Sony Pixel Power calrec Sony

Allure & Christie Ink Deal with Souern eatres

24/06/2016

--

Allure and its Christie Experiential Network (CEN), leaders in creating engaging experiential Digital Out-of-Home (DOOH) solutions, has signed an exclusive deal with Southern Theatres to deliver digital in-theatre advertising and promotional content through its interactive and experiential digital displays in theatre lobbies.

CEN's agreement with Southern Theatres increases its footprint in top DMAs in the Southeast. Christie, which won Best Overall Retail or Mall Experience at the Daily DOOH 2015 Gala Awards for its installation at the Emagine Palladium theatre lobby in Birmingham, Mich., will work closely with Southern Theatres to integrate its studio and institutional ad-based network into the exhibitor's visually striking theatre lobbies. These installations will feature interactive and 3D content delivered on brilliant, animated Digital Posters and Experiential Displays, ranging from stand-alone units to award winning Hero Walls with digital panels arranged in an 8-foot high by 14-foot wide herringbone pattern.

The displays will demonstrate Allure and its Christie Experiential Network's proven expertise in delivering sophisticated, highly effective advertising campaigns using the latest innovations in digital technology to engage with theatre audiences and enhance exhibitors' competitive advantage and revenue streams.

Allure has significant digital signage theatre deployments across much of the United States as well as in China and other international markets in addition to Christie's domination of the digital cinema projection market with more than 50,000 installations worldwide. The company is also a player in premium cinema sound with Christie Vive Audio, while its Network Operations Centers monitors more than 60,000 devices. These include thousands of digital menu boards and movie posters, merchandisers, digital box office and auditorium displays, as well as nearly 4,000 digital cinema screens and 4,700 screens offering on-screen digital advertising solutions.

We are excited about this partnership and the opportunities it brings to all involved, said Ron Krueger, President and COO of Southern Theatres. Providing more engaging, memorable and responsive experiences to our guests is a top priority. Allure and CEN enable us to continue to innovate and offer exciting new ways to enjoy the movies in our theatre environments.

As today's tech-savvy millennial audiences increasingly expect more engaging and personalized entertainment experiences, the challenge is to deliver them in fully integrated, thoughtful and innovative ways; from the moment they step inside the lobby to the closing credits of their favorite movie, added Kevin Romano, executive vice president of Global Media at Allure. As evidenced by our recent announcement regarding integrating ThinAire's Internet of Things technology into our Experiential Media Network, we are creating a platform for theatres, studios and advertisers to better engage and relate to consumers through immersive place-based and mobile technology. We are pleased to partner with the Southern Theatres organization and look forward to our collaboration.

Allure and its Christie Experiential Network (CEN) draw upon Christie's more than 85 years of experience in the exhibition industry as well as Allure's extensive portfolio and experience with digital signage theatre deployments in offering the world's first fully-integrated, dynamic and immersive digital out-of-home network that connects brands and studios with today's sophisticated consumers. CEN can help advertisers increase their reach, engage consumers and drive response, all with measurable and attributable results. Exhibitors can expand upon existing networks or install new signage to generate incremental revenues. The experiential network team manages all aspects of the network including sales, content creation, interactive programming, deployment, nationwide monitoring, and maintenance.

About Southern Theatres, Inc.

Southern Theatres, LLC. Is the eighth largest theatre circuit in the United States and is currently responsible for the daily operations of The Grand Theatres, Amstar Cinemas, The Theatres at Canal Place and oversight of operations for Movie Tavern. The company operates 44 locations with 494 screens in Alabama, Colorado, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Ohio, Pennsylvania, South Carolina, Texas and Virginia. Southern Theatres LLC., is well positioned for continued expansion to key markets throughout the United States and is proud to be headquartered in New Orleans, LA.

About Allure and Christie

Allure, A Christie Company, provides innovative engagement and transaction technologies, including the dynamic Christie Experiential Network, via its widely deployed visual communication and retail transaction software and services. Connecting brands and products with consumers at points of influence and purchase in a variety of retail environments, these intelligent, innovative and interactive data-driven solutions leverage analytics, exceptional creative, powerful software, and cutting-edge hardware through business applications that deliver engaging consumer experiences and achieve desired business outcomes.

