Virgin Media introduces HDelightful ITV channels

Virgin Media and ITV today announced that ITV2 HD, ITV3 HD and ITV4 HD are joining ITV1 HD in Virgin Media's extensive line up of High Definition (HD) channels. Their arrival this week boosts the total number of HD channels available on Virgin TV to 43.

Virgin Media customers with an XL TV subscription can watch the additional ITV HD channels for no extra cost, showcasing some of the UK's best programming with shows such as Celebrity Juice, The Only way is Essex and Whitechapel as well as the UEFA Europa League and the Tour de France, which will never have looked so good, dazzling viewers with the incredibly clear, crisp pictures and vivid colours that HD makes possible.

Virgin Media has also revealed that all ITV's Standard Definition (SD) channels are on their way to Virgin TV Anywhere, the cloud-based entertainment service which is exclusive for Virgin TV customers. Virgin Media's subscribers will be able to stream1 ITV1, ITV2, ITV3 and ITV4 on computers, tablets or smartphones along with the considerable range of entertainment, kids, sport, news, factual, music, movies and even premium sport and movies channels already available2.

Katharine Burns, executive director of multiscreen content acquisition at Virgin Media said: We're pleased to be introducing such a fantastic selection of HD content to our customers as well as bringing some of the UK's most watched channels to different screens via Virgin TV Anywhere. ITV makes some of the country's most loved programmes and with such an abundance of contemporary and classic drama, reality TV favourites and sporting highlights, these latest channels are an important addition to our growing line-up.

Martin Goswami, director of pay and distribution, at ITV said: We're committed to bringing the very best content and quality viewing experiences to viewers across multiple platforms so we're delighted that Virgin Media customers can now watch all of our channels in stunning HD quality as well as continue to catch up with shows they may have missed and access shows while they're on the go. This deal is part of our strategy to allow even more people to enjoy our programming in a time when the way our audiences watch TV continues to transform.

ITV2 HD, ITV3 HD and ITV4 HD will be available on Virgin TV channels 176, 177 and 178 respectively from Thursday 14th March. ITV's channels will join Virgin TV Anywhere later this year.

Notes to Editors

1 Streaming services on Virgin TV Anywhere can be used anywhere in the UK using a fixed or wireless broadband connection. WiFi recommended for mobile devices. Streaming over 3G is not supported. Whilst there is no charge to use the Virgin TV Anywhere service for Virgin TV customers, charges may apply for using public Wi-Fi or mobile networks.

2 Full list of live and On Demand channels is included below. Channel access is based on the TV package customers have and the method of access (online or through the mobile/tablet app). Certain channels may not be available on mobile/tablet devices at launch due to rights restrictions. Virgin Media will be adding further channels to the line-up in due course.

For journalist enquiries contact

Press Office

t: 0207 909 2225

e: pressoffice@virginmedia.co.uk

About Virgin Media

Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.

The company's cable network the result of a multi-billion pound private investment delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 100Mb, and is being expanded to reach thousands more people across the country.

Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households.

Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world's first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED).

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