Five Artists Reflect on Five Years of Spotify in India, Reaching New Fans, and the True Power' of Music
20/03/2024
We kicked off our anniversary celebrations earlier this month by taking a look at the impact we've had over the last five years, from Indian music and podcast consumption habits to the most-exported Indian artists. For the country's artist community, the results speak for themselves.
Spotify's presence in India has connected talented local artists with global audiences, helping share their music far and wide. Today, more listeners than ever are discovering Indian artists around the world-in 2023, the global consumption of music from India grew by 85% year-over-year. And in fact, Indian musician Arijit Singh is the third-most-followed artist on Spotify worldwide.
Spotify has also deeply invested in educating Indian artists about Spotify for Artists, a platform that empowers artists by showing them how their music is being consumed and helping them better connect with fans. Today, more than 28,000 artists from India use Spotify for Artists, which is more than double what it was a year ago.
For the Record sat down with five artists-Anuv Jain, King, Jasleen Royal, Armaan Malik, and Jonita Gandhi-who've been with Spotify from the beginning of our journey in India to hear how they've found new audiences and created deeper connections.
Anuv Jain
Anuv Jain is one of India's most popular independent music artists. His 2018 single Baarishein put him on the map. The singer-songwriter from Punjab relies almost solely on acoustics and soulful lyrics, drawing inspiration from his own life experiences.
How do you think Spotify has helped advance your career? I am not sure whether people know this, but my music has been up on Spotify since before the platform even launched in India. So, we've had a long relationship. I think Spotify listeners want to explore a lot more music, as well as different genres, and that has definitely helped me out. All things considered, I think Spotify has helped me reach so many people, and I am truly grateful for that.
Share a story that highlights how Spotify has changed the way you connect with fans. Spotify has given me a platform to gauge how my audience is perceiving my music, the age group my audience belongs to, the cities I have the most listenership from, the countries I have managed to tap into, and so much more. This informs the way I connect with my audience. Since my audience mostly includes millennial and Gen Z listeners, this influences the way I communicate with them on my social platforms, the content I put out, and the cities I want to visit and perform at. I just concluded my tour in the U.K. and Ireland, which happened because we found out that I have great listenership in the region. We sold out both shows in London, as well as the Dublin and Manchester shows!
King
After his 2019 breakthrough on the Indian reality show MTV Hustle, rapper and pop star King has delivered a slew of hits. His Hindi-language track Maan Meri Jaan was the most-streamed song of 2023 in India on Spotify, and he also teamed up with Nick Jonas on a bilingual remix, Maan Meri Jaan (Afterlife).
How do you think Spotify has helped advance your career? Spotify has been a crucial part of my story ever since its algorithms and playlists took my song Tu Aake Dekhle and shared it with listeners around the country and the world. It has helped me not only connect with my Kingsclan, but also attract new fans who have supported me and my music unconditionally.
Share a story that highlights how Spotify has changed the way you connect with fans. The fact that countless people have reached out to me over the years mentioning how they've found a safe space within my music always ends up reminding me of the true power of music and how it reaches people like I could've never imagined. I'm grateful for being able to share my music through this platform and being able to touch the lives of people in even the smallest way possible.
Jasleen Royal
Jasleen Royal is a self-taught singer-songwriter-composer who broke onto the scene in 2009 as a semifinalist on India's Got Talent. She's since built an impressive music career, including composing a number of hit Bollywood tracks.
How do you think Spotify has helped advance your career? Spotify connected me to my fans, allowing me to share my music with them directly. It has given me exceptional reach across the world. Also, Spotify for Artists offers insights into how your songs are performing-and where-allowing you to use that information to plan even better.
Share a story that highlights how Spotify has changed the way you connect with fans. I remember when my track Kho Gaye Hum Kahan suddenly picked up years after its release. With Spotify for Artists, I was able to see the spike in streams-which otherwise would have gone unnoticed-and study where it was coming from. These kinds of statistics are very insightful for an artist.
Armaan Malik
Armaan Malik got his start as a child singer in Bollywood. After cementing his position in the Indian music industry, the singer-songwriter forayed into the global circuit with his 2020 debut English single, Control. In 2022, he even teamed up with Ed Sheeran on a remix of 2step.
How do you think Spotify has helped advance your career? Spotify has revolutionized my career. Its vast reach and the remarkable surge in listenership it enables has unlocked opportunities in countries I never even imagined reaching. Beyond the numbers, it's the authentic connections with listeners from all walks of life that has been truly transformative. S
LINK: | https://newsroom.spotify.com/2024-03-20/spotify-india-five-years-artis... |
See more stories from spotify |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
19/05/2024
TV Techs Weekly Product Wrap-Up
Missed any of our product coverage during your busy week? The TV Tech weekly product and services news wrap-up provides links to all of our coverage from May 13...
19/05/2024
The CW Shares Its 2024-2025 Lineup
LeVar Burton will host the new game show Trivial Pursuit on The CW, while Raven-Symon will host Scrabble....
