Why Cloud-based broadcast is the future. And why it isn't.
09/06/2023
We have talked before in a previous blog about the endless acronyms that appear in technology markets. One you might not have heard much about is IPoAC . Developed in 1990 by D. Waitzman, it represented a significant advancement over existing protocols, and had the potential to revolutionize the transmission of wireless data.
Except it didn't. IPoAC was released in 1990 on April the First and stands for IP over Avian Carriers'. In essence: pigeon wi-fi. It's a joke that many have run with; in 2001 a group of easily amused Norwegians undertook a trial implementation of the protocol (officially listed as RFC 1149) where they attempted the transfer of nine packets of data by pigeon. Unfortunately, the packet loss ratio was 55% (some of the pigeons became a little distracted) and the ping time achieved was between 3211 to 6389 seconds. So, reliability and latency were not exactly what you would call optimized.
Whilst undoubtedly all a bit of fun, it shows how instinctive the idea of looking to the sky for technological solutions is (or a company name, for that matter ). So, it comes as no surprise that one of the biggest technological advancements of the last decade has also been named according to the skies above: The Cloud.
Cloudy skies with a chance of remarkable growth
The rise of Cloud computing over the last five years has been astronomical, and is only set to continue, with estimates that by 2025, there will be over 100 zettabytes of data in the cloud (keep in mind: one zettabyte is equal to a trillion gigabytes).
And this potential extends to the broadcast chain also, whether it be production, storage, transport, playout, distribution or management. The most powerful of these opportunities arises from the fact that the Cloud facilitates engagement in geographically dispersed areas without the need for all the equipment or all the people to be present in the same facility. This has knock-on implications not just in terms of what can be produced, but how reliably, efficiently and effectively it can be done: locations that would have been impossible to shoot from live are now open to audiences; and teams of global professionals who logistically could have never coordinated to work in the same location can now collaborate.
Moreover, the Cloud gives broadcasters across every part of the chain unrivalled flexibility - eliminating the need to fix their choice on a single installation or standard, which previously might have left them burdened with expensive legacy systems and no budget to make future changes, and no capacity to scale (both up and down) in line with business.
All good things come at a price
With these glowing opportunities outlined in relation to what the Cloud can offer, it's no wonder that it is being treated as the singular future of the internet - and of the broadcast industry specifically. And at Sencore, we truly believe the Cloud will be of vital importance as the industry moves on. But we also recognise that even something as promising as the Cloud comes with its own limitations. And it's important to keep these in mind when developing technological strategy for the future of your broadcast business.
You've probably heard of the Golden Triangle' - a term frequently deployed in construction, but more generally in project management of all types. The Golden Triangle suggests at in any given project, there will always be some form of trade-off between elements of cost, time and quality.
LINK: | https://www.sencore.com/why-cloud-based-broadcast-is-the-future-and-wh... |
See more stories from sencore |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
16/05/2024
Updated: Netflix to Stream Live Christmas Day NFL Games
In a major example of how large streaming services are successfully battling for lucrative sports rights, Netflix has announced that it has secured global right...
16/05/2024
ESPN, Fox, WBD Unveil Name for New Sports Streaming Service
LOS ANGELES & NEW YORK More than three months after announcing plans to launch a major new sports streaming service, ESPN, Fox Corp. and Warner Bros. Discovery,...
16/05/2024
CTV/Streaming Top of Mind for Marketers in 2024
In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming. Generative AI, which was not ...
16/05/2024
CPB Issues More Grants for Next-Generation Warning
Three public radio and one public television outlet are the latest recipients of funding from the Corporation for Public Broadcasting to upgrade their emergency...
16/05/2024
A year in live HDR production
John Mailhot, senior vice president, product management at Imagine Communications, gives an insight into how HDR is impacting live production today, as well as ...
16/05/2024
Sony Pictures Post Production Services Completes Expansion of its Sound Facilities
Sony Pictures Post Production Services Completes Expansion of its Sound Faciliti...
16/05/2024
Telestream Taps Power of AI to Manage, Define Media Workflows
TV Tech recently sat down with Telestream CEO Rhonda Bassett-Spiers and CTO Simon Clark to discuss how the M&E industry is adapting the cloud, IP and AI to enha...
16/05/2024
1185 Films launches one stop shop' for industry talent
1185 Talent will include directors, editors, colourists, VFX artists and photographers By Jenny Priestley Published: May 16, 2024 1185 Talent will include...
