Advertising surge by UK supermarkets leads to strong Christmas sales
16/01/2013
Contact: Neil Beston, Tel: 020 3103 3959
LONDON 16 January 2013 A large increase in TV and press advertising spend resulted in a strong finish to 2012 for the UK's leading supermarkets.
According to the latest retailer performance figures released today by global information and insights company Nielsen, aggregate sales growth for the UK's leading supermarkets during the four weeks ending 5 January 2013 was up 3.7%* year on year. For the previous four-week period (ending 8 December 2012), year-on-year sales value growth was 1.3%*.
Unit sales (volume) increased 0.5%* year-on-year compared to -0.5%* year-on-year decline for the previous four weeks.
Explaining the figures, Nielsen's UK head of retailer insight Mike Watkins, This was a multi-channel Christmas. Many shoppers planned an online grocery shop in the week before Christmas, followed by supermarket visits in the final few days for a big Christmas shop, last-minute indulgences and fresh foods. With Christmas Day falling early in the following week, Friday 21 and Saturday 22 December were the most intense shopping days, accounting for 15% of all spend during the four weeks ending 5 January. One in three shoppers shopped on both these days. There were also local top-up shops at smaller and convenience stores pre- and post-New Year.
Aldi was the fastest-growing supermarket in the four weeks ending 5 January significantly outperforming the market with a sales growth of 37%, whilst Lidl 11.7% and Waitrose 9.3% also outperformed, consequently, gaining market share. The battle between the top four supermarkets intensified with Tesco just ahead of the pack, growing sales by 5.6%, closely followed by Sainsbury with sales up 5.1%.
Whilst digital media now plays an important role in shaping consumer behaviour and retailer reactions, traditional media is still the powerhouse over Christmas. TV and press spend during the four weeks ending 5 January was up by 23%** over the same period a year ago. Tesco was the highest spending supermarket on TV and press FMCG advertising this Christmas, spending £8.4m in the four weeks ending 5 January 29% more than during the same period last year ahead of Asda with £8.2m, Sainsbury £5.7m and Morrisons £5.5m**.
However, Waitrose had the biggest increase in spend, up by 56%, narrowly ahead of Aldi up 52% although Aldi (£4.8m) spent over twice that of Waitrose (£2.2m) to support a similar market share.
Commenting on Tesco's performance, Watkins says, This year's turning point for Tesco was the London 2012 Olympics, and this momentum continued through to the end of the year. With shoppers under financial pressure, but still wishing to celebrate Christmas and New Year, the challenge for all retailers was to deliver value for money and engage more effectively with the cautious consumer. Advertising and promotions played a key role in attracting shoppers and encouraging them to spend at Tesco.
He continues: We see savvy shopping being the key trend in 2013 with consumers shopping around and looking for the best offers. Therefore, retailers will still need to use promotions and coupons to help drive store footfall. In an increasingly disloyal environment, the battle for the hearts and wallets of shoppers will be top of mind for retailers and brand owners alike.
*Source: Nielsen Scantrack Grocery Multiples
**Source: Nielsen Ad Dynamix
12-Weekly % Share of grocery market spend by retailer and value sales % change
Retailer % share, 12 weeks
to 5 Jan 2013
% share, 12 weeks
to 7 Jan 2012
% value change vs same
12 Weeks Year Ago
TESCO 28.6% 28.6% 3.8%
ASDA 16.6% 17.1% 1.2%
SAINSBURY 16.1% 16.2% 3.4%
MORRISONS 11.0% 11.4% 0.2%
CO-OPERATIVE 6.5% 6.5% 2.8%
WAITROSE 4.3% 4.1% 9.3%
M&S 3.9% 3.9% 4.4%
ALDI 2.8% 2.1% 37.6%
LIDL 2.0% 1.9% 8.8%
ICELAND 2.0% 2.0% 5.1%
The figures in the table are based on 12 weeks sales through to 5 January 2013 compared with the same 12 week period ending in 2012. Source: Nielsen Total Till, Nielsen Homescan
About Nielsen Homescan Total Till:
Unless otherwise stated, data is based on all purchases, bar-coded and non bar-coded, brought back into the home from any outlet by an in-home scanning panel of more than 14,500 households. Total spend includes all items stocked by any outlet, including grocery, general merchandise and clothing.
About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
LINK: | http://www.nielsen.com/uk/en/insights/press-room/2013/advertising-surg... |
See more stories from neilsen |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
21/05/2024
AMG Chooses Brightline For Frame' Ad Format
LOS ANGELES Allen Media Group (AMG) has launched an instream Frame ad for advertisers on its The Weather Channel, Local Now and HBCU Go connected TV (CTV) app...
21/05/2024
Wisconsin TV Stations Change Call Signs, Channel Numbers
MILWAUKEE Low power TV (LPTV) station operator Roseland Broadcasting has changed the call sign and the operating channel number of its two Wisconsin stations in...
21/05/2024
U.S. FAST Channels Hit Record Numbers
NEW YORK Despite rapid growth in recent years and worries that the FAST channel market may be reaching saturation, a new report from FASTMaster shows that the t...
21/05/2024
Cineverse to Offer Remastered HD, 4K Episodes of the Bob Rosss 'Joy of Painting
LOS ANGELES Hoping to build on the success of The Bob Ross Channel, Cineverse ha...
21/05/2024
DLT Launches 80's Sitcom Flashback Fast Channel
NEW YORK DLT Entertainment has announced the launch of 80's Sitcom Flashback, a FAST Channel exclusively curated to celebrate the comedies that dominated pr...
21/05/2024
SPL Media House Selects Grass Valley's AMPP
MONTREAL Grass Valley has announced that SPL Media House (SPL MH) in Riyadh, Saudi Arabia has deployed Grass Valley's AMPP SaaS Platform deployment in the r...
21/05/2024
Christ Church Deploys Pliant Technologies Intercoms at West Monroe Location
WEST MONROE, La. Pliant Technologies has announced that Christ Church, which has campuses in West Monroe, Ruston, and Sterlington, has deployed its CrewCom Wire...
21/05/2024
Hollyland Announces Pyro S, a New Wireless 4K Video Monitoring System for Filmmakers
Hollyland Announces Pyro S, a New Wireless 4K Video Monitoring System for Filmma...
21/05/2024
Avid Unveils Revolutionary Post-Production Micro-Certifications with New Learning Partner, Post Super
Avid Unveils Revolutionary Post-Production Micro-Certifications with New Learnin...
21/05/2024
MIX's Carpool Casanova Announces Spirit Award Finalists for Season 3
MIX 101.5's Carpool Casanova will wrap season three this Friday, May 24, 2024, but his final location has yet to be determined. The ultimate Spirit Award W...
21/05/2024
Dr. Ray Seol Awarded Grant for Creative Individuals from Mass Cultural Council
Dr. Ray Seol Awarded Grant for Creative Individuals from Mass Cultural Council The grant will expand his Seu Aprendiz project designed to help individuals bui...
21/05/2024
May 20, 2024
New method to reveal what drives brain diseases Scripps Research scientists develop CRISPR screen technology to determine disease mechanism from tissues with ac...
20/05/2024
Masters of Reinvention commissioned for Yesterday & UKTV Play
22nd May 2024 UKTV has commissioned Masters of Reinvention (6x60) for its leading factual channel Yesterday and free streaming service UKTV Play, to be produced...
20/05/2024
The Tuba Thieves Asks What It Means to Listen
PARK CITY, UTAH - JANUARY 22: The cast and crew of The Tuba Thieves pose during the 2023 Sundance Film Festival The Tuba Thieves premiere at Prospector Squa...
20/05/2024
Spotify CLASSICS: The 100 Greatest Hip-Hop Songs of the Streaming Era
Reviews by Carl Chery, Kemet High, and Adrian Covert In February, we launched Spotify CLASSICS-our first-ever program to celebrate catalog music. Our inaugur...
20/05/2024
Hamish Blake to host Alone Australia Season 2: The Reunion on 29 May
Hamish Blake to host Alone Australia Season 2: The Reunion on 29 May 20 May, 2024 Media releases As the season nears its end, SBS's hit series cements ...
20/05/2024
Poolside Gossip
Created by showrunner Abe Sylvia, the Apple TV+ comedic drama Palm Royale navigates the tale of one womans ambitious journey to make it amongst the upper crust,...
20/05/2024
SPL Media House selects Grass Valley AMPP SaaS Platform to Distribute Live Saudi Pro League Football Matches Globally
AMPP's cloud enabled rapid deployment of live production workflows with dist...
20/05/2024
EditShare celebrates anniversaries at CABSAT with innovations, integrations and implementations
EditShare Celebrates Anniversaries at CABSAT with Innovations, Integrations and ...
20/05/2024
Sony-Apollo's Bid for Paramount Gets Serious
A bid from Sony Pictures Entertainment and Apollo Global Management to acquire Paramount gained steam late last week, according to a report in the New York Time...
20/05/2024
Vizrt Unveils Viz Libro 8.3 With New Social Media Cropping Function
BERGEN, Norway Vizrt has released Viz Libero 8.3 with the announcement that its latest software version enables users to crop video to various aspect ratios fro...
20/05/2024
The Vampire Next Door Created with Pocket Cinema Camera 6K and DaVinci Resolve
The Vampire Next Door Created with Pocket Cinema Camera 6K and DaVinci Resolve Brie Clayton May 20, 2024 0 Comments Blackmagic Design today announced ...
20/05/2024
Tom Wills To Retire After Nearly 50 Years at WJXT Jacksonville
Tom Wills, long-running anchor at WJXT Jacksonville, Florida, has announced his retirement. He started at WJXT in 1975 and has anchored early-evening news for o...
20/05/2024
AMC Networks Promotes Emily Gotto to Senior VP at Shudder
AMC Networks said it promoted Emily Gotto to senior VP of acquisition and production for Shudder, the company's horror-themed streaming service....
