Sony Digital Rapids Pixel Power calrec Sony

Upfronts 2014: Network Seeks to Be Hub for Family Viewing

24/03/2014

Kids channel the Hub Network plans to develop original programming for prime time designed for families to watch together.

The channel, owned by toy company Hasbro and Discovery Communications, is presenting its new focus to upfront advertisers, who are looking for family friendly content that appeals to both adults and children.

Since its launch in 2010, The Hub has successfully courted co-viewing audiences with its Family Game Night show. In September, it will be joined in prime time by a new reality show, Parents Just Dont Understand.

Hosted and executive produced by former N Sync band member Joey Fatone, Parents Just Dont Understand will give real kids and their parents a chance to swap places and see the other persons point of view, Freaky Friday style.

Margaret Loesch, CEO of Hub Network, says Parents Just Dont Understand is the first of a slate of original shows designed for family viewing.

Wed been putting on primarily acquired programming and we think now is the time to stake a bigger claim with families watching together, Loesch says. Were going to do scripted comedies, were doing this unscripted show, and well be having other shows well usher in. We really want to make prime time a robust place for families to come together and watch together and we want adults to find it as relevant as kids.

Deals for the other shows are still being finalized. One scripted sitcom is supposed to launch in the fourth quarter, another in the first quarter. A series based on what Loesch described as an Internet sensation, is schedule to launch in the summer, to build momentum for the fall. Were looking to create a diverse slate of different types of shows, she says. The company in January launched a new on-air look designed to be engaging to todays families, she added.

Other kids networks, including Viacoms Nickelodeon, Time Warners Cartoon Network and Comcasts Sprout have also been trying to appeal to advertisers looking to reach families viewing together.

Weve certainly seen a lot of comments in the press where theyre claiming families now too, Loesch says. Hopefully we present something that is differentiated and unique and well succeed. But Ive never minded competition. I think its validating and it makes us all work a little harder.

Last year, Hub Network had ad revenues of $55.8 million, according to an estimate by SNL Kagan. By comparison, Nickelodeons ad revenues were $1.04 billion and Cartoon Networks were $508.3 million.

The Hub Network conducted research to support its focus on family programming.

Nicole Cleary, Hub Networks VP of national ad sales, says one study found that 86% of parents and 84% of kids want a channel they can watch together. Only a quarter of parents are satisfied with the content out there, the study found.

To me that says more than opportunity, that says, wow, were missing something that we dont even know were missing in prime time, Cleary says. The number one goal of all parents [and children] is they want a happy family and I think were going to give them the safe seal to experience television together again.

The data won over Hubs board of directors. And the network is counting on the programs to appeal to advertisers.

Cleary says Hub began making presentations two weeks ago and that she still has about 100 meetings to go.

Consistently since weve launched, Family Game Night has been an advertiser favorite from the sponsorship perspective, only because of the content, but because of who it was reaching, she said. Reaching mom and speaking to family is becoming increasingly important for a variety of different categories, ones that you wouldnt necessarily think are endemic to a quote-unquote kids network.

Family Game Night has been sponsored by retailers, toy companies, and packaged goods makers. Because its still a kids network, Hub avoids product integrations, but it creates live action vignettes and co-branded tune in spots that makes the sponsor feel like they own the show.

Cleary expects to do the same with Parents Just Dont Understand.

What I hope this does is open us up to categories like retail and auto and wireless and travel and tourism, she said.
LINK: http://www.broadcastingcable.com/news/currency/upfronts-2014-network-s...
See more stories from bandc

Most recent headlines

03/08/2015

Roland Introduces M-5000C Live Mixing Console

LOS ANGELES - Roland has added a new addition to O.H.R.C.A.-based M-5000 series consoles, the M-5000C live mixing console. A more compact version of the M-5000,...

03/08/2015

Vimond Launches Vimond Platform 1.8

BERGEN, NORWAY - Vimond Media Solutions is set to bring its latest version of the Vimond Platform for online video services. Version 1.8's new features are ...

03/08/2015

AT&T Offers Nationwide TV & Wireless Combo

DALLAS - Shortly after the FCC gave its approval of the AT&T and DirecTV merger, AT&T announced it will offer customers an all in one package of TV and wireless...

03/08/2015

The X Factor 2015 - new promo

The brand new X Factor promo on Monday 3rd August at 7:30pm, just ahead of Coronation Street. Watch and embed this video on your website. Simply play and click...

03/08/2015

ITV Factual commissions Animal Mums and The Hedgehog Hotel

ITV has commissioned two new natural history series and a single film looking at wildlife and those devoted to studying nature. Richard Klein, Director of Fact...

03/08/2015

Hauptsponsor Schaeffler sorgt für Austausch und Erholung

2015-08-03 | 000-005-996 DE-DE SCHAEFFLER AG , HERZOGENAURACH Zehnte Formula Student Germany am Hockenheimring Hauptsponsor Schaeffler sorgt f r Austausch un...