16/05/2024
Updated: Presteigne Broadcast Hire enters administration
The administrators said they are focused on trading the business as a going concern while they assess options, including exploring the possibility of a sale By...
16/05/2024
AWS CEO Adam Selipsky steps down
Selipsky will leave the company on 3rd June, and will be succeeded by Matt Garman, a senior vice president who has overseen sales and marketing at AWS By Jenny...
16/05/2024
Sony Pictures Post Production Services Completes Sound Facilities Expansion
Sony Pictures Post Production Services has announced that the final phase of a multi-year effort to expand and modernize its motion picture and television sound...
16/05/2024
CNN, ABC to Televise Two Presidential Debates
President Joe Biden and Former President Donald Trump have agreed to participate in two televised debates, the first of which will be hosted by CNN on June 17....
16/05/2024
Disney+ Debuts First Concert Film to Stream with IMAX Enhanced Sound
BURBANK, Calif. and NEW YORK Disney+, IMAX Corporation, and DTS, a wholly-owned subsidiary of Xperi, have announced that Queen Rock Montreal is now streaming ...
16/05/2024
WBD Unveils Advanced Advertising Features for Max
NEW YORK During its upfronts presentation, Warner Bros. Discovery announced a suite of new advanced ad products available on Max, that include shoppable ads, ad...
16/05/2024
iZotope announces RX 11 audio software, introducing new machine learning for tackling noise, and new tools for music streaming
iZotope announces RX 11 audio software, introducing new machine learning for tac...
16/05/2024
Check Out the Cine Gear Expo June 7 9, 2024 at Warner Bros. Studios in Burbank, CA
Check Out the Cine Gear Expo June 7 9, 2024 at Warner Bros. Studios in Burbank...
16/05/2024
Nouvel Photo & Film Captures Cinematic Wedding Films with Blackmagic Cinema Camera 6K
Nouvel Photo & Film Captures Cinematic Wedding Films with Blackmagic Cinema Came...
16/05/2024
Replacing Surfaces Like a Pro with Mocha AE Planar Tracking
Replacing Surfaces Like a Pro with Mocha AE Planar Tracking Levi Borland May 15, 2024 0 Comments Welcome to our comprehensive tutorial on planar track...
16/05/2024
CBC's CPL Teams Salamanders, Yard Gnomes One Week Away From Season Opener
The world of baseball at Capitol Broadcasting is about to expand like fireworks on a Friday night. The Holly Springs Salamanders will open their season at home...
16/05/2024
Blockgraph Adopted by tvbeat, Enabling Audience-Based Planning
Blockgraph said that its identity and data collaboration platform has been adopted by tvbeat, a provider of campaign planning technology for media companies....
16/05/2024
Irma Stern's 1930 portrait Cape Girl with Fruit headlines SA art auction
Irma Stern's 1930 portrait Cape Girl with Fruit headlines SA art auctionAn Irma Stern painting from 1930 leads Strauss & Co's diverse catalogue of moder...
16/05/2024
Prison Journalism: The role my mother played in my life
Prison Journalism: The role my mother played in my lifeWesley Leong was incarcerated at the age of 15 in 1996 at Pollsmoor Prison. He is currently part of Resto...
16/05/2024
Actress Sibongokuhle Cele joins Muvhango'
Actress Sibongokuhle Cele joins Muvhango'Model and former Durban Gen' actress Sibongokuhle Cele has secured a role in SABC2's soapie Muvhango'...
16/05/2024
Tonight on Skeem Saam: Carol sees Ntswaki getting up to no good with Toby
Tonight on Skeem Saam: Carol sees Ntswaki getting up to no good with TobyDon't miss Thursday, 16 May's riveting episode of South African soapie Skeem Sa...
16/05/2024
Fight for Honor in Men of War II' on GFN Thursday
Whether looking for new adventures, epic storylines or games to play with a friend, GeForce NOW members are covered. Start off with the much-anticipated sequel...
16/05/2024
Skeem Saam: Wednesday's episode, 15 May 2024 [video]
Skeem Saam: Wednesday's episode, 15 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African so...
16/05/2024
Monet painting fetches R640 million at New York auction
Monet painting fetches R640 million at New York auctionA Monet has sold for nearly R640 million at auction, Sotheby's said, marking a solid start to New Yor...
16/05/2024
Cruinni na ng 2024 - a day of free creative activity for young people
RT is supporting Cruinni na n g with a nationwide campaign on television, radio, online and digital. For a full listing of all activities and information on h...
15/05/2024
UKTV Ventures partners with The Farewell Guide in 1million airtime-for-equity deal
12th March 2024 - Award-winning broadcaster UKTV has today announced it has inve...