Christie Digital Systems USA, Inc., is a global visual technologies company and wholly-owned subsidiary of Ushio, Inc., Japan, . Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning
LINK: https://news.creativecow.net/story/882125...
See more stories from creativecow

North America Stories

26/04/2024

CBS Sports Launches New Free Streaming Channel

CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...

26/04/2024

Roku Streaming Homes Hit 81.6M

Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...

26/04/2024

Sarah Farrell Named General Manager Of Pinewood Toronto Studios

LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....

26/04/2024

Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and Myriad Solutions

Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...

26/04/2024

FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talent' award

FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...

26/04/2024

Picture Shop Announces Chris Evans as Head of Unscripted

Picture Shop Announces Chris Evans as Head of Unscripted Brie Clayton April 26, 2024 0 Comments Picture Shop announced Chris Evans will lead Unscripte...

26/04/2024

Participate in a Survey - The Impact of AI on Media and the Creative Industry

Participate in a Survey - The Impact of AI on Media and the Creative Industry Pascal Wagner April 26, 2024 0 Comments By participating in this survey,...

26/04/2024

Hi Barbie! Mattel Launching First FAST Channels on Samsung TV Plus

Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....

26/04/2024

Marty Moe Named President Of Trusted Media Brands

Trusted Media Brands (TMB) said it named Marty Moe as president....

26/04/2024

Ron Howard Directs Jim Henson Documentary for Disney Plus

Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...

26/04/2024

Kraken Skate Away From RSN Root Sports for Deals With Tegna, Amazon

The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...

26/04/2024

Warner Bros. Discovery Launches Olli First-Party Data Platform

Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...

26/04/2024

The Equalizer' Gets Season 5 on CBS

CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....

26/04/2024

The CW Inks New Deal for Miss USA, Miss Teen USA

The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...

26/04/2024

Fuse Urging Young Viewers To Vote With Blunt Campaign

Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....

26/04/2024

Neil Gaiman's Sandman' Universe Expands With Dead Boy Detectives'

Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...

26/04/2024

Teradek Announces Smaller More Robust Built-in Antennas f...

Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...

26/04/2024

Amagi Names Richard Perkett Chief Product Officer

NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....

26/04/2024

NAB Board Election Results Announced

WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...

26/04/2024

Mattel to Launch First FAST Channels on Samsung TV Plus

EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...

26/04/2024

NextGen TV Launches In Portland, Maine

PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...

26/04/2024

Rogers Inks Agreement to Deploy Comcast's Products and Technologies

TORONTO Rogers Communications has signed a 10-year agreement with Comcast to bring the latest Xfinity products and technology to Canadians....

26/04/2024

Calrec scoops third Argo win with NAB Show Product of the...

Calrec is very pleased to announce the benefits of its highly flexible approach to customer service has been recognized with a third award for the Argo range. T...

26/04/2024

New Adobe Photoshop with Advanced Generative Fill and Generate Image Brings New Superpowers to All

New Adobe Photoshop with Advanced Generative Fill and Generate Image Brings New ...

26/04/2024

Trends And Takeaways From NAB Show 2024

Trends And Takeaways From NAB Show 2024 Melanie Ciotti April 25, 2024 0 Comments NAB's Eric Trabb (right) awards SNS with two NAB Show Product of ...

26/04/2024

Sony's Ci Media Cloud Keeps NHRA Moving

Sony's Ci Media Cloud Keeps NHRA Moving Brie Clayton April 25, 2024 0 Comments Cloud-Based Media Asset Management and Collaboration Platform Accel...

26/04/2024

2024 Emerging Leaders Internship Program Open for Applications, Deadline May 31st

Capitol Broadcasting & Leadership Triangle Collaborate for Third Year Capitol B...

26/04/2024

MIX 101.5 Launches New YouTube Shows

The staff at CBC Radio have been hard at work creating several new features for listeners and viewers. Several debuts are taking place this spring. I have nev...

26/04/2024

Ross Video Unveils Raiden: An All-New Data-Driven Weather Graphics System

Powered by XPression, the world's fastest-growing real-time motion graphics engine, Raiden combines data gathering, processing, and visualization tools to t...

26/04/2024

The Real-Time 6-to-12-String Guitar Converter

By Craig Anderton With this technique, when you play a standard 6-string electric guitar, you'll hear the rich, vibrant sound of a 12-string guitar. The pr...