03/08/2015

Autodesk Launches Stingray Game Egine

COLOGNE, GERMANY - The day is nearly here - when the industry's venerable content creation software vendor Autodesk will roll out a game engine that is ligh...

03/08/2015

Gravity Media recognised among top UK companies on Sunday Times HSBC International Track 200

Gravity Media recognised among top UK companies on Sunday Times HSBC Internation...

03/08/2015

Let's Go to the Tape: How to Anticipate Discovery Requests by Pete Lorenco

Do you remember what you had for lunch last Tuesday? And exactly which documents did you sign on July 15, 2004? While the answer to the first question may be tr...

03/08/2015

FUJIFILM announces sponsorship of the 3rd annual 500px Global Photo Walk

FUJIFILM announces sponsorship of the 3rd annual 500px Global Photo Walk Fujifilm lends its retro style, focus on the photographer, and dedication to constant i...

03/08/2015

Interra Systems Executive to Present at SETEXPO 2015

Interra Systems Executive to Present at SETEXPO 2015 CUPERTINO, California - August 3, 2015 Who: Juanchy Mejia, Sales Director Southeast USA and Latin America...

03/08/2015

W-DMX™ at the Baku European Games Closing Ceremony

W-DMX at the Baku European Games Closing Ceremony posted: 03/08/2015 W-DMX by Wireless Solution Sweden AB made a beautiful exhibition during the recent C...

03/08/2015

Robe BMFL Spots Funk Up Paolo Nutini

Robe BMFL Spots Funk Up Paolo Nutini posted: 03/08/2015 Multi award-winning, multi-talented, chart-topping singer songwriter Paolo Nutini recently played a...

03/08/2015

Panorama at FINA World Championships in Kazan

Panorama at FINA World Championships in Kazan posted: 03/08/2015 On July 24-August 9 Kazan is hosting the 16th FINA World Championships. It's the first...

03/08/2015

Vizrt identified as a trusted partner of the DPP Compliance Program

Vizrt's Viz One is certified as compliant with the DPP standard for media asset management metadata developed in the UK. Vizrt, a leading provider of produ...

03/08/2015

Nokia Networks launches its Open Innovation Challenge 2015 to shape IoT ecosystem

Press Release Nokia invites innovative ideas, technologies, or business models...

03/08/2015

CITV commissions Bear Grylls' Survival School

CITV commissions BGV and Potato to make Bear Grylls' Survival School CITV has commissioned ITV Studios production label Potato and Bear Grylls Ventures to...

03/08/2015

Imagine Dragons Launches Twitch Channel Using Blackmagic Design Products

Imagine Dragons Launches Twitch Channel Using Blackmagic Design Products Fremont, CA - August 3, 2015 - Blackmagic Design today announced that Grammy award win...

03/08/2015

Debora Patta nominated for a news Emmy

Debora Patta has been nominated for a news Emmy for her work as the Africa correspondent for the American TV network CBS on their show, CBS Evening News. by Thi...

03/08/2015

FCB Joburg Tasked To Boost Awareness for Market's Number 1

FCB Joburg has been tasked by Tiger Brands to boost awareness for Perfect Touch, the number 1 hair styling brand in South Africa. Does that brief sound a little...

03/08/2015

JAB currently being filmed in Cape Town

JAB is a gritty, uplifting coming-of-age drama set in the world of competitive boxing, experienced through the eyes of a young black woman from Langa. Bee Son...

03/08/2015

Canon launches new low light capable camera

-- Canon launches new low light capable camera -- Mon, 03 Aug 2015 10:59 -- Canon has announced the launch of the ME20F-SH, a professional multi-purpose...

03/08/2015

Ministerial Coffee Talk addresses the latest news topics on multiple platforms

Singapore, 3 August 2015 --- The Chinese Media Group of Singapore Press Holdings (SPH) will produce an 8-episode talk show programme called "Ministerial Coffee ...

03/08/2015

Transport for London confirms 40 per cent of Tube network set for major boost in capacity

Transport for London confirms 40 per cent of Tube network set for major boost in...

03/08/2015

Merge Records Night Returns to Durham Bulls Athletic Park

Durham Icons Partner for Third Annual Collaboration Two revered Bull City icons will partner on Thursday, August 13, 2015, for a celebration of music and baseb...

02/08/2015

Projects concluded by Studiotech in 2014 and 2015

Projects concluded by Studiotech in 2014 and 2015 posted: 02/08/2015 Studiotech began in Brussels (serving Belgium and Luxembourg) in 1990, then Budapest,...

01/08/2015

The Foundry and Toon Boom

August 3, 2015 Toon Boom Animation and The Foundry Sign Collaboration Agreement Today, Toon Boom Animation and The Foundry announced that they will work joint...

01/08/2015

Edit 1 Produces/Posts Visually Stunning New Music

Looking to showcasetheir full palette of talent and creative services, NYC-based studio Edit 1, perhaps best known for their work in test commercials and pre-vi...

01/08/2015

City Prime-time Programming Highlights: Monday, Aug. 3 to Sunday, Aug. 9 July 31st, 2015

Canada's leading current affairs brand, Maclean's, brings audiences thei...

01/08/2015

PBS Sets Jan. 3 Premiere Date for 'Downton Abbey'

Downton pic - Courtesy of Nick Briggs/Carnival Films 2014 for Masterpiece Related: Complete Coverage of TCA Summer Press Tour Beverly Hills, Calif. -- Downt...

01/08/2015

New Episodes of SUPER WHY! Soar Onto PBS KIDS Starting August 17

-- NEW EPISODES OF SUPER WHY! SOAR ONTO PBS KIDS STARTING AUGUST 17 PBS KIDS' popular preschool series to premiere five new reading and grammar-focuse...

01/08/2015

PBS KIDS Premieres All-New Movie, Curious George 3: Back to the Jungle

-- PBS KIDS PREMIERES ALL-NEW MOVIE, CURIOUS GEORGE 3: BACK TO THE JUNGLE Featuring the Voice Talents of Angela Bassett and John Goodman, and Music by the ...

01/08/2015

2015 PBS Arts Fall Festival Celebrates Fifth Anniversary Season

-- 2015 PBS Arts Fall Festival Celebrates Fifth Anniversary Season Grammy Award-Winning, International Music Superstar Gloria Estefan Hosts Festiva...

01/08/2015

TCA: PBS Chief Kerger ‘Hopeful' ‘Finding Your Roots' Will Return

Courtesy of Rahoul Ghose/PBS Related: Complete Coverage of TCA Summer Press Tour Beverly Hills, Calif. - PBS president and CEO Paula Kerger said she is hope...

01/08/2015

Colorfront Appoints Bruno Munger to Spearhead New Business Development

COLORFRONT APPOINTS BRUNO MUNGER TO SPEARHEAD NEW BUSINESS DEVELOPMENT Budapest, July 8, 2015 - Colorfront (www.colorfront.com), the Academy and Emmy Award-win...

01/08/2015

Clay Paky lights Fedez's Pop-Hoolista

Clay Paky lights Fedezs Pop-Hoolista posted: 01/08/2015 Fedezs tour follows the success of his album Pop-Hoolista, which was a permanent fixture in the top...

01/08/2015

Elation Lights Pop Rocker R5's “Sometime Last Night” Tour

Elation Lights Pop Rocker R5's Sometime Last Night Tour posted: 01/08/2015 It's not hard to imagine American pop rock band R5 topping the charts ...

01/08/2015

It's All About the Consumer, Not Social Domains

It's All About the Consumer, Not Social Domains posted: 01/08/2015 by Andy Marken There weren't really eighty-eight of them. They just called th...

01/08/2015

Revolutionary new i-Pix Db1 Fixture makes Dance Event Debut at 10x10

Revolutionary new i-Pix Db1 Fixture makes Dance Event Debut at 10x10 posted: 01/08/2015 i-Pix's unique new db1 video / beam light-source made its UK da...

01/08/2015

Student Athletes Thrive At Universiade 2015 With JBL VTX Line Arrays and Crown I-Tech HD Amplifiers

Student Athletes Thrive At Universiade 2015 With JBL VTX Line Arrays and Crown I...

01/08/2015

Roaring Ultra HD sector to gloss over declining overall TV sales

Roaring Ultra HD sector to gloss over declining overall TV sales posted: 01/08/2015 Flying in the face of an expected 2% dip in overall sales of all TV scr...

01/08/2015

Latest Products to be shown by dB Broadcast at IBC

Once again, leading system integrator dB Broadcast takes the opportunity of the IBC Show to demonstrate its latest innovative products and solutions. At the 201...

01/08/2015

dB Broadcast to Showcase Breadth of Services at IBC

Consultancy services and after-sales support have broadened the portfolio of services offered by dB Broadcast, and at IBC dB will be on hand to discuss the oppo...

01/08/2015

System Integration in a Time of IP-based Projects

Broadcasters know that an IP-based route is the future, but in many cases are unclear as to the best way for them to go. The sheer pace of change presents new c...

31/07/2015

Presto in August

News posted 08:48am on Fri Jul 31, 2015 Presto today announced key programming premiering in August, featuring the exclusive SVOD arrival of A Place To Call Ho...

31/07/2015

Necktie Youth Wins Best South African Film and Best Director Awards in Durban

Necktie Youth Wins Best South African Film and Best Director Awards in Durban Urucu Medias hugely anticipated drama Necktie Youth walked away with top honours ...

31/07/2015

Entries now open for Eden Shorts, judged by Michaela Strachan and Nigel Marven

31 July 2015 Eden, Britains leading natural history channel today announced its nationwide amateur nature filmmaking competition, Eden Shorts, is back. The aim...

31/07/2015

. July 30th, 2015

....

31/07/2015

12Stone Church Selects FOR-A HVS-100 Portable Video Switchers

With a desire to reach into its surrounding communities and provide meaningful worship to its rapidly growing congregation of over 30,000 parishioners, Georgia-...