19/05/2024
Biden, Trump Agree to Debates on CNN, ABC
President Joe Biden and former President Donald Trump have agreed to debates, set for June 27 on CNN and September 10 on ABC....
19/05/2024
End of the Line for Young Sheldon' on May 16
Young Sheldon signs off after seven seasons on CBS, when the series finale airs Thursday, May 18. Jim Parsons and Mayim Bialik reprise their roles as Sheldon Co...
18/05/2024
If Bundling Is Back, What's the Ideal Bundle?
PORTSMOUTH, N.H. Bundling is back in a big way, with all the major streaming companies and many pay TV operators exploring ways to simplify the consumer experie...
18/05/2024
FCC to Vote on LPTV Rules during June Open Meeting
WASHINGTON, D.C. Federal Communications Commission Chairwoman Jessica Rosenworcel has announced a tentative agenda for the June Open Commission Meeting schedule...
18/05/2024
Matthews Launches New Multipurpose Grip Rail Telescopic Grid Pipe Solution
Matthews Studio Equipment has introduced Grip Rail, which the company said offers a better way to mount equipment on location, in the studio, or on the fly....
18/05/2024
IAB Tech Labs, Google Partner on New First Party Data Solution
In a notable development in the industry-wide effort to address privacy concerns while improving efficacy of marketing efforts in a cookieless ad landscape, IAB...
18/05/2024
TV Tech Weekly Product Wrap-Up
Missed any of our product coverage during your busy week? The TV Tech weekly product and services news wrap-up provides links to all of our coverage from May 13...
18/05/2024
DHD Elevates the Art of Podcast Production
DHD Elevates the Art of Podcast Production Brie Clayton May 17, 2024 0 Comments Hero image: the DHD DX2 base and expansion modules Latest-generation ...
17/05/2024
Aerojet Rocketdyne's Camden Site Leverages Modernization Investments to Accelerate Solid Rocket Motor Production
Aerojet Rocketdyne has worked to modernize facilities at its Camden, Arkansas, l...
17/05/2024
FCC Plans to Revise LPTV Rules
The FCC has issued a Notice of Proposed Rulemaking (NPRM) that would revise rules governing low power TV stations (LPTV) in a number of areas, including online ...
17/05/2024
Demystifying Post-Production: Introducing Cinema 4D Particles Week 4
Demystifying Post-Production: Introducing Cinema 4D Particles Week 4 Brie Clayton May 17, 2024 0 Comments With the spring release of Maxon One, we...
17/05/2024
Takashi Yamazaki Film Godzilla Minus One Graded with DaVinci Resolve Studio
Takashi Yamazaki Film Godzilla Minus One Graded with DaVinci Resolve Studio Brie Clayton May 17, 2024 0 Comments Hero image credit: 2023 TOHO CO., LT...
17/05/2024
Sterling Event Group Streamlines Live Event Productions with AJA
Sterling Event Group Streamlines Live Event Productions with AJA Brie Clayton May 17, 2024 0 Comments Live event productions only happen once, which ...
17/05/2024
Meet the product manager
Muster Ngobi, product manager at LYNX Technik tells TVBEurope how the ever-evolving media industry provides a truly dynamic working environment By Matthew Corr...
17/05/2024
TV, Streaming Schedule for 2024 NFL Regular Season Is Released
NEW YORK As declines in linear TV viewing make the ongoing popularity of live sports, particularly football, central to financial success of the TV industry, th...
17/05/2024
Netflix Ad Tier Hits 40M Monthly Active Users
During Netflixs second Upfront presentation to advertisers, Amy Reinhard, Netflix's president of advertising, walked advertisers through the continued growt...
17/05/2024
Scripps Promotes Jeff Kiernan to VP, Local News
CINCINNATI The E.W. Scripps Company has added to its leadership team for news by promoting Jeff Kiernan a veteran journalist and general manager of Scripps'...
17/05/2024
Survey: New Disney-Fox-WBD Sports Streamer May Hurt Pay TV Sub Counts
Top executives from Disney, Fox and Warner Bros. Discovery have consistently insisted that their joint venture to launch the Venu Sports streaming bundle in the...
17/05/2024
Caitlin Clark's WNBA Debut Set Viewing Records
ESPN has announced that its coverage of Caitlin Clark's WNBA debut in the Indiana Fever versus the Connecticut Sun season opener was the most-watched WNBA g...
17/05/2024
ATEM Mini Extreme ISO switcher and Blackmagic Pocket Cinema Camera 4K
ATEM Mini Extreme ISO switcher and Blackmagic Pocket Cinema Camera 4K Brie Clayton May 16, 2024 0 Comments Blackmagic Design announced today that Yoic...
17/05/2024
Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vook, and Vancouver Film School
Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vo...
17/05/2024
WBD Upfront Show Offers Peeks at House of the Dragon,' White Lotus,' Biden-Trump Debate
The Warner Bros. Discovery upfront presentation took place Wednesday, May 15 at ...
