salamanders, Yard Gnomes One Week Away From Season Opener
The world of baseball at Capitol Broadcasting is about to expand like fireworks on a Friday night. The Holly Springs Salamanders will open their season at home...
16/05/2024
Blockgraph Adopted by tvbeat, Enabling Audience-Based Planning
Blockgraph said that its identity and data collaboration platform has been adopted by tvbeat, a provider of campaign planning technology for media companies....
16/05/2024
Tonight on Scandal: A terrifying story pushes Dintle into making a life-altering decision
Tonight on Scandal: A terrifying story pushes Dintle into making a life-altering...
16/05/2024
VEON 1Q24 Trading Update: Accelerating USD Growth, Strong Operational Execution
16 May 2024 VEON 1Q24 Trading Update: Accelerating USD Growth, Strong Operational Execution Amsterdam, 16 May 2024 07:00AM CEST - VEON Q1 2024 Highlights Q1...
16/05/2024
Tribeca X Announces 2024 Speaker Lineup for Expanded Two-Day Event; Official Selections for Tribeca X Award
May 16th, 2024 Press Materials Available Here TRIBECA X ANNOUNCES 2024 SPEAKER...
16/05/2024
SVG Sit-Down: Beam Dynamics CEO Kaszycki on Maximizing Physical-Asset Usage, Tracking
SVG Sit-Down: Beam Dynamics CEO Kaszycki on Maximizing Physical-Asset Usage, Tra...
16/05/2024
SVG New Sponsor Spotlight: Aggreko's Don Gray on Advocating for Sustainability in Live Sports Production
SVG New Sponsor Spotlight: Aggreko's Don Gray on Advocating for Sustainabili...