15/05/2024
Give Me the Backstory: Get to Know Jianjie Lin, the Writer-Director Behind Brief History of a Family
By Bailey Pennick One of the most exciting things about the Sundance Film Festi...
15/05/2024
De viktigaste insikterna frn Spotifys rliga Loud & Clear-rapport
Med sin rliga royaltyrapport Loud & Clear kar Spotify transparensen i musikindustrin, s att artister, l tskrivare, fans och hela musikbranschen f r en st rre...
15/05/2024
Chegaram as ltimas estatsticas: Artistas brasileiros geraram mais receita e alcanaram mais fs no Spotify - basta perguntar Anitta
Nos ltimos 10 a 15 anos, a mudan a para o streaming de udio transformou comple...
15/05/2024
The Latest Stats Are In: Brazilian Artists Generated More Revenue and Reached More Fans on Spotify-Just Ask Anitta
Over the last 10-15 years, the move toward streaming audio has completely transf...
15/05/2024
Celebrating 80 years of success in Morganton
On May 15th, we celebrate the 80th anniversary of the SGL Carbon site in Morganton, North Carolina. The entire SGL Morganton family came together to celebrate t...
15/05/2024
SBS Audio marketing campaign tells the stories of new Australians, with multilingual content offerings to assist migrants
SBS Audio marketing campaign tells the stories of new Australians, with multilin...
15/05/2024
ST Engineering iDirect's SKYflow Wins 2024 NAB Show Product of The Year Award
The pioneering satellite OTT solution clinched the Hardware Infrastructure award...
15/05/2024
L3Harris CEO to Present at Bernstein Annual Strategic Decisions Conference
MELBOURNE, Fla., May 15, 2024 - L3Harris Technologies (NYSE:LHX) Chair and CEO Christopher E. Kubasik will present at the Bernstein Annual Strategic Decisions C...
15/05/2024
Netflix to Stream Live Christmas Day NFL Games
In a major example of how large streaming services are successfully battling for lucrative sports rights, Netflix has announced that it has secured global right...
15/05/2024
NAB Show: Creative Lens on Live Sports
LAS VEGAS The premise of the 2024 NAB Shows Creative Lens on Live Sports: Next Gen Video Production and Fan Experiences session was very simple to understand if...
15/05/2024
ATEME Integrates Advanced HDR by Technicolor into TITAN Encoders
SILVER SPRINGS, Md. Encoder specialist ATEME has integrated Advanced HDR by Technicolor into its TITAN video compression solution, Technicolor said....
15/05/2024
Berklee Artists to Perform at Major US Music Festivals this Summer and Fall
Berklee Artists to Perform at Major US Music Festivals this Summer and Fall The Berklee Popular Music Institute arranged placements at top festivals including...
15/05/2024
ABC Sets The Golden Bachelorette' for Fall Schedule
ABC shared its 2024-2025 fall schedule hours before the Disney upfront presentation Tuesday, May 14. There's The Golden Bachelorette, a new Ryan Murphy show...
15/05/2024
Alicia Keys Kicks Off Amazon Upfront Show, Reese Witherspoon Wraps It Up
Amazon's first-ever upfront presentation, at Pier 36 in Lower Manhattan, got a late start due to its remote location. But the energy spiked when Alicia Keys...
15/05/2024
Disney Upfront Welcomes Back Bob Iger and Jimmy Kimmel
The Walt Disney Co.'s upfront presentation went on with a connections theme, and Bob Iger himself appeared onstage moments after it began. Emma Stone introd...
15/05/2024
Hulu's Under the Bridge' Tops TVision Power Score Rankings
Hulu's Under the Bridge moved up to take the top spot in TVision's Power Score rankings of the top shows on connected TV for the week of May 6....
15/05/2024
The CW Gets Rights to 11 PAC-12 Football Games
BURBANK, Calif. The CW Network has announced it will be the broadcast home for 11 Pac-12 football games featuring Oregon State and Washington State during the u...
15/05/2024
Nielsen: Disney Is Top Media Distributor with 11.5% of TV Usage
NEW YORK Disney has landed on top of Nielsens newly launched Media Distributor Gauge, which offers its first cross-platform view of total TV consumption across ...
15/05/2024
Max Sets a May 21 Streaming Debut for 'Dune: Part Two
Warner Bros. Discoverys Max streaming services has finally set a launch date for Dune: Part Two with the announcement that the film will begin streaming on Thur...