25/04/2024

Inside the Archives: Highlighting the Importance of Preservation for the Festival's 40th Edition

Sundance Institute Founder Robert Redford during a press conference at the 1996 ...

25/04/2024

SNS Dealer Of The Year Awards: See The Full List Of Winners

alt= class=wp-image-12361 data-lazy-src=/wp-content/uploads/2024/04/NAB-booth-2024-960x540-1.jpg/> Set against a vibrant backdrop of innovation and collaboratio...

25/04/2024

Trends And Takeaways From NAB Show 2024

alt= class=wp-image-12356 data-lazy-src=/wp-content/uploads/2024/04/NAB-mod-win-960x540-1.jpg/>NAB's Eric Trabb (right) awards SNS with two NAB Show Product...

25/04/2024

Peacock Subs Jump 55% YoY to 34M in Q1 2024

PHILADELPHIA Comcast beat earnings estimates in its Q1 2024 financial report, as streaming losses continued to decline and Peacock's paid subscribers spiked...

25/04/2024

Seattle Kraken Inks Deals with Tegna and Prime Video

SEATTLE The Seattle Kraken have inked new multi-year agreements with Tegna and Prime Video that will expand access to their games over broadcast stations and st...

25/04/2024

Cintel Scanner G3 HDR+ Restores Egypt's Cinema Treasures to Their Former Glory

Cintel Scanner G3 HDR Restores Egypt's Cinema Treasures to Their Former Glo...

25/04/2024

Sinclair Names Kevin Coskren Chief Meteorologist at KTUL Tulsa

Sinclair Broadcast Group said it named Kevin Coskren chief meteorologist at KTUL, its ABC affiliate in Tulsa, Oklahoma....

25/04/2024

Attend The Business of TV News Event in D.C. on May 2

The Business of TV News, a new one-day event featuring Martha Raddatz, Shannon Bream, Glenn Kirschner and other major figures in television news, happens at Hot...

25/04/2024

Problematic FCC Conditions On Station Sale Could Create Detroit Drama

Conditions put on the proposed sale of WADL Detroit, to Mission Broadcasting have created a potential drama in the Motor City....

25/04/2024

TelevisaUnivision 1Q Loss Widens But DTC Business Expected To Turn Profit in Second Half

TelevisaUnivision reported a $52 million loss in the first quarter, up from $3 m...

25/04/2024

Comcast Earnings Flat As Video, Broadband Sub Losses Continue

Comcast reported flat first-quarter earnings as it reduced the red ink at Peacock but continued to lose video and broadband customers....

25/04/2024

Vevo Brings Music Videos To Telly's Dual Screen TVs

Music-video network Vevo said it launched its app on Telly, the company offering consumers free dual-screen TVs in return for data about what they're watchi...

25/04/2024

Future Today Redesigns Streaming App Interfaces

Future Today said it has introduced a redesigned user interface for about half of its 300 streaming apps, including Fawesome, HappyKids and iFood.TV....

25/04/2024

Deutsche Telekom Powers New MagentaTV Service With Broadp...

Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...

25/04/2024

Lightware Enhances Microsoft Teams Rooms with Powerful BY...

Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management...

25/04/2024

Net Insight secures collaboration with DMC Production to...

Net Insight has entered into a collaboration with DMC Production that positions Net Insight at the forefront of sports broadcasting in the Nordics. Net Insight ...

25/04/2024

GlobalM and scoopa announce strategic partnership to faci...

GlobalM has announced a strategic partnership with scoopa, the specialists in broadcast-quality content distribution, offering a complementary service for live ...

25/04/2024

DDish TV LLC Chooses PlayBox Neo Channel-in-a-Box for Bro...

PlayBox Neo announces the completion of a new multichannel playout system for the DDish direct-to-home satellite television network in Mongolia. Based in the na...

25/04/2024

Legendary Producer Garth Richardson Chooses PMC Monitors...

Canadian music producer and engineer Garth Richardson also known as Gggarth due to his stutter - has embraced immersive audio by installing a PMC monitoring s...

25/04/2024

Televisa transforms its broadcast ecosystem with proven t...

Leading video software provider Synamedia today announced that Televisa, the Mexican telecommunications and broadcasting company, has chosen Synamedia as its pa...