17/05/2024
The Black Keys, Jelly Roll, Kate Hudson Set To Perform on The Voice' Finale
Season 25 of The Voice wraps on NBC Tuesday, May 21, with performances from The Black Keys, Jelly Roll, Kate Hudson, Lainey Wilson, Muni Long, Thomas Rhett and ...
17/05/2024
CNN Boss Mark Thompson's Plan Includes More News in More Categories on More Devices (Upfronts)
New CNN CEO Mark Thompson spelled out his plan for the struggling news network d...
17/05/2024
Netflix To Launch In-House Advertising Tech Platform
Netflix, a newcomer to the advertising business, said it plans to launch an in-house advertising technology platform....
17/05/2024
Netflix Plots TV Takeover at Upfront Presentation
Netflix shared some programming projects at an upfront presentation in New York. Those include the basketball-themed comedy series Running Point, a Mindy Kaling...
17/05/2024
Plex Geek Week Sale Offers 20% Off Plex Lifetime Pass
Plex is offering movie and music collectors a 20% discount off its Lifetime Plex Pass as part of its Geek Week sale....
17/05/2024
GroupM Names Toby Jenner as President, GroupM Clients
Giant media buyer GroupM said it named Toby Jenner as global president, Group M Clients, a new position at the company....
17/05/2024
Clients of Independent Agencies Boost Programmatic Buying
Smaller advertisers are increasingly buying connected TV programmatically, according to a new report from FreeWheel, Comcast's ad-tech unit....
17/05/2024
TCLtvPlus Adds Streaming Music Channels From Vevo
TCLtvPlus, the streaming app on smart TVs made by TCL, has added live linear channel from music-video programmer Vevo....
17/05/2024
StackAdapt Adopts Data From Samba TV for Programmatic Campaigns
StackAdapt said it made a deal to integrate data from Samba TV into its programmatic advertising platform....
17/05/2024
Tonight on House of Zwide: Dorothy is blown away by Ona's sketches for her wedding dress
Tonight on House of Zwide: Dorothy is blown away by Ona's sketches for her w...
17/05/2024
Tonight on Scandal: Dintle has a visit from her past that leaves her very unsettled
Tonight on Scandal: Dintle has a visit from her past that leaves her very unsett...
17/05/2024
Save Time and Money with WO Traffic v24.0
WO Traffic provides a solid foundation from which stations can manage, execute, and scale end-to-end ad trafficking and sales, both today and into the future. W...
17/05/2024
Broadcast Innovation in India: How AI and Automated Production Helps Smaller Sports Grow
Broadcast Innovation in India: How AI and Automated Production Helps Smaller Spo...
17/05/2024
SVG Sports Cloud Production Forum Gives Refresher Course on Cloud-Based Tools, Ecosystem
SVG Sports Cloud Production Forum Gives Refresher Course on Cloud-Based Tools, E...
17/05/2024
WNBA Tip-Off 2024: Scripps Sports Constructs New Studio for Second Season of WNBA Friday Night Spotlight on ION
WNBA Tip-Off 2024: Scripps Sports Constructs New Studio for Second Season of WNB...
17/05/2024
SVG College Summit 2024: Auburn's War Eagle Productions Breaks Down How They Produce Live Gymnastics Broadcasts
SVG College Summit 2024: Auburn's War Eagle Productions Breaks Down How They...
17/05/2024
Netflix & Shondaland Announce the Song List and Soundtrack for 'Bridgerton' Season 3: Part 1
Back to All News Netflix & Shondaland Announce the Song List and Soundtrack for...
17/05/2024
Skeem Saam: Thursday's episode, 16 May 2024 [video]
Skeem Saam: Thursday's episode, 16 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
17/05/2024
Prison Journalism: Letter to my mothers
Prison Journalism: Letter to my mothersThabo Mthembu was incarcerated in Pollsmoor Prison from 2014 to 2019. Read Thabo's story by Thabo Mthembu 17-05-20...
17/05/2024
Paul McCartney becomes UK's first billionaire musician
Paul McCartney becomes UK's first billionaire musicianMusic icon Paul McCartney has become the UK's first billionaire musician, according to the Sunday ...
17/05/2024
Tonight on Smoke and Mirrors: Sakhile advises Tiny against sabotaging Petunia
Tonight on Smoke and Mirrors: Sakhile advises Tiny against sabotaging PetuniaDon't miss Friday, 17 May's riveting episode of South African soapie Smoke ...
17/05/2024
RT'S Operation Transformation comes to a close after 17 seasons
RT has today announced that Operation Transformation (OT) is to end after 17 seasons. As series come to an end each year, RT undertakes an editorial review to...
17/05/2024
Studio One: Your Binaural Beats Lab
By Craig Anderton When I heard about binaural beats, I was interested-I like beats, and I'm into binaural audio. But this has nothing to do with either o...
17/05/2024
May 16, 2024
Scripps Research chemist Donna Blackmond elected to the Royal Society of the U.K. Blackmond's wide-ranging work has shaped origin of life theories, our unde...