Kids channel the Hub Network plans to develop original programming for prime time designed for families to watch together.
The channel, owned by toy company Hasbro and Discovery Communications, is presenting its new focus to upfront advertisers, who are looking for family friendly content that appeals to both adults and children.
Since its launch in 2010, The Hub has successfully courted co-viewing audiences with its Family Game Night show. In September, it will be joined in prime time by a new reality show, Parents Just Dont Understand.
Hosted and executive produced by former N Sync band member Joey Fatone, Parents Just Dont Understand will give real kids and their parents a chance to swap places and see the other persons point of view, Freaky Friday style.
Margaret Loesch, CEO of Hub Network, says Parents Just Dont Understand is the first of a slate of original shows designed for family viewing.
Wed been putting on primarily acquired programming and we think now is the time to stake a bigger claim with families watching together, Loesch says. Were going to do scripted comedies, were doing this unscripted show, and well be having other shows well usher in. We really want to make prime time a robust place for families to come together and watch together and we want adults to find it as relevant as kids.
Deals for the other shows are still being finalized. One scripted sitcom is supposed to launch in the fourth quarter, another in the first quarter. A series based on what Loesch described as an Internet sensation, is schedule to launch in the summer, to build momentum for the fall. Were looking to create a diverse slate of different types of shows, she says. The company in January launched a new on-air look designed to be engaging to todays families, she added.
Other kids networks, including Viacoms Nickelodeon, Time Warners Cartoon Network and Comcasts Sprout have also been trying to appeal to advertisers looking to reach families viewing together.
Weve certainly seen a lot of comments in the press where theyre claiming families now too, Loesch says. Hopefully we present something that is differentiated and unique and well succeed. But Ive never minded competition. I think its validating and it makes us all work a little harder.
Last year, Hub Network had ad revenues of $55.8 million, according to an estimate by SNL Kagan. By comparison, Nickelodeons ad revenues were $1.04 billion and Cartoon Networks were $508.3 million.
The Hub Network conducted research to support its focus on family programming.
Nicole Cleary, Hub Networks VP of national ad sales, says one study found that 86% of parents and 84% of kids want a channel they can watch together. Only a quarter of parents are satisfied with the content out there, the study found.
To me that says more than opportunity, that says, wow, were missing something that we dont even know were missing in prime time, Cleary says. The number one goal of all parents [and children] is they want a happy family and I think were going to give them the safe seal to experience television together again.
The data won over Hubs board of directors. And the network is counting on the programs to appeal to advertisers.
Cleary says Hub began making presentations two weeks ago and that she still has about 100 meetings to go.
Consistently since weve launched, Family Game Night has been an advertiser favorite from the sponsorship perspective, only because of the content, but because of who it was reaching, she said. Reaching mom and speaking to family is becoming increasingly important for a variety of different categories, ones that you wouldnt necessarily think are endemic to a quote-unquote kids network.
Family Game Night has been sponsored by retailers, toy companies, and packaged goods makers. Because its still a kids network, Hub avoids product integrations, but it creates live action vignettes and co-branded tune in spots that makes the sponsor feel like they own the show.
Cleary expects to do the same with Parents Just Dont Understand.
What I hope this does is open us up to categories like retail and auto and wireless and travel and tourism, she said.
Most recent headlines
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
Kids channel the Hub Network plans to develop original programming for prime time designed for families to watch together.