20/05/2024
Paramount Names Jonathan Bingaman President, Domestic Multi-Platform Licensing & Distribution
Jonathan Bingaman has been named president, domestic multi-platform licensing & ...
20/05/2024
DLT Entertainment Gets FAST Laughs With 80's Sitcom Flashback Channel
Producer and distributor DLT Entertainment said it launched a free ad-supported streaming television (FAST) channel called 80's Sitcom Flashback....
20/05/2024
Zeam Media Names Sandie Trombert CMO
Zeam Media said it hired Sandie Trombert as chief marketing officer....
20/05/2024
Meet the VFX producer
Angus Berryman, VFX producer at UNIT studio tells TVBEurope how perseverance paid off as his career progressed By Matthew Corrigan Published: May 20, 2024 ...
20/05/2024
Sony signs NDA with Paramount Global but is reticent about earlier plan
The New York Times said the move was a significant step forward in their effort to court Paramount By Matthew Corrigan Published: May 20, 2024 The New Yor...
20/05/2024
CBC HR Team Getting Ballpark Staff Ready to Play Ball
A pair of stalwart members of the Capitol Broadcasting's dream team have been getting the company's two Coastal Plain League teams ready to launch their...
20/05/2024
Tonight on Scandal: Dintle's work life suffers as she struggles to hold it all together
Tonight on Scandal: Dintle's work life suffers as she struggles to hold it a...
20/05/2024
Every Company to Be an Intelligence Manufacturer,' Declares NVIDIA CEO Jensen Huang at Dell Technologies World
AI heralds a new era of innovation for every business in every industry, NVIDIA ...
20/05/2024
VEON's Banglalink and Robi Axiata Partner to Explore Network Sharing to Expand 4G Access in Bangladesh
20 May 2024 VEON's Banglalink and Robi Axiata Partner to Explore Network Sh...
20/05/2024
Queensland Rugby League Taps Layercake, DoubleTake Sports, Enveu for OTT Tech Stack
Queensland Rugby League Taps Layercake, DoubleTake Sports, Enveu for OTT Tech St...
20/05/2024
Maglia Rosa: EMG Italy on Managing the Logistics and Technicalities of the 2024 Giro d'Italia
Maglia rosa: EMG Italy on managing the logistics and technicalities of the 2024 ...
20/05/2024
Next-Generation Technology: EMG Italy Completes Extensive San Siro Infrastructure Overhaul
Next-generation technology: EMG Italy completes extensive San Siro infrastructur...
20/05/2024
Broadcast Innovation in India: How Augmented Reality, Data-Driven Graphics Production Are Changing Everything
Broadcast Innovation in India: How Augmented Reality, Data-Driven Graphics Produ...
20/05/2024
A Year-Long Planning Process: How Game Presentation of Super Bowl LVIII Influences Next Year's Party in New Orleans
A Year-Long Planning Process: How Game Presentation of Super Bowl LVIII Influenc...
20/05/2024
SVG College Summit 2024: Clemson's Kyle Coulter Breaks Down the Tigers' Fourth Quarter Hype Video
SVG College Summit 2024: Clemson's Kyle Coulter Breaks Down the Tigers' ...
20/05/2024
HARMAN Professional Solutions Appoints Algam Ibrica as the Official Distribution Partner in Spain
May 20, 2024 LONDON-HARMAN Professional Solutions, the global leader in audio, ...
20/05/2024
RIP: Two deaths' on Shaka ILembe' production
RIP: Two deaths' on Shaka ILembe' productionTwo people, who are part of the Shaka Ilembe' production set to return for a second season, have repo...
20/05/2024
Gangsterism in movies and television: Wees geskool'
Gangsterism in movies and television: Wees geskool'Gangsterism has been portrayed in movies and television: but have you ever seen these films and televisi...
20/05/2024
School project features Die Antwoord' [Watch]
School project features Die Antwoord' [Watch]School projects are difficult. However, this student took some inspiration from the controversial band Die An...
20/05/2024
Tonight on Skeem Saam: Ntswaki sneaks Toby into the house but sadly for her, Leeto arrives unannounced
Tonight on Skeem Saam: Ntswaki sneaks Toby into the house but sadly for her, Lee...
20/05/2024
Thales and Nokia partner to deliver seamless renewal to London Underground
Facebook Twitter LinkedIn Thales, with its transmission network technology partner, Nokia, has been selected by Transport for London (TfL) to deliver an i...
20/05/2024
May 17, 2024
Scripps Research chemists develop new method for making gamma chiral centers on simple carboxylic acids C-H activation-based method should speed drug molecule ...
20/05/2024
First European Election Major TV Debate this Monday Night on Upfront with Katie Hannon
As part of RT 's extensive coverage in the run up to the European Parliament...
19/05/2024
TV Techs Weekly Product Wrap-Up
Missed any of our product coverage during your busy week? The TV Tech weekly product and services news wrap-up provides links to all of our coverage from May 13...