Magine abandons TV streaming TV business to focus on B2B activities
30/01/2019
Magine TV, plataforma de streaming lanzada en Suecia en marzo de 2013 y posteriormente en Alemania en abril de 2014 y en Espa a a finales de 2013, It has completed its activity este 28 de enero. El servicio de Magine inclu a hasta ahora canales de televisi n p blicos y comerciales en directo y abierto, as como canales de televisi n de pago tanto en resoluci n SD como HD.
TV Magine withdrawal is not surprising given the strong competitive environment and the dominant position of proposals as Zattoo. En febrero de 2015, Magine TV ya descontinu su servicio de streaming de TV en Espa a, seguido del mismo paso en su pa s natal, Suecia, en mayo de 2017.
Alemania era el ltimo pa s en el que Magine TV segu a ofreciendo un servicio de streaming de televisi n para los consumidores finales.
Magine Tv ofrecer a sus 150.000 usuarios activos pasar a su hasta ahora competidora Zattoo, que se har cargo del negocio B2C. Magine will now focus on its B2B activities worldwide solutions as MaginePro, plataforma de streaming de v deo para sitios web y proveedores de contenido, va desde plataformas t cnicas hasta servicios OTT totalmente gestionados de extremo a extremo para la transmisi n lineal de televisi n en directo y contenido de v deo bajo demanda.
Kamal Bherwani, presidente de Magine, asegura que hemos decidido dejar de centrarnos en m ltiples modelos de negocio y centrarnos en nuestra estrategia B2B. Como resultado, estamos vendiendo nuestro negocio B2C a nuestro competidor y ahora socio Zattoo. Queremos agradecer a todos los usuarios de Magine TV por su lealtad. Con Zattoo, nuestros usuarios est n en buenas manos y pueden seguir transmitiendo TV de alta calidad con una variedad de canales de televisi n .
For its part, Nick Brambring, CEO de Zattoo International, lamenta la p rdida de Magine como socio en el desarrollo de un mercado para la distribuci n de televisi n moderna en Alemania. A cambio, estamos ganando m s usuarios y por lo tanto podemos invertir a n m s en nuestro producto .
LINK: | https://www.panoramaaudiovisual.com/en/2019/01/29/magine-tv-abandona-n